Chapter 114 The Final Sprint
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After Warner's anniversary party, Duke's energy returned to the post-production of "Day". From mid-February to mid-April, he and Mike Dawson basically completed the initial and further detailed cutting of the film, but because the CGI special effects were still early, the editing version of the film without special effects still seemed extremely rough.
Lucasfilm's Skywalker Sound Effect also produced the first version of the soundtrack. After Duke listened to it, he discussed it with the person in charge and roughly determined the tone of the soundtrack. However, this is only the initial version, and Skywalker Sound Effects must be improved and expanded on this basis.
In addition, manufacturers including Morscus Brewing Company have also joined the film's advertising sponsorship ranks. Duke must consider adding them to the appropriate scenes in post-production.
At the end of April, Duke, who had been busy working in the later stages, received another news. After careful research and consideration, Warner Bros. and Twentieth Century Fox finally accepted his suggestion. When the "Day" was held, no professional critics were invited, thus investing the saved large amount of public relations expenses into the advertising and promotion of the film.
At the same time, Duke, in accordance with the requirements of the producer and with the cooperation of the special effects production department, edited the first official trailer of the film. The trailer inherited Duke's usual style, was popular and exciting, and the aliens who invaded the earth also showed a little glorious at the end of the film.
Before the summer season, the trailer was used by Warner Bros. and Twentieth Century Fox to invest a large amount of resources in theaters and TV commercials. Many of them attracted the attention of movie fans, especially the conversation between the president and aliens at the end of the trailer.
“Can we live in peace?”
A ferocious alien appeared in the painting, "Peace? No peace!"
"What do you want us?"
"Die! Death..."
This conversation is full of the contempt of higher organisms over lower organisms, and can easily resonate with people.
After the trailer fermented for a while, Warner and Fox's public relations departments began to make efforts, and a large number of related comments appeared in the media to attract the public's attention.
As published in the Los Angeles Times, the public is very interested in the war between aliens and humans.
"Although humans continue to explore the universe and look for other possible living organisms, humans still have limited knowledge of the universe. Many movies describe visiting aliens as cute, kind and intelligent creatures, such as "et". But if one day, aliens who come to visit the earth are brutal, powerful in force, and regard the earth as inferior creatures that must be destroyed, will human civilization be rewritten? "Day" shows such a theme, and aliens and humans finally confront each other openly, instead of spreading horror that is more obvious!"
The survey companies hired by Warner Bros. and Twentieth Century Fox also launched an investigation on the streets of major cities across the United States to obtain first-hand relevant information.
In Times Square, New York, James of TPP investigation consulting company stopped a young man in his twenties. After a brief introduction, he asked directly, "Do you know the movie "Day"?"
"I know, I've seen the trailer. The new movie of the explosion maniac Duke Rosenberg."
"What do you think of the trailer? Will you watch it after the movie is released?"
"Exceeding greatness beyond expectations." The young man seemed to like this type of film. "As long as time allows, I will definitely go to the theater to watch this movie."
Then, James stopped a boy who looked like a student and asked a similar question.
"I didn't watch the trailer, but my friends and classmates around me were talking about this movie. Most people wanted to see it quickly, and I think I would watch it too."
In the afternoon, James asked more than 60 people, and nearly 50 people had heard or watched the "Day" advertisement. More than half of them said that they would go to the theater at the right time to see how the Earthlings fought against aliens, and how the Explosive Madman Director Duke Rosenberg destroyed the White House and major cities in North America. A considerable number of people would choose to buy tickets depending on the situation.
In the few days when James was conducting the investigation, almost a similar scene was being staged in major cities across the United States. The specific situation quickly gathered into the hands of Warner Bros., Twentieth Century Fox and Japanese Studios through the increasingly developed computer network.
After the result came out, Warner Bros. and Twentieth Century Fox held a joint meeting on this.
“This is the latest market research result.”
As the leader of the project, Jeff Robinoff personally stood behind the projector, and while switching information, he said to the CEO of the two companies, "In this random survey, 45,678 people were routinely asked, mainly from 15 to 40 years old, of which 80% had heard or watched the news about "Daily", 41% said they would go to the theater to watch movies, and 19% said they would choose to buy tickets when watching the quality of the video."
“Very optimistic data.”
A satisfied smile appeared on Tim Fisher's face in 20th Century Fox, "Duke Rosenberg is erecting his own directorial brand, and our publicity work is in place in time."
“I suggest…”
Charles Rowan, who represented the "Day" studio at the meeting, said, "Continue to increase publicity efforts, Duke's videos will not disappoint us! He has never disappointed us."
The conference room was quiet for a moment, and then everyone nodded in agreement.
In Hollywood, everything has no data and the results they have just achieved are convincing. Just a few days ago, "Breaking into the Deadly Island" finally ended all overseas screenings, with a global box office of up to 45.84 million US dollars. Among all the movies released last year, the second best box office result in the world, second only to the super-selling "Jurassic Park"!
You should know that "Jurassic Park" is not only based on novel readers, but also the director is Steven Spielberg who has been famous for twenty years!
What about Duke Rosenberg? Even if he is only twenty-four years old this year, he has only been in Hollywood for only three years. In the future, he is simply incalculable in the commercial film field.
Moreover, the executives who were sitting here all confirmed one thing very much: Duke Rosenberg's explosion scene is very selling point!
After some discussion, Warner Bros. and 20th Century Fox made the decision to increase pre-screening publicity efforts and appropriately add publicity funds depending on the market response after the release of "Japan".
A new summer season is coming soon. If we talk about the publicity, the one that appears the most frequently and frequently in the media and public eye is neither the all-age film "Stone City Paradise" which was first released in May, nor the Forrest Gump, which focuses on inspirational and nostalgic, nor the "The Lion King" that Disney animation studio has been sharpening its sword for five years, but the "Day" by Duke, the director who is nicknamed by many movie fans.
Although this film will not be released in two months, the four major TV networks, three major newspapers, major professional magazines and other influential media can always be seen in a prominent position. Even on the computer network that is gradually emerging, there are many people talking about "Sun".
As time entered May, the summer war in 1994 began. As the movie's cgi special effects were completed one after another, Duke also entered the busiest stage since post-production, temporarily throwing away all the idle things and devoted himself to post-production, even Charlize Theron's invitation to party was rejected.
Yes, with the accumulation of experience and getting used to working under pressure, Duke is indeed a little easier than before, but it does not mean that he can distract too much energy. This is Hollywood, which is so fierce that he wishes to fight with a knife. Too indulge himself, it is likely to lead to failure.
He never thought that after experiencing one lifetime, everything would be taken for granted, and success was never an easy thing.
Adding special effects, determining the soundtrack, summoning actors to dub and performing appropriate sound effects editing, etc. Although Duke doesn't have to do it himself, he must review it one by one. Any flawed links will be beaten back and reworked by him.
Although it was not as exaggerated as Cameron's food and living in the studio throughout May, by the end of the month, Duke found that he had successfully lost nearly ten pounds of weight, and he didn't know whether he should praise him for his luck or misfortune.
However, his work results can also satisfy him. Even if the later stage has not been completed, it is approaching the end and will never delay the trial in June.
While Duke was busy, the new summer season was also fighting fiercely. "Stone Paradise", which was first released, won $29.68 million in the first week, and the North American box office accumulated as high as $60 million in ten days of its release, which opened a good start for the summer season in 1994.
In June, the first week of Forrest Gump's first week of $24.45 million seemed to be very average. However, as time went by, a trend that swept across North America had just begun. The box office of this film has never exploded, but it was extremely stable. It even felt that the decline was not felt during the release of the previous two weeks.
In mid-June, Disney Animation Studio ushered in its peak and final glorious moment. The pinnacle of 2D animation "The Lion King" came strongly. The North American box office of more than 40 million US dollars in the first week also means that the box office is neither high nor low but extremely stable "Forrest Gump" will dominate the entire June schedule.
Amid all this, "Day" completed all the post-production work including adding the opening and ending of the film. The preview was about to begin. But what the outside world did not expect was that Warner Bros. and Twentieth Century Fox, as co-producers, invited ordinary movie fans, theater representatives and media reporters to attend the preview, but only the professional film critic group was left!
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Chapter completed!