Before BenQ Mobile reached an agreement with Real Madrid, Real Madrid had their own official website realmadrid printed on their chest.
Before RealMadrid, the name Teka was printed on the chest of their jerseys. Teka had cooperated with Real Madrid for eight or nine years. After the contract expired last year, it was not renewed. For a period of time, the chest of their jerseys was blank, but the senior management believed that it was empty.
It was too wasteful, so I printed it on my own official website.
Everyone originally thought that after the start of the new century, Real Madrid would not be planning to print advertisements on their chests. Unexpectedly, BenQ Mobile took over.
Yu Dong was concerned about the price, "What's the final negotiated price? It shouldn't be cheap, right?"
Jimmy nodded, "It's really not cheap. I signed it for a total of ten years, which averages out to nearly 16 million pounds per year."
"Ten years? Why did the contract last so long? Real Madrid actually agreed? Could it be that they asked BenQ to pay all the money for ten years at once?"
Under normal circumstances, this type of advertising is enough to be signed for three to five years, and the contract is renewed after the contract expires.
Money is becoming less and less valuable. Everyone knows this. Sixteen million pounds is of course a sky-high price now, but it will be hard to say in ten years. So Yu Dong can only think of one possibility, and that is BenQ
Pay the sponsorship fee in advance here.
Jimmy shook his head, "There is no such requirement from Real Madrid. They only require us to pay the full amount of the season before each season. To put it bluntly, the requirement is very simple, that is, payment cannot be deferred. In fact, the reason is very clear. Real Madrid now wants to continue
To implement the superstar policy, money is needed. Although you will not get ten years of money if you sign for ten years at once, the money you will get in the first few years is much more than that of a short-term contract."
Yu Dong nodded suddenly. Jimmy was right. If the contract was only for three to five years, the average annual price could not reach 16 million pounds, or even 10 million pounds. In previous years, it might have been
Less than 20 to 30 million pounds
Calculated this way, Real Madrid is actually quite a bargain.
"In addition." Jimmy smiled and continued, "Sixteen million pounds a year is the most expensive chest advertisement in the world. Of course Florentino wants this gimmick. From now on, they can
It has replaced Manchester United as the most expensive team in the world."
Manchester United's current chest advertising costs more than 11 million pounds per year, ranking first in the world. After the cooperation between Real Madrid and BenQ is finalized, Real Madrid will surpass Manchester United and become the team with the highest price, and this price will be very high in a short time.
It is difficult to break through because the contract between Manchester United and Vodafone was only signed last year, and Vodafone is unlikely to provide Manchester United with millions more pounds during the contract period.
"Does BenQ Mobile have so much money now? Sixteen million pounds is not a small amount."
BenQ Mobile didn't have much money when it was founded, with a total of only more than 100 million yuan. If the money was used domestically, it would be barely enough. However, as soon as BenQ Mobile started, its business was very large, and more than 100 million yuan soon became
Run out.
After more than 100 million yuan was used up, the company went through several rounds of capital adjustments. In total, BenQ Dentsu invested a total of 260 million yuan in BenQ Mobile.
But the 260 million yuan is just enough to maintain the operation of BenQ Mobile. Although the BenQ S1 is already on sale and is selling well, the sales of this mobile phone alone plus the sales of songs cannot fill the gap of BenQ Mobile.
Mobile operating costs.
That's why Yu Dongcai is worried that the pressure to spend 16 million pounds a year on BenQ Mobile is too much.
Jimmy said with a smile, "Don't worry about money. Although it was difficult in the early stage, it is getting better and better. Although the money earned from BenQ S1 cannot completely cover the operating costs of BenQ Mobile, it can at least make some money."
, and our production lines have also been optimized recently, the cost has been reduced a lot, and profits will definitely increase."
“But doesn’t the BenQ S2 production line also cost money?”
"Take your time, if it doesn't work, just borrow it. If it doesn't work, the superior company will continue to bleed. If you survive the first three years, the rest of the life will be much easier. Compared with BenQ Mobile, I am more worried about the money in our hands."
Is it enough? Now we have a lot of money invested in the stock market."
"How much money did we put in?"
"From last year to now, we have invested more than 600 million US dollars of our own money. My goal is to increase this number to 1 billion before this year's annual meeting. Oh, by the way, you have also invested 1 billion of your own money.
There are US$100 million in it, and more than US$200 million can be invested before this year’s annual meeting.”
Yu Dong smiled and said, "We can double the investment to 400 million US dollars."
Jimmy couldn't help but twitched his lips, "You are really brave. Even if you believe that the Internet industry can pick up, you shouldn't take such risks. Moreover, your capital allocation ratio is very high, and the possibility of liquidation is relatively high. In my case,
It seems like it’s almost like gambling.”
"If you want to bet, just bet. It doesn't matter if you lose anyway."
Jimmy rolled his eyes and didn't want to speak for a while.
That's 400 million U.S. dollars, and Yu Dong actually said that it doesn't matter if he loses. Even Bill Gates couldn't say this so easily.
Yu Dong is rich now. No one in the world knows how rich Yu Dong is than Jimmy, including Yu Dong himself.
It is certain that he will not be as good as Bill Gates, but if this wave of gambling on the Internet succeeds, the situation will be difficult to say.
Jimmy himself is also very rich. The salary he has received from the Deep Space Company in recent years alone has been hundreds of millions of dollars, not to mention the fixed dividends every year. He can also afford 400 million US dollars. He is going to lose.
If you pay 400 million, your body will hurt.
"I think you might as well invest all the money you have in the stock market. It doesn't matter if you lose it all anyway."
"That's not the case. We still need to be rational when investing. I still feel a little bit sad after losing everything. Besides, I have spent a lot of money recently, so I definitely need to keep some money on hand."
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Speaking of spending money, Jimmy remembered something, "What is the current situation of the Android company you invested in before? It has always been relatively good before.
I was busy, so I didn’t ask.”
Yu Dong shook his head, "Don't worry, it's difficult for Android Company to produce something within one or two years of its research project, and it will take at least two or three years to have any idea."
Jimmy gave a thumbs up, "Then you are really awesome. You just threw tens of millions of dollars in without asking, so you are not afraid that the money will go in vain? But based on what I know about you, they studied
This project must be great.”
Yu Dong smiled and said, "It's possible that I made a mistake. It's not like I didn't make a mistake."
"You did make mistakes, but they were basically small things. You have invested tens of millions of dollars like this, and you haven't missed it once." At this point, Jimmy waved his hand again, "I originally wanted to investigate and find out.
Yes, but after thinking about it, forget it. Now I am almost overwhelmed with the Deep Space business, so I better not find trouble for myself. You can take care of this Android company by yourself. I will quietly wait for them to come out.
Results.”
Yu Dong tilted his head and looked at Jimmy with a smile. After looking at it for a while, he said, "I didn't tell you about this in advance. Do you have any objections?"
Jimmy didn't hide it, nodded and said, "Well, it was a bit of an opinion at first. After all, when we encountered things before, we always discussed them, but then we thought about it and thought about it. This in itself is not a big deal. So what happens next
, I am more curious about what is it about this Android company that attracts you and makes you willing to directly invest tens of millions of dollars in it."
"Actually, they are making a mobile operating system. You can learn about this system when you have time, because when this mobile phone system comes out, I plan to integrate it into the deep space family. After all, the world will be mobile in the future.
This operating system has a lot to offer us."
"In that case, why didn't you invest money directly from the company before?"
"The main reason is that it is convenient, and I have money on hand, so I give it to them directly. In addition, I am actually not sure whether they can make what I want. If they don't make it right, then my money will really be lost."
It’s all in vain, and the investment risk in this kind of technology research and development is still very high.”
Jimmy nodded and agreed. There are too many uncertainties in investing in this type of technology research and development.
Many people compare technology research and development to building a house, but most technology research and development is completely different from building a house. When building a house, as long as you follow the drawings and standards step by step, you will be able to build the house without making any mistakes.
But technology research and development is not like this. Some people who study technology even compare research and development to throwing dice. If you are lucky, you can succeed in one try. If you are not lucky, you will never get the points you want.
Whether it is building a house or playing dice, it is actually a bit extreme, but in the research and development process, there are indeed many problems that cannot be solved with hard work and step by step. Compared with hard work, direction is more important.
And sometimes even if you find the right direction and get results in the end, you may be a step too late and fall short in the end.
Let’s talk about operating systems. Who doesn’t know how good smartphones are now? Which manufacturer is not researching smartphones? Moreover, there are already relatively mature operating systems on the market.
In this situation, if you are developing an operating system, maybe there is no result yet, and other companies have already made better things.
The reason why the fight among technology companies is so bloody is because the situation of one general succeeding and destroying thousands of people is so serious.
Yu Dong experienced the success of Android, but even so, he could not guarantee that Android would be successful in this world.
First of all, can Android be developed again without cooperating with Google? Even if Android does not drop the chain, who can guarantee that other companies have not developed similar things first?
Yu Dongneng can clearly feel that the development of the Internet and mobile communications in recent years has been faster than the same period in the previous life. This is not only the case in China, but also all over the world.
The existence of the Deep Space Company has had some promoting effects on the development of the times.
Jimmy smiled and said, "Listening to what you said, I became even more curious about what Android Company is researching. In fact, when I first heard about this, I thought Android Company mainly researched robots, and this name would easily make people think of it.
In addition, our company is indeed doing research in this area now, and you are also more interested in this aspect. Since it is a mobile phone system, should we speed up the research on smart phones, so that the mobile phone system will not be developed by then?
, but BenQ Mobile can’t make a smartphone yet.”
Yu Dong smiled and said nonchalantly, "I am not planning to provide this system made by Android specifically to BenQ Mobile."
"What do you want?"
"I want all mobile phones to use this operating system. Only in this way can we provide services to more mobile customers through it."
Jimmy raised his eyebrows. He didn't expect Yu Dong's thoughts to be like this. He thought that Yu Dong's operating system was for BenQ Mobile to use and to enhance BenQ Mobile's advantages.
"Sell the system to them and charge a fee..." At this point, Jimmy himself denied his speculation, "Impossible. It is impossible to quickly increase the customer base by charging. It must be free. But now
The question is, how can we compete with Symbian, and what advantages does Android's new system have over Symbian?"
Jimmy asked about the advantages of Android over Symbian, and Yu Dong was at a loss for words. It wasn't that he couldn't tell the advantages of Android, but that he simply didn't regard the two systems as the same thing.
"The Android system and Symbian are two completely different things. Let's put it this way. If Android is finally made, then basically all the functions on the mobile phone that I told you before will be realized."
Hearing this, Jimmy narrowed his eyes, and only then did he realize what Yu Dong was going to do.
If, as Yu Dong said, Android can achieve what he said before and then provide it to other mobile phone manufacturers for free, it may become the Microsoft of the mobile phone industry.
Every computer uses the Microsoft system, and every mobile phone uses the Android system.
Thinking of this, Jimmy couldn't help but sigh. Before, he had thought that Jimmy wanted to use the operating system to help BenQ Mobile. This was really too conservative. Yu Dong had the guts to think and do it.
If this situation can really come true, the Android company will be able to make money just sitting there.
However, as Yu Dong said, the situation of technology research and development is too unstable. No matter how good you think now, it may be in vain in the end.
"I suggest you pay more attention to this matter. If there is really hope, it is okay to invest more. In addition, I also always pay attention to the trends on the Android side. If nothing happens, I will urge BenQ Mobile. It is best to be able to
BenQ Mobile has made smartphones before the Android system is developed, and the two parties will be able to cooperate with each other. I think that after the Android system is developed, there will definitely be a need for mobile phones to use it."
Chapter completed!