ps:Summon recommendation votes!

"Because the recent Ima3d movie "Transformers" is too popular and the film is too dense, the film "Transformers" has burned down, and the Ima playback equipment has caused serious damage and is expected to be unable to be repaired for the time being. ∮, please redeem a regular 3d movie ticket and corresponding refund. Please forgive the inconvenience caused to you! Thank you!"

This is a public statement from an IMA theater in the east management on TV and newspapers.

Perhaps some people are curious why they have to make public statements on TV and newspapers. Even after seeing it, Duke paid attention to it appropriately. When he saw it, he had to sigh that his fans were crazy.

The theater manager kneeled down to apologize to the audience twice because "Transformers" could not be screened.

One afternoon last weekend, the IMA Cinema was disconnected from the sound and the picture during the screening of the main film of the movie "Transformers", and then the playback was suspended. More than 500 viewers present were excited and asked the theater to refund the tickets and compensate.

The newspaper that Duke saw reported that the film's IMA 3D movie "Transformers" was too popular and the number of scenes was too dense, resulting in the film being burned and severely damaged the IMA playback equipment.

Because the movie was parked, the audience in the theater was excited and loudly scolded the staff, and the scene was once out of control.

Given the situation at that time, the theater manager had to come out to apologize to the audience and kneeled down to apologize twice.

"If I didn't kneel down at that time, I would really be unable to control it. If I didn't kneel down, with the fanaticism of the film fans, there would be a safety accident!" The manager said in an interview afterwards.

After half an hour of negotiation, the fans gradually calmed down. The theater promised a full refund and a travel fee of 200 yuan per audience and a free movie redemption voucher.

In fact, the Chinese box office of "Transformers" is the best annotation for this situation.

After continuing to operate at high levels from Monday to Friday, Transformers ushered in a big explosion on weekends. On Saturday alone, it won more than 76 million rmb in China, creating a unique single-day box office record in Chinese film history.

Although the box office fell on Sunday, the 55 million rmb score was enough to make countless imported films ashamed.

After seven days of release, "Transformers" won 325.6 million rmb in China. Almost everyone knows that this commercial masterpiece will inevitably set a new record in the total box office of Chinese film history.

What is the end point of this record? Is it five hundred million? or one billion?

Chinese industry insiders generally believe that "Transformers" will inevitably become the first movie released in mainland China with a box office of more than 500 million rmb, and will also become the first movie with a box office of more than 100 million US dollars, that is, the mainland box office of nearly 700 million yuan can break through the billion mark. The biggest suspense in the future.

If "Transformers" wants to exceed the one billion mark in China, what is needed is not only the enthusiasm of fans and audiences, but also a large-scale and high-intensity publicity offensive.

Warner Greater China has joined forces with Wanda, New Film and New Century and other theaters to launch a special display of "Transformers" for 20 years. Hundreds of new and classic versions of toys can be tried and sold by fans, including several limited editions that have been discontinued by Hasbro. In addition, there are also many discounted sessions and measures such as half-price for students, half-price for the first and last games, to attract more fans to enter the theater.

Due to the domestic protection month and global synchronization, the release time of "Transformers" is neither the hot summer season here nor the unique New Year season. It seems to affect the box office to a certain extent, but Warner Bros. and China Film Group use targeted publicity to evoke the memories of those people in the 1970s and 1980s, and these people are the main consumer groups in the Chinese film market today.

Similarly, there is no rival in this period that can compete with Transformers.

Among the mainstream theaters in many first-tier cities, "Transformers" will be scheduled at a speed of more than ten minutes. Even among the theaters jointly organized by Warner and China Film Group, the screening interval is less than ten minutes.

The record-breaking performance of the film immediately sparked a stir in the Chinese media, and the media's attention attracted a large number of viewers to enter theaters. If the first week of the film was more supported by Chinese steel wires, many of the audiences who entered the subsequent film had nothing to do with nostalgia.

"Transformers will be the champion of the Chinese film market this year. It is rich in all the elements of imported blockbusters, especially the embodiment of high technology, and has a strong shock. It not only satisfies the deformation complex of the post-80s generation, but also attracts the attention of more fashion groups under this powerful influence and news attention."

This comment from the official media across the Pacific is undoubtedly the best summary of the Transformers craze that has set off in China.

In order to promote the video, Warner Bros. and China Film Group have taken great pains to hype it up, for example, when making the film, Optimus Prime draws on the fight style of free fighting to pay tribute to Chinese Kung Fu, for example, how Hollywood producers vigorously hype the Internet how to appreciate the two Chinese actors who did not even remember their names, and claimed that if the sequel was filmed, the two would have more important roles.

Taking advantage of the popularity of the film, Warner Bros. also cooperated with several websites including Time.com, which jointly launched a Transformers video image selection activity, which aroused many responses.

For example, the most handsome look was given to Optimus Prime. It must be Optimus Prime, which combines sexy and powerful, especially the transformation and random battle mode that finally arrived at the scene of the battle were so cool.

The best decoration belongs to the body of the ambulance Hummer, the nurse's life. It's a pity that she has such a tough figure. There are only a few opportunities to show off her skills in a few cuts. The worst thing is that she did not show her skillful medical skills. This medical officer is perfunctory enough.

The smartest King Kong is Red Scream. He seized the opportunity to attack and escaped with everything. Red Scream has not changed from the TV screen to the movie screen, and is still so arrogant and cunning.

As the director of the film, Duke never minds standing at the front desk to promote himself when necessary, so as to gain more attention to the film.

When China's largest official media requested an exclusive interview, Duke agreed after just a little consideration.

Several black Volkswagen cars parked in front of the Hilton Hotel in Shanghai. Chai Jing pushed open the car door and walked into the hotel with the director and cameraman and other members of the program team. Then she arrived at the appointment archway resting place, where an assistant was waiting for them.

"You guys came a little early."

The assistant of China Film Group said politely, "Director Rosenberg is handling the work at hand. I will take you there in half an hour."

"Thanks!"

Chai Jing made a few polite words to the other party, sat on the sofa at the resting place and waited patiently. She took out an English magazine from her bag, which was the latest international edition of Time magazine, and the cover character on it was the person she was going to interview.

After opening the magazine and finding the relevant page, Chai Jing looked carefully, as if she wanted to find something helpful to her from the interviews of her colleagues on the other side of the Pacific Ocean.

The title of Time magazine is quite eye-catching Duke Rosenberg, a film master who takes advantage of the weight.

Last month, we looked for an afternoon to interview him at Transformers Studio.

Duke is slender, firm and powerful, with a slightly tilted chin and shoulders, which can easily imagine him as a proud bullfighter. Duke himself, like those bullfighters in Madrid, believes that he is an absolute expert in satisfying the audience.

During his famous directorial career, Duke has long been accustomed to pressure and passion. He has always been famous for his big money, with various advanced ideas, many big scenes exploded. You even think it is an accident that you don’t hear the squeaking leads ignited when you shake hands with him.

His movies include "Speed ​​of Life and Death", "Brave the Deadly Island" and "Independence Day", which are all things that will make movie critics think that "skinned appearance is better than inner self", and have never been a popular object in the critics.

But major companies in Hollywood regarded him as a treasure because he could catch the audience, pull them away from the home's high-fidelity home theater audio equipment, and bring them to the cinema.

Perhaps this is more appropriate. Duke is a master of popular art, not a master of academics.

"We do things in a style: as fast as the wind, and keep improving." Duke said to us, "I'm not a scheming person, although some people think so. Many people hate me, I know there are a lot of sarcasm in the critics, but I don't care. Anyway, as long as you make achievements in movies, there will always be people trying to knock you down."

Born in Santa Monica, Los Angeles, California, he grew up in a single-parent family, and his mother was an extremely successful businessman. One obvious consequence of this was the inevitable commercialization of his taste.

Duke knew that the younger generation liked commercial videos like "Transformers".

“Once, when I talked to a screenwriter about the target audience, he seemed to have seriously insulted him because I used such commercial words,” Duke said in the office. “But if you hold tens of millions of dollars in your hand to make a movie, you’d better understand who the movie is going to be for, because those people will pay for it.”

If anyone is born with a sense of affinity for commercial blockbusters, then it is Duke. In Hollywood, no one has ever doubted Duke's ability to control actors and his huge costs. His style is very personal, original, and beautiful, and the lenses and actors he uses are unique...

“We can go up.”
Chapter completed!