Joe Pierce arrived in the office early, and he made coffee and prepared to start the day's work.

"Joe, where have you been on the weekend? Have you ever taken your girlfriend to a movie?" A voice sounded from the side, and Taylor, a colleague of Joe Pierce.

"I went to see a football game," Joe Pierce replied.

"Ball game? The Giants are playing away this week!" Taylor said inexplicably.

"It's not football, it's basketball." Joe Pierce paused and continued: "Didn't there be an extra basketball team in New York? It's called the New York Knicks. Their first game was held in Madison Square Garden on the weekend, and I went to see it."

"It's really luxurious to hold basketball games in venues like Madison Square Garden." Taylor smiled and shook his head, then said, "Joe, it seems that you really have nothing to do on weekends. You actually go to watch basketball games. Such a boring and boring sports, if it's not really boring, you probably wouldn't go to watch games specifically!"

"Taylor, you're wrong. The basketball game in the past was indeed boring, but now it's different. Yesterday's basketball game was very exciting, not boring at all." Joe Pierce said.

"Joe, don't lie to me. I have watched many so-called professional basketball games. Compared with rugby, professional basketball is really boring. If I watch basketball, I would rather go to high school basketball, at least it will be more intense." Taylor shook his head and said.

"Yesterday's game was much more intense than high school basketball. There was no such drag-and-pull attack. Every attack was very fast. After serving, in just twenty seconds, the players could complete an attack. Yesterday's game was really an offensive battle. Such a basketball game was really great! To be honest, after yesterday's game ended, I still felt unsatisfied. I have decided that I will go and see it when the Knicks' next game." Joe Pierce said.

"Joe, are you kidding? Anyone who is familiar with basketball knows that basketball cannot attack too quickly. If the attack is too hasty, it will only greatly reduce the hit rate." Taylor said.

"Taylor, you definitely haven't read the newspaper recently. The New York Knicks are in a new league called NBA. The rules of this new league are different from before. In the NBA's rules, there is only 24 seconds of offensive time after serving, so the offensive side must complete the attack as soon as possible." Joe Pierce introduced.

"Can you still play like this?" Taylor showed a surprised expression.

"There is not only a limit on the attack time of 24 seconds, but also changes in other rules. In short, you will know after reading it." Joe Pierce paused and continued: "By the way, I saw a very powerful basketball player in yesterday's game."

"Who is it?" Taylor asked.

"Do you know Chen Qiang? It's the Chinese athlete, the one who is known as the world's number one athlete." Joe Pierce said.

Taylor nodded: "Of course I know him, he won't play basketball anymore, right?"

"Yes, it's him! He's in the New York Knicks and he's amazing," Joe Pierce replied.

"That guy ran fast and jumped high, and it was a good material for playing basketball!" Taylor responded.

"It's not just running fast and jumping high, in yesterday's game, the Chinese man also showed a new technique. He was able to directly shoot at the position four or five meters away from the basket!" Joe Pierce said.

"Four or five meters away from the basket? It's far enough to hit a ball at that position. That Chinese person's luck is really good." Taylor replied.

"Taylor, that's not luck, it's skill. He hit several goals in a row at four or five meters away from the basket, but luck can't do that." Joe Pierce shook his head and said.

"Joe, are you kidding? I'll shoot the ball so far from the basket. If it weren't for a coincidence, I wouldn't believe it!" Taylor was still shaking his head.

"Taylor, I really didn't lie to you. If you don't believe it, you can ask other people who have watched the game. Yesterday, the Madison Square Garden was full, and more than 20,000 people watched the game. Maybe someone in our company has watched that game," said Joe Pierce.

Similar situations happened in every corner of New York City. Those who had watched the Knicks game began to introduce themselves to others and watched an especially exciting basketball game.

One passes to ten, ten passes to hundreds, and soon the whole of New York City knew that a basketball sport that was different from the past appeared in New York.

In the United States at that time, basketball was a very popular and boring sport.

The reason why it is popularized is that basketball was invented by Americans, and basketball was the first to be promoted in the United States. Campus sports culture in the United States is very popular. It is through campus promotion that basketball is well known throughout the United States. Anyone who has been to school and received formal education has some understanding of basketball. Over time, after two or three generations of development, basketball has also become popular in the United States and has quickly become well-known to the American people.

As for the boredom of basketball, I have introduced it many times before. It would be strange if the basketball game played throughout the game is not boring!

Such a boring sport has not been abandoned by people because in the primitive era of competitive sports, there were not many sports that could be engaged in, and people had fewer choices, so they didn’t choose much. Basically, they just played whatever they wanted. This year you brought a rugby, we played rugby, and tomorrow you brought a basketball, we played basketball. This is basically the case.

More importantly, playing basketball is cheap!

If a sports are to be popularized, it cannot be a very expensive sport. For example, the so-called four aristocratic sports were destined to be unpopular in the early 20th century. Ordinary people could not afford to buy ivory-made table tennis balls, or a tennis racket that could only be made of three cows. The majority of civilian schools did not have so much money to promote this aristocratic sports. Ordinary people could only play cheaper sports.

Basketball is a relatively cheap sports. You can play it by finding a flat ground, building two baskets, and then finding a basketball. In comparison, baseball and rugby require much larger venues than basketball. Ice hockey even requires special ice surfaces. These sports require special equipment, which costs money. Many schools or communities cannot build ice hockey stadiums, but they can definitely build basketball courts; they cannot find large enough venues to build football courts, but they can definitely find a basketball court to find a basketball court; students may not be able to afford a set of ice hockey equipment, but there is definitely no problem in buying a pair of sports shoes to play basketball.

These reasons combined make early basketball, although it is extremely boring and boring, has never been abandoned by fans. It is just being trampled by other sports. In the United States, basketball cannot beat baseball and rugby; in the Commonwealth countries, basketball cannot beat cricket; in internationally, basketball cannot beat football.

Now Chen Qiang has brought changes to basketball in advance. He has changed the rules of basketball and brought future basketball to the American people.

A sports that already has a broad mass base begins to change in the direction the audience likes, and the results it brings can be imagined.

Those fans who have watched the New York Knicks game want to watch a few more fast-paced basketball games. Just one game is not enough to satisfy them.

Those fans who have never watched the Knicks game were curious about the various rumors on the market. They really wanted to see what the so-called new basketball looks like.

It can be said that the New York Knicks are popular!

At this time, the next game of the New York Knicks began to sell tickets!

...

In the office, Chen Qiang looked at the financial statements in his hand and couldn't help but speak, "Did our tickets be sold cheaply?"

After the ticket window opened, more than 20,000 tickets were sold out in just two days, and the tickets sold so much that they were much beyond Chen Qiang's expectations. Chen Qiang thought it was necessary to increase the price of the tickets.

Edward Ireland, the team manager next to him, said: "Boss, I think our ticket price is already quite expensive. Our ticket price is more than $1."

At that time, a hot dog was 5 cents, a magazine was 10 cents, and a movie ticket was 20 cents. If you count it this way, you can watch a Knicks game and watch 5 movies at the top.

If you can watch a New York Knicks game in the future in the United States for 5 movie tickets, it would be great value! Fans will probably be happy. After all, New York is a big city. Even if the Knicks have a poor record, the ticket price has always been relatively expensive.

In 1942, a basketball ticket could be bought for $1, but it was already a very high price.

In that era, the sports industry in the United States was far less developed than later generations. It was also because the entire sports industry was not developed enough that the added value it generated would not be very high. To put it simply, the plate was too small and it would not make a lot of money. Basketball was even more niche compared to baseball and rugby.

Americans at that time spent 5 cents to buy a hot dog or 10 cents to buy a magazine without blinking. They were willing to spend 20 cents to watch a movie, but they might not be willing to spend a dollar to watch a basketball game.

After all, basketball is not as attractive as baseball and rugby, not to mention that basketball at that time had not yet cultivated superstar figures.

The reason why the NBA is successful in the future is that its powerful star-making ability is extremely important. The NBA League has brought out superstars that are well-known to fans, thus making people familiar with NBA and making more people become NBA fans. Many fans go to watch games for stars. If a team does not have stars, the broadcaster does not want to broadcast their games. For example, now fans go to watch Lakers’ games, and most of them are going to watch James. If James is injured and unable to play, these fans will probably be too lazy to watch Lakers’ games.

So if there are no superstars in the NBA, the attention will definitely plummet.

The first superstar of the NBA was George McCann. Before that, not to mention the entire NBA, even in the entire basketball sport, there was no decent superstar. Without superstars, the game would not be attractive to fans, and fans would not want to watch the game, so the tickets would naturally not be sold.

This is a bit like the Deyun Club, which tells crosstalk. Before Lao Guo became popular, there were few people going to Deyun Club to listen to crosstalk. At that time, the tickets of Deyun Club were sold cheaply. Later, Lao Guo became popular, and Deyun Club became popular. Not only did it drive the special performances of several other disciples of Lao Guo, but it was hard to get tickets even for small gardens. This is the power of stars!

Today, there is no star player who can support tickets in the New York Knicks. The average ticket price can be bought for $1, which should be satisfied.

But Chen Qiang is the unsatisfied person.

Chen Qiang comes from the future. He knows how successful the NBA will be in the future. Moreover, the New York Knicks are a model of successful business operations in the NBA. Although the New York Knicks have a poor record, in terms of ticket prices, the New York Knicks will be among the best in the entire NBA. In the season, only the Golden State Warriors' ticket price ability is better than the New York Knicks, and even the Lakers with James are not as expensive as the Knicks. In the season, the Warriors not only lost the championship, but also lost Durant, and the ticket price will definitely drop. At that time, the Warriors' ticket price may not be as expensive as the Knicks.

Moreover, tickets are just one aspect of making money. For the big market, other peripheral products and services also account for a large part of the revenue.

For example, when you go to the Golden State Warriors to watch the game, you must not eat or drink, right? A hot dog costs 6 US dollars, a beer costs 7 US dollars, and a soda costs 6 US dollars. You can’t be without a little atmosphere when watching the game, right? Buying a hat that supports the home team will cost 25 US dollars. If you buy a home team jersey, the price will be more expensive, and if you buy a certain player jersey, it will cost a lot more money. The jerseys are like this. The price of those who have printed the player's name and those who have not printed the player's name will be much worse.

The parking fee for Oracle Arena is US$30, and the stadium can accommodate 20,000 spectators. Even if two people drive a car, there will be 10,000 cars, and the parking fee alone will be US$300,000. In the future, the parking fee income may be higher after the Warriors move to a larger new stadium.

Of course, Chen Qiang would not miss these additional value, but he also knew that food had to be eaten at a time and the road had to be taken step by step. If you want to commercialize the NBA, it would not be achieved in one or two days. This goal may require the efforts of one or two generations to achieve.

The most important thing for the New York Knicks now is to play the ball well to make basketball more exciting, and then attract more people to follow the Knicks and the NBA games.
Chapter completed!