After finishing talking about the BenQ S2 press conference, Li Kunyao rubbed his hands and said, "Boss, actually I have some new ideas about the follow-up development of BenQ Mobile and I want to talk to you about it."
Yu Dong said with a smile, "It's a good thing to have ideas, and BenQ Mobile is under the jurisdiction of your BenQ Dentsu. If you have any ideas, just implement them boldly. You don't have to ask me."
Li Kunyao pushed up his glasses on the bridge of his nose and said with a smile, "Don't you still want to learn from your boss?"
"I don't know much about technical aspects, so I can only give you some subjective suggestions. I can't give you any other suggestions."
"Boss, you are too humble."
"Tell me first what your new idea is."
Li Kunyao nodded, "That's right. Our BenQ series products are becoming more and more diverse. BenQ Mobile will release two generations of music players in the future, but we don't have high-end products yet. This time, BenQ S2 has enhanced performance and improved performance."
The price has been lowered, but it is still far away from the real high-end models. In my opinion, if we continue to develop like this, we may be able to occupy a place in the market, but it is basically impossible to lead the market."
Yu Dong raised his eyebrows. He didn't expect that Li Kunyao wanted to make high-end products. This was different from BenQ Dentsu's usual approach. Maybe after being acquired by Shenzhen Space Company, Li Kunyao's mentality was also affected. Especially
The price of BenQ S1 was not too low to begin with. This gave Li Kunyao confidence and tasted the benefits. It was normal for him to want to make higher-priced products.
Regarding this issue, Yu Dong did not rush to express his position, but first asked, "BenQ Mobile has been developing well in the past year or so. What do you think is the main reason?"
Li Kunyao didn't think much and blurted out, "Of course it's product performance, model gimmicks, publicity capabilities and supporting services. These are the main reasons why BenQ Mobile can develop smoothly."
"Well, these are all the main reasons, and among these points, the most important one is actually the supporting services. Do you agree with this?"
Li Kunyao nodded, agreeing with Dong's words.
In terms of product performance, model gimmicks, and publicity capabilities, BenQ Mobile is indeed doing well, but the problem is that other manufacturers also have these advantages, and other manufacturers have many product types, and with their brand advantages, they are more competitive than Deep Space.
But this year, the BenQ S1 still emerged like a dark horse, becoming one of the top five best-selling models among models priced above $600. This is BenQ Mobile's first mobile phone, and it is already very impressive to achieve such sales.
The main reason for achieving such results is the BenQ store. Many people buy this phone not to make calls, but to be able to buy songs from the BenQ store and listen to them in the BenQ S1.
Especially now that the variety show "Pop Idol" is becoming more and more popular in Europe and the United States, many European and American viewers pay more attention to the BenQ store in order to vote for the "Pop Idol" contestants they support. The more they follow, the more sales they have.
It went up naturally.
For many Europeans and Americans, it is normal to spend 600 US dollars to buy a good-looking music player that can make calls. Moreover, if you buy this phone, you can also vote for the players you support.
Apple later launched its own online store and music player, but it was a step late and the effect was not very good. Since you can spend three hundred dollars to buy a music player that can't store many songs, why can't you spend more money?
What about buying a BenQ S1? And the Apple Store cannot vote for the contestants it supports.
To sum up, BenQ store is a key part of the success of BenQ S1.
"The BenQ store is indeed a strategic step. Without the BenQ store, the momentum of BenQ mobile phones would not be so good."
Yu Dong smiled and said, "I mentioned the BenQ store as just an example. The key point is that maybe in the near future, the mobile phone itself will no longer be enough, and the supporting services related to it will be the most important. BenQ
Stores are good, but this model may not last forever. If there are more and more substitutes in BenQ stores in the future, and the competitiveness becomes smaller and smaller, the biggest advantage of BenQ S1 will be gone. So you must continue to research new ones.
Supporting services allow all your services and products to form an ecosystem."
"Ecology?" Li Kunyao raised his eyebrows.
"Yes, it's ecology. Mr. Li, you graduated from science and engineering, so you naturally know about ecosystems."
Li Kunyao nodded, "Ecosystem means that in a certain environment, various organisms are interconnected and influence each other to keep the environment in a stable state. This is a complete ecosystem."
"Electronic products can also have ecosystems, and BenQ mobile phones have formed the prototype of an ecosystem with BenQ stores. If you want to use BenQ stores, you must use BenQ mobile phones. This dependence relationship is the key to the key construction of this kind of ecosystem. BenQ Mobile
The next two types of music players to be developed are actually built around the BenQ store, which means that in such an unstable ecosystem, the BenQ store is the central point."
"Yes, the BenQ store is indeed the center point, and the BenQ store also revolves around music."
Li Kunyao understood what Yu Dong said, but he had no idea about the establishment of the ecosystem. The main reason was that apart from the BenQ store, they had nothing that could directly block their opponents.
If you want to build an ecosystem, you need to have a good product stack, whether it's hardware or software.
Yu Dong smiled and said, "You don't have to worry about this matter. BenQ will not build the ecosystem by itself. In the future, BenQ Mobile's products will be included in the deep space family. Let me give you the simplest example. Wait until
When the technology matures in the future, maybe a function can be set up in BenQ mobile phones to bind the mobile phone to the Star Card. Holding the BenQ mobile phone, you can directly swipe the card to enter the deep space park... This actually makes no sense, it is just an example. To give another example, BenQ
As long as a mobile phone and a BenQ computer are placed together, they can interact with the screen and transfer files."
This chapter is not over yet, please click on the next page to continue reading! Li Kunyao frowned, "It is very difficult to achieve this. In addition to hardware breakthroughs, software also needs breakthroughs."
"It's just an example I mentioned casually." Yu Dong smiled, "There are many products in deep space, and it is not difficult to build an ecosystem."
Li Kunyao smiled and said, "Then I will wait for the head office to point out the way for us."
Regarding the ecosystem, Yu Dong has been thinking about it, but the current level of hardware and software is not enough, making it difficult to establish an ecosystem.
But after meeting Andy Rubin before, Yu Dong knew how to build this ecosystem.
As long as Andy Rubin and others come up with the Android system, they will then rely on the Android system to establish an ecosystem.
Yu Dong had a phone call with Andy Rubin some time ago, and they already had some eyebrows about the system. Andy Rubin is confident that the system will be built within three years. If everything goes well, it will be officially put into use before 2005.
.
This is of course good news for Dongfang. The earlier the Android system is released, the earlier they can make money. Moreover, the time in 2005 is also very good. Three years is probably enough for BenQ Mobile to make a touch-screen mobile phone.
When the Android system comes out, BenQ mobile phones will definitely become the first mobile phones to be installed with the Android system. By then, the two giants of BenQ and Android will definitely be able to build a perfect deep space family.
As for the example Yu Dong gave just now, it can all be realized later.
Yu Dong smiled and said, "Now let's go back to your initial question, whether to make high-end phones. My answer is, as you said, if you don't make high-end products, you will never be able to lead the market. And I think
, since we want to make a high-end mobile phone, we should not just focus on the conventional performance. If the high-end mobile phone we make is just better than ordinary models in terms of performance, longer battery life, better signal, and stronger sound quality, then
There is no point in doing it. My suggestion is that you can consider making touch-screen mobile phones. There are few people in this field and the possibility of overtaking in corners is greater."
Li Kunyao frowned and said, "But the market feedback for touch-screen mobile phones made by other brands has been very good. Now it is not necessarily a good time to make touch-screen mobile phones."
Yu Dong said with a smile, "Look, you are not trying to lead the market, are you still being led by the market? Leading the market is not about doing whatever is easy to sell, but thinking about the front and doing it. Before you touch
Why are there no consumers willing to buy touch-screen mobile phones? Isn’t it because the operation is inconvenient and the price is not cheap? If you can make a touch-screen mobile phone that is easy to operate and inexpensive, consumers will naturally buy it.”
Li Kunyao opened his mouth and was about to say something, when Yu Dong continued, "I know it's technically difficult, but even if it's difficult, we have to do it. We can't wait until the market for touch-screen mobile phones comes out.
There is even less technological advantage. The future mobile phone market will definitely be a world of smart phones and touch screen mobile phones, so we must make efforts in this direction. You don’t have to worry about smart systems. You just need to consider developing touch screen technology.
."
Li Kunyao also heard the implication of these words, and he couldn't help but ask, "So, the Deep Space Computer is already developing a smartphone system?"
The Deep Space Computer is the core technology of Deep Space Company, so it was the first thing Li Kunyao thought of.
Yu Dong shook his head, "This is indeed being done, but it has nothing to do with the deep space computer."
Li Kunyao was curious about which company was doing this, but Du Dong didn't take the initiative to say it, so he didn't ask. He just nodded and said, "I understand. I'll have a meeting with BenQ Mobile when I get back soon to talk about it."
To accomplish this, the key lies in the screen. There are many touch screen manufacturers at home and abroad. We need to find a reliable one."
Regarding technical matters, Yu Dong would not comment too much. Li Kunyao came from a technical background and would always know better than him.
In fact, BenQ Mobile still has some advantages if it wants to make a touch-screen mobile phone. After all, BenQ's main business is still LCD installation. They spend more time with screens and have rich related experience.
Touch screens are naturally different from ordinary LCD screens, but that doesn't mean they have nothing to do with each other. Daki Technology, which they cooperate with, already has touch screen business. Even if BenQ Mobile doesn't use Daki's screens in the future, it can still learn from Daki.
Regarding the touch screen, Yu Dong’s idea is to let AU Optronics do it. If you don’t have the technology on hand, go to other companies to buy it. If you can’t buy it by just buying the technology, then buy it from a company that is engaged in technology.
As long as he can buy useful technology, Yu Dong is not afraid of spending money.
After chatting about the business, Yu Dong smiled and asked, "Are you free on the video game theme day of the annual meeting?"
"Video Game Theme Day, when is it?"
"It's Wednesday."
Li Kunyao tilted his head and thought for a while, then said, "If it's Wednesday, then I should be free. Is there something else?"
Yu Dong smiled and said, "It's nothing. We have a new game that day and we are short of people. If you have time, come and fill up the number."
"Me?" Li Kunyao pointed to himself, "Boss, do you think I can play games with you? By next year, I will be fifty years old, and I can't compare to you young people. I can go there by then.
As an audience, I’ll cheer you on, but as for playing games, I’ll just say thank you.”
"No, this is a mission."
Li Kunyao said with a bitter face, "If you want to play a game, don't you have enough people? Why do you have to catch me?"
Yu Dong smiled and said, "You are the one I carefully selected. You must come when the time comes. Don't worry, I won't delay you for too long. When the time comes, you can go over and have fun with Jimmy, Jiang Jie and Spear."
Berg and the others are all here, they are all acquaintances. You said you are older, and there are others older than you. Isn’t Secretary Hu older than you? Isn’t Spielberg older than you?”
"Secretary Hu already likes these things, and Spielberg is even more of a game enthusiast. How can I compare with them."
"Anyway, age is no excuse. I have to go when the time comes."
"Okay." Li Kunyao nodded helplessly, "What kind of game is this that involves such a big battle and has to be played on the same day as the game?"
"Actually, there is more than one game. One is to be released on the game day. It is called "Minecraft". It is a sandbox game made by Xuele Mountain and has been promoted some time ago. The other one is a battle game.
The game was born out of "Warcraft 3", and it's only now a prototype, and I haven't played it yet."
Li Kunyao patted his head, "I seem to have heard that a new game will be released on the game theme day. I have seen the news before and didn't pay much attention to it. Do I need to make some preparations for this game in advance, otherwise the performance will be too poor by then?
It’s embarrassing.”
Yu Dong waved his hand, "There is nothing to prepare. You can do whatever you need to do when you get back. Just remember to play the game on the game theme day."
Chapter completed!