On Kings West Street, many people stood in line in the afternoon sun with hamburgers. Although the line dragged nearly two hundred feet, no one left, just waiting patiently.

“Chicago has only three screenings.”

An old white man in his fifties said to an audience who was obviously out of town, "My neighbor went to see the second show yesterday. He said it was very good. This is the best movie he has ever seen in the four days since the film festival started, so..."

He pointed to the men, women, young and old around him, "Today, our whole family will come together. If we miss the third screening, we will have to wait two months to see it."

The old man looked at the man and suddenly asked curiously, "Don't you American media all doubt that Duke Rosenberg would mess up this movie? Why did you run over from Seattle specifically?"

This guy is a little older, he shrugged, "I want to see what the movie version is different from the musical version, and how can I miss a new film with a super-large director like Duke Rosenberg and a top star like Tom Cruise?"

Next to him is his daughter, and the interface said, "I just came to see the big stars and the big directors. Tom Cruise on the poster is so handsome, and Duke Rosenberg is also good. I heard that he is dating the heroine recently? She fell in love because of the movie? It's so romantic!"

The movie has been about half an hour before it starts, and the queues are getting longer and longer. As soon as they walked into the theater, the shouts of volunteers came from behind.

“I’m very sorry, the theater is full!”

They turned around and looked. There was a long queue of hundreds of feet behind, and it seemed that "Chicago" had become the most attractive film of this year's film festival.

During the film festival, hundreds of thousands of large audiences gathered on several blocks centered on King West Street. These people entered and left each theater to watch as many movies as possible, using meals, drinking water, and all other opportunities to meet and gather, exchanging their views on the videos they have already watched, and screening out excellent works to watch from the information revealed by other audiences.

This word of mouth power is more effective than any media publicity. Before I knew it, "Chicago" became the focus of discussion among many people. Three screenings were full, Warner Bros. took the time to do it, and two subsequent screenings were added. Although it still cannot meet the needs of the audience, the road to participating in "Chicago" has ended.

Audiences from all over the world, especially the large number of North American audiences, who have watched the movies, become a promotional node with a good reputation. Those who have a need to watch but have not seen the movies bring their hunger for the movies back to their hometown.

This is a popular promotional method that Hollywood filmmakers use at the Toronto Film Festival and is also a type of hunger marketing.

However, just getting these. Warner Bros. and Duke Studio would not be satisfied. Duke and others soon returned to Los Angeles and continued to use various methods to promote the film. The staff of Warner Bros. stayed in Toronto and worked hard to run the most important "Audience Choice Award" of the festival!

Although this is a relatively fair and just audience voting, it is not without room for operation, and the Toronto Film Festival has always been the back garden of Hollywood movies.

Of course, all of this is that "Chicago" has indeed received praise from countless viewers.

At the same time, the film's publicity in North America has reached a stage where it really begins to make efforts. Related news in the media is emerging one after another.

"Tom Cruise's latest masterpiece is just for half a year..."

"Duke Rosenberg and Tom Cruise have worked together for the first time, and both think that the other is their best partner."

"The two heroines, Naomi Watts and Catherine Zeta Jones, have deep singing and dancing skills, and the performance will definitely not disappoint..."

In addition to formal publicity methods, gossip and scandals are also an effective supplement. The crew, from Duke to Tom Cruise, from Naomi Watts to Catherine Zeta Jones, all the candidates who can be used are all shirtless.

Nancy Josephson won a Tiffany endorsement contract for Naomi Watts. The Duke Studio and Tiffany also reached a consensus. They specially chose to hold a press conference when the film was about to be released. At the press conference, Naomi Watts talked about her hard work in the past and Duke's help to her.

"I will never forget Director Rosenberg, who is my leader in Hollywood, and he guided me on the right path, and since two years ago, I've been preparing for this film and the role of Lockhee!"

Her words suddenly caused an uproar in the media. What does this mean? When they were still immersed in the explosion of the explosion crazier, Duke was already preparing to transform!

The media, who came to their senses, immediately hyped Duke's two-year transformation path and some stories that had to be told with Naomi Watts under the guidance of some public relations.

News always has timeliness. The topics caused by Naomi Watts have just cooled down a little, and good news came from the Toronto Film Festival. "Chicago" won the "Audience Choice Award" at the 1996 Toronto International Film Festival!

This is a heavyweight award and promotional hype. The audience's choice of grand prizes is extremely limited in its name when it is placed around the world and even in Europe. However, in North America, a market where the media industry is extremely exclusive, this award is far more important than that of the Golden Bear, the Golden Lion and the Golden Palme d'Or, especially in the minds of the audience.

Taking this opportunity, Warner Bros. also released the second round of posters and the first promotional trailer, both of which added subtitles of the ‘Audience Choice Award Winning Video’, and even the billboards erected on Broadway and West End of London, this new promotional slogan was added.

The quality of the video is only the basis, and publicity and promotion are necessary means for commercial success. The two complement each other and are indispensable.

As the media industry becomes more and more developed, the promotional methods of films have become varied, and various means are emerging one after another, and the lower limit is getting lower and lower.

As time goes by November, gossip media secretly photographed Duke and Zeta Jones holding hands to shop on Rodeo Avenue, and also took photos of the two kissing, which completely confirmed the news that the explosion maniac was in love with the heroine of the new film. Their residence in the Greater Los Angeles area also became a gathering place for paparazzi.

From time to time, a series of scandals finally turned into facts. The excitement of gossip media can be seen, and gossip is the fastest-circulated and most popular topic among the public.

"The Explosion Maniac found true love and fell in love with the heroine of the new film "Chicago"..."

"Chicago, the movie that changed Duke Rosenberg's life, thus he met his muse."

Although they can't grab headlines from mainstream newspapers such as the three major newspapers, Chicago and Duke have snatched away many headlines from gossip media such as the New York Post.

When his film enters the promotional release period, no director will completely hide behind the scenes. It is not difficult to use Duke's status in Hollywood, coupled with the media under Warner to make trouble and grab the headlines of gossip media.

In order to attract attention, Pani Kellis also released many reports specially written by gunmen, especially the media led by World News Weekly, who actively participated in the hype.

"The first four movies were all sold well, and Duke Rosenberg received a generous reward. According to reliable information, he received at least a total of $300 million in the four movies, which means that the young director has a net worth of billions, and who is Catherine Zeta Jones? I believe that before "Chicago", many people have never heard of this name. Why can she get Duke favored? The insider around Miss Jones reported to us that it was Duke who she took the initiative to pursue. She said in person, 'I pursued him because Duke is rich'..."

These media collectively dislike Duke and Zeta Jones, which is actually Pani Kellis' preparations in advance.

"Duke and Zeta Jones got together because they had a long time together on the set of "Chicago". They had many topics in movies and singing and dancing, but such love will definitely not last long. Hollywood has proven it countless times, and when the film ends, they will end."

Meanwhile, Duke and Catherine Zeta Jones both hid at home and did not comment on the hype in the media, allowing the news to fully ferment. Whether it is a position that is biased towards their views or reports that have opposite opinions, it will help spread the film "Chicago".

Of course, these are supplementary means of normal publicity. The regular publicity of the film has been in full swing. In the three weeks before Thanksgiving, Warner Bros. gradually pushed publicity to its peak and organized theaters, media and audience previews in accordance with the convention. The difference is that the audience selected very targeted nostalgic audiences who like the theme of "Chicago".

As expected, most of the people who watched the video in advance were satisfied with the film, and their evaluations were quickly spread by the media. Warner also made a big fuss in this regard. Even Mia Valentine, the heroine of the Broadway opera, who once participated in the filming, came out to stand up for the film.

"I've watched the video in advance, it's much more exciting than I thought. This is a successful adaptation and no one can do better than director Rosenberg!"

She said in an interview with the media, "I think everyone who likes the Chicago opera should go to the theater to watch this movie. It will bring a completely different feeling from the opera, but it can also touch people!"

Although it is not a standard commercial production, the intensive hype and publicity of "Chicago" has attracted enough attention.

Moreover, unconventional publicity methods are constantly emerging to attract more attention.

If a person's gossip is frequently hyped, it will inevitably cause aesthetic fatigue. This time Tom Cruise pulled his beautiful wife Nicole Kidman and jumped out. (To be continued)
Chapter completed!