In recent years, every time Duke's movie is released, the navy will create momentum on the Internet. Compared with Rotten Tomatoes, which attach more importance to collecting professional film reviews, the imdb has a wider audience, and its influence among many movie websites can rank at the forefront, which is also the focus of being invaded by the navy.

From "The Matrix" to "The Rings Expedition", ImDB has been invaded by Duke's naval forces, and has received a lot of praise and extremely high ratings in the early stage. Although the ratings of the two films dropped to 9.2 and 9.1 points today, it will definitely play a certain role in the release process.

However, things like navy are not very secrets or clever means. Other companies have paid attention to them. For example, when "The Rings Expedition" was released last year, the so-called insider information about Billy Boyd and Ian McLean on the Internet was obviously the actions of competitor navy.

However, compared with the navy, which was established earlier, larger in scale and higher in professionalism, the variance was not the same level.

But the Internet is an open platform after all, and even if Duke has the advantage of foresight, others will use it.

In a lounge in the villa, Duke stood behind Tina Fei, and the female assistant had entered INDB and clicked on the column "Twin Towers".

"It was still nine:6 when I watched it in the morning!" Ivanka sat next to Tina Fei, her eyebrows frowned tightly, "It has fallen to 9.4 now!"

A movie cannot please all audiences. Even Duke fans will have people who don’t like magical genres. As the screening time increases, the number of viewers who see the film increases, the ratings will decline.

But the ratings of "Twin Towers" are declining too quickly!

Not only the ratings, but also a bad review below.

"There are too many unnecessary waste dramas, the whole story is quite stupid, and the special effects as the only selling point are just average."

"The plot is said to be a multi-line narrative. But the director's narrative ability is really terrible, turning the whole film into a hodgepodge made of commercial film operations. It is so heavy that it can only rush forward, and finally took the innocent Aragon off the cliff together."

"After reading it, I never figured out where it's good."

Tina Fei looked at Duke, saw Duke nodding, turned off imdb, and then opened his personal website, which also showed a lot of negative comments.

"It's so popular that it's so inexplicable, a story of mentally retarded. The procrastination plot is so sleepy that I'm so sleepy. Why is the reputation so good?"

"When the protagonists express their feelings, they always give their eyes and two lines of clear tears. Several story lines are pieced together separately. Doesn't anyone think the story is very crappy? There is really no need to release the third part again. It's so boring."

"The plot is pretending to be tragic and stubborn, ah; the whole film looks so superficial..."

After arriving here, there is no need to continue watching. Duke was completely sure that this was also a masterpiece of the navy.

It's obvious that there are naval troops targeting themselves.

Duke thought for a few seconds and said to Tina Fey, "I inform Nancy and Pani to go to the Lord of the Rings Studio, and Jamie Johnson from Warner Bros."

After saying that, he leaned over and kissed Ivanka's face, "Sorry, my dear, I can't be with you today."

"It's okay." Ivanka showed an understanding smile and pointed to the small yacht parked on the dock through the window. "Jane will come here in a while, I'll go out to sea with her. Just go and do it."

Duke nodded and walked to the telephone to ask the driver to prepare the car.

In just three minutes, Duke and Tina Fee got into the car and drove out of the Duke Manor and rushed to the Lord of the Rings Studio in Burbank.

Tina Fei was still making calls to keep track of the latest network dynamics, while Duke was considering how to deal with it.

To be honest, there is no very good way. Even in his past era, after a large number of negative online comments appeared, they either hired navy troops to criticize or found professional companies to go to the market. The Internet is a relatively open platform and it is impossible for anyone to completely control it. Some remarks cannot not appear.

In fact, Duke knew very well that besides him, Lionsgate used the Internet navy on a large scale as early as the promotion and promotion of "The Witch Blair". For Hollywood and other business circles in North America, this was neither mysterious nor clever, and it was normal for others to use it on him.

Do some people think that the online water army is mysterious and clever? Don’t joke, this is North America, which has been highly developed in the Internet and has even penetrated into every corner of work and life. Moreover, the methods used by the navy are strictly similar to the gossip hype that tabloids attract attention.

Duke has never been so stupid that he thought the navy could become his trump card, which is simply unrealistic.

When he used the navy to hack others, he also thought about what to do if someone else used it on him one day.

Although there is no good or effective method, Duke has also prepared some measures.

After arriving at the Lord of the Rings Studio and waiting for everyone to arrive, Duke brought Tina Fey, Pani Kellys, Jamie Johnson and Nancy Josephson into the conference room and told others not to disturb them.

"It's clear." Pany Kellis flipped the information he prepared and said, "Although the id of making these negative comments comes from all over the United States, it must be a premeditated centralized operation."

Jamie Johnson frowned and turned to Duke, asking, "Do you have a team that uses this kind of publicity first in Hollywood and even across the United States?"

"In the past few years, other companies have been learning from us." Nancy Josephson took over the sentence, "There are traces of score reduction released last year and in the first half of this year, ImDB and several other scoring websites."

Duke nodded. Not to mention now, even if the past ten years have passed, imdb's split-brushing behavior is still crazy enough.

Nancy Josephson's eyes fell on Duke, "What should we do?"

What is the so-called online water army? It roughly refers to Internet users who post content for a fee. Most of these paid spammers and commentators are employed by PR companies, or competitors of target companies. They are active in popular social media sites, forums and blogs, trying to influence public opinion.

These paid content publishers usually publish remarks that benefit employer products and services, while devalue competitors. Most of the "Internet waters" use multiple pseudonyms, and some even use automation tools to accelerate the spread of such tendency remarks.

In fact, real-name registration will greatly reduce the activity of the navy, but this is obviously not something Duke or even Warner can do.

After thinking for a moment, Duke said, "I will talk about a few aspects first, and you can add if there are any shortcomings."

"The first is to identify malicious water army users on websites with administrative permissions. The specific methods include analyzing the frequency of content publishing, IP addresses, duplicate content and seemingly fake accounts, and automatically or manually deleting these negative comments on our territory."

"The other way is that I don't like. If someone can pay to spread rumors, then there will definitely be ways to pay to delete rumors. I wonder if there are any such companies in North America?"

"The best way is that we must be strong enough. The weakness of the navy is that they have few real followers. Therefore, in the era of online media, they cannot conduct very targeted and effective attacks on truly powerful characters or projects. They are more of inciting the emotions of netizens and creating an atmosphere where the other party is very bad and bad."

"Therefore, our navy must also be dispatched in time to provide necessary guidance to online public opinion. I believe you have all seen the latest statistics. I think our "Two Towers Ark" itself is absolutely powerful and will attract a large number of supporters. Supporters are another part of our power. Our people must find ways to guide the supporters of the movie, become spontaneous propagandists on the Internet, and opponents of malicious forces!"

In the words of his once-world, it is to turn the supporters of "Twin Towers" into tap water.

Duke is sure that there are many people who hate the Rings trilogy, but only a few support this series!

On the side of the Lord of the Rings Studio, Duke and others are still discussing their next response strategies.

Far from the artist management headquarters on Wishill Street in Beverly Hills, Martin Bob and Michael Orwitz are also paying attention to information on the Internet.

"But one morning, "Twin Towers" encountered big trouble."

Looking up from the back of the laptop, Martin Bob looked very good. "Imdb's score has dropped from 9.6 to 9.3, and it is still falling. It is likely to fall below 9 points by night!"

"You can't be careless." Michael Orwitz still looked cautious, "Let our people keep staring at this movie!"

In the past few years, he has seen it clearly enough that it is impossible to reconcile with Duke Rosenberg. The two sides have been entangled for nearly ten years, and without enough interests, the conflict cannot be resolved.

Therefore, after the artist management company established an online publicity department, he directly dragged "Twin Towers Shock" over to practice, and the effect now looks quite good.

Martin Bob over there was looking at various websites again and suddenly said in confusion, "Negative remarks have invaded Duke's personal website and the official website of the Lord of the Rings Trilogy on a large scale. I remember that the Internet Propaganda Department did not target these two websites?"

Michael Orwitz smiled slightly, "You overlooked a little bit, Martin, other companies in Hollywood will watch "Twin Towers Shock" as a bystander? Don't forget that Duke Rosenberg and Warner Bros. have poured dirty water on Disney's "Pearl Harbor", Paramount's "Tomb Raider" and Universal's "Fast and Furious". Do you think they will watch Duke Rosenberg and Warner Bros. continue to dominate the summer season?" (To be continued)
Chapter completed!