Duke and Warner Bros. are no longer the ones that value the Chinese market. Universal Pictures and Sky Film Studio have long been targeting this market. The promotion and marketing of "Du and Furious 5" in China is also underway, so they naturally played the Van Diesel card.≮≈.┿.

But this card is not very good in China. The fifth part of the "Date and Furious" series has only reached its fifth part. Among the previous four works, only "Date and Furious 4" has been released in China. Compared with its second-tier position in Hollywood, except for the "Date and Furious" series, Van Diesel, whose works are so graceful, is not very well-known here.

People on this land are kind, very easily moved, and also have clear distinction between love and hate.

Duke is very clear about this. The previous life's "Due and Furious 7" has also fully proved that compared to the current Vin Diesel, Paul Walker was slightly inferior to that of that time, but his death created one of the prerequisites for the thrill of this film.

Therefore, long before the promotional and marketing plans of Universal Pictures and Sky Film Studios in China were launched, rumors that Van Diesel was a sadist circulating on the Internet. Those two videos were popular download targets for some websites, and their preconceived views were also strong. Before the "feeling marketing" of "Van Diesel's death in a car accident", his reputation was not much better on the Internet of this land, although it was not as stinky as it was.

This kind of racing movie is indeed very popular with Chinese audiences, but under the crazy publicity of "Avengers", "Date and Furious 5" is not very popular. ≡⊥≦≮≧net.╃.

And compared to the somewhat unfamiliar Van Diesel, Scarlett Johnson, who frequently appears in Chinese media, is even more attractive.

Before the new weekend, under the operation of China Film Group and Warner Greater China, Scarlett also appeared in an exclusive interview program of the national television station here. Now all Hollywood is dedicated to going to China to explore the market, and many publicity matters are no longer as sensitive as they were in previous years.

Like Duke, Scarlett is happy to show the best to the public when he needs to gain attention.

On the show, she looks beautiful and elegant, sexy and generous.

"I want to be an actor with personality, that's what I really envy the most."

Speaking of the actor's identity, she described herself like this. "I am a strong, modern woman."

Scarlett also talked about the body issue that attracted much attention from movie fans because of Black Widow. "In my opinion, Hollywood female celebrities are too thin, and those supermodels, and such bodies are too scary. I enjoy my body. The core of beauty is confidence, not weight."

The topic will inevitably turn to Duke. After all, in this era of high information flow, there are almost not many celebrities like them.∥∥≦∥≤

Speaking of Duke, Scarlett seemed generous, neither deliberately avoiding nor taking advantage of the situation to hype. "Duke is a very smart person, but if you know him deeply, you will understand that he himself is completely different from what he does on the screen. In the movie, you see his crazy side rather than his quiet and steady side. In reality, he is a very quiet person."

In this era, even the questions asked by this TV station are inevitably gossiped.

Faced with the host’s question about marriage, Scarlett said naturally, “Many acquaintances think marriage seems to be a very romantic thing, but when my parents divorced, I knew everything, and marriage should go with the flow.”

Although China is no longer the only state television station, once the program was broadcast, it still caused a strong response among Chinese movie fans.

However, it is not only Warner who established a branch in Hollywood in China, but Universal Pictures also has a Chinese branch, and even David Ellison's Sky Film Studio has established a Chinese office.

Chinese media have slandered Van Diesel so much and cracked down on the "feeling marketing" of "Degree and Furious 5". Naturally, it cannot escape the eyes of Universal Pictures' Chinese branch. The Chinese market is already a huge cake. Universal Pictures and Sky Film Studio will certainly not sit idly by and watch all this happen.

In the face of interests, capital will always reveal its true face.

Just like Duke said and did, Universal Pictures and Sky Film Studios don’t need to find out who the manipulator is behind the scenes, it’s enough to just recognize the biggest beneficiaries.∧≠?∈≧??net.

One of the promotional points of "Avengers" in the Chinese market is that Scarlett Johnson. Universal Pictures and Sky Film Studio target Scarlett Johnson.

It is not easy for some news to appear in traditional Chinese media, because the mainstream media here does not actually exist as companies, and the restrictions on the Internet should be looser.

I don’t know when there have been some voices on the Internet, saying that Scarlett Johnson is enthusiastic about politics. He not only actively participated in Obama’s presidential election, but also publicly supported the representative of American right-wing politics, Manhattan District Mayor Scott Stringer, who participated in the New York mayoral election. He is a veritable figure in his bones.

Similarly, these Warner Greater China can be seen, and they are moving and vigorously promote Scarlett's active participation in charity on the Internet. After all, Scarlett has participated in many charity activities in recent years, and he is also given the title of UN ambassador on his head.

Just like a large crossing company, Hollywood forces have already fought overseas from North America for the competition for the market.

There is a sensation in China. As the Hollywood base camp and the first market in North America, the competition between the two films "Avengers" and "Degree and Furious 5" has become increasingly fierce. ∥Net⊥⊥.┭.

The North American screening of "Du and Furious 5" was held at the famous Chiefs Stone Theater in Hollywood. David Ellison invested heavily in the production and publicity of the film and prepared a huge screening for the film.

When he arrived at the Ying Theater, his expression on his face was first delighted, and then he became a little gloomy.

The former is because he saw many fans holding up Van Diesel's avatars, posters and various slogans of remembrance. These are the successful results of the film's "feeling marketing". The latter is that several groups that are not far away from these people, with no weaker numbers and momentum than those who are protesting.

These are several famous women's protection organizations and feminist movement organizations in the United States. They organized a large number of people to protest the various abuses imposed by Vin Diesel on his girlfriend, calling on women to boycott the movie "Direction and Furious 5".

Even at the forefront of these women-based crowds, David Ellison saw Vin Diesel's ex-girlfriend seemed to be interviewed by media reporters...

All of this made his face look extremely gloomy.

"Degree and Passion 5"'s "feeling marketing" has indeed played a huge role. David Ellison is very sure of this, but he will not underestimate the influence of women's protection organizations and feminist movements across the United States, especially among women. The attendance rate of female audiences in this film may be a big problem.

"Who cares!"

Walking on the red carpet, David Ellison glanced at that direction with contempt. In his inherent cognition, male audiences are the main force in the film market. As long as "Direction and Furious 5" can be liked by male audiences, that is enough.

However, this era is changing.

Not far from the Chiefs Stone Theater, the Hollywood Chinese Theater is preparing to screen the early stage of "Direction and Furious 5". Daniel Clyde stands in front of the ticket purchase window and hesitates. He has already watched "Avengers". If he follows his wishes, he will definitely choose "Direction and Furious 5".

Right next to him, his girlfriend looked at the bald man and said gritting her teeth, "If you choose "Day and Furious 5", you can sleep by yourself in the next month!"

Daniel Clyde gave up the idea of ​​watching "Date and Furious 5" without hesitation and bought two other movie tickets.

Bill Morrison, an investigator at emascore, was also in the front hall of the Hollywood Chinese Grand Theater. He carefully observed and counted the relevant situation and suddenly a very strange place appeared. The number of female ticket buyers in "Degree and Furious 5" was so small that it was nearly twice as low as normal.

He thought about it, walked to a secluded place, took out his cell phone and dialed a number, and after answering it, he said a few simple words, and asked the most concerned questions.

"Patterson, are there many female audiences over you who buy tickets for "Date and Furious 5"?"

"rare!"

The colleague at Santa Monica Commercial Plaza quickly gave the answer, "It's probably only one-third of the normal proportion! It seems that female audiences don't like this movie very much."

Speaking of this, he added, "I heard that there are several women's protection organizations across the United States organizing protests at the Chiefs Stone Theater."

After hanging up the phone, Bill Morrison picked up his statistics report and looked at it. The early stage and daily pre-sales of "Date and Furious 5" are quite good...

But when he saw that women accounted for at least half of the audience waiting for purchase or entry in the front hall of the Hollywood Chinese Grand Theater, he had already questioned the future trend of "Date and Furious 5".

As a first-tier market investigator, he is very clear about the importance of female audiences to the entire film market now. The Hunger Games launched by Duke Studio in early April was precisely because of the crazy support of female audiences that it created the best April box office results in North America in history!

Losing the support of so many female audiences, the stamina of "Date and Furious 5" is definitely a big problem.

In front of the Chiefstone Theater, protests and remembrance have become a unique landscape. There are many special organizations in North America, such as environmental protection, animal protection, child protection, women protection, and feminist movements.

Maybe it is very difficult to make these organizations really do something, but it is best to let them interfere with something. (To be continued.)

ps: Please give me monthly tickets and recommendation tickets!
Chapter completed!