During this awards season, many Olympic films will be painted in preview, which is also a very formal Olympic strategy. For Hollywood in the past, the more important significance of preview was to guide the distribution.

As early as decades ago, the film’s differentiated screenings had been achieved among major theaters in North America. For producers, in addition to the necessary steps of marketing and media strategies, preview screenings are also of great significance to the formulation and implementation of distribution strategies. For example, by analyzing the preview data, determining the target audience of the film, whether it can enter the mainstream market for distribution, how many screens are screened, distribution cooperation strategies with different theaters, etc.

However, now the media is highly developed, and there are even media like the Internet that share very fast. Since the 1990s, the preview and distribution strategy of videos released on a large scale are no longer closely related to the distribution strategy.

Now when it comes to preview screening, the first thing that comes to mind is art films and impact awards.

For art films, it is very easy to create a high reputation by controlling the audience of the film through very few screens. This can be said to be an important reason why art films generally have a high reputation.

No one can deny that when the quality of the video is quite different, the fewer people you watch, the higher the evaluation.

Award-winning videos and commercial blockbusters are completely different, and the promotional strategies of both parties are completely different. The reputation and the ratings of various media and even film critics have an important influence on the award-winning videos.

Pre-screening also provides opportunities for some films that do not want to be released on a large scale before the New Year to compete for the Oscars. Works that participate in the competition for the current Oscar must be released before the New Year. This is one of the most basic conditions for applying for the Oscar.

Compared to winning a high reputation, this can be said to be the most important reason why Gravity takes preview and opening paintings. Time is too tight. The copy sent by Warner Bros. to all parts of North America is not fully prepared, so it has to be released in preview and launch in the most famous cities in North America.

To put it bluntly, for films like "Georgeous" that will be released on a large scale later, previews are not very meaningful.

Preview screening. Nowadays, it is basically used for small-cost independent films.

For example, Duke has studied the typical "Crouching Tiger Hidden Tiger" in this area in depth. It was previewed before release. Through questionnaire surveys, the publisher already knew that this film could not focus on the mainstream market when it was released, but targeted a small number of fans of the type of film, and locked them as the core audience of the first part.

This part of the issuance scale is very small, and there are even only a few dozen theaters across the United States. Although it was also released at this time, in fact, for the gradual expansion of the issuance scale and eventually entering the mainstream market, it can also be regarded as "pre-preparation".

"Crouching Tiger, Hidden Dragon" promotes the high reputation of the first batch of genre film enthusiasts and the impressive box office data of single-story studios, and gradually and orderly expands the target audience and screens. For example, marketing is conducted for Chinese and Asians in North America, and the screenings are all near the gathering areas of these target groups, and then plotting for mainstream movie viewing groups in North America, and related media will post advertisements.

Finally, it took hundreds of millions of dollars of box office from North America through super long screenings.

This method is obviously not suitable for Gravity.

Since December 26, "Georgement" has been previewed in North America with a scale of 50 theaters. For Duke's films, high attendance is almost inevitable, and it earned $1.68 million that day. The box office of a single museum exceeded $30,000!

This is not surprising. The film not only has the time period, but also the screens on previews are all IMA screens in super-large cinemas.

It is completely different from the summer commercial masterpiece. If a film released during the awards season wants to make a difference in Oscars, it must market professional reputation. However, this is just a routine work that Warner Bros. does every year, and the quality of "Gravity" is completely up to date, so word-of-mouth marketing is not a difficult task at all.

"Georgeism depicts outer space in a spectacular way, with the same groundbreaking nature as Avatar." The New York Times

"The language cannot describe the amazing visual presentation of this space opera. The effect can only be fully captured in 3D in the cinema." The Los Angeles Times

Among the 66 North American media scores, Gravity scored a high score of 93 on average!

On the one hand, the film’s preview is sensation. On the other hand, since December 27, many preview theaters in North America have also been full, and the box office of a single-stage theater has been maintained at a high level.

By December 31, when the Oscar Executive Committee mailed nomination votes to nearly 6,000 members, Gravity had already taken more than $7 million in box office from North America through pre-screening, and the single-stage studio in five days pre-screening was as high as $140,000.

It was also on Friday, December 31 that "Georgeous" ended its premiere and began to be released in North America on a large scale, with a number of 4,120 theaters.

Due to previous previews, the film has accumulated huge reputation and expectations. On Friday, the film experienced a blowout, easily sweeping away $27.65 million.

More importantly, after its large-scale release, the reputation of "Georgetic" did not drop significantly.

The audience's praise rate in the theater industry was as high as 93%, the average audience scored 'a+', the average imdb website 38,775 users scored 9.4, the audience's favorite popcorn index was 92%, and the average number of 77 media reporters in metaday daily scored 91 points.

If the audience's reputation is more of a guarantee of the film's box office trend and does not help much in winning awards, a related comment by Frank Pearson in the New Year special issue of "Vanity Fair" showed some trends.

"Georgeism has made great innovations and breakthroughs in both form and content in space-themed film types. This is definitely an innovation in film history."

"It gives people a new and unprecedented viewing experience and emotional experience, completely new. This movie has a step further on creating a new world. It can make you immersive, and the 3dima effect seems to make people in it."

"This kind of experience is a clear difference in my experience of watching "Hubble Telescope 3D" and "International Space Station" at the Movie Museum. First of all, the genres are different. Because the movement of virtual cameras brings a strong subjective feeling, the documentary cannot provide it. At the same time, it is experimental, pioneering and inspiring. For me, just like when I first saw "Pulp Novel", the value of "Gravity" lies in proving that 'movies can still be shot like this'. With this point alone, with its super high degree of completion, director Duke Rosenberg can be classified as a film master."

"This "George" is quite inspiring to all future space films, and even other types of films. The format and content of this film are highly unified. Many comments believe that the film's story is thin. In my opinion, this is a stress response from encountering fresh objects."

"I couldn't make any comments for a few hours after watching this movie because I didn't know how to evaluate it. This is my real reaction. In this story setting, the current story capacity is appropriate. Traditionally, the story looks simple, but because of the breakthrough in form, the film itself contains a lot of information. The viewer has to face a massive amount of information processing from the audio-visual and brain levels. After the new form and content appear, we should also adjust and find the perspective of how to view and appreciate this movie."

"So, Gravity is a 'new' movie for me from the history of film. I can't draw any more conclusions about this movie, because its impact on subsequent movies has just begun."

Although quite a few people who watched this movie gave negative comments, Duke's appeal is undoubtedly huge in terms of commercial films and mainstream markets. The number and scope of influence of "Duke Blow" in recent years have been expanding. Some media even said that he is the first director in history to have superstar fans.

The 3D effect of "Gravity" is absolutely outstanding, and this alone is enough to attract a large number of viewers.

On the second day of the film's large-scale release, that is, on New Year's Day in 2011, the box office in North America rose again, with a daily closing of US$28.54 million. Although the single-day box office declined in the following day, it still earned US$25.77 million.

Without any suspense, "Georgement" easily won the first North American weekend box office championship in 2011, and the result of $81.96 million is impressive enough.

Adding to the box office earned by previous pre-record, Gravity has taken $89.06 million from North America.

Another point is that in this period, "Georgement" has no rivals of the same level. The first week's box office and excellent reputation are enough to ensure that the subsequent box office of the film is running at an extremely stable trend.

Whether it is Duke or Warner Bros., they are not too worried about the commercial achievements of this film. On the basis of maintaining sufficient market publicity, their main work gradually shifts to Oscar's public relations operation.

Even though Duke, Pany Kellys, Scarlett Johnson, Nancy Josephson and Warner Bros. have done enough efforts before and won the support of heavyweight college members like Frank Pearson, the situation is not optimistic at all.

"Gravity" was released too late, which was an impressive factor that could not be ignored, and also increased the difficulty of winning the Olympics.

“We missed a series of outpost awards…”

In the hospitality room of the eye-type villa, Pany Kellis frowned. The current situation is indeed not optimistic. "This has caused a series of negative impacts on word-of-mouth marketing, especially the Best Actress, Natalie Portman won almost all the Outpost Awards for Best Actress." (To be continued.)
Chapter completed!