Chapter 72 The three major newspapers torn X? Weird means of running a newspaper!
(I won’t say much about the black car, please support me! Recommended, collected, sincerely, thank you!)
Li Mengyang really didn't know what Yang Guangren had in California. What he had to do now was to make the newspaper in his hand the largest circulation newspaper now, because this can be said to have mastered an ideological weapon!
So, how can a bankrupt newspaper or an "evening newspaper" be made into the largest circulation? Is Li Mengyang a god?
Let me put it this way, the reason why I made it an evening newspaper is because Li Mengyang has no one in his hands now, so not everyone can do the job of a reporter, especially in this era, where the illiteracy rate in the United States is also very high these days.
Therefore, it is definitely difficult to find people, and time is a bit tight. After all, it is hard to say that if you do it today, it will become popular tomorrow. This is completely impossible in the 19th century.
Evening News, it’s good to be here. It’s good to be published in the evening. Then let’s copy the news of that day, right?
Well, this guy Li Mengyang is really too unconventional, but how can he make his newspaper popular?
"Dear sir, there is a spelling error on the c4 page of your newspaper on August 11..."
"Dear editor, there is a wrong grammar on the b3 page of your newspaper on August 12. This is wrong. Even Americans don't say that..."
"Dear President, I report..."
What are these?
These are all letters, and letters point out a small mistake in a newspaper, and this newspaper is called the New York Times!
It is now 1858. The New York Times officially launched this name last year, and the circulation is quite good. These letters...
All of them were written by Li Mengyang, and they were all real mistakes, not fake!
Not to mention anything else, it is too easy to pick mistakes in a newspaper in just this day. Just say that there are complete typesetting, printing, and distribution in later generations... this system will make mistakes, not to mention now.
But why do you find these mistakes? Can these mistakes make Li Mengyang's "New York Evening News" popular?
Just picking mistakes is certainly impossible to make your newspaper popular, as this requires some individual work.
After Li Mengyang picked the mistakes for the New York Times, he naturally handed over these mistakes to the big newspaper "New York Tribune", which was the time. However, he added a different article to this letter.
"Dear editor, look at how arrogant the New York Times newspaper is! As a reader, I have picked out these mistakes for them, in order to improve the quality of the newspaper and give us readers a better reading experience, but look at their reactions! They didn't care about these mistakes at all, and I didn't even receive a reply letter!..."
Regardless of whether the New York Times wrote back to Li Mengyang, he wrote that anyway. The editor of the New York Tribune saw such an article, how would he do it?
"The New York Times' behavior is simply a shameful act of ignoring readers! How can they turn a blind eye to the mistakes they have made? Our New York Tribune expresses strong indignation about this. They are embarrassing our newspaper industry! Embarrassing our reporters! Embarrassing our editors..."
In a general section, the New York Tribune published such an editorial with righteous words!
It was an editorial attack on the New York Times, and the words were very fierce.
Is the New York Tribune so furious?
As for it, because Li Mengyang had already found out early in the morning, the current president of the New York Times, the founder, Henry Jarvis Raymond, was once a member of the New York Tribune and was also the chief of some kind.
You guys set up your own business and become very popular. The key is that you always go against the New York Tribune and always have different opinions. Isn’t this a bit unrighteous?
So, all the things written by Li Mengyang, such as spelling errors, can be found, and then your Times did not change it? At least you didn’t say anything in the newspaper, right? As for the reply to readers, the readers said they had not received it. This is definitely because your New York Times did not mail it, right?
All these things are weapons, how can the New York Tribune not be used?
Li Mengyang’s purpose is actually to see this scene. It would be great if you fight well.
But Li Mengyang didn't expect that the New York Sun, a newspaper that had nothing to do with them, also came in, and seized this opportunity to attack the New York Times.
You know, the three major newspapers in New York are now, namely these three New York Tribune, the New York Times, and the New York Sun. These three are actually the oldest, and now their circulation is not as high as the two that came out later, so the three of them have absolutely a connection.
So what can Li Mengyang get if these three families fight each other?
"This newspaper reported that the New York Tribune severely criticized the New York Times on the A2 page today, and the New York Times fired back on its own b2 page... The New York Sun also killed in, and they actually used the front page headlines. This was simply incredible! ... The Tribune actually attacked the Sun as an old lady's foot binding? ... The Times actually said that the Tribune was a group of lunatics and a group of utopians? ... The Sun actually attacked the Times' bad-leggedness for the government? ... "
What is this?
This is live!
Yes, the New York Evening News was published at night. Since that's the case, the three companies had posted it before, which means that the fight they fought in the newspaper has been made. Then our New York Evening News just made these things into stories. Hey, you see, we are all based on reality, and that's how their newspapers are written.
Isn’t this news? And it’s the latest and most fun news!
Moreover, this news is definitely exclusive to the New York Evening News, because there are no evening newspapers these days. Yes, who can read the news at night?
However, the New York Evening News is the fastest one. The newspapers during the day are definitely not faster than this one. So, if you don’t have a look, just take a look, just take a meal and have a fun after dinner, right?
And in terms of news timeliness, newspapers nowadays fail. So many southern newspapers are printed in New York. If they are shipped to the south, the news will become longer heard, right?
So, what the New York Evening News is reporting now is the freshest news!
These days, there are not many entertainment projects, otherwise Americans would not like to watch Hang so much. Now, there are three major newspapers in New York, do you want to watch it?
Moreover, these days, people don’t make much money because they have money. Ordinary people in the Northeast have too few salaries, which are not comparable to those in the West and California. Otherwise, the gold rush would be so popular?
So, a family can only subscribe to one newspaper. Do you want to read the grudges and hatreds between the three major newspapers in New York? Then do you want to buy a three-point newspaper?
A newspaper in the New York Evening News was done, how about it? Is it good?
So, Li Mengyang was very bad. He picked the mistakes of these newspapers and sent the letters to these newspapers. Anyway, he didn't let you know who sent the letter. I can shoot him and change the place. You will continue to tear him down, and then our "New York Evening News" has first-hand news themes.
Therefore, the New York Evening News has rapidly increased its circulation, from 100,200 to 500,1,000,3,000…
You know, this matter is simply incredible. Who could have thought of such a ridiculous technique?
"Hahahahaha..." When Matthew understood all this, he laughed like those guys who sucked more nitrous oxide and couldn't stop.
"Hahaha..." The others were similar. They never thought that newspapers could be so interesting.
A bunch of big and rough men, most of them are illiterate, but the newspapers they produced actually had a good circulation. Isn’t this awesome?
However, there was someone who didn't laugh, that was Eleanor. She thought Li Mengyang's method was too bad.
Hum! This is definitely not what a gentleman does!
However, in Li Mengyang's eyes, the current circulation is still too small.
A month after its establishment, the New York Evening News' circulation volume reached 5,000. This is a great success in this year. You are a tabloid, relying on copying other people's news tabloids, this number is quite good, right?
But Li Mengyang is not self-sufficient, and he needs to further increase the circulation, because he understands very well that circulation is the key, and circulation is the only measure of the power of his "consciousness" weapon!
So how can we continue to increase circulation?
There are two other methods, one is easy, while the other is a bit complicated.
What's easy?
"Tell all newsstands in New York, Philadelphia, Washington, and all the big cities in the eastern United States, and tell them that all the sales of our New York Evening News are theirs!"
Yes, this is Li Mengyang’s easy method!
It’s not enough, but the newspapers don’t need money. All the money obtained from the seller’s newspapers are from the newsstand. To put it more modernly, all the downstream profits are from the distributors.
How much does a newspaper cost now?
Today's newspapers are one cent per share. In fact, the current one cent can be regarded as one dollar in later generations, especially in the east, because the average household expenses in the east are only 6.6 dollars, which is really that small.
So, this is not a small amount of money!
That newsstand isn't crazy?
But can such channels be laid out in this era? How can newspapers be delivered to various places?
According to the current method, it is to print it in New York and post it to all places. Anyway, the time will definitely be a little worse, just news is old news, but for Li Mengyang, who has advanced ideas, he saw something.
telegraph!
At this time, telegraphs were already very popular in the eastern United States. Needless to say, the United States has not yet built a telegraph place, it is in the west. Anyway, there is no one in California.
Li Mengyang’s idea was to use telegrams to directly send the key content of his newspaper to major cities, and then the local book and newspaper operators would print it themselves!
This is definitely the fastest and latest way!
Books and newspaper operators in the eastern United States soon received a telegram, and not long after, the newspaper in the New York Evening News became crowded with people!
Of course, the price of telegrams is not cheap. If you shoot a newspaper, it is definitely not a small amount, but Li Mengyang doesn't care, because this cost is simply a splash of water compared to the profit Li Mengyang will make.
In addition to book and newspaper operators, there are more advertisers in front of the New York Evening News!
Advertising, that's a good thing. Later newspapers made money by relying on this thing. How could Li Mengyang not know?
But here we touched on another means.
Simply put, the newspapers today almost always use the banner of rejecting advertisements!
The most famous one is the New York Tribune. This is how they started their business, and the New York Times said so, but... forget it, people always break their promises.
But no matter what, if you have so many advertisements, readers will definitely be upset. How can you increase the circulation?
Li Mengyang has a way, but another way, but this way requires some special elements... That is, the guy who didn't laugh in our team before had something to do with her...
...
Chapter completed!