Due to the limited cost of film production, Warner Bros.'s investment in publicity and distribution is not high. Taking advantage of opportunities such as commemorative shootings, they have also done a lot of publicity work. A film like "Hundred Thousand Hurry" cannot be like a large-scale commercial film in the summer.

The film held two consecutive audience and theater media previews in early March and mid-March. Duke has been busy with the final preparations of "The Lord of the Rings" in New Zealand and did not participate at all. There are several starring actors, and with the strong cooperation of the Los Angeles County Police Department, there is no shortage of necessary publicity and swearing.

After two previews, Warner Bros. also immediately passed the results to New Zealand.

"The audience praised 84%, and the overall commercial score of the theater party b+,"

Standing behind Duke, who is looking at the model of the cave troll, Tina Fe quickly talked about the general situation of the preview, "The media trial score a-, and the film will be released in North America at the scale of 2,200 theaters after the Oscars."

"A little better than I expected."

Overall satisfied with the troll's look, Duke turned to the other side, where there was a lifelike big spider. "I thought I would preview the theaters with about 300 theaters, and then the theaters would expand the screening scale depending on the situation."

Perhaps I am always used to considering the problem from the most difficult perspective. The trial response of "Hundred Thousand Urgent" is better than Duke thought. This can be seen from the resources invested by the theater chain. If the theater chain cannot see the selling points and expected returns of the film, it will not be easy to let go.

Duke turned to the big spider stalker, but Tina Fei stood there without moving. This kind of thing has always been the object of disgust for women.

“There is a few new news over there.”

When Duke walked out of the model warehouse, Tina Feel followed and said as she walked, "Director Lucas asked if you could attend the Star Wars premiere in May. Mrs. Leah was sure to attend. Victoria's Secret sent a plan for Angel Model and Lord of the Rings, which you need to review. Miss Lauder sent a men's skin care product, which was a trial suit that her brand was preparing to launch..."

"This guy..."

Walking out of the warehouse area, Duke looked at the bright sunshine outside and muttered, "Treat me as a test subject."

"Where is Marvel Comics?"

Duke turned around and walked towards the weapons warehouse. "When can we sign with them officially?"

After more than a month of slandering with Jingqi, the two sides had reached an agreement on Duke's investment. Lawyers and accountants on both sides were also accounting for the matter, otherwise Tina Fei, who represented him, would not return to New Zealand.

"The specific time has not been determined yet." Tina Fei looked through her work log and said, "But according to the agreement signed by both parties, the time for signing the formal agreement will not exceed the end of May. And..."

She reminded Duke, "This is an agreement that costs up to $200 million, accounting for 25% of the investment. You don't have so much liquidity on your books, and we have to wait for David to reach a share transfer agreement with Yahoo management."

"You stare at it."

With a warning, Duke walked into the weapons warehouse, greeted several weapon makers, walked towards the storage area inside, and said to Tina Fei who was following him, "After the transfer of Yahoo shares is completed, get the surprise done as soon as possible."

According to Duke's judgment, investing in Marvel is actually a business that is profitable. No one can guarantee that Marvel will become a successful Marvel in the future. But one thing he, the director, is that the special effects technology of the movie is moving forward at a flying speed, providing the basic conditions for the Marvel superheroes to appear on the big screen. Even if the Avengers do not gather, the value of the Marvel movie will not be bad.

Besides, as long as he can invest in shares, he will naturally remind Jingqi's management so that Jingqi will sell himself to Walt Disney or other film companies in the future at a sky-high price.

Walking in the warehouse, Duke checked the weapons used by the main characters one by one. All of these weapons were made by hand, some were made of alloy steel, some were made of aluminum alloy, and some were pure rubber props.

However, even a sword made of rubber is no different from steel products from the outside.

After checking the weapons and props, Duke returned to the set office and met several plans sent by Victoria's Secret. Victoria's Secret executives suggested that when the Lord of the Rings trilogy officially began filming and had a certain impact in North America and the entire world, Victoria's Secret angels would fly to New Zealand in the highest-profile way to meet the crew, and it would be better to find a TV station to broadcast the entire process live.

Maybe it could be rented a team of convertible sports cars, allowing Victoria's Secret angels to blew kisses from their New York headquarters to reach Kennedy Airport, and then take a special luxury charter flight to Wellington. Both sides gathered the news media to carry out the hottest publicity and hype?

After writing this idea briefly, Duke asked Tina Fee to Victoria's Secret management.

Any big-selling film is indispensable for successful publicity operations. The total investment of the "Lord of the Rings" trilogy is as high as 350 million US dollars, and large-scale publicity and hype is indispensable.

Following Victoria's Secret's plan, there is also a document from the Victoria's Secret Angels model team. In recent years, Victoria's Secret Angels have changed a lot from the past. Victoria's Secret management faxed this document and wanted Duke to find the most suitable candidate.

Seeing the tall and slender model on the copper-board book, Duke suddenly remembered that the crew had not found an actor who played Arwen yet. Maybe he could find an angel model with long legs, thin waist and pure appearance?

This character itself doesn’t need to have excellent acting skills, and it doesn’t even need to pass the exam or above. And then again, did Arwen, who used to have acting skills?

After handling Victoria's Secret affairs, Duke sat down and thought for a while and said to Tina Fey, "I will attend the premiere of "The Threat of Ghosts."

My mother has gone, and there is no reason why he doesn't go.

Finally, it was the men's skin care products sent by Erin Lauder. This is a cosmetic brand she created based on the Estee Lauder Group and holds absolute controlling stake. Although Duke also said that if there is any funding problem, Erin has never spoken. At present, she is not too short of money.

After knowing each other for so many years, Duke can see that Erin Lauder is a strong woman in her heart and is embarking on her business path.

In this regard, no country or society in the world can be fair, and some people are born with the advantage of starting.

Not to mention Erin Lauder, just talking about himself, if he had not been from such a wealthy family, his Hollywood director journey would have been ten or even a hundred times more difficult than now.

Everyone knows that the first step before success is the most difficult, and the first fund before starting a business is also the most difficult to raise. He is lucky to have the full support of his mother.

After opening these skin care products, Duke put it aside, Erin Lauder understood his habits, and the mailed them all included the simplest products such as men's sunscreens.

"Tina, let someone buy some New Zealand specialties and mail them to..."

Speaking of this, Duke thought for a while, "Purchase more, mom, Erin, and... Ivanka Trump, mail one copy each."

As time goes by, more preparations for "The Lord of the Rings" have also come to New Zealand.

At the same time, the number of media reporters and paparazzi surrounding Wellington's set is also rising sharply. After all, this is the "Lord of the Rings" trilogy that is important in Western history and is also known as the least possible work to be made into a movie. In addition, the reputation of director Duke is enough to attract many people's attention.

Especially some gossip media sent special paparazzi to stare at him.

Everyone in Hollywood knows that Duke never hides his own gossip, and he changes female companions very quickly, but he has calmed down after "The Matrix". This abnormal situation has actually aroused the curiosity of some eight-legged media.

Even the New York Post reported with a firm statement that he was tired of this chaotic lifestyle and was currently dating a girl in secret, intending to establish a long-term and stable relationship...

Neither gossip nor positive reports affect Duke's work. According to the entire publicity plan, he issued a ban on the crew, and no one is allowed to accept media interviews privately.

Including Duke himself, he kept the news silent for the time being, even if he returned to Los Angeles to attend the premiere of "Hundred Thousand Urgents", he only talked about this video when he was interviewed in the visiting area after walking the red carpet, and did not talk about the "Lord of the Rings" trilogy.

The scale of the premiere is often corresponding to the scale of the film's investment. The premiere of "Hundred Thousand Hurry" is not big. It chose a medium-sized theater in downtown Los Angeles, and did not invite heavyweight guests. It is just the most ordinary premiere in the spring.

The release time of "Hundred Thousand Hurry" was at the end of March after the Oscars. There were no films that Duke had ever had impression of in this period. It can be said that there were basically no heavyweight competitors, but there were too many small-cost films released, which greatly dispersed the resources of theaters.

However, this is also the distribution strategy of theaters. In this period when it is impossible to attract audiences with large productions, no one knows which film will become a dark horse in the end. As long as one of the films reveals its potential for a big sale, it will immediately become a film promoted by theaters alliances.

There are not many 2,200 theaters in "Hundred Thousand Hurry" but in fact, it was the largest film on the weekend. The film can get a relatively large number of theaters, which is also related to Duke's confidence in the theaters.

But after all, whether this film will expand the screening scale or reduce the number of theaters will ultimately rely on market performance. (To be continued...)

ps: The new week has begun. Please give me monthly tickets~ Please recommend tickets~ Please support~
Chapter completed!