"Cameron's new film "Avatar Day" has been launched in 12 years!"

Just after returning to Los Angeles, Duke participated in a promotional event and jointly launched the news of the upcoming launch of the super blockbuster with James Cameron - a total investment of up to $550 million. The new film "Avatar" that James Cameron spent five years creating will be screened for free in digital theaters in many countries and regions around the world on December 11.

Just as James Cameron was surrounded by the media, Duke, as the three major investors in the film, has also become the target of being besieged. In an interview, he said, "What we have to do is unprecedented. This will be a social marketing experiment. We will be screened in many imax3d theaters and some 3d theaters around the world on December 11. We want fans around the world to watch these 15-minute Avatar clips for free. This day will become 'Avatar Day'!"

The marketing of "Avatar" is different from the traditional promotional activities that release trailers and marketing. Although 3D and IMAX technologies are becoming more and more popular in North America, globally, the latest wave of 3D movies has only really emerged after "Transformers". There are still quite a few movie audiences who have not yet had the opportunity to enter 3D theaters, and some viewers are still discouraged from 3D movies due to their high ticket prices.

This new promotion method can allow more people to enter the theater and learn about 3D movies for free, which is a very forward-looking initiative.

On December 11, "Avatar Day", viewers can enjoy clips of "Avatar" movies in selected 3D and IMAX theaters. In addition, Avatar-themed video games and movie dolls will also be released at the same time.

On the day of ‘Avatar Day’, 248 IMAX theaters across the United States and 438 theaters in 77 other countries and regions were about 700 3D screens, jointly screened the "Avatar" trailer, which requires wearing 3D glasses to watch. Twentieth Century Fox also announced that the previous "Avatar" online trailer set an amazing number of 7.8 million views on the day of its live sharing debut, breaking the highest viewing record of 4.2 million in Transformers 2 trailer.

"Duke Rosenberg and James Cameron last teamed up to bring Titanic."

Some people's comments undoubtedly reflect the reason why the trailer is so popular. "We have every reason to believe that the two directors at the top of Hollywood will once again bring a cross-age super movie."

The 16-minute trailer screened on ‘Avatar Day’ includes 5 paragraphs from the film “Avatar” and a quick edited preview, with director James Cameron appearing on the three-dimensional screen in person, leading the audience into the world of Avatar.

If "Transformers" has gradually gained 3D and IMAX, then the sixteen-minute trailer of "Avatar" has almost opened a new era of movies.

"After watching these 15 minutes, I really understand why Duke Rosenberg, Warner Bros. and Twentieth Century Fox had to invest $550 million, why did James Cameron wait for more than 10 years to shoot, and it took so many years to complete this masterpiece. Whether in character design and art guidance, or computer stunts, this work can be said to be the final product of the highest class."

"The color and reflection accuracy of alien skins. It was impossible to do this from the 1990s to the early 2000s, not to mention 3D, Duke, Rosenberg and James Cameron were the first people to advocate 3D movies. I also understand why the directors and academicians who have watched short films gave so high ratings and high expectations."

"If the movie can maintain its level in these 15 minutes, I would think it's worth the price when I give $100 to watch the 3dimax version, not to mention that there may be more strange things at the end, and those plane battles. However, this movie will never be able to watch the normal 35mm version. 3d is the focus of this movie. It's hard to imagine what will become when I've seen those things turn back to normal 2d?"

Senior movie fans who have watched the trailer are not stingy with exaggeration. Even if the more than ten minutes cut by James Cameron are far from the real essence of the film, they can fully deserve such praise.

"The 3D three-dimensional effect of "Avatar" surpasses all 3D three-dimensional movies in recent years. It can be said to be a brand new 3D three-dimensional realm. In addition, the realistic and realistic level of the CG characters in the film is also a new milestone in the history of the film industry. Several clips can show Director Cameron's intention and super directorial skills in this film. However, 15 minutes is too short, and it ends when everyone is still satisfied. I really want to watch the complete "Avatar" directly..."

——This comes from British movie fans.

"Visually, nothing is close to what Cameron has achieved now. Although I'm not that happy with the character design, they are indeed displayed on the screen and are even real and exciting. There is even a moment when I feel like I'm on Pandora. It's really terrible when I first saw Nami, but it feels natural once you've seen it for 5 minutes. In short, Pandora is out of human imagination."

——Australian movie fans.

"The 3D effect is quite amazing, which is 100 times stronger than the 3D videos that convert to cheat money in the later stage! Even the Transformers, which is currently recognized as the best 3D effect, is not as good as "Avatar". The powerful 3D effect actually caused me to be a little distracted at the beginning, and it took a while to adapt. Even when the close-up of strong movement occurs, you will feel immersive. When the camera is still, you will find the depth of the picture, which is really amazing!"

——Chinese movie fans.

"Imax3d's three-dimensional clip of "Avatar" is really great, super exciting and magical! Everyone exclaimed surprise and admiration, and everyone was stunned. It was really a revolutionary masterpiece of the movie!"

——Japanese movie fans.

Excellent marketing is indispensable for every big-selling film. Behind the production cost of the film is often the same huge or even far exceeding the production cost, such as those well-known small-cost big-selling films.

For example, "Blair the Witch", a series of distribution costs such as making copies. This film, which costs only tens of thousands of dollars, threw away $25 million in terms of promotional distribution alone!

For example, the "Supernatural" or "Ghost Record" released this year spent more than $6.5 million on copying Paramount Pictures alone, and more than $40 million in publicity...

The three major investors offered more than 300 million US dollars in publicity and marketing expenses for "Avatar" that exceeded the production cost. Duke and the others were willing to throw out the money because the copyright of "Avatar" will all belong to their three major investors.

Similarly, the copyrights of "Blair the Witch" and "Supernatural" also belong to their respective companies. Otherwise, companies such as Paramount Pictures would never invest such huge amounts of money in such projects. If someone with an unequal status joins, half or even more than half of the profit will be divided. These profit-oriented Hollywood companies will cut off the project without hesitation.

After all, these two films can be described as ‘super bad’, from creativity to content and shooting techniques. For Hollywood, which is following the trend, it is not difficult to copy similar videos that do not touch the copyright minefield.

"Avatar" has its irreplicability. Although there is no one in Hollywood that cannot be replaced, there is only one James Cameron in the world.

In the middle of the spacious restaurant is a long oak dining table, and opposite the dining table is a transparent floor-to-ceiling window. Through the floor-to-ceiling windows made of tempered glass, you can enjoy the charming scenery of Malibu Beach in your eyes. If you open the small windows, the slightly salty and cool sea breeze will gently brush every inch of space in the restaurant like a lover's hand.

Several people sat on both sides of the dining table, talking and laughing, without having to watch it. They also knew that the atmosphere of the banquet was very harmonious, obviously not for a simple social event.

Sitting opposite Duke and Scarlett Johnson was George Lucas and his girlfriend McLedi Hobson. Needless to say, the former is also a well-known figure in the circle. She is the chairman of the animation department of DreamWorks Animation Studio.

George Lucas and McLedi Hobson have been dating a few years ago. At that time, many people were surprised. The reason was very simple. McLedi Hobson was a pure black man. Although the slogans against racial discrimination were shouted loudly, Hollywood can be regarded as one of the most serious racial discrimination circles.

Fortunately, McLeody Hobson is not a black person from a black community in the traditional sense. She has a good background, has received higher education, and her family is also the mainstream middle class. Perhaps it would be more appropriate to describe it as a black-skinned and white-hearted coconut person, otherwise George Lucas and his children would not accept her.

Of course, just like Will Smith or O'Hei Charcoal, black people who can really enter the mainstream are basically coconut people.

"French food is good," George Lucas looked at McLeody Hobson who was talking to Scarlett and said to Duke, "very authentic."

"This is a chef Scarlett hired specifically from Paris."

Putting down the knife and fork, Duke raised his cup to George Lucas, "I don't have any special hobbies about food."

"Yes." George Lucas agreed, "Hollywood knows that Duke Rosenberg only likes movies now."

“Mainstream commercial film.”

Duke deliberately added, and both of them laughed.

After laughing, George Lucas said, "It is business operations that make movies the most important cultural and entertainment method in the world, and it is business that makes Hollywood movies conquer the world."

"I agree very much with this." Duke put down his knife and fork.

"So..." George Lucas gestured, "You invested in James Cameron again, want to create a movie miracle again?"

"It's not a miracle..." Duke thought for a while and said solemnly to George Lucas, "In fact, Hollywood can have such a situation, George, everyone should thank you."

What he said was the truth and the consensus in the industry. George Lucas can only rank last among the four major Hollywood directors, but his position in the entire Hollywood film industry is definitely higher than Martin Scorsese and Francis Coppola. (To be continued.)
Chapter completed!