Yunchi is a brand that has only been established for a few years. It has quickly occupied the domestic market, surpassing Li Ning and becoming the number one domestic sports brand.
The development of domestic sports brands was originally late. Before 1998, most sports shoe factories made a living by exporting OEM products and did not have their own brands at all.
By 1998, due to the impact of the Asian financial crisis, export orders dropped, and the OEM export business became difficult to do. Many factories began to look for other options and entered the development stage of their own brands, transforming from OEM export sales to domestic sales.
However, most sports brands at this stage still have not given up their status as processing factories, and are taking the path of combining both branding and processing.
It was at this time that Yunchi developed rapidly, found a large number of sports stars to endorse, and directly skipped the intermediate process to build its own brand.
Several other emerging brands have also followed suit and found some sports stars to endorse them.
But the problem is that there are only a few well-known sports stars, and they have basically been poached by deep space companies. Even if they want to rob them, they cannot afford the money.
Of course, the domestic market is so big, Yunchi is in the "high-end" market, and other brands have taken over the mid- to low-end market. Coupled with Yanjing's successful bid for the Olympics this year, the sports service industry has entered a stage of vigorous development.
Chi only took part of it and left the rest to their other brands.
However, Yunchi has not limited its attention to the domestic market. In the past two years, they have continuously sponsored teams of all levels in Europe and conducted crazy publicity, which is somewhat effective. At least now, some people in Europe can recognize Yunchi's logo.
Yunchi not only went to Europe to sponsor teams, but also found many potential stars to sponsor. Many young stars of the national football team have also accepted Yunchi's sponsorship. In the future, Yunchi will also send these young players to Europe to study abroad.
Yu Dong has long said that only by sending players to foreign countries for training can the level be improved. Only when the individual level is improved can the overall level be improved.
Abroad, Yunchi will also sponsor some promising young players, providing them with free football equipment and part of their training expenses.
Yunchi started making football shoes last year. The technology is not very mature yet. For the time being, it only has mid-to-low-end sneakers. However, for those young players who are not wealthy, Yunchi's shoes are very enough.
In fact, Yunchi's development of football shoes has encountered a lot of objections. Because Yunchi cooperated with Deep Space Visual Design Studio, its performance in appearance design has always been very good. However, because it started late, the research and development work related to materials was limited.
Development is relatively slow.
It is difficult to develop football technology, and the application scenarios of football shoes are relatively narrow. Ordinary people will not buy football shoes at all.
And in China, let alone those who don’t play football, even those who play football often rarely buy a pair of “leather feet”. One reason is that leather feet are expensive, many times more expensive than Double Star and Hui Alai cloth shoes.
, most people are reluctant to buy it, and secondly, domestic football fields are not suitable for wearing leather feet. Many primary and secondary schools have cinder fields.
Not many people in China can afford the football shoes currently produced by Yunchi, and no one abroad is willing to buy them, which puts them in an embarrassing situation. This embarrassment may not only affect the brand image, but may also cause harm to the company.
Inventory pressure.
Spending money on the research and development of football shoes is not directly proportional to the output.
There is a ready-made example in China. Just after Yunchi announced the development of football shoes, Li Ning also announced that it would develop its own football shoes. However, there was no sound from Li Ning this year.
It is said that Li Ning spent more than 10 million yuan on the research and development of football shoes for more than a year, but the final football shoes were only at the level of Mizuno's football shoes in the 1980s and 1990s.
The situation here at Yunchi is similar. They spent 10 to 20 million, but the shoes they made are not much better than those at Li Ning.
Of course, things like technology cannot be done in a day or two.
However, unlike Li Ning, although the research and development results are not satisfactory, Yunchi has not given up and is still increasing investment in the research and development of football shoes.
Of course, Yunchi also knows that football shoes have limited application scenarios and can basically only be worn on football fields. Unlike other sports shoes that can be worn in daily life, they still resolutely invested in the research and development of football shoes.
Because Yunchi knows that if he wants to open up the foreign sporting goods market, football shoes are a very important part.
Yunchi is now focusing on the football market, sponsoring low-level teams everywhere. In the end, their brand can't even make a decent pair of football shoes. Isn't that a joke?
Let’s talk about their plan to sponsor young players. Now these young players are not famous yet, so they are naturally willing to wear mid-to-low-end football shoes produced by Yunchi. But when they grow up and slowly show their talent, they will still be willing to wear Yunchi’s shoes.
Chi's football shoes?
Can't Yunchi sponsor the stars and then let the stars wear shoes from other brands?
Not to mention that the technology of sneakers can reach the level of Adidas and Nike, but at least it cannot be too different, so that it is possible to compete with these brands for star players.
In this era, Nike and Adidas are not as dominant in the football world as they were twenty years ago. In addition to these two brands, there are still many other brands that can be seen on the court.
However, as time went by, the scene of a hundred flowers blooming ceased, and in the end only a few brands remained.
In this situation, Yunchi will definitely be under great pressure, but at the same time, he may also get opportunities. As long as he can fight his way out, the future will be bright.
Yunchi's confidence is naturally Deep Space Company. Deep Space Company not only has money, but also owns super-rich clubs like Manchester United.
Speaking of Yunchi, Jimmy said with a smile, "Last time, Hu Hao showed me some videos of young stars. Some of them performed well, especially some young guys from Spain and Portugal. They have great potential and will have time to look back.
Let's take a look together, and you can also check it."
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Yu Dong smiled and nodded, "Okay, I will look back and see what kind of potential stocks Hu Hao has found."
Jimmy said with a smile, "Looking for potential players in football is no different from scratching lottery tickets. Although it is a bit technical, it also involves a lot of luck. Many stars performed very well when they were young, but when they grew up, they performed mediocrely and suffered injuries.
Yong's situation often occurs in football circles. There are too many factors that affect a player's career, not just talent. Of course, there are also some who performed mediocrely when they were young and ended up being late bloomers, but this is very rare."
"If it were that simple, what would the scouts be busy with? But I've always been lucky, maybe I can pick out a few good prospects."
Jimmy waved his hand, "I don't think you are lucky. Sometimes I wonder if you are proficient in Bole's equestrian skills. Otherwise, how could you always pick out talents?"
Yu Dong shook his head, "There are also people who failed, such as Xu Zheng before."
Jimmy smiled and said, "Xu Zheng still has some abilities, but he is a little impatient and unstable. If he can be steady and stay in Deep Space Company with peace of mind, his future development will be unlimited."
"Everyone has his own ambitions. What he wants is money, and our company has indeed allowed them to make less money. Nowadays, there are great temptations outside. I heard that if any brand now hires an actor of Xu Zheng's level to endorse him, the endorsement fee can reach
One or two million. There is no need to be busy filming, just endorse a few more brands. These endorsement fees will not be earned in deep space."
Deep Space Company does not take a large commission from celebrity endorsement fees, which is within the average level in the industry, but it will restrict celebrities from brand endorsements. For someone like Xu Zheng, they will only allow him to endorse one or two brands at most.
Moreover, the most important thing in choosing a brand in deep space is not the endorsement fee, but the brand itself. When encountering some good brands, they would rather spend less money to win the endorsement.
Of course Xu Zheng and the others knew that Deep Space's strategy would last them longer, but the immediate benefits were too tempting and difficult to resist.
One brand costs one to two million, and if you endorse a few more brands, it could reach tens of millions.
Now it's 2001, and the impact of tens of millions of RMB is too strong. If Xu Zheng and the others don't do endorsements and just make movies, I don't know how long it will take to earn tens of millions.
"Xu Zheng's departure still had some impact on us. Several people followed him and left, while others wanted to leave but were afraid to leave."
Yu Dong said nonchalantly, "If you want to leave, don't stop me. It's normal to come and go in the big waves."
"I believe they will regret it."
"I don't care whether they regret it or not." At this point, Yu Dong suddenly remembered something, "By the way, when I was at Princeton a few days ago, I suddenly had an idea for a TV series. During this time, I put this idea
I wrote an outline and I will show it to you after the premiere."
Jimmy's eyes lit up, "What an unexpected surprise, what is the theme of your TV series?"
"It's a story related to prison escape." Yu Dong replied.
Hearing that it was related to prison escape, Jimmy said with a smile, "It's another story about escape. Is your prison escape similar to "Prison Break" or "Shawshank Redemption"?"
"It's all different. In my story, the protagonist's brother was wrongfully imprisoned. In order to save his brother, the protagonist put himself in prison."
"This sounds interesting at the beginning. How did you come up with the idea of ​​writing a TV series about prison escape? Is there any famous prison in Princeton?"
"When I was at Princeton University, I heard about a project called PTI. The full name of this project is called Prison Teaching Initiative. In 1994, the U.S. government changed its scholarship policy. Since then, criminals in prison can no longer apply for college scholarships. This
This means that university courses in prisons will be completely stopped."
Jimmy shrugged, "I don't feel sorry."
Yu Dong didn't feel any regrets, but that's not the point. He continued, "But a few professors at Princeton felt regretful, so they hoped to set up a public welfare project. They and some students at the school would provide free services to prisoners in prison.
People attend classes, but the project is hampered by the fact that the prison authorities do not allow them to enter."
Jimmy nodded, "That's understandable. After all, letting them in is a troublesome matter. Organizing prisoners to attend classes will increase the workload of the prison guards. I think this project still has some significance. Of course, I don't care about the prisoners.
Whether they can benefit, but whether professors and students can summarize some educational experience when teaching prisoners. Many people show a criminal tendency when they are very young. Whether it can be changed through education.
They, I think the answer may be found in these prisoners."
Yu Dong smiled and said, "I didn't think about it that much. After hearing about this plan, I only thought about escaping from prison."
"Well, the subject of jailbreak is still attractive. I have heard a set of data, I don't know whether it is true or not. White men in the United States have a one-seventeenth chance of going to jail in their lifetime, while black men have more than 30% chance.
There is a probability of going to jail. So in the United States, going to jail is not a thing that is particularly far away from life. Of course, having a large number of people in prison is not completely without benefits. In a certain respect, it at least makes the outside world more stable...at least for a short time.
Is such that."
Jimmy added the last sentence, proving that he does not agree with the practice of keeping people in prison to ensure social security. In fact, prisons are almost a business in the United States.
Some prisons in the United States are privately contracted. In order to make more money, contractors will persuade the government to implement tougher laws and longer sentences to increase prison occupancy and prosper their own businesses.
Even state-managed prisons are full of businesses. For example, telephone companies monopolize the phone business in prisons and charge inmates high phone bills.
In addition, the cost of prison is also high.
When he was at Princeton, a professor told Yu Dong that the average amount of money New Jersey spends on each prisoner every year is almost the same as that of Princeton University students. This data surprised Yu Dong. He had no idea that prisoners would need to invest so much.
Rich.
The prison problem has become a big problem in American society, so Jimmy said that this subject will definitely be welcomed by the audience.
"Are you going to write all the scripts this time yourself?"
Yu Dong shook his head, "No, it's still the same as before. I'll write an outline and let others write it. After all, the story is set in the United States, so it's hard for me to write it."
"Well, that's fine. It's not a good thing for you to waste too much time on TV dramas. Just write an outline and be the screenwriter and chief director. I'll go take a look at yours tonight.
Story outline, tomorrow I will contact the people in the screenwriting department to form a group, called the Prison Break Team, what do you think?"
Chapter completed!