If a video with quality assurance wants to sell well, it must have promotional support. If the promotion achieves or even exceeds the expected results, it must be targeted. In the simplest terms, it is to understand the main audience groups facing the film and come up with publicity strategies that can affect them.

Therefore, in the early stages of a film's release, various survey feedback will not be interrupted.

Ignoring the imdb score that "The Matrix" has been almost blown by the navy, the audience praise rate announced by relevant investigation agencies three days after the first week has remained at around 90%. There is no need to worry about this.

A survey of the audience segmentation shows that the mainstream audience of "The Matrix" has praised the film because the film is very cool.

Similarly, there is another group who likes to study the details of the film and can even draw conclusions that the screenwriter and director have not thought of. There is also a considerable number of people, and they are often the main force in the speeches of major film and television forums.

So, during Sunday's break, Duke spoke with Jamie Johnson, director of the Warner Bros. Propaganda Department, and then some interpretations of "The Matrix" began to appear on the Internet and traditional media.

Articles like "The details of "The Matrix that you didn't see", "Director Duke's deep-level setting of "The Matrix", "The relationship between "The Matrix" and Christianity", "The interpretation of "The Matrix" on Eastern Buddhism", "The opposition and complementarity between "The Matrix" and world rules", etc., can be often seen on the Internet and traditional media.

Some of them were gunmen hired by Warner and Duke, and were written specifically based on the movie, but more were completed by some movie fans after being guided.

These articles are difficult to affect potential viewers who have not seen "The Matrix", but they are a good way to prompt viewers who have already watched "The Matrix" to go back to the theater and find new details and answers.

Excellent films have never lacked fan interpretations. But who does the seemingly sincere interpretations during the hit screening, even Duke, a director who can be considered a senior Hollywood director, can't tell clearly.

Perhaps it is most appropriate to use one sentence to describe the interpretation of a video including "The Matrix" - publicity is everywhere!

"The Matrix" has stepped up its publicity offensive, and the upcoming "Godzilla" is no exception.

At the headquarters of Sony Columbia Pictures on West Washington Avenue in Calf City, Michael Orwitz walked directly into Oga Nin's office as if he was in a nod, nodded to the other party and sat on the chair opposite him.

Neither Orwitz nor Oga Ninja looked very good.

"Let Renault's trouble be solved?" asked Oga Nin.

"It's been resolved." Michael Orwitz took the water from his secretary, took a sip, calmed down his slightly rapid breathing, and said, "After we paid some money, the other party dropped the charge against Jean Renault."

His brows were frowning, "Warner's media kept holding on."

Oga Nin is considered an American pass. Otherwise, she would not have sat on the high position of Columbia Pictures. "The Matrix and Godzilla are about to collide on the weekend, and Warner Bros. will definitely not miss the opportunity to hit us."

Speaking of this, Oga Ninja and Michael Orwitz's faces were a little tight.

"Is Duke Rosenberg's video really unstoppable?" Oga couldn't help but say, "We have put such a lot of pressure and negative impact with DreamWorks, and "The Matrix" is still going higher!"

“I think the first week of The Matrix would have been even higher without our suppression and blows!”

With his fingers gently lit the armrest of the chair, Michael Orwitz said while recalling. "Friday $18.67 million, Saturday $19.97 million, Sunday $15.44 million, and the first three days of the week $54.08 million! This week's box office result can rank second in the R-rated film!"

His hand that knocked on the armrest of the chair gradually increased, "What if we don't take action? "The Matrix" will definitely break his own first week record of $59.24 million in R-rated films held with "Save Private Ryan"!"

Oga Shinobu was silent. They had done so many tricks and almost brought the competition to a white-hot level, but the effect was still not obvious enough.

Especially when thinking about the performance of other films released on the same weekend, Oga Nin would feel powerless.

"The Great Collision of Heaven and Earth" hit more than 50% of the box office this weekend, only earning 11.2 million US dollars, and earning only 48.59 million US dollars in two weeks of release. Compared with the huge investment in the film, it is not a success at all.

"Taxi Express" only received a box office of $220,000 in three days. It was cut off by the North American Cinema Alliance at the end of the weekend...

The performance of the films during the same period directly led to the surge in the number of screenings in North America from Monday to 3,312, with the screening rate exceeding 60% in one fell swoop!

If it were just a simple popcorn movie, Oga Shinin would not be worried, but the audience's reputation remained high, and even led to a craze in North America. From yesterday, people wearing black windbreakers and black sunglasses could be seen almost everywhere on the streets. These people are obviously supporters of "The Matrix".

Sony Columbia Pictures is also worried about the surroundings of "The Matrix", which sold $24 million in three days on the weekend, which is second only to the two "Jurassic Park" in recent years. Not to mention whether the popularity of the surroundings will affect the surroundings of "Godzilla" that will be released soon, the role of the popular surroundings of the surroundings alone in promoting the box office of the film cannot be ignored.

Box office can promote the surrounding area, and the surrounding area can also feed back the box office. The most typical example is that when someone who doesn't know "The Matrix" sees the strange outfit, he will definitely wonder what it is, and then ask for information. Some of them will inevitably become potential audiences because of curiosity.

Despite his full confidence in "Godzilla", Oga Shinin also understands that if Godzilla wants to succeed, he must be able to withstand the impact of the box office of "The Matrix" the next weekend. The latter's current high audience reputation speculates that this impact will not be small!

Ogatoshi was silent, and Michael Orwitz was silent.

"The Matrix" far exceeded the box office performance of the first week of $35 million, which made him feel the pressure. He has studied Duke's film trends and has never had a sharp drop in the box office the following week. From "Brave the Deadly Island" to "Chicago", the box office trend in the first few weeks of release is not only stable, but often very strong...

We must find a way to suppress the hot momentum of "The Matrix".

This is a question Michael Orwitz was considering on the way he came.

While Michael Orwitz and Ogatin were gathering together and discussing countermeasures in a low voice, the staff members who participated in the promotion and promotion of "The Matrix" in the Warner Building in Burbank were almost all smiling. The box office hit in the first week almost indicates that the film will inevitably succeed, and what awaits them will be generous bonuses.

“$54.08 million, which exceeded our expectations by nearly $20 million!”

In Warner Bros.'s CEO office, Doug Walter, the director of the distribution department, smiled brighter than the sunshine in California. "Duke is Duke. The King of Summer Times is indeed extraordinary. With Duke, we will definitely gain more market share."

Jeff Robinoff opened a bottle of red wine and poured some in each of the two cups. After Doug Walter picked up one, he raised his glass to him, "To our King of Summer Times succeeded again!"

"Share Duke!" Doug Walter killed the wine and said, "Duke is sick and cannot participate in the publicity."

"The hot momentum of the film has risen, and it is not a big impact if Duke Shen does not participate."

Putting down the wine glass, Jeff Robinoff thought for a while and said, "We'll go to Malibu tonight and see Duke."

"This is what it should be!" Doug Walter said for granted, "I think all the senior executives of Warner Bros. should go to the Duke of Malibu Manor."

Jeff Robinoff laughed, "Although Duke loves to create explosions on the screen, he doesn't like too messy environments in his life."

Doug Walter nodded in a clear way, "Then let's go both of us."

After receiving the red wine and bottles at the back of the bar in the office, Jeff Robinoff said again, "Do you know, the most regrettable and lucky things I have to do with Duke."

As an excellent subordinate, listening carefully to his boss is a necessary quality, Doug Walter immediately made a curiosity.

"Duke found me with the project "Speed ​​of Life and Death", but I rejected it. It was my greatest regret." Jeff Robinoff seemed to recall the past, and his words were filled with emotion. "Later, I ruled out the opposition in the company and supported Warner Bros. and Duke to cooperate with "Brave the Deadly Island" to "Brave the Deadly Island" was my greatest luck."

In fact, this is not a secret thing. Doug Walter is very clear that after the previous COS leaves office, Jeff Robinoff can take the throne of COS. He fully promotes the success of "Brave the Deadly Island" and "Day" with Duke, which is a major capital.

Even, in his opinion, without the cooperation with Duke Rosenberg, the one who sat in the Warner Bros. CEO position today would definitely not be Jeff Robinov.

As soon as the off-get off work time arrived, Doug Walter and Jeff Robinoff left Burbank by car and rushed to the Duke's Manor by the Malibu Sea.

In the Calf City, Michael Orwitz's RV had just driven on West Washington Avenue, and the assistant in the co-pilot turned around and handed Michael Orwitz a newspaper.

"This is a local newspaper in San Francisco," the assistant explained briefly, "It's just circulating in the California area. There is a news about the Matrix on the second page of the entertainment edition, and I think you should be interested."

Michael Orwitz looked through the newspaper and found the news reports that his assistant said. After reading two lines, his eyes immediately lit up.

"Let me find someone to check this matter immediately. I want to confirm the authenticity. Also, help me contact the editor-in-chief of the media with close contacts!" (To be continued...)

ps: The weather in Jinan is so boring that it doesn’t rain~~Please rain~Please monthly tickets~Please recommend votes~

Chapter 303: The box office in the first week exceeded expectations:
Chapter completed!