In fact, Duke is very clear that the times are changing constantly, but the mainstream group in the film market will not change. Teenagers will always be the pillar of the market and are willing to pay for their favorite films and peripheral products.

Relatively speaking, the psychological tolerance of this group will be a problem, and as people born in North America gradually grow up, their market share is also increasing.

These people don’t like movies with heavy themes. Movies that are too heavy and dark will be rejected by most of them and may even crush the market’s tolerance.

Duke is very sure of one thing. If "The Dark Knight" is pushed back for three to four years and the mainstream crowd in the film market is updated, it is really hard to say whether it can achieve such great success in the North American market.

After all, movies are cultural products that are greatly affected by the social environment.

Even if the "Dark Knight" that appears in the current time period, the response in the relatively mature North American market is definitely much better than that in the overseas market.

In other words, if "The Dark Knight" wants to succeed, it will definitely rely more on the North American market.

Of course, the style of "The Dark Knight" also brought another path to the film industry itself.

For example, in "I Am a Legend" to be released next weekend, after David Ellison watched "The Dark Knight" and its market response, he was considering whether to move again in the editing to make the film darker and more desperate.

"Fran..."

In the office of Sky Movie Studio, David Ellison paced back and forth a few times, saying to Francis Lawrence, who was sitting on the sofa chair. "I think the ending can be changed. Using the second version of the ending, just like "The Dark Knight", it not only looks at the problem from the perspective of the protagonist, but also from the perspective of the monster like the clown."

After several years of training, David Ellison has indeed had a relatively mature view of the movie.

Francis Lawrence was hesitating. He was a relatively traditional commercial director. He prefers the ending of a commercial film.

But David Ellison is the investor and producer of the film. He considered it again and said, "In fact, those creatures have also become humans. Although they have almost become beasts, beasts are undoubtedly cruel. When they find that there are outsiders, they will naturally reveal their aggression nature, but it does not mean that they have no conscience."

"The male protagonist also understood at that moment that even in our eyes, mutants are beasts. But in their eyes, this is just their way of life. Do we humans have to forcefully change them based on our own consciousness? They just want to live quietly. They also have emotions, they also have their own social circles, and they are even more united than humans."

David Ellison knew very well that the original ending was more realistic and more in line with the perspective of current commercial films. The great humans died in order to save survivors, and the whole city eventually fell into a real wilderness era. The clichéd plot of saving the world by one person can better cater to the tastes of the audience. It will make countless viewers please that they are high and omnipotent humans, so hope is always in front of them.

If it were the past, David Ellison would definitely choose this ending, but "The Dark Knight" brought something different, and looking at the problem from another perspective may not be successful.

In Hollywood, even senior directors like Francis Lawrence have to make compromises.

"I Am Legend" will change another ending based on David Ellison's decision.

"David..." Francis Lawrence was still a little worried, "Is this an ending..."

"Don't worry, look at the world from a monster's perspective. I think this dark-facing style might be popular for a while."

David Ellison raised his hand to interrupt Francis Lawrence and wanted to say something again, "Hollywood is a place that follows the trend, not only manufacturers, but also audiences. "The Dark Knight" has just set a new single-day box office record in North America, which is enough to prove this."

Francis Lawrence had no choice but to nod and leave the office.

David Ellison sat back at his desk, saw the data in front of him, felt the pressure like a mountain, and even unconsciously came up with the idea of ​​postponing the release of "I Am a Legend".

It's all because that number is amazing.

"The Dark Knight" collected $68.36 million from North America on Friday one day yesterday, trampling all the single-day box office records in North America.

Such single-day box office data cannot be described as "horror".

Walt Disney's first week estimate for "I Am Legend" is only $70 million.

Although he is very confident about his film and the preview of "I Am Legend" has also received unanimous praise from audiences and theaters, David Ellison is very clear that the first weekend of "I Am Legend" will inevitably face the huge challenges and threats of "The Dark Knight" the next weekend.

Although the idea of ​​postponing the release flashed through his mind, it was unrealistic. David Ellison understood this, and he firmly believed that even if "I Am a Legend" is not as good as Duke Rosenberg's "The Dark Knight", it will have enough room to survive and make a profit through box office.

However, it is inevitable that David Ellison has some anxiety. The promotion and marketing of "The Dark Knight" has done a great job, and the audience's reputation after its release has remained high, which almost indicates a strong box office trend in the future.

On the other hand, "I Am a Legend" is much inferior in publicity, and even if the news of the so-called Will Smith marriage crisis is hard to become a hot topic.

Turn on the computer, David Ellison searched casually for the latest news about "The Dark Knight" using Google, and then opened IDC. The rating of "The Dark Knight" above is so dazzling.

For industry insiders like him, the online water army is not a secret, but he knows that no one's water army will foolishly give his movies tens.

However, David Ellison also saw someone shooting low scores, but the number was too small to play a role in the huge ten-point base.

He roughly read the comments of these low-scoring people. Could it be that while belittling "The Dark Knight", he vaguely praised "The Godfather".

David Ellison suddenly thought of something, but it was not very clear. Although the imdb score does not truly reflect the market response of a film like cinemasore statistics, it can also affect the viewing choices of a group of people...

It seems that something can be done in this regard? David Ellison thought so.

Entering Saturday, "The Dark Knight" became the most talked about topic in North America. This film attracted not only fans of the "Batman" comics and the group of fans in "The War Moment" in 2005, but also the mysterious veil of tragedy due to the unexpected death of Heath Ledger, the actor of the number one villain in the film.

One day after the film was released, the media, who were unwilling to be lonely, even began to hype Heath Ledger was fully qualified to be nominated for the Oscar and took away an Oscar Performance Award Little Golden Man.

Of course, the shadow of Warner Bros. is also indispensable behind these hypes.

At the same time, Duke also led the crew to start a promotional journey. The entire crew was divided into two. Charles Rowan led Christian Bale, Gary Oldman and Lawrence Fishburne to overseas promotion, while Duke ran the announcement in North America with Nicholas Cage and Anne Hathaway.

"Can I sit here?"

On the official plane rented by Warner Bros., the heroine of the film, Anne Hathaway, came over, saw Duke nodding slightly, sat opposite him, and said in an inadvertent tone, "I still want to continue working with you, but I didn't expect Rachel Daws to die like this."

"If you have a chance in the future," Duke said with a little distant kindness.

If he pushes forward a few years, he will definitely accept Anne Hathaway's kindness, but now the environment has changed, and his style of acting is also changing.

Just like in the past, Duke knew that he was not a good person, but he was a person with a girlfriend.

The flight attendant brought two cups of coffee, and Duke chatted with Anne Hathaway while drinking. After being fooled by this person, he became much smarter.

To be honest, her performance in the film basically satisfies Duke. This is not to say that her acting skills are particularly outstanding. Compared with the former Maggie Gillenhill, her acting skills may not be much stronger, and they are even slightly worse.

But for the vase character Rachel Daws, Maggie Gillen Hill's acting skills were good, but her overall performance was not satisfactory. Perhaps the more in-depth role was suitable for her, but Maggie Gillen Hill's relatively simple vase was not suitable at all.

Thinking of Maggie Gillenhill, Duke recalled a joke about deciphering "The Dark Knight", but without her, this interesting joke would not have appeared.

After watching Brokeback Mountain and "The Dark Knight", he found some related comments and found this joke.

"The Night Knight is actually the epilogue of Brokeback Mountain. Why did Ennis Delma and Jack Drizzt separate? It was all because Jack's sister was blocking him from behind!"

"After Jack's death, Ennis, who had broken back and heartbroken back, was too stimulating. He went away and came to a place called Gotham to recuperate his wounds. Who knew that the enemy's road was narrow, and Ennis met Jack's sister Rachel again here. Ennis, who had been forced to revenge, turned into a clown and covered the handsome face that had been kissed by his dear Jack with a thick outfit."

"He walked into the banquet hall with his gun and squeezed Rachel's face hard because he saw the handsome Jack's face on it. He made a big fuss about Gotham. In fact, the ultimate goal was to kill Jack's sister for his revenge in his mind!"
Chapter completed!