Chapter 63 Advertising Show
"Hey, Jones! Allen!"
Sitting on the sofa in the rental apartment, Coonites shouted in the direction of the kitchen, "The midfield time is up, the most exciting part is about to be staged! Hurry up!"
"Here you come!"
Jones and Allen ran out one after another, each holding beer and popcorn, sat next to Coonites, and asked, "Did Michael Jackson appear? Today's game was too dull, Dallas Cowboys were too conservative in tactics, they mainly attacked with balls on the ground..."
Allen just finished complaining, and Jones stuffed him the beer, "Stop talking about the competition, I've been waiting for Michael Jackson, I believe this will be a great show."
"Have you heard it?" Kunitz suddenly said, "It's all circulating now that Michael sexually violated a boy."
"I don't believe it..."
"I don't believe it either..."
The topic is a bit heavy, and the three of them are turning their energy back to the TV screen. Before the midfield show, there is also a wonderful advertising show.
"What would be the advertisement that will be on stage first?" Coonitez seemed to be talking to himself, "Chanel Dior Lauder?"
"I guess it's Versace!"
"Maybe it Tiffany!"
Jones and Allen said one after another.
Most Super Bowl advertising shows always open the curtain with luxurious advertising films of luxury goods. These advertisements are mainly composed of gorgeous pictures and top models, and can always attract people's attention easily.
However, they guessed it all wrong.
"Boom..."
Advertising time opened the curtain with an earth-shaking explosion. The flames that rose after the explosion covered the entire TV screen, and layers of flames surging as if they were happening in front of them.
"This is..." Kunitz's mouth trembled, feeling that this scene was a bit familiar.
"This kind of explosion method..." Jones stopped the hand that was sending popcorn into his mouth.
The fire rose, and a line of big words followed - bravely breaking into the deadly island!
Then, the name of the director who was almost very exciting at the turn of spring and summer last year - the work of Duke Rosenberg!
"This is the trailer for the movie!" Allen put down the beer can and screamed strangely, "Duke Rosenberg's new movie, his video is finally coming soon! I've been waiting for a long time!"
"Shut up!"
Because it interfered with the sound of the TV, the other two glared at him. Alan quickly covered his mouth and stared at the TV with wide eyes.
A Hummer and a Ferrari were staged in a life-and-death race on the streets of San Francisco. In order to escape, Hummer hits whatever he sees, he sets obstacles; in order to chase, Ferrari takes a shortcut, walks through the alley, and breaks out of the window.
Although it only took a few dozen seconds, the Hummer's toughness and Ferrari's lightness are fully reflected.
"This is a car chase that is completely beyond "The Speed of Life and Death"!" The three of them murmured at the same time.
The roar of the motor, the friction between the tires and the ground, and the exciting music made them unable to help but keep their eyes shut and their hearts beat faster.
"This is a typical Duke Rosenberg format work!"
The only regret is that there is no super explosion? This does not conform to the style of "The Speed of Life and Death" that makes people's soul tremble.
Just as they were thinking this way, a team of F-18 bumblers crossed the Golden Gate Bridge and flew to the top of the Devil Island. One of them dropped a bomb and climbed straight in a straight line of nearly 90 degrees. Then the picture fell rapidly with the bombs. The bomb seemed to turn into their eyes. The whistling sound of breaking through the air was their exclamation. The ground getting closer and closer seemed to hit the next moment.
The picture completely uses bombs as the first perspective to fall at high speed, and the scenery on Demon Island is getting bigger and clearer...
Finally, the bomb hit the island. With the loud bang, the fires all over the sky rose up, and the flames that scattered were like a meteor hitting the earth.
The three of them wiped away the sweat from their foreheads at the same time. At that moment, they completely regarded themselves as a bomb, and their hearts were trembling after the explosion.
"Brave into the Deadly Island, May 7th, I invite you to share the thrilling moment!"
A line of letters appeared in the explosion of fire. Kunits read it again and remembered the time.
Alan on the other side jumped up and rushed to the calendar in the living room in a few steps, turned to the May page, and made a lot of strokes on May 7th.
"Brave the Deadly Island!" he shouted loudly, "Our Summer Holiday Opening Video!"
In a separate house not far from their USC area, Johnson also took out a pen and recorded the time in his memo, while muttering to himself.
"God, how did that director do it? This is a brand new movie technique! Just this explosion is attractive enough!"
In an instant, he made the decision to watch the movie as soon as possible after the film was released.
Although ‘Super Bowl Day’ is known as the most important unofficial holiday in North America, the office area of Century City CAA is still busy, with Martin Bob sitting in his office with his eyes just leaving the TV screen.
Originally, he wanted to see Michael Jackson. During this period, there were many unfavorable rumors in the media. CAA smelled some unusual smell and immediately gave up the idea of poaching. The reason was very simple. No matter how powerful CAA is in the entertainment industry, it cannot confront the entire white-dominated society.
Unexpectedly, he saw an advertisement for a film just as the halftime break started. From the short commercials, it can even be inferred that this is a film whose quality is probably not below "The Speed of Life and Death", especially the scene with the bomb as the first perspective. Even he couldn't help but admire it. He had to admit that the little guy named Duke Rosenberg did have unique views and experiences in shooting impactful shots.
Such a person is not a CAA customer!
Thinking of this, Martin Bob called Lovett, resisted the urge to scold this idiot, and asked the other party to come over to see him quickly.
"Mr. Bob." Lovett sat carefully on the chair.
"Have you read the ad just now?"
Hearing Martin Bob's question, Lovet nodded quickly, "Yes, they actually invested heavily in advertising in the Super Bowl..."
"What do you think?" Martin Bob interrupted him impatiently.
"There hasn't been an ad in the Super Bowl in the past, and the effect is hard to say." Lovett thought about it and said, "The trailer doesn't mean anything. There are always times when viewers don't buy car chases and explosion scenes."
"Where is Warner's side?"
"that……"
In front of Martin Bob, Lovett dared not tell lies, so he had to say truthfully, "It is said that after seeing the sample of Duke's first cut, Warner executives have listed "Brave the Deadly Island" as the first key project in the summer season, and have initially issued a $15 million promotion budget."
Things are very obvious, and Warner Bros. is optimistic about the profit prospects of "Breaking into the Deadly Island".
"Warner will soon take advantage of the Super Bowl momentum to launch a publicity offensive." Martin Bob tapped the table lightly, "and the Night Visit to the Vampire, which we worked with Fox, has just finished filming. Time is not good for us. If you go to Connery Manor to meet Sean, we must also launch it in time."
With the ability of CAA, it is not difficult to find out that there are still British agents in the film.
Just as Lovett was about to leave, Martin Bob said, "Also, let's say this is what Orwitz and I said. If something really has something to do with him, don't have a next time! "Breaking into the Deadly Island" is a project of Warner Bros. It's not an independent producer by Duke Rosenberg. It's enough to violate the bottom line once. If there is a second time, CAA and Twentieth Century Fox will not protect him again!"
Although Warner has not made any official statement or protest, there have been several meetings at parties. Several senior Warner executives have expressed dissatisfaction with him and Michael Orwitz in an extremely obscure way. If it really attracts Warner's full counterattack, Martin Bob doesn't even have to think about it, and knows that Hollywood companies, including 20th Century Fox, will choose to watch.
The traditional forces in Hollywood are both competitive and cooperative, with deep connections between them. The CAA, which only truly rose in the 1980s and pushed the cost of film production to the horror stage, is strictly speaking the public enemy of all Hollywood film companies.
This circle is very complex, and it is also very simple. All competition and cooperation actually revolve around one thing - interests!
For the sake of profit, enemies can become friends, and friends can also become enemies.
As a senior agent and a powerful figure in Hollywood, Martin Bob understands this very well. He doesn't know whether it is related to Connery. He only knows that Duke Rosenberg seriously offended him, and Connery has a bad temper, especially after drinking and taking drugs. It is hard to say what decision he will make under impulse.
"You must bring this sentence to Sean Connery!" He finally reminded him.
"Yes, Mr. Bob!"
Just as Sofia Coppola said, Duke chose to temporarily forget the fire and devote himself to post-production. After Super Bowl Day, Charles Rowan gave the entire studio a vacation. Duke politely declined Naomi's invitation and chose to go back to Santa Monica to watch the game with his mother.
Unfortunately, Mrs. Leah's energy was obviously not on the game. Even though she sat in front of the TV, she still carried a thick stack of information next to her.
In some ways, Duke's workaholic side was also greatly influenced by his mother.
After watching the advertisement for his video, Duke was not interested in the remaining commercials and Michael Jackson's midfield performances. He simply took the thick, colorful copper book next to his mother. When he opened it, he suddenly lit up. It was a sexy model wearing various underwear. Unlike the skinny models that are popular today, these underwear models are all concave and convex.
Could it be the new business of San Fia Advertising Company?
As a result of his inference, Duke's eyes turned to the brand of underwear, which was an extremely familiar name - Victoria's Secret!
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Chapter completed!