Chapter 135: Showing Goodwill
Each film has a certain shelf life, and the shelf life of films with special effects as the main selling point is relatively shorter. "Independence Day" experienced its popularity in July and its box office declined severely in August. The cover character of Time magazine and other media in cooperation with Warner and Fox, the strategy of re-concentrating the popularity of the film with Duke as the focus, brought a brief resurgence to the box office of "Independence Day". △
For two consecutive working days, the box office of "Independence Day" rebounded by nearly 15% compared to yesterday. The most direct result of the box office rebound was that the theater chain increased the number of theater screenings to 1,897 before the weekend, which also laid the foundation for the counter-trend growth of the box office in the three-day weekend.
Even if this is just a brief increase in theaters, Duke will be happy with Warner and Fox.
At the same time, Sony Columbia Pictures called several major theater companies again, because Independence Day occupies the number of theaters that "Shawshank Redemption" has once again reduced.
The latter's North American screening scale has shrunk to 212, with a single-day box office of only a little over $100,000. The cumulative North American box office is struggling to move towards $15 million. Moreover, Sony Columbia Pictures has also encountered great trouble in overseas distribution, including mainstream film markets such as the UK and Australia, which refuse to release the film in August, where the market is relatively hot.
After more than four weeks of screenings, although the most fiercely competitive summer season has ended, in August, films such as "The Eyebrow Chasing" have been launched into the North American market one after another. The competition is still quite fierce. "The Shawshank Redemption", which has been squeezed into the corner by theaters and other films, is at risk of being forced to be removed at any time.
Duke has long been thrown behind this movie, three days this weekend. The only thing he is concerned about is "Independence Day".
Three days on the weekend, 1,897 theaters closed at US$17.81 million on Independence Day, and the North American box office totaled US$289.28 million, which is about to exceed 300 million!
As the film's box office continues to rise, there are congratulations from countless people, and there are even more crazy critics' critics' critics.
Of course, Duke will accept congratulations or something. As for the critics? Who cares about them!
Duke and their squirts basically achieved the desired effect, and they did not take the initiative to watch movie reviews to find abuse, and automatically blocked the barking sounds.
The winner has his own reserve and pride, so how could he argue with a group of mad dogs?
In late August, after "Independence Day" landed in North American theaters for more than 8 weeks, Duke ushered in a milestone moment in his directorial career. "Independence Day" North American box office officially exceeded US$300 million! The global box office exceeded US$600 million!
Although "The Lion King" and "Forrest Gump" which are still in the $200 million stage will also pass this hurdle, Duke is the third director in film history to do it!
"There is no doubt that Duke Rosenberg has been at the top of Hollywood commercial directors. Since the birth of the movie, no director has been able to achieve such an achievement at his age and create such a terrifying box office result..."
The fifth film in film history with a box office of over 300 million in North America. The third director with a box office of over 300 million in North America is enough to attract the attention of many people. This time, Duke or his partner does not need to go public relations. The mainstream media, including the three major newspapers, are almost all praised, as if Duke has become a representative of the national hero and the reality of the American Dream.
"Duke Rosenberg, the super director of Hollywood's rise..."
"The future of Hollywood is all at the hands of Duke Rosenberg."
"Maybe George Lucas wouldn't have thought that the young director he had supported a few years ago would stand at the same height as him so soon..."
When I saw the comments in the media, even if I was as calm as Duke, I felt a little fluttering. Fortunately, he was still calm and understood that the media praised him now. It was just to attract attention. If the next video failed, he would inevitably be more criticism and ridicule than praise.
However, the media hype has been continuing. After all, looking at the entire world film industry, there were only two people who could do this before.
Before Duke, Hollywood had only 4 works and 2 directors entered the North American $300 million club - George Lucas and his Star Wars 1 and Star Wars 3, Steven Spielberg and Escalator and Jurassic Park!
Now, Duke and Independence Day have been added to this rank!
"Independence Day" broke through the siege in the competition and soared into the sky. Although it was described by countless film critics as a waste of luck, major Hollywood film companies and many people are destined to not be calm in the short term.
In a luxurious office on the top floor of the Walt Disney Headquarters building at the Disney Studios in Burbank, Michael Eisner, chairman of Mickey Mouse Empire, was sitting behind his desk, looking at Cook Dick, who is in charge of live-action film production.
"Disney cannot rely solely on cartoons." Eisner's expression was serious. "We must do more in live-action movies. Touchstone Pictures has not performed well in recent years."
"We still lack experience in this area." Cook Dick was a little nervous. He has been in charge of the live-action film business for several years, but has not achieved results that can be achieved. "Michael, we need more resources."
It is true that Disney is the oldest company in Hollywood, but compared with the animation business, it can only be said to be a newcomer in live-action movies. Specially, Touchstone Film, which was established a few years ago, was originally intended to break the limitation of Disney's production of only G and PG-level films. A lot of resources have been invested, but the effect is not obvious.
"Cook, the company will have bigger plans next." Michael Eisner's expressionless face, "I need the live-action film department to rise quickly, you don't have more time!"
"Michael, we all know it."
Faced with this almost final ultimatum, Cook Dick was also a little anxious, "Disney has certain platform resources, but we do not have popular movie stars and directors who have worked with for a long time, especially commercial film directors!"
Just like Spielberg to Universal Pictures, a great director can revitalize a film company.
"Next week... Warner Bros. and Twentieth Century Fox are going to hold an Independence Day celebration party, you are attending on behalf of Disney, and you do everything you can to win the favor of Duke Rosenberg. As long as his request is not overstated, Disney can handle it."
Hearing Michael Eisner's words, Cook Dick nodded solemnly, "I understand!"
In fact, it doesn’t take Michael Eisner to explain that Cook Dick also planned to do this. Earlier, he even collected a lot of detailed information about Duke Rosenberg to find a suitable breakthrough.
He is not the only one who wants to do this. Senior executives of Hollywood's first-tier and even second-tier film companies plan to attend the celebration party between Warner Bros. and Twentieth Century Fox. Even Sony Columbia, whose own film "Shawshank Redemption" was hit by "Independence Day".
None of the people who can get into the position of executives in Hollywood are fools. As Independence Day breaks through the $300 million mark, the box office and theater numbers in North America have shrunk sharply, and the competitive relationship between them has ended. There is no benefit in calculating past business competition. How to make profits in the future is the key to the next step of planning.
In the mansion in Beverly Hills, Tom Cruise stood in front of the window, holding his hands with his chest, and his face was so gloomy that he could drip into water - another movie he wanted to participate in but did not appear in, and it was a super big sale!
If he could play several of the key roles, he would probably be the most valuable person among Hollywood male stars. Look at that Will Smith, how bad is his acting skills? What else can he do besides being able to make exaggerated expressions? Now he is so popular that he is so popular with countless people!
And Bill Pullman's president is also known as one of the most outstanding presidential roles in film history...
These may have belonged to him, but now they can only watch others benefit. Perhaps the original decision was wrong?
Yes, Duke Rosenberg rejected him, but not completely. One of the requirements for him to star was to reduce his pay to less than five million dollars.
He refused without thinking about it. After all, losing his own value is often a taboo in Hollywood.
And what about now? Is this pay worth it or not if it is rejected?
Looking at the sunshine outside, Tom Cruise's eyes showed a little bit of thought. Perhaps Jinsley's words were right. They were just a normal business competition and there were no personal grudges. Just like he was trying to please Spielberg, it was really necessary to establish a good relationship with a director like Duke Rosenberg?
He is not stupid. If a director succeeds in Hollywood twice in a row and has a certain amount of luck, then this time, there are so many criticisms, including the secret actions of him and others, and the fierce competition in the summer season, and whether the other party is still successful or has great success, it can always explain many problems.
It seems that Duke Rosenberg's progress is unstoppable.
Moreover, he heard Kingsley mention that Duke Rosenberg also has a script. According to the pace of his movie in the past year, the film will soon be put on the agenda, and there should be a role that suits him, right?
Suddenly, Tom Cruise regretted it a little and did not ask Pat Kinsley to inquire about the general theme and character type of the other party’s script…
"Hey, Pat!"
He picked up the cordless phone and dialed the agent's number, "I'm going to attend the celebration party of Warner and Fox."
After hanging up the phone, Tom Cruise walked towards Nicole Kidman, who was white and cold, "Mary, we will go choose a dress in the afternoon and accompany me to a party."
Nicole Kidman nodded slightly, but said nothing. She was not optimistic about Tom Cruise's show of kindness, her arrogant husband, the queen mother realized it. Now with the great success of "Independence Day", who can't see the value of Duke Rosenberg, will the other party care about his show of kindness? (To be continued, please search for Astronomy, the novel is better and faster!
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Chapter completed!