Tennessee, Knoxville, a small waterside town, where the headquarters of the Imperial Entertainment Group is located.

After obtaining the first-hand preview materials, Josman took a plane overnight to the group headquarters. The huge motivation that money could bring made him have no plans to rest. He got off the plane and went directly to the office floor of the theater company in the headquarters building.

Not long after Josman arrived at the company, several senior executives of the theater company quickly gathered together.

"The special effects are excellent! Duke Rosenberg's explosion scene is as exciting as it is!"

At the long conference table, Josman signaled a secretary to distribute the information he brought. "This is an evaluation made by the team as a whole. The twelve people who watched the video agreed that this was a super-level commercial production!"

His words attracted the attention of many people, and they opened the information in front of them and started reading it.

"Jo..." asked Ceo Mandino, who was sitting in the front, "Tell me about the specific statistics."

"Warner Bros. and Twentieth Century Fox did not invite critics to attend the preview, and there is no way to talk about professional reputation."

Having said that, even now, Josman couldn't understand why the producers broke the convention, but this had nothing to do with theaters. "In terms of audience reputation, 367 viewers participated in the survey, with a *-level rating of 314 people, and 49 people below c."

"The bad review rate seems to be a bit high." Someone continued.

"The story of the film can only be said to be average, and the selling points are special effects and sensationality." Josman didn't find it strange and said slowly, "I think everyone should understand that such a video often has a situation where people who like it very much, and people who don't like it very much."

Without waiting for the others to say anything, Josman continued, "According to the preview statistics and the immediate survey statistics of the survey company, the people who want to watch this video far exceed those who don't like it, and the statistical feedback on the preview also proves this!"

Many people are nodding. Films that use special effects as their selling point, such as "Jurassic Park" and "Terminator 2".

As the only person present who has watched the video, Josman knew the potential of the video and understood that once the video was sold, he might get a big bonus, and there was no intention of stopping at this moment.

"I think more theaters should be given to "Day"," he continued, "and each theater chain invests at least three screens..."

Looking at all the information signed by the film experts on the statistics, ceo Mandino fell into thinking and said a long time later, "Duke Rosenberg's first two films exceeded our expectations. "Day" is the type he is best at. I think Joe's suggestions are feasible."

Several other people expressed similar opinions one after another. After some discussion, Mandino made a preliminary decision, "maintain the number of screens of "The Lion King" and "Forrest Gump" in an orderly manner, and other non-popular films fell past the bottom line and immediately dropped! Before July 1, there will be enough theaters and theaters for "Sun", each theater will open with two to three screens, and the results will increase or decrease when the first day of the release will be released."

"Columbia Pictures has been in contact with us recently." Someone suddenly reminded, "I want to win enough theaters for "Shawshank Redemption."

"No, no, no..." Josman immediately objected, "I think the number of theaters in "Shawshank Redemption" should be controlled. I participated in the media, fans and theater previews last month. This film is really interesting, but I don't think it is suitable for the theater market."

"The preview professional score of "Shawshank Redemption" is as high as 9.8!" said the man just now.

"In fact, the preview of the movie fans is also good. Although there are some problems with the prison theme, the praise rate is far more than 80%, but..."

Josman frowned. To be honest, he thought it would be a classic film, but a classic film does not mean it will be a big seller. Years of experience in front-line markets always make him feel indescribable about this film, and he feels that it is not suitable for commercial operation at all.

You know, in Hollywood history, there are countless films that are worth recalling and recognized as classic, with box office defeats that are countless.

"I don't think "Shawshank Redemption" is suitable for the theater market."

As the chief film expert on the West Coast, Josman's words are still very substantial. Mandino combined the opinions of everyone and said, "The screen freed in early July first meets "Sun". If the box office of this film does not meet expectations, the screen will be reduced in the second week, and the theaters that are spared will be invested in "Shawshank Redemption", as well as the theaters of "The Lion King" and "Forrest Gump". If "Shawshank Redemption" performs well in the first week, the theaters of their reduced screens can also be voted for "Shawshank Redemption".

This is a very safe way, even the top leaders of Sony Colombia can't say anything here.

As if there is a tacit understanding, except for the Imperial Entertainment Group, the largest theater company in North America, the second and third place amg theaters have made similar decisions as artist theaters across the United States.

When a film enters theaters, everything depends on the box office. Even if the number of theaters is different, there are still comparisons of the results of a single-stage studio. If the box office results of "Day" are not up to standard, even if Duke begs, theater dealers will not give more screens.

By the same token, as long as the subsequent release of "Shawshank Redemption" performed well in the first week, it will not only maintain the original release scale, but it will not be difficult to expand the number of theaters again.

Any big shot of any film is indispensable for publicity and hype. With the end of the pre-screening promotion, the pre-screening promotion of "Day" entered the final sprint stage. The leading actors not only appeared frequently, but even director Duke, who accepted several interviews, also cooperated with Fox's public relations staff to conduct street shooting.

The so-called "street photography" is like what you often see in newspapers and magazines. If someone thinks that those beautiful pictures are really street photography rather than posing, it can only be said that they have been fooled by celebrities and the company behind them.

Generally, for these street photos, public relations will contact reporters and videographers in advance. Both parties will show professionalism at the agreed location to create the best shooting effect. Before the pictures are reported, they must be reviewed by the agency or public relations personnel to select the most suitable ones.

Of course, the street photography party must pay a PR fee.

Newspapers, magazines, posters, outdoor advertising and TV stations are the most common propaganda methods. The scandals of the starring actors have also been hyped up by the tabloids under News Corp and Time Warner. They even don't even want to let go of director Duke.

Perhaps Fox tasted the sweetness of pretending to be a couple in "The Speed ​​of Life and Death". In addition, many tabloids have hyped up the scandal between Duke and Naomi Watts in the past year. I wonder how they moved Nancy Josephson and wanted Duke and Naomi Watts to play a couple once.

Duke refused without thinking about it, making a joke, pretending to be a couple, watching others play, but letting himself do it, let's forget it.

There are many propaganda methods, and this one is not bad either.

And Duke also used this to warn Nancy Josephson, reiterating that she must not interfere in his private life!

As the release date is getting closer, Warner Bros. and Twentieth Century Fox's publicity offensive is becoming more and more fierce. The promotional posters of the film can be seen in almost larger communities and advertising columns across the United States. The trailer was released on the prime time of Fox Family Channel and NBC TV for ten consecutive days in late June. Even Good Morning American shows aired the special version of "Day" the weekend before it was released.

A copy was also sent to the White House by the producers. Bill Clinton's family enjoyed the treatment of priority movie viewing. The media from Warner and Fox kept talking about Clinton, and reports such as "the president praised" were emerging one after another.

It is no exaggeration to say that almost all the movie promotion channels and promotional techniques that can be used in this era are used.

Contact theaters, prepare for copying, confirm the premiere theater, contact premiere guests, etc., and naturally the producer and distributor will be responsible for these tasks. It is not difficult for Warner Bros. and Twentieth Century Fox, who have deep strength.

Duke still adheres to the terms of the contract. Except for very few suggestions, he basically does not interfere with the publicity and distribution plan. He also cooperates with the strategies formulated by public relations personnel most of the time.

Not to mention that he does not have the capital to be independent now, even if he has, he must follow certain rules. Those who do not care about the actual situation and think that they can make a fuss in Hollywood are destined to die.

Hollywood is not just the entertainment industry. Even though it is only the 1990s, the annual output value created by the film industry and related industries is close to 100 billion yuan. Such a huge industry is closely watched by countless giants. If one person wants to break the rules, the consequences can be imagined.

Although the actual production of the film is only 90 million US dollars, the cost of the book and promotion is still 100 million US dollars. Such a super commercial masterpiece naturally needs to have a premiere theater that matches it. The premiere theater of "Day" is placed in the Temple Grand Theater, one of the current permanent theaters for the Oscars!

This is also the largest premiere in directorial career, and of course he has only premiered twice so far.

"The Speed ​​of Life and Death" opened with a premiere, without a premiere at all; "Brave the Deadly Island" chose Alcatraz Entertainment Plaza to premiere in order to meet the situation and save money; and the premiere of "Day" was not only placed in one of the most famous theaters in the United States, but Warner Bros. and Twentieth Century Fox also sent invitations to hundreds of media around the world, which would inevitably be held in a grand manner.

Warner Bros. and Twentieth Century Fox are targeting not only the North American market, but also overseas regions with increasingly large manufacturing benefits.

On June 30, 1994, the last Thursday of June, the science fiction action blockbuster "Day", which cost up to $100 million, kicked off its premiere at the Los Angeles Temple Theater!
Chapter completed!