After hearing the name Xueleshan, Horst's expression froze.
For many people who love video games, the name Snow Mountain is certainly not unfamiliar, and the adventure games of Snow Mountain also accompanied Horst through an unforgettable time in his youth, especially "King's Quest" and "Police Story"
These two games impressed him deeply.
These two games are still stored in Horst's old computer at home.
After graduation, Horst had never played such games. For a long time, Horst had not heard any news related to Sierra, until Deep Space announced the acquisition of Vivendi's game department.
Including Blizzard and Snow Mountain.
In the opinion of most people, the focus of Deep Space's acquisition should be on Blizzard. The subsequent WCG also confirmed people's thoughts. Deep Space tried every means to promote Blizzard's games.
As for Snow Mountain, it seems that nothing special happened after it was acquired by Deep Space. It looks like an addition when Deep Space acquired Blizzard.
And there are rumors that when Deep Space Company approached Vivendi to discuss the acquisition, it was indeed suggested that Blizzard was the only company that had no interest in Sierra. It was Vivendi who forced it on Deep Space Company.
However, after Deep Space acquired Sierra, Horst specifically learned that Deep Space had invited back Ken Williams, who had left previously.
Ken Williams is the founder of Sierra, but he left Sierra not long after Sierra was sold to CUC in 1994.
After welcoming back Ken Williams, there has been little movement in Sierra Mountain, and Horst has not paid much attention to it. Now when Sterling said that Sierra Mountain came to them to plan a publicity plan, he was naturally very surprised.
"Did Ken Williams contact you?" Horst asked.
"It's his wife. The two of them seem to be doing all the bargaining." Sterling said with a smile, "Mrs. Williams is a very good bargainer. I didn't take anything from her."
Get a good price.”
Horst frowned and said with a puzzled look, "Xuelesan is now a wholly-owned subsidiary of Deep Space. If they need any publicity, why don't they rely on the strong publicity capabilities of the parent company, but come to us like this...
…Sterling, I don’t mean to offend, but when it comes to deep space, we are indeed a small company. Our publicity capabilities are not even one percent of those of Deep Space.”
"I also asked Mrs. Williams this question, and the explanation she gave me was that the cost of promoting deep space is too expensive and they cannot afford it," Sterling said.
Horst said unexpectedly, "Will Deep Space also charge high prices for its subsidiaries? In addition, after acquiring Snow Leshan, Deep Space did not provide financial support to Snow Leshan? Everyone knows that Deep Space now has a lot of money on hand.
Money. They spend money everywhere, tens of millions of dollars to make a movie, and hundreds of millions of dollars to acquire a company. Are they not willing to spend some money on the Snow Mountain, even if it is just a few million dollars?"
Sterling shrugged, "It's hard to say. Although Deep Space has a lot of money, there are also many places to spend money. For example, Deep Space Company may not be willing to invest too much energy in them like Sierra. We don't need to do these things either.
Take care of yourself. Regardless of whether what Mrs. Williams said is true or false, we just need to get the business done. If you have time in the afternoon, go to Snow Mountain. Their company is not far from us. Go and see their company.
What is the situation of the game sales platform? Is there anything conducive to publicity? We should come up with a plan for them as soon as possible."
Horst pouted, "No matter how fast it is, it won't be any faster. Don't wait until the afternoon. I'll go there now and buy a little more time."
Sterling gave Horst a thumbs up: "Very good work attitude. Then I'll make a call to Mrs. Williams, or will you make the call?"
"I'll do it. Give me her phone number."
…
Horst was not too sad to see the somewhat empty offices of Sierra. He heard that Sierra has laid off hundreds of employees since it was acquired by Vivendi.
However, the company's CEO Ken Williams seems to be in pretty good shape and does not appear depressed because the company has lost a large number of employees.
Seeing the state of Ken Williams, Horst was quite curious. What was the reason that made Ken Williams willing to "enter the palace for the second time" and return to Sierra Mountain? What was the reason that made Ken Williams look like this?
Looks very confident.
However, when Horst saw the game sales platform that Sierra showed him, he knew the answer to the question.
Horst didn't do much research on this type of game mall, and naturally he didn't know what advantages Space's graphics had over other game malls, but he knew all the well-known games.
Games such as "Resident Evil", "Escape", and "FIFA" on space made Horst feel the richness of this game sales platform.
In addition, these games also illustrate a problem, that is, Deep Space Company may not pay as little attention to the company Snow Mountain as they previously suspected.
Horst became even more motivated to understand this problem, because he knew that if this matter was done well, he might really be able to get on the line with the Deep Space Company. If a company like theirs could get on the big ship of Deep Space
, the benefits are immeasurable.
After getting the space information from Xueleshan, Horst returned to the company and formed a four-person team to take charge of the Xueleshan case.
Because the platform will be launched tomorrow, Horst did not worry about making a complete promotion plan and started promoting it on the same day.
One of their company's several accounts is specifically responsible for the sports section, and games are also included in the sports section. When Deep Space Company held WCG before, their account did special topics for a period of time and gained a lot of fans.
Horst first asked his colleagues who were familiar with the game to write out a review draft, and published it on "Tornado Sports" that afternoon.
But of course this is not enough. After all, "Tornado Sports" has less than 300,000 fans, and its influence is far from enough.
Fortunately, Horst and his company have also cooperated with many well-known tribe pigs, so they contacted two game tribe pigs with more than 500,000 fans to release this tribe together.
After these three accounts posted to the tribe, the popularity of space finally improved a little.
But this is not over yet. Horst asked another tribal pig to publish a long article, raising two questions about Space. First, whether Space has the copyright to the game mentioned in the review. Second, whether Space's name is plagiarized from Deep Space.
intention of.
The first point of doubt is actually unreasonable. After all, no one dares to launch a game sales platform so blatantly to sell games that they have not obtained authorization. But netizens don't care about this, they just love to watch this kind of drama.
As for the second question, it is more likely to attract the attention of netizens. After all, this is a deep space tribe, and everyone knows about deep space. This platform is called space. Plagiarism or not is not a matter of course. The possibility of gaining popularity is very high.
In fact, as long as you think about it carefully, you will know that this space should be related to deep space.
It is basically impossible for this platform to sell Deep Space's games without authorization. In this case, they must be cooperating with Deep Space, and Deep Space must know about this platform.
Since Deep Space Company doesn’t mind that the platform is called space and has licensed the game to them, the answer is self-evident.
But netizens don’t have time to think so much, or in other words, most netizens don’t want to spend time thinking about these things, and they see too much information in a short time, which is not conducive to them filtering out useful and real information.
Therefore, Horst's tactics really aroused discussion and even scolding among some netizens.
"Cyclone Technology" has been scolded the most, but it has also gained fans the fastest.
Normally, their account would only gain hundreds or thousands of followers in a day, but after the long review article was posted, the account gained more than 30,000 followers that night.
As for the attributes of these fans, Horst doesn't care. Anyway, there will be a big reversal later.
The harder these netizens scold now, the more sympathy and support they will receive later.
Horst knew that if he told people that the space platform was produced by Snow Mountain, and Snow Mountain was owned by Deep Space Company, the publicity effect would not be very good, because the event would be too simple and lack emotional collision.
Human beings will always have a deep impression on something when their emotions collide violently. Moreover, the drama of being wronged and finally being punished can easily resonate with netizens.
In fact, marketing is similar to filming a TV series. It mainly depends on how well the script is written.
When it comes to writing scripts, no matter how cliched the routines are, they are still very useful.
…
In fact, Horst's operation was indeed quite useful. Even Jimmy saw the propaganda about space.
When Jimmy was patrolling the Deep Space official tribe, he saw several comments mentioning Space. These comments all accused Space of being a poor plagiarist and hoped that Deep Space Company could take it seriously.
After seeing these comments, Jimmy took some time to look them up and roughly figured out what was going on.
Jimmy is a veteran in publicity. He knew at a glance that Xueleshan had found some kind of marketing company. Not only the accounts of Tornado Technology that posted long reviews, but also the accounts that raised questions should be cooperating with this marketing company.
of.
Although the method is relatively simple, Jimmy still affirmed this operation.
"The effect is pretty good."
In fact, the main reason why Jimmy did not take charge of the space's publicity work this time was that he wanted Xuele Mountain to truly resume operations through publicity work.
Snow Mountain did not stay in Vivendi's hands for long, but in such a short period of time, Vivendi destroyed Snow Mountain to the point where it was almost unable to operate.
Although Jimmy invited the Williamses back, it was not easy to get Sierra Mountain back up and running.
In addition, the planning of this SPCE platform was led by Yu Dong, and the production was handed over to Deep Space Computer. Xueleshan was only responsible for negotiating the agents for a few games, and Deep Space helped negotiate for many other games.
, the value of the Williams couple was not reflected at all in the entire process.
Jimmy thought, if the parent company can help solve everything, then why spend a lot of money to invite the Williams couple back to Sierra Mountain? Wouldn't it be better to directly send a cheap and obedient employee from the head office?
Therefore, Jimmy wanted to use this publicity work to let the Williams couple do more things to prove their worth and at the same time drive the entire Sierra Mountain to move.
As for Snow Mountain outsourcing its publicity work to a marketing company, Jimmy doesn't mind, because assigning the right job to the right person is also an important job in itself.
Jimmy also told Ken Williams before that if you want the parent company to help promote it, it's not impossible, just pay, and give them a 10% discount on whatever other companies charge.
But even with a discount, it is not something Xueleshan can afford now.
Now that Xueleshan has found a company willing to do marketing for them, it can be considered their skill.
Jimmy believes that under the leadership of the Williams and his wife, Sierra will recover step by step.
There will be more and more companies controlled by Deep Space. What Jimmy needs are subsidiaries that can solve problems independently. Only such subsidiaries can bring benefits to the group. Otherwise, no matter how promising the subsidiary is, it will just be a liability to the group.
tired.
After watching Xueleshan's promotional routine this time, Jimmy looked at the time again. It was already past nine o'clock in the evening. If nothing else happened, there should be spoilers of "WALL-E" online in a while, because this time
At that time in China, "WALL-E" was already on sale.
Although this book was released simultaneously in more than 20 countries, due to the time difference, it was impossible to achieve complete synchronization. Therefore, China was used as the starting point. The novel was first released in China, and then went west. Which country will have dawn in which country?
Just go on sale.
What Deep Space announces to the outside world is based on time zones. China’s time zone is earlier, so it is ranked higher.
But everyone knows that China is the 8th East District, and there are East 9th District to East 12th District in front of China. If we go by time zones sooner or later, countries like New Zealand are the first.
Now China is the earliest, which means the East 9th District is the latest. Countries like Neon and Goryeo will not be able to watch "WALL-E" until June 11th.
This time, for the convenience of Yu Dong, the book signing event for the new book release was also held in the Deep Space Park.
The autograph session didn't start until nine o'clock, but by eight o'clock, there was already a long queue at the Literature Museum.
Because the official had notified in advance that a half-hour media Q&A session would be arranged for this book signing, so many reporters came today. Outside the literary museum, there was a queue of readers on one side and a queue of readers on the other.
It's the reporter's team.
Chapter completed!