After "Daoma Dan" played for a while, Li Kunyao said with a smile, "In addition to its advanced performance in communication technology, the BenQ S1 is also a music phone. Our engineers spent countless days and nights to find the best performance in a limited volume.
It is designed with the best music playback effect. When we own an S1, we can turn on the phone and enjoy beautiful music anytime and anywhere. In addition, in addition to the memory of the machine, the S1 is also equipped with a large-capacity memory card.
Fifty songs will be pre-stored in it."
"These fifty songs are not fixed, but are randomly selected from the music library of more than 4,000 songs. Of course, if you want to choose your own songs, you can also go to our retail store to customize them. The one currently playing
The song "Daoma Dan" is in the music library."
Li Kunyao introduced the concept of music mobile phones in this way. Whether it was on site or in front of the TV, it was difficult to get to the end. However, Li Kunyao had already expected it. He turned around with a smile, "In order to let everyone know more about the performance of S1, next
Please watch a video."
The large screen that had been displaying static text on the stage moved, and then played a five-minute video.
This is a commercial for BenQ S1, starring Jay Chou and Shakira.
At the beginning of the commercial, a red and white BenQ S1 mobile phone was placed on a square table. The camera gave a close-up of the mobile phone for five seconds. Then the mobile phone rang. The ringtone was the song "William's Castle", and then a hand placed the phone on the phone.
Pick up the phone.
The owner of the hand was Jay Chou. After he answered the phone, he spoke a few words to the other party in Chinese. The other party probably meant that he saw a song by an unknown singer on the BenQ store and recommended that Jay Chou listen to it.
After hanging up the phone, Jay Chou turned on his computer, logged into a software called BenQ Store, found the English song "Whenever" and downloaded it.
Afterwards, he connected the BenQ S1 mobile phone to the computer and imported the songs he had just downloaded into the mobile phone. At this time, the song "whenever" sounded in the video.
After reading this paragraph, the guests below couldn't help but whisper.
"What was that software that appeared on the computer just now?"
"It seems to be called a BenQ store."
"Is this a bit like Apple's iTunes?"
"It's a bit similar, but theirs seems to be different from Apple's. Theirs can import music directly into the phone."
"I just saw that there is a paid option. Does this mean that you can purchase songs directly on this platform in the future?"
"I guess so."
"Selling songs directly on the Internet? BenQ Mobile is so brave."
"Instead of saying that Baseline Mobile is bold, it is better to say that Deep Space is bold."
"Well, yes, if this method works, it will have a great impact on deep space music."
"The impact on deep space music is nothing. If this method works, it will revolutionize the Internet music field."
MP3 has only been out for a few years, and everyone's impression of MP3 is that it is a more portable player that can record more songs. BenQ Mobile has made the MP3 function the main advantage of a mobile phone, and has tied the MP3 function with Internet music.
Together, this is the first time everyone has heard of it.
Domestic audiences have little interest in this thing, but foreign audiences are very concerned about it.
Since the release of MP3, disputes over music copyright have continued in Europe and the United States. In recent years, some copyright companies and MP3 manufacturers have also been engaged in lawsuits. However, the situation has become more obvious, and the problem of piracy still needs to be solved.
In this case, if BenQ mobile phones can be directly connected to computers and then import electronic music into the mobile phones, it will be able to solve the needs of many people.
Therefore, before the advertisement was finished, many European and American viewers were paying attention to the price.
[I want to know how much it costs to download a piece of music? Is it within my affordability? 】
【Is there a monthly subscription method? 】
[Can I ask if all the songs are available on this software? 】
[I searched just now and did not find this software. Is this software really available? 】
[I would like to know if the songs downloaded by this software can be imported to all BenQ phones? 】
[How is this possible? It must be limited to accounts. If every mobile phone can be imported, how much money do they still make? 】
[It would be great if this software really existed. I am worried about not having a good channel to listen to music recently, and downloading mp3 songs is also very limited now. 】
[There is no other way. Regarding copyright issues, the rights and interests of creators must also be protected.]
[I hope the price is not too expensive, otherwise I will have to give up music.]
[Um, have you ever thought about a question, that is, will the BenQ S1 be sold in other countries besides China? 】
[It should be on sale. Even the press conference is live broadcast around the world. If it is not sold to us, why do you want to show us the press conference? 】
[Maybe they just want ratings? 】
[What are you thinking? This software is of no use in China. It must have just been introduced to Europe and the United States.]
【Oh, that's true.】
[I don’t know what the price of this phone is, but it shouldn’t be too cheap. After all, it comes with fifty songs.]
[Seeing Jay Chou’s operation, it seems very convenient. I usually have to put a lot of effort into putting music into MP3. 】
…
The commercial here is still playing. After Jay Chou listened to "Whenever", he thought it was very good, and then wanted to find this female singer, but there was no information about this female singer on the software.
After searching for a while but not finding it, Jay Chou gave up and simply set "whenever" as his cell phone ringtone.
This section also attracted the audience's attention.
It is not uncommon to edit ringtones by yourself. This feature was introduced on mobile phones a few years ago. However, in today's era where putting music into your mobile phone requires a lot of trouble, editing ringtones for your mobile phone is not easy.
things.
However, the BenQ S1 has simplified this step. Users only need to purchase music on the BenQ store and then edit the music directly at the software vendor, and then set it as a mobile alarm or ringtone, which is simple and convenient.
At the end of the commercial, Jay Chou was walking on the street. Someone called him and the ringtone rang. Then a girl next to him looked over with a surprised look on his face. That girl was Shakira.
The commercial ends here.
There is nothing complicated about the entire advertisement. The content is very simple, but everything I want to express is expressed.
Li Kunyao said with a smile, "The video is over. I believe everyone has various questions in their hearts. Next, I will explain to you some of the content that appears in the video. First of all, I want to solemnly introduce to you the things that appear in the video.
This is a software that our company launched for S1. Users can purchase songs through this software. As for how to purchase services and the pricing of songs, everyone will be able to see it after the software goes online on April 8."
"As you just saw, users can not only download songs on the software and import them into their mobile phones, but they can also create ringtones..."
The rest of the press conference was nothing special. Li Kunyao demonstrated some of the main functions of the phone to the audience, and then announced the release time of the phone in various countries and regions and the price in China.
This phone will be launched in China on April 8th, priced at 4,699 yuan.
This price is actually similar to the tone of popular psychology, or even lower.
The prices of mobile phones on the market now vary greatly. Some are as low as more than one thousand, and some are as high as tens of thousands. The prices of several mobile phones with high sales are between 2,500 and 5,000.
If the price is below RMB 2,500, it is a model that has been on the verge of being eliminated for a long time. If it is above RMB 5,000, it can be considered a high-end model.
The parameters of BenQ S1 are better than ordinary models in all aspects. In addition, it has gimmicks, so the price must not be low. However, this is BenQ’s first mobile phone after all, and the brand effect is not good, so the price will definitely not be too high.
.
The price in the United States is slightly higher, $699 per unit.
This price is relatively affordable for American users.
This is not to say how expensive mobile phones are in the United States, but the BenQ store function is very useful to the public. Even though the BenQ S1 is not a mobile phone, but an MP3 player, it is priced at three hundred dollars just because it is so convenient for listening to music.
There are also a lot of people willing to pay the bill.
Moreover, if you buy an S1 mobile phone, you will get fifty songs as a gift, and these fifty songs are all money. If you don’t get them as a gift, the user really has to spend money to buy them.
…
On April 8, BenQ store software was officially launched.
Although the BenQ S1 was first released in China, the software was launched globally simultaneously. At this time, everyone also saw the software’s pricing for songs.
In the BenQ store, each song is priced at US$0.99, but different songs have different discounts.
For example, some popular new songs that have just been released basically have no discounts and maintain the original price of US$0.99. However, some old songs with a long history will have certain discounts. The lowest discount is that a song will be sold for US$0.29.
In addition to purchasing singles, there will also be some songs sold in packages in the store. There are several types of songs sold in packages. One is songs that are not very popular. In order to promote sales, they are packaged and sold. The other is songs that are not very popular.
One is a package of songs by a certain singer. For example, Jay Chou's more than 40 songs cost more than 40 US dollars if purchased individually, but if they are packaged, they only cost 29.9 US dollars, which can save more than ten US dollars.
In addition to single sales and package sales, there is also a monthly subscription service. As long as users purchase the monthly subscription service, they can import unlimited music that month without restrictions. This service is more suitable for users who usually listen to a lot of music.
Some people listen to hundreds of songs a month. If they don't buy a monthly subscription service, it's impossible to afford the cost of buying music.
BenQ Store currently only has a total of 50,000 songs for users to download, and most of the copyrights of these 50,000 songs are also in the hands of Shenzhen Sky Group. However, BenQ Mobile is also actively negotiating with other copyrights and strives to include them in the store this year.
of songs increased to at least one million.
…
On that day, the BenQ S1 officially went on sale. On the first day of sale, there was a long queue at the door of the first BenQ retail store in Hexi, Jinling. From 8 o'clock in the morning to 8 o'clock in the evening, there was no one in the queue.
Stopped.
Of course, this situation only exists in Jinling. Even if the BenQ S1 sells well in other cities, there are no queues.
In Jinling, because of the existence of retail stores, no one is willing to go to other mobile phone stores to buy. They always feel that it is safer to buy at retail stores.
In addition, not all the people who come to the retail store are customers who want to buy mobile phones. Many of them are just joining in the fun. They line up to enter the store just to see what the BenQ S1 phone looks like. The most important thing is that the service in the retail store is very good.
, the explanation is good, you can experience it even if you don’t buy a mobile phone.
…
Yu Dong saw the scene of queues at BenQ retail stores on the news, and Jimmy was there when he was watching the news.
Looking at the hot scenes on the TV, Jimmy couldn't help but sigh, "What a pity, most of these people will not take away a mobile phone from a retail store, otherwise the sales of this store alone would be
That’s enough.”
Yu Dong said with a smile, "If there are really so many people queuing up to buy mobile phones, what we have to worry about now is production capacity."
"Don't worry about BenQ's production capacity." Jimmy shook his head and said, "In fact, compared to the sales of mobile phones, I am more concerned about the sales of electronic music in BenQ stores. After all, no one has done this before. Are you willing?
The payment is not yet certain.”
“Has the data for BenQ stores in China come out?”
"No, I haven't paid attention to it either. The data here is of no reference."
Yu Dong nodded. Jimmy was right. The data in China is indeed of no reference, because the BenQ S1 music player does not impose any restrictions on the source of songs, which means that users can download music from anywhere to their phones.
To play, you don’t have to import it from the BenQ store.
In this case, not many users in China will choose to spend money to buy songs in the BenQ store. Even if a song here in China costs less than one yuan, they are more willing to find free songs on the website.
Download, or even buy pirated CDs, and then copy the music to your phone.
In fact, even if the S1 player limits the source of songs, it will not make Chinese users spend money. It will only make them try hard to find ways to avoid spending money. The situation in China is like this, and it will not be possible for a while.
Change, so Jimmy doesn't care about China's data at all.
They are mainly focusing on the United States now, because the next step for sales will be the United States, and then they will be able to see whether it is feasible to sell music on the Internet.
Chapter completed!