Although he had signed a related contract with Heath Ledger long ago, this unexpected incident had to make Warner Brothers cautious. They contacted Heath Ledger's parents and family. Because they had originally had a contract, they reached an authorization agreement with the old Ledger and his wife without spending much effort.√∟,

Just in mid-April, "The Dark Knight" completed the sound editing, Duke announced that all post-production was over, and when the second trailer was released, Warner Bros. was ahead of the film screening and all other characters, and was the first to launch the Joker's Memorial toy doll, which was divided into two versions: $9.99 and $10.99.

Due to the death of Heath Ledger, in the past two months, Warner Bros. has become a hot topic in the United States. The dolls were sold out of stock once they were launched.

"What's going on?"

In a spacious apartment, Kyle was so angry that he wanted to smash the mouse, stared at the display screen and said, "I didn't get it."

His sister Ella came over, stood behind and looked at her, and asked curiously, "A dead actor's doll is so popular?"

"You don't understand." Kyle waved his hand and said, "The accidents he had happened to be for the character clown."

"You believe this kind of publicity?"

Because he is engaged in a media-related industry, Ella couldn't help but curl her lips, "Warner Brothers and Duke Rosenberg want the dead Heath Ledger to become, who is the person he is."

"You still don't understand." Kyle pointed to the monitor screen and said, "A clown figure on the Internet soared to $30, but it was stolen all at once. Now even the Internet is out of stock."

He explained again, "Heath Ledger has passed away. His dolls are not only monumental, but may continue to increase their prices in the future and may even become rare value-added souvenirs."

Ella shrugged and said, "I'm not interested in these things. You might as well book a few more tickets for the game online from the Internet. I remember that the booking is about to start in one week."

"Don't worry." Kyle turned his head and said to his sister, "I've been ready for a long time."

Under the promotional hype of Warner Bros., "The Dark Knight" caused a sensation before it was released. The Joker successfully surpassed Batman and became the main character in posters, trailers and various promotional promotions. The commemorative version of the Joker doll launched by Warner Bros. was sold out of stock, and it was hard to find in specialty stores and the Internet.

It is not difficult for some sober people to see the intentions of Warner Bros., but the impact of public opinion on the public is huge. Many people are also blind.

Moreover, Warner Bros.'s publicity strategy is far from praising Heath Ledger as simple as that. Anyone who works in the media knows one thing, that is, only if there is controversy, will there be attention.

Although Heath Ledger, who is like a Hollywood actor in Duke and others, is not perfect, but other media supported by Warner Bros. are also constantly breaking out negative news.

The New York Post reported on a series of reports that after Heath Ledger's unexpected death, his current girlfriend Michel Williams was once worried that her daughter would "not be able to pay for the money". Although Heath Ledger's father Kim Ledger once publicly stated that he would regard Matilda Ledger as the beneficiary of the inheritance, Michel Williams expressed doubts about Kim Ledger's execution ability. The report also increased the hype that Michel Williams and Heath Ledger's family had a very tense relationship. She even threatened to "boycott" to attend the premiere of "The Dark Knight".

The news fermented for quite a long time. After it attracted enough heat, Michelle Williams' spokesman Mara Buxman held a press conference and issued a statement saying that the so-called "internal news" of the report was wrong. Michelle Williams has confirmed that she would attend the premiere of "The Dark Knight" and said that she "resisted attendance because of her disagreement with Ledger's family" was ridiculous.

Subsequently, Warner Bros. confirmed that Heath Ledger's family had confirmed that he would fly from his hometown, Perth, Western Australia to Chicago to attend the North American premiere of "The Dark Knight" on May 4.

This is only one aspect. Warner Bros. did more than imagined. Although he portrayed Heath Ledger as an outstanding actor who gave everything to the role, he secretly put a lot of effort into the cause of his death.

For example, in many media, Heath Ledger's death was always a fan. By the time it was approaching late April, many media and websites disclosed that Heath Ledger's death was related to drugs. It was reported that Heath Ledger showed bad emotions during filming on the set of "The Dark Knight", severe insomnia, confusion all day long, disagreeing with other staff and actors, etc.

Then, someone came forward to refute the rumors, causing the report to become a controversy.

Nicholas Cage, who played Harvey Dante, focused on refuting the news in this regard when he participated in a TV interview.

"Heath Ledger always maintained a very high-pitched state during filming, and he was very clear-headed,"

Nicholas Cage's words were exactly the same as the crew's views, "Maybe he suddenly passed away, and people made up many false situations in suspicion."

He also revealed on the show that during the filming interval, Heath Ledger likes to sit on the side of the set, leisurely smoking, chatting and laughing with others, especially when talking about his two-year-old daughter Madida, who is even more radiant and looks like a very cute and good father.

"I have a good personal relationship with him. He likes to show us his daughter's photos when filming, and then talks endlessly about the interesting things between him and his daughter, and looks very happy."

This is purely for publicity. Anyone who knows Nicholas Cage knows that he is completely talking nonsense. "Ledger is also very attentive to portray the role of the clown, and is not as focused as the rumored one."

But what does this matter?

There is no doubt that The Dark Knight has become the hottest movie this summer.

"Can't you let him leave quietly?"

On the private beach of Malibu's own estate, Scarlett's eyes left the newspaper's report on Heath Ledger and turned to Duke's side, "This is consuming Heath Ledger."

Pulling a can of beer, Duke took a sip, put it on the round table under the sun umbrella, and said, "Dear, this is Hollywood."

Want Warner Bros. to give up using Heath Ledger for publicity, is this possible?

The answer is obvious.

Scarlett Johnson sighed, closed the newspaper and put it aside, sat up from the beach chair, grabbed the can of beer and took a big sip, and his eyes turned to the sea.

Although she doesn't like this approach from the perspective of an actor, she is not a newcomer to Hollywood. She has been in this circle for more than ten years and can't understand what Hollywood will do.

This place has never been a simple circle. Like all business circles, it is full of struggles and entanglements, and even magnifies these struggles aimed at fame and fortune countless times.

Heath Ledger will not be the first or last of this kind of publicity.

Scarlett believed in this.

"Just..." She walked to Duke and gently held his arm, "and always felt a little uncomfortable."

Duke shook his head, "Heath Ledger's family has reached an agreement with Warner Bros. We should stop thinking about this."

Even Heath Ledger's family did not object, and outsiders did not need to worry.

Sitting back on the beach chair, Duke sighed softly. He had a rare intention to save someone, and also made some practical actions, but ended in failure.

For someone with a personality like Duke, he would not feel guilty or sad. Heath Ledger was not his friend after all.

Moreover, the people who consume Heath Ledger are not just "The Dark Knight" and Warner Bros. Many people in this circle are like this. For example, his current girlfriend Michelle Williams recently claimed that she would consider working with the right company to shoot a movie about Heath Ledger as a heartfelt memory in order to bring some memories to their two-year-old daughter Matilda.

Hollywood is such a circle. Those who are innocent in their hearts and think that they can make a name for themselves in Hollywood with their passion, passion, talent and hard work will only be ruthlessly assimilated or swallowed by this circle.

Having said that, even if Michelle Williams herself did not intend to take advantage of this incident, her public relations and agents would probably not miss the opportunity, and would inevitably persuade her.

People are always affected by the environment, and even those with strong will like Duke are no exception.

As the sun gradually turned toward the sea, Duke picked up the watch on the round table and looked at it, reminding Scarlett, "It's time for us to go back, we have to change our clothes later."

Scarlett put on his clothes and muttered, "I still want to go into the sea to swim."

Duke helped her to clean up her things simply, and the two walked towards the elevator leading to the villa, stepping on the soft sand.

"There is actually a more interesting activity," Duke said as he walked, "If you are interested, you can participate."

"What activity?" Scarlett asked curiously.

"How about dressing up as Catwoman and saving the world with Batman?"

Hearing Duke's words, Scarlett raised his eyebrows, "I will appear in the entire Marvel series, and it's not appropriate to play the role of a D comic book movie."

Walking into the elevator, Duke shook his head, "It's not saving in the movie, but saving in the real world."

"Save it in the real world?" Scarlett didn't understand.

After taking the elevator to the villa, changing clothes and coming out, Duke explained to Scarlett, "Warner and I have prepared another promotional show. Now the candidates are basically confirmed. What we will see in a while is the little Batman we want to work with you."
Chapter completed!