At the end of the game's trailer video, the letters YU were intentionally enlarged, otherwise Steven Keyes wouldn't have been able to see it at once.
Originally, Steven Case thought this game was not interesting, but after seeing YU's name, he was a little unsure.
Since YU participated in the production of this game, this game should not be too bad. Is there something wrong with my judgment?
Although I don’t want to admit it, in fact, as long as it is a project involving YU, there is basically no difference.
Steven Case remembered several games that YU had participated in the production before. "Lianliankan" and "Xiaxiaole" were the kind of games that looked simple but were very good to play. Not to mention any subjective factors.
The sales of these games speak for themselves.
At the beginning, many people thought that games like "Lianliankan" and "Xiaoxiaole" could only be popular for a while. After a while, players would get tired of playing the games and the popularity of the games would decrease.
But this is not the case. These two games have been out for a long time. Not only have their popularity not gone away, but they have spread more and more widely. They have basically become a national game like Tetris.
And unlike Tetris, Xiaoxiaole and Lianliankan will have version updates every so often, and the gameplay is diverse.
Deep Space Game Company has established a foothold in the gaming industry with its games such as "Escape", "Resident Evil", "Lianliankan" and "Xiaxiaole", and has become an unavoidable name in the gaming industry.
Other game companies spend several years producing a game, but none of them make as much money as this seemingly simple game.
Is "Plants vs. Zombies" like the previous games, a game that looks simple but is very attractive to players?
Steven Case, who doesn't play games very much, also has some expectations for this game. However, the game will not be officially released until November 11th, so if you want to play it, you will have to wait a while.
However, Space officials are very considerate. Games can be reserved in advance on the platform. As long as you make a reservation in advance, you won’t have to wait in line to buy it on November 11th.
After thinking for a long time, Steven Case still spent thirty dollars to make an appointment on Space. He couldn't remember the last time he hesitated over spending dozens of dollars.
The main reason is that when he thinks that the money he spends will be used by the Deep Space Company to develop and expand himself, he feels unhappy. This is completely an act of capitalizing on the enemy, and it is a step higher than his use of DD.
After making the reservation and logging out of the space platform, Steven Case breathed a sigh of relief, because he had just seen the words "Buy a package and enjoy a 40% discount on new games" next to the reservation, and almost clicked on it. If
He didn't hold back and clicked in, probably spending an extra hundred or two hundred dollars.
I have to say that Snow Mountain... no, it should be said that Deep Space Company really knows how to get users to spend money.
This is also the reason why Steven Case has been paying attention to Deep Space Company. As the top player in the industry, AOL must be better than Deep Space Company in terms of technology and operations.
But in the past two years of competition, AOL has always been weaker than Deep Space, because Deep Space has always been one step ahead.
Of course, AOL couldn't devote much energy to Deep Space for a long time. Most of their energy was focused on acquiring Time Warner.
The situation for mergers and acquisitions is not ideal.
At the beginning of the merger, although the stock price fell, everyone was still optimistic and believed that the two companies would have the opportunity to take off again after the merger.
As long as the merger and acquisition plan is completely completed, the work of the two companies will be on track.
But this optimism began to change in April and May this year. The Internet industry performed very poorly on the stock market and online advertising revenue fell rapidly, making it difficult for AOL to meet the financial forecasts on which the exchange was based.
At the same time, the world began to rapidly turn to high-speed Internet access, putting America Online's proud dial-up service in danger. Speaking of high-speed Internet access, we have to mention the Deep Space Company. It seems that Deep Space
Jinling, where China is located, has already laid out its plans in this area.
If the whole world was like Jinling and completed high-speed Internet access so quickly, AOL would probably be finished by now.
In addition to these external factors, many internal problems also emerged after the merger of the two companies.
The working atmosphere here at AOL is relatively free, while Time Warner is more rigorous. When they are put together, they can't stand each other. AOL employees think that Time Warner people are rigid, dogmatic, and unimaginative, while Time Warner employees think that
AOL's employees were disorganized, disorganized, and considered themselves elitist.
Although the acquisition of AOL dominated the merger, Time Warner employees believed that their talents should remain in management.
Recently, the company also had an incident that caused a great headache for Steven Case. The Washington Post reported a piece of news, saying that an anonymous call was made to them. The content of the call was revealed by a mid-level executive who had been suspended by AOL.
AOL improperly overstated advertising revenue.
Now the U.S. Securities and Exchange Commission and the Department of Justice are investigating them, and eventually their company may face huge fines.
In fact, the fine is secondary. The main reason is that once this incident comes out, everyone will know that their company's advertising revenue will not be enough, which will cause a series of problems.
The buying and selling market pays attention to the relationship between supply and demand. In the past, AOL's advertising was easy to sell. If others wanted to come and advertise, they would naturally have to pay a higher price. The one with the highest price would get it.
But things are different now. Everyone knows that your AOL ads are not easy to sell, so they will definitely lower the prices. This will make the already reduced advertising revenue even lower, entering a vicious circle.
This chapter is not over, please click on the next page to continue reading! This is why they exaggerate their advertising revenue, because only by convincing others that their advertising is easy to sell can they really sell more advertising spaces.
Under such circumstances, AOL has no time to devote extra energy to competing with Deep Space Company. Otherwise, Deep Space Company's development will definitely be more difficult.
Now, when Steven Case observes Deep Space Company, he adopts an attitude of learning from each other's strong points and absorbing the essence. Otherwise, he would not be able to focus on a small game.
…
Just because Steven Cases resisted the temptation to buy a package deal and get a discount doesn't mean that others can, too.
After many people saw the word "60% off", they couldn't help but click on it.
The activities organized by the space platform this time are indeed very discounted. There are specific packages for different users, so that both old and new customers can enjoy the discounts. Basically, all games on the platform are participating in the activities.
Originally, it only cost 30 US dollars to buy a copy of "Plants vs. Zombies", but in order to enjoy the 40% discount and save 12 yuan, many people still spent 150 US dollars to buy the basic package.
In fact, this event is relatively cost-effective for new members. New members originally have to buy games when they first join the space, and some packages are full of popular games.
This is the case for Luke. Although he has heard of the space platform before, he has never logged into the platform to take a look. That is, this time the DD official suddenly sent a message saying that there is a new game. He was doing nothing.
Just downloaded the space platform.
Originally, he was just curious to see what "Plants vs. Zombies" was, and had no intention of buying the game. But after seeing YU's name on the list of producers, he decided to buy the game, and then he paid attention to the platform's activities.
Buying one is also buying, buying two is also buying, Luxor bought a popular package, which contains popular games such as FIFA.
After buying the package, Luke wandered around the space platform for a while, trying to find more news about "Plants vs. Zombies", but he couldn't find it after searching for a long time. After that, he went to the Deep Space Tribe to look at those well-known
Do you have any gossip about tribal pigs?
By the time Luke arrived at the Deep Space Tribe, the topic of Plants vs. Zombies was already very hot, and Nick, the well-known tribe pig he followed, had already posted about the game Plants vs. Zombies.
Nick is the earliest tribal pig who became famous on Deep Space Tribe and is good at creating strategies. The first strategy he published was to teach new users who entered Deep Space Tribe how to use Deep Space Tribe.
At that time, Deep Space Tribe had just opened. Although Nick's guide was rough, it still helped many new users, which also helped him gain a large number of fans.
After that, he released various strategies, and many of them were related to Deep Space Company, so many netizens speculated that Nick might be an internal employee of Deep Space Company, otherwise it would be impossible to make those detailed strategies, but for this
I guess Nick has always denied it.
But looking at Nick’s article, it seems that he doesn’t know much about the game “Plants vs. Zombies”. Nick is a space user and has long known that space has a new game. But like ordinary netizens, he saw it on dd
After reading the official news on the space platform, I found out that the new game was actually produced by Deep Space Games, and YU also participated in the production of the game.
The information he obtained is no different from other netizens.
But unlike ordinary netizens, Nick discovered many details in just over 20 seconds of video, such as the production of sunshine, types of zombies, and how to use various weapons. He even made a list,
Listed all the plants and zombies that appeared in the video, and also tried to analyze the characteristics of these plants and zombies.
Netizens were shocked when they saw the list Nick listed.
[Nick, do you still dare to say that you are not an insider of Deep Space Company? 】
[I really didn’t notice these things when I watched the video just now. Nick, you are really awesome.]
[I didn’t expect this game to have so many details. So, is this a strategy game? 】
[Obviously, this is a strategy game. The key is how strategic this game is. 】
[Whether the strategy is strong or not depends on the setting of the prop attributes. If the prop attributes are set well, the strategy is very strong.]
【Has anyone paid thirty dollars to make a reservation?】
[I have no choice, this event is too unfriendly to us old users. I have basically bought all the games in the space, and I no longer want to participate in the event.]
[I think we should launch another event to gather all the games in the space and get new games for free.]
[Hahaha, when there are more games on space, we will probably be able to launch such an event. 】
[Do you think YU was really involved in the production of the game, or was it just in name?]
[It shouldn’t be just in name, isn’t it said that YU is a game design genius? All previous games were also directed by him. 】
[If you apply for a name, you will usually receive a xx guide.]
[It definitely won’t be a name, YU won’t name it easily. And even if it is a name, it doesn’t matter. Anyway, based on past experience, he will not name a game that has no potential. Since his name is on it, it must mean that the game is very fun.]
[I want to know, can this game be played in a battle? Can the player control zombies better than me? 】
[Looking at the video, there is no scene of controlling zombies, so it should be impossible.]
【In this case, we won’t be able to fight, sorry. 】
【We’ll find out when the game comes out.】
[If there is no battle mode, Nick can suggest to Deep Space Company to let them join the battle mode. In fact, I prefer to control zombie characters to eat plants, Jiejie.]
【Yes, having battles makes it more competitive.】
[Speaking of competitiveness, have you paid attention to this year’s WCG? 】
[City games can only be watched live, other places can only see the battle report.]
[There is an official wcg account in the Deep Space Tribe, and they will update competition information regularly. 】
【Okay, let me pay attention.】
…
That night, Ken Williams kept staring at the data in the background until two or three o'clock when he finally couldn't stand it anymore and ran to sleep.
At seven or eight o'clock the next day, he ran to stare at the data again.
Looking at the data, which did not indicate an increase, he felt that he did not feel sleepy at all.
Half a month ago, the space platform had already launched an event where you can get a 40% discount on new games by purchasing packages. In the past half month, many people have been paying attention to new game developments, but not many people have purchased packages.
But after the trailer of "Plants vs. Zombies" came out last night, the purchase volume of package packages increased dramatically. Until noon, the purchase volume of package packages in these twelve hours had exceeded the purchase volume in the previous half month.
Ken Williams knows that this data will be higher in the future. Players who buy packages and "Plants vs. Zombies" today are all going for YU's name.
When "Plants vs. Zombies" is officially launched later, if the feedback from players is good, it will attract more players.
To put it bluntly, no matter how good the marketing is, it ultimately depends on the quality of the game. If the quality of the game is not good, no matter how much marketing you do, it will only be a waste of money.
Chapter completed!