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April's footsteps unstoppablely entered Duke's life. It was about to be written by him for a whole year, but the film has not been released. Even if he accumulates two lives, even if he lives for a lifetime, he will not be able to get rid of the most basic rules of the film industry.

It is very close to the pre-screening time finalized by Twentieth Century Fox, and Duke finally saw the news and advertisements of "Life and Death" from the media.

Fox TV's home channel has interspersed fifteen-second video editing advertisements for three consecutive nights; interviews and reports about Keanu Reeves and Uma Thurman appeared on the entertainment pages of second- and third-rate newspapers in Los Angeles; columns of certain film critics also tried their best to attract attention through praise or criticism; tabloids under News Corporation began to write gossip news about the male and female protagonists, and swear that the two were in love; trailers of the film were played on the large screens of some theaters; in remote locations in some theaters, the poster of "The Speed ​​of Life and Death" was not very noticeable...

One million dollars is astronomical for individuals, but it is really a bit small for marketing a commercial film.

Fortunately, the film will only preview the film in 20 theaters in ten major cities including New York, Chicago, Los Angeles, Seattle, Boston and Nashville. The promotion is mainly aimed at these ten cities. For preview screening, such a promotion scale is also pretty good.

Although the audience's reputation on the preview was excellent, Twentieth Century Fox's strategy was still cautious, and even only 50 copies of the video have been printed.

Moreover, the focus of the 20th Century Fox's publicity is not on "Life and Death". The summer season in May is about to arrive. David Finch's "Alien 3" is Fox's main project, and he has invested heavily in publicity and marketing. Advertisements for this video can be seen almost everywhere.

Because it provides package services from production to director to actors for "Alien 3", CAA has also invested a lot of resources in this film, and their countless successes in the past have also made them very confident.

"Lovitt."

In an office in Century City, Rick Solomon sat opposite his agent, his mouth kept flipping up and down, "Should we put pressure on 20th Century Fox? They should focus on the promotion of "Alien 3" instead of dispersing resources for bad movies like "Life and Death"!"

"Calm down, Rick."

Looking at the guy opposite, Lovett felt a little impatient. This guy was so simple that he didn't look like a Jewish person. Not to mention comparing to Duke Rosenberg, he was probably smarter than him in Hollywood. If he hadn't borrowed his father Robert Solomon to conquer Warner Brothers, he would never have signed this idiot, and he used his relationship to stuff him into the crew of "Alien 3".

"Pay attention to your image!" He reminded him and said, "The Speed ​​of Life and Death is only a preview, and the good reputation of the trial may not necessarily be converted into a high box office. This film is likely to travel to the theaters in a week."

"This is the best!" Rick Solomon waved his fist hard.

Although he said this, he didn't want "The Speed ​​of Life and Death" to be able to travel in theaters for a week. The reason is very simple. If this film can stay in theaters until early May, then his "Alien 3" will directly compete with the other party. It will definitely feel good to step on Duke Rosenberg under his feet!

"Speed ​​of Life and Death", what is it? It can be compared with the Alien Series?

Then, Lovett, who was sitting opposite, hung up the phone to the publicity department of 20th Century Fox, reminding them that they should concentrate their advantageous resources on "Alien 3"!

This is just a trivial matter for the strong CAA, and there is no need for big names like Martin Bob and Michael Orwitz to take action.

"Will he succeed?"

When he put down the phone, the thought couldn't stop jumping out of Lovett's mind and could no longer be suppressed. He ignored the idiot on the other side and slowly fell into thinking, and then came up with a solution to the problem.

Even if Duke Rosenberg succeeds in losing his luck, he just goes to him and signs him again. If you want to be an agent, you can't care about your face. As for whether Duke Rosenberg agrees, it's not within his consideration. Can he or she dare to reject CAA?

As a spring season, April is the traditional off-season for films, and the summer season that starts in May is reserved for commercial productions. Twentieth Century Fox will not consider "The Speed ​​of Life and Death".

On April 14, a very ordinary Tuesday, Duke ushered in the most critical test in his life. "The Speed ​​of Life and Death" entered the North American market with the pre-screening scale of twenty theaters.

There is no premiere, no media activities, no large-scale publicity, only the questionnaire that Twentieth Century Fox asked theaters to cooperate in distributing.

As an investigative observer for Twentieth Century Fox, Harry Dunn is responsible for the Los Angeles area. He came to the theater near the City Hall early, sat near the ticket gate, and observed the audience's choices.

At a glance, you can easily find the poster of "Speed ​​of Life and Death" from the theater lobby. The bus that rushed out of the fire was also eye-catching. On the big screen on the other side, there are also "Speed ​​of Life and Death" in several trailers played. The explosions and speeding cars emerged one after another, and it looked very selling points.

However, Dunn sat here for more than half an hour and found that the audience who chose "The Speed ​​of Life and Death" was limited, which was inseparable from the lack of big-name stars and overwhelming publicity of the film, and it was also related to the fact that it is a working day.

After looking at the watch, the screening time was almost up. Dunn stood up and walked towards the theater, checked the ticket and received the next questionnaire. He was about to enter the theater of "Speed ​​of Life and Death", and suddenly a sound of surprise sounded next to him.

"Huh, why are you?"

Looking back, Dunn found that the person talking was a blonde young man, and there were five or six people next to him. After a little recollection, he gradually became a little impression. After all, it was too rare for the other party to go back to the toilet in order to miss the movie during the preview.

"I didn't expect you to watch this video again." The man said again, "What a coincidence."

"yes."

Is it a coincidence? No matter how coincidental, there are only two pre-screen theaters in the entire Los Angeles area.

Waving his hand, Dunn signaled to go in first. There were not many people in the cinema, and they all chose a position close to the middle. After sitting down, Dunn asked again, "Hasn't you seen this video?"

"Where is enough to watch a wonderful video like "The Speed ​​of Life and Death" once."

Jones, with long blonde hair, turned to look at his companions next to him, "Allen and I told you that the video is very thrilling and exciting. Do you believe it? Did you see it? This gentleman also participated in the preview last time, and he also watched it for the second time!"

"Indeed, Jones, we all watched the trailer, which was really exciting," said one of Jones' companions. "But don't forget that the trailer is wonderful, but there are many bad movies, especially the director, which we have never heard of."

"I haven't heard of it, either." Jones sighed. "I've been to the videotape market and found no work related to him."

"By the way, have you heard of the director Duke Rosenberg?" he asked Dunn.

"I understand a little bit." Dunn casually revealed some news, ""Life and Death Hour" should be his first official feature film."

"Wow... the first time!" Jones seemed to have discovered something amazing, "Can the film be shot so well the first time?"

"Okay, Jones, block your mouth with Coke!"

The only girl among these people handed a large cup of Coke, and Jones immediately shook her head, "I advise you not to drink too much drinks. This video will definitely not give you time to use the bathroom."

"Is it so exaggerated?"

In the front row, a middle-aged man in his thirties turned around and Jones said solemnly, "I promise!"

Seeing what happened, Dunn didn't say much. After the last trial, "The Speed ​​of Life and Death" has obviously fermented among the audience, but there are too few people participating in the trial. If the preview is as successful as the preview, the reputation of "The Speed ​​of Life and Death" will quickly spread among the audience. You must know that no publicity method can match the driving effect of good reputation passed down by word of mouth.

"Okay, okay, stop making trouble."

Just like a kid who was eager to share his favorite toys with his partner, Jones stopped his companion from joking, "Concentrate, the video is about to begin!"

On the screen, the opening credits of the 20th Century Fox were lit up.

Dunn's eyes quickly turned around, not much from what he expected. There were only less than twenty viewers sitting in the huge cinema, and the attendance rate was not ideal at all.

Kunitz is one of the people who came with Jones. When he saw the opening of the movie, he didn't concentrate completely, but kept throwing popcorn into his mouth. After the opening of the movie, there must be stinky and long cast and crew subtitles. Who would be interested in those things?

“What?”

The next moment, he stared at the eye. The video did not have long subtitles or long-winded preparations. He went straight to the topic and saw a disabled elevator repairman who stabbed the building security guard to the ground neatly.

The plot quickly unfolds, and Kunitz can see that at the very corner of the film, several lines of small letters appear, such as director Duke Rosenberg, actors Keanu Reeves and Uma Thurman...

If you don’t talk about other content, at least this beginning aroused his favor and gave him a strong desire to continue watching, rather than drowsy looking at the long opening subtitles.

"A good guy who is good at taking advantage of it!"

This is the view of Dunn, a professional. The Directors Association has rigid regulations on opening subtitles. George Lucas even withdrew from the Directors Association in anger because of the opening issues of Star Wars, and has not yet joined the School of Film Arts and Sciences that supports the Directors Association.

Putting subtitles into the beginning of the film is also a good compromise.

Even Dunn could have predicted that if Life and Death Speed ​​is successful, this technique will soon become popular.
Chapter completed!