|->Chapter 194 Vulgar Advertising Creativity In the next half month, in addition to handling the preparations related to advertising, Duke also met with Lily Fred, the person introduced by ICM, and discussed the singing and dancing matters in detail in "Chicago". He also went to the theater where the other party worked to witness the dance she arranged with his own eyes. In addition, in a systematic review of all aspects, Duke decided to hire her as the singing and dancing director for the new project.

The specific matters will be discussed with Nancy Josephson with the other party and his agent. After all preparations are ready, Duke's energy will return to advertising shooting.

As September approached, the super advertising blockbuster by Lauder Group kicked off the shooting on the busy Times Square.

Although the advertisement shows the evening, the shooting is on the morning with relatively few traffic. Replacing the background is just a very simple post-production work for Duke.

This is not a media event, but a scene where the crew is preparing to shoot. The character in Elizabeth Hurley's advertisement is a female star.

Leaving the director's camera, Duke walked around the scene in front of the theater. After several adjustments, the layout of the scene was clearly and bright. Even if it was not used to capture the camera lens, it had a strong visual impact.

Crossing the red carpet, Duke walked to the makeup trailer. With the help of the dresser, Elizabeth Hurley was adjusting the black velvet evening dress. The dress was close-fitting and backless design, highlighting her with a particularly sexy look.

Duke has never been satisfied with the spokesperson of Lauder Group. Perhaps it is because of her acting skills. Or perhaps it is due to her growth experience. The noble temperament she showed always seems a bit artificial. Fortunately, this is just an advertisement and no one cares about the performance issue.

Standing at the door of the trailer, Duke hugged his chest with one hand and his chin with the other. He looked at Elizabeth Hurley up and down. There were countless close-ups in the advertisement shooting, and any small problems would be put to the greatest extent. Elizabeth Hurley is a veteran in shooting advertisements. He understands the key, and stands in front of Duke and allows him to look at it.

"Lisa, turn around!" Duke gestured to Elizabeth Hurley to his back.

Elizabeth Hurley turned around, revealing her black evening dress with half a smooth spine. Duke frowned, feeling that something was missing. After thinking for a while, he said to the stylist, "Put that necklace back on Lisa's back."

The stylist found the necklace and immediately put it on Elizabeth Hurley. Duke looked at the end of the necklace with a flower el hanging - the symbol of Estee Lauder's youthful morning dew - nodded with satisfaction.

"You have ten minutes left." He turned around and walked towards the camera.

Back behind the camera, Duke waved to the side. Assistant director Anna Prinz and photographer Ben Watts, who was specially called by Duke, immediately walked over.

"Anna, you're in charge of controlling the order on both sides of the extras and the red carpet."

The female director who saw Erin Lauder introduced him nodded solemnly. Duke looked at Ben Watts, who had worked with him many times, "Ben, you can take a close-up shot, Elizabeth Hurley's back, look back and look, and... She added Lauder's logo necklace behind her, remember to give the close-up."

"I see!"

He waved his hands to the two. Duke saw Elizabeth Hurley walking to the red carpet and rushed over to make his final advice.

"Lisa..." Duke's voice was unquestionable, "A short but passionate love remained behind. You have to show the most affectionate and nostalgic appearance. We have limited time!"

Without waiting for Elizabeth Hurley to answer, Duke returned to the camera and said to Tinafei who had been following him, "Notify all departments to debug as soon as possible, and try the first time in five minutes!"

Except for Ben Watts, the crew is relatively unfamiliar. Even if Duke shot four movies in a row, it would not be possible to use his fingers immediately. As soon as the test film began, he shouted to stop.

"Light!" he shouted to the lighting engineer, "Why has the artificial light been weakened? We must ensure thick light from beginning to end, and there is no next time!"

The filming of any crew that has just started working together will not go smoothly. In the next two trials, Duke solved the minor problems in lighting and recording, and Elizabeth Hurley became the place to make a mistake again. The back of her retro evening dress is really long. I don’t know if she stepped on the lining of the dress and almost fell down.

More than half an hour passed, Duke continued to coordinate the cooperation between the crew and find the most suitable rhythm. After all, he was experienced. After seven consecutive shots, he finally finished shooting the scene of Elizabeth Hurley dragging her evening dress to the steps.

The next performance was the top priority. Although Elizabeth Hurley was not known for her acting skills, she still had no problems dealing with advertising. Duke shouted several times because of her temperament problem. After communicating with the actress, she finally shouted through during the fifth filming.

Immediately afterwards, Erin Lauder, who was in charge of the crew's external relations, communicated with representatives from New York City. The crew changed to the center of Times Square, where Duke was busy directing the scene, and at the same time told Tinafe to urge Elizabeth Hurley to change clothes.

Shooting in such a place will inevitably attract onlookers. Duke is prepared enough for this and will basically use montage processing in the later stage and construct it with ultra-short lenses.

In fact, this is also the characteristic of all advertisements. After all, the length of the advertisement is limited. If you want to convey information to the public in the shortest time, strong visual impact and ultra-short lenses are a must-have choice.

Moreover, advertising is a promotional material aimed at the public and must conform to the public's aesthetics. Many movies' techniques and creativity are completely inappropriate for advertising, especially when creating advanced creativity or winning unexpectedly, they often make a mess.

For example, although the advertisement prepared by Duke is a super advertising blockbuster that Lauder Group only released in several years, it is also rich and luxurious enough from the shooting process, but in fact the theme is very vulgar.

Elizabeth Hurley plays a big star who is chased by thousands of people, while Leonardo DiCaprio plays an ordinary poor boy.

As for the plot, the most old-fashioned and mainstream audiences like to watch it the most.

The big star entered Times Square to participate in an event, but because he was unable to bear the pursuit of media reporters, he jumped into a taxi and met an ordinary but charming man. He returned to the simple room on the top floor of the building. The two people sitting on the el erected on the terrace were attracted to each other. There was no distinction between noble and low in the dictionary of love, and the two burst into a short but fiery love.

After several scenes like "Roman Holiday", the big star found that the whole world was looking for her. She finally decided to return to her life. When she walked on the red carpet of Times Square, she looked back and looked back with deep affectionately and saw the words el on the building. It seemed that only perfume would always remember this wonderful and short, unforgettable love - the unforgettable love is as deep and timeless as the morning dew of youth.

Poor boys and rich girls, or princes and fairy Derela, are the themes of prosperity and the safest way.

Originally, Duke prepared two filings, and the other was related to the family, but Lauder Group chose this most vulgar advertising idea without hesitation.

Of course, the advertisement will not end with the breakup between the male and female protagonists. The slogan that Erin Lauder read will appear at the end of the advertisement, leaving hope for tomorrow.

This is not just an advertisement. A series of advertisements from Estee Lauder Youth Chaolu will be derived from this.

For example, Elizabeth Hurley was pursued by media reporters, intending to suggest that women who sprayed youthful dew perfume will become the targets of everyone's pursuit.

The print advertisement that Duke and Lauder Group agreed to intercept was the red carpet shot just taken. Elizabeth Hurley was wearing a black velvet retro evening dress, revealing her sexy back, setting off the hanging "el" pendant necklace made of diamonds, impeccably conveying the true feelings of "Estee Lauder Youth Dew".

It took a whole day to finish shooting outdoor shots that weren't too many, and the next day it turned to an indoor set built temporarily with a gymnasium in Long Island to shoot Leonardo's solo and with Elizabeth Hurley.

Such shooting speed is also within Duke's plan. It is already very efficient to cooperate with a relatively unfamiliar team. Moreover, the advertisement will be completed soon, and there is no chance of running-in between the two parties.

Leonardo has worked with Duke, knows many of his habits, and the shooting went well. Moreover, he is simply the best advertising model, especially sitting on El L. When the light hits his face and the fan blows his golden brown medium and short hair, revealing his handsome face, many people in the crew, especially women, are admiring.

"He's so handsome!"

"It's impossible to be handsome anymore!"

"I want to invite him to go home together in the evening."

However, at the beginning of the filming, all the sounds disappeared. Even if it was just a temporary crew, these people tried their best to cooperate with Duke's work. No one showed any resistance on the surface. This is the difference between famous directors and ordinary directors.

Even if they don't deliberately do whatever they say, Duke can firmly suppress them, including Elizabeth Hurley and Leonardo DiCaprio.

The shooting of this day was much smoother than the previous day, and the atmosphere of the crew was relatively relaxed. In the afternoon, after filming Elizabeth Hurley and Leonardo DiCaprio's affectionate kiss, the commercial was officially over.

It took more than half a month to prepare for the preliminary preparations, and only two days of filming took Duke. He asked Erin Lauder to say hello to the studio that he had contacted in advance and prepared to start post-production tomorrow. Elizabeth Hurley and Leonardo DiCaprio still need voiceover and cannot leave New York for the time being. (To be continued...)

ps: Today is the third update~~Jurassic World is about to go to, are there any friends who like dinosaurs?~~Please vote~~A friend in the book friend group is going to take the college entrance examination. I wish them a victory and a success~~Come on, be confused!
Chapter completed!