Giving free tickets to users may seem like a lot of investment, but in fact the real investment is in ticket replenishment.
As a ticketing website, if the box office wants to attract more movie fans, increasing ticket reimbursement is the best way. Movie fans buy movie tickets through the ticketing website, in addition to convenience, they also want to save money.
There are many ticketing websites now, so only by filling up more tickets can you stand out. Movie fans are very realistic. No matter how well-developed your website is, how smooth the search engine and recommendation engine are, and how tasteful the art is, what they care about most is still in
How much money can you save by buying tickets here?
If you don’t save as much money as other websites, I can only say sorry to you.
However, Ticket Office has another advantage compared to other platforms, that is, they share the same boss with Deep Space Company. Later, when Dongdong truly takes the top spot among European and American social software, Yu Dong and the others are likely to join the
There is an entrance above Dongdong that leads directly to the ticket office.
By then, Dongdong users no longer need to open other websites, they can directly find the ticket office entrance on Dongdong and enter the ticket office. By then, Dongdong’s tens of millions or hundreds of millions of users will provide a large number of users for the ticket office.
…
On the evening of December 20, after Selena returned home, she and her husband proposed that they go to the cinema to watch "The Martian" together on the day it was released.
"I heard that it's not easy to buy tickets on the first day. Should we buy tickets in advance?"
Husband Paul said indifferently, "No, no matter how popular the movie is, you can buy tickets at Giant Cinema."
Giant Cinema is a cinema near their home. This cinema is very large, and the residents around them are not too dense, so under normal circumstances, you can go to this cinema to buy tickets at any time, and there will be no problem of not being able to buy tickets.
Selena curled her lips and muttered, "I didn't buy the prequel to Planet last year. We only saw it on the third day after it was released."
After all, Planet Prequel is a sequel, based on the previous works, so the premiere was particularly popular. At that time, they wanted to buy tickets for the previous ones, but they couldn't.
Seeing that his wife was a little unhappy, Paul said with a smile, "No problem, I'll buy it now, but we don't have to go to the cinema, we can buy it online. A ticketing website has just been launched, and I heard it was developed by the Deep Space Company itself.
Yes, the fare is definitely cheaper.”
"Really?" Selena leaned next to her husband and stared at the computer screen, "How much cheaper can it be? Can I buy tickets to the Giant Cinema there?"
Paul was also a little unsure, "It should be possible. I heard that there are a lot of cooperative cinemas. Let me take a look first."
After finding the ticket office website, Paul skillfully registered an account for himself, then selected a region according to the prompts, and then found the Giant Cinema near their home.
According to the website, there are only 12 tickets left for the first show on Friday afternoon, and not even a single ticket for the evening show.
Seeing that there were only twelve tickets left, Selina quickly took Paul's arm and said, "Buy it quickly, buy it quickly, or if it's too late, they'll be gone."
Paul nodded, "Okay, I'll buy it now, and I happen to have PayPal."
"How much does a ticket here cost?" Selena asked.
"Let's see... A ticket normally costs $6.50, but now it only costs $5.80 on the website. The two of us can save $1.40."
Paul was calculating the accounts and preparing to check out, but as soon as he entered the order, the system prompted him to purchase a membership and save more money on this order.
There are two types of memberships. The first one is the silver membership, which costs five dollars. If you purchase this kind of membership, you will get four coupons. Each coupon can save you $1.80. The coupon is valid for one month. If you purchase
This kind of member can save an extra US$2.2 by purchasing four tickets in a month.
There is also a gold membership, the price is 20 US dollars. Gold members can get 20 coupons, and the validity is six months. If you buy this kind of membership, you only need to buy 20 coupons within six months, and you can save money.
Sixteen dollars.
Paul quickly calculated in his mind that he and his wife would go to the cinema two to three times a month on average, which means they would have to buy six to eight tickets. In six months, they would have to buy thirty-six to forty-eight tickets. If you buy gold
Members, the discount of these twenty tickets can be used completely.
With the membership discounts and the original ticket reimbursement, they can save dozens of dollars within half a year, which is still a good deal.
Thinking of this, Paul bought a gold membership directly without hesitation.
After purchasing the gold membership, the system immediately issued twenty US$1.80 discount coupons to his account. The coupons stated that there was no threshold for use and they could use them regardless of the price of the movie tickets they purchased.
Coupons are available, but only one can be used per ticket.
In addition, the system also prompted that his account had already purchased a gold membership and he would not be able to purchase any more members within half a year.
Coupons are very convenient to use. You can click directly on the ticket purchase page. He purchased two movie tickets and was prompted to use two coupons.
After the payment was completed, Selina stretched her head over to take a look, "Have the tickets been purchased?"
Paul smiled and said, "Well, I bought it. The two tickets only cost eight dollars."
Selena raised her eyebrows and said in surprise, "Is it so cheap? I just saw that the original price of a ticket is six and a half dollars."
"That's right, I saved a total of five dollars."
Paul calculated in his mind that he had already saved five yuan with this order. He would earn back twenty yuan by watching the movie three times, and he would earn the remaining coupons.
Of course, Paul doesn't think the box office will lose money.
First of all, after buying a membership, he will have to buy tickets at the ticket office for a long time, which will continuously bring transaction volume and traffic to the website. This is a very effective way to retain users.
Secondly, they send the money to the website first, and the money is cash flow. Even if the website does not use the money to run other operations, it can get interest just by depositing it in the bank. The importance of cash flow, Paul
But it is clear. Many companies would rather lose money than have cash flow, because cash flow also represents the value of a company to a certain extent.
This chapter is not over yet, please click on the next page to continue reading! In addition, the Pauls are basically sure to be able to use twenty coupons within half a year, but there are some people who cannot use them, and these people may usually only use them in half a year.
I will watch ten or even less than ten movies, but I still buy a membership for the discount.
Some people are like this. When there are any promotions, they feel like they are losing money if they don't spend money, even if the things they buy are not of great use to them.
Later, when these people find that the coupons cannot be used up, whether they force themselves to go to the cinema to watch a movie or leave the coupons alone, it is a profit for the website. The former stimulates consumption, and the latter directly costs the ticket office.
Pick up money.
After buying the tickets, Paul refreshed the page again. The website showed that there were only seven tickets left for "The Martian" at Giant Cinema on Friday afternoon.
In just a short while, in addition to the two tickets they bought, three more tickets were sold. If there are no accidents, the remaining seven tickets will be sold soon.
There are no tickets for the subsequent shows from 5 to 11 o'clock. If you want to see it, you have to wait until the show after 11 o'clock.
Paul was secretly relieved. If he hadn't listened to his wife, he might not have been able to buy a ticket for the first day.
In fact, he didn't care if he saw the movie on the first day, but if he didn't buy it, Selina would definitely scold him, and that wouldn't be pleasant.
…
With the emergence of Ticket House, Deep Space Tribe did not take the initiative to do any promotion, but it still became popular among Deep Space Tribe.
Without him, the discounts are really great.
Paul's way of saving money by purchasing gold membership is still the most basic, and many people have already researched other ways to save money.
Still the famous internet celebrity and strategy master Nick.
The day after the ticket office website was launched, Nick updated his personal blog with a new guide "One Hundred Ways to Save Money at the Ticket Office".
In this guide, Nick introduces ways to save money in great detail.
Lottery and purchasing membership are the most basic, and users can also collect orders and get full discounts.
Some theaters will offer discounts when tickets are fully booked. For example, a one-time purchase of fifty US dollars in tickets with the same account can save an additional five US dollars.
Users can also participate in the website's questionnaire to answer a random number of beans. The beans are divided into copper beans, silver beans, and gold beans. How many beans you save can be redeemed for discounts at certain events.
Nick has done the math for netizens, and if it is done well, it will be possible to buy tickets without spending a dime.
…
"The Martian" was released on the same day in China and North America. While everyone in North America was still discussing the ticket sales, Chinese fans could only go to the cinema to buy tickets.
In major cities, the first-day movie tickets for "The Martian" were sold out as soon as they came out. Many people queued in the cinema for a long time but were told that they could only buy tickets for a few days later.
The last time the movie theater was so busy was when "Titanic" was released.
In addition to the support of ordinary movie fans, "The Martian" has also received support from many units. The Sichuan Science and Technology Association publicly stated that it is recommended that middle school teachers take students to watch "The Martian", which will help develop students' understanding of aerospace and other aspects.
field of interest.
When Yu Dong wrote "The Martian", he obtained a large amount of research materials from the Sichuan Science and Technology Association, and he also extracted useful information from these materials and put it in the book.
Later, when the novel was adapted into a movie, although the plot and background of the story were changed, the scientific knowledge involved in it remained unchanged.
When the movie is released, the unit that provided the research materials that year will also be mentioned during the curtain call.
From this perspective, the Sichuan Science and Technology Association certainly hopes that more people will watch "The Martian."
…
In the evening of December 22, Hong Xingtong's father picked him up by bicycle and did not go home. Instead, he went straight to the cinema.
They were lucky enough to get two tickets. After some discussion at home, they finally decided to let their father accompany him to watch.
Hong Xingtong has been a science fiction fan since he was very young, and he is also a science fan. He always looks for science in science fiction stories.
Especially after he met Yu Dong in the deep space park and received a model of Tianwen-1 as a gift, it further strengthened his heart that he must become a physicist when he grows up.
When they arrived at the cinema, there was a long queue at the ticket office, but these people were destined not to be able to buy today's tickets.
Check in the ticket and enter the theater. After a short wait, the movie starts.
Although the background of the story has changed, the beginning of the plot is the same as in the novel. The protagonists encountered a sandstorm while on a mission to Mars.
When he saw the storm in the movie, Hong Xingtong couldn't help but muttered that the sandstorm was too big. There was also a sandstorm in the original work, but Dudong gave some side explanations. In fact, the storm was not that big.
Because there was too much dust, which greatly affected the astronauts' activities, and because the protagonist was smashed into the sand and there was no life signal, the colleagues left.
But the sandstorms in the movie were too violent and inconsistent with the original description.
However, Hong Xingtong can understand, because if it were shot according to the original work, the picture effect would definitely be average and not as attractive as it is now.
In fact, due to the thin air on Mars, it is basically impossible for such violent sandstorms to occur.
After all, this is a science fiction movie, not a documentary.
After the others left, the protagonist "resurrected". He found that he was alone and had no way to contact the outside world. The top priority was to survive.
The whole film is not much different from the novel, but some scenes have been modified, and some literary gags have not appeared, but it is more straightforward and has good laughs.
Although the male protagonist has been encountering setbacks, this is obviously a comedy film. It can be seen from the intensive laughter of the audience that "The Martian" is successful at least in terms of making the audience laugh.
In the second half of the movie, the movie gradually became passionate from a relaxed and funny beginning. The male protagonist found the hope of returning home, and the earth was also doing its best to rescue him.
At this time, China's drama also began.
In order to rescue the male protagonist, multiple countries joined forces, and the China Space Administration also actively joined the team to rescue the male protagonist, and Yu Dong's name also made a cameo appearance.
The reason why China can provide help is because a Chinese writer named Yu Dong once wrote a "Mars Self-Rescue Guide" and put forward the hypothesis of self-rescue on Mars. This matter has been discussed within the China Space Administration before, but unexpectedly
It really comes in handy.
In the end, China selflessly contributed important equipment in the "Wentian" project and helped the hero return to Earth.
In the command hall, when aerospace workers from other countries saluted Chinese representatives, the audience in the theater became excited.
Chapter completed!