The final dismal end of the battle platform, Yalian Battle Network, does not mean that the battle platform has no future. In fact, the first profitable business model of domestic e-sports should be the battle platform. Organizing competitions to earn advertising fees came later.
Something happened.
Jimmy seemed to have been thinking about a battle platform for a long time. He said with a smile: "What I mean is to let Battle.net enter the country as soon as possible. However, the current Battle.net is not suitable for the domestic environment. If you want to enter, you must first enter according to the
Make some technical adjustments to meet the needs of domestic players."
There is a fundamental difference between the domestic game environment and the foreign game environment. The reason is actually that the difference lies in the network.
The domestic network environment has been greatly improved in recent years, but there is still a big gap with the United States. With the Battle.net model, many Chinese players can only log in to chat with others on their computers and networks.
There is simply no way to match up opponents and play a complete game.
If Battle.net wants to enter the Chinese market, it needs to take these into consideration and meet the needs of China's network and players.
At the beginning, it may be a loss for Battle.net to enter the Chinese market, but as long as it survives the early stage, the profits in the later stage will be endless.
In the original time and space, Battle.net entered China ten years after its establishment, which greatly affected Blizzard's subsequent layout in China.
"Find a time to discuss this matter with Michael Mohan and the others later, and ask them to arrange for Battle.net to enter China as soon as possible," Yu Dong said.
"Yeah." Jimmy nodded, and then pondered again, "Actually, I have been thinking about a question since we acquired Blizzard."
"What's the problem?" Yu Dong asked.
Jimmy tapped the table with his fingers and said, "I'm wondering if we can bind Dongdong with Battle.net, so that the user resources of both parties can be bound together."
Yu Dong narrowed his eyes and said, "If you have any ideas, please tell me in detail."
"It's not a special idea, it's just our company's consistent strategy. Nowadays, deep space network services, whether it is Deep Space, Deep Space Tribe, or Deep Space 163 mailbox, you can log in directly with the Dongdong account.
In this case, why can’t Battle.net use Dongdong accounts to log in? We don’t need to force players to bind Dongdong accounts, but new players can directly use Dongdong accounts to log in. In this way, the majority of players will gradually develop
The habit of using Dongdong account to enter Battle.net. I think that although Battle.net now uses cdkey, it can be combined with Dongdong account."
"This is a very good idea." Yu Dong affirmed, "But do we need to discuss this matter with Michael Mohan and the others?"
"Of course we have to discuss it... but their opinions will not have any impact on the results. Blizzard is just a department of our company, and the decision-making power is all in our hands. But I think they will not refuse. After all, players have passed
Dongdong account’s direct access to Battle.net has more advantages than disadvantages for their platform. Today’s Battle.net urgently needs to expand. The ladder ranking and game filters added by Battle.net last year are very interesting and make the battle more exciting. This is also what I
The reason for scheming against them."
Hearing Jimmy talk about the newly added features of Battle.net, Yu Dong said with a smile: "I think Battle.net still has a lot to be developed. For example, they don't even have a friends list."
The reason why Blizzard established Battle.net was to integrate all of their company's products on one platform and also allow players to chat on the platform. However, the chat experience on Battle.net was not good. In the beginning, there were no accounts at all on Battle.net.
There are restrictions, you can use any username to say anything.
Players can use a certain account to say something at any time, and then immediately change accounts to say something else. The whole platform is very confusing.
After several years of development, the situation on Battle.net has gotten a little better, but the situation is limited. As Yu Dong said, they don't even have a friend list.
"Indeed, it is very inconvenient to not have a friend list. Do you think Battle.net should vigorously develop chat services?"
Yu Dong shook his head, "That's not true. The chat service is for game services. There is no need to develop it vigorously. Otherwise, it would be irrelevant. As long as players can quickly and easily contact their friends after logging into Battle.net, it is completely sufficient.
, as for the online chat business, let’s leave it to Dongdong. Battle.net should focus more on game integration, and Battle.net can’t just serve Blizzard’s own games.”
Jimmy clapped his hands and said: "Dong, you really spoke to my heart. Battle.net really shouldn't only serve Blizzard's games. From now on, any game from our company can be put into Battle.net as long as the technology allows. You
Tell me quickly, do you have any other suggestions for Battle.net? It’s a pity that I don’t have a notebook in my hand, otherwise I would have to write down your words.”
"Another one is the player teaming mechanism. If there is a matching mechanism that allows players of similar levels to play together, it will definitely improve the players' gaming experience."
Hearing this, Jimmy raised his eyebrows: "You are right, I have had this kind of problem before when playing games on Battle.net, and I have a lot of experience with it."
"You must have been abused." Yu Dong laughed.
"I did encounter some minor setbacks and ups and downs. I obviously created an account, but I felt like God was targeting me. The people I met were all the more powerful masters. I even suspected that there were some in the ones I met later.
The one who loves to participate in the competition this time.”
"Is there a possibility that you are so good that no matter who you meet, they are all masters to you?"
"Impossible, absolutely not possible." Jimmy waved his hand, "Anyway, the game experience is very bad."
"It's also possible that the other party's gaming experience is even worse? No one wants to spend dozens of minutes playing games with a loser. Of course, it's also possible that the other party is also a loser and happens to meet a loser who is even better than him.
It will make him feel much better."
This chapter is not over yet, please click on the next page to continue reading! Visibly, the corners of Jimmy's mouth twitched a few times, "I just want to elaborate on a problem, that is, you are absolutely right, there is no good teaming mechanism, no matter it is
It’s not good for newbies or veterans. I think we should talk to Michael Mohan about this. By the way, where are the others? I haven’t seen him in the past two days.”
"Maybe he was watching the game over there in the auditorium. He was sitting next to me during the opening ceremony in the morning."
Jimmy nodded: "Okay, let me write down what you said first, and have a chat with him next time. In order to buy Blizzard, we spent a total of 180 million U.S. dollars. With this kind of money, we have to spend
How long will it take to earn it back... This World Electronic Game Competition has attracted a lot of sponsorship, but it is only a few million US dollars, not even a fraction."
"Don't talk nonsense, in addition to Blizzard, didn't we also buy Snow Mountain?"
"Sueleshan?" Jimmy couldn't help but shook his head, "Sueleshan is in a very bad situation right now. With Vivendi's torture, Snowlesan is about to fall apart from top to bottom. To be honest, such a company is not good for us.
It can even be said to be a burden.”
"You have to think on the bright side. Vivendi laid off two to three hundred people in the Snow Mountain Company, which at least helped us lose weight in advance. Otherwise, there really would be no place to arrange these two or three hundred people. The performance of the Snow Mountain Development Department was not
It’s not very impressive, they should really pay more attention to the distribution of the game.”
"Of course I know this. Xueleshan's development studio has laid off more than 130 people. Compared to their products, this number is indeed too many. Moreover, the game production team our group currently has on hand is already strong.
It’s so huge. It’s really difficult to arrange for more than 130 people to stay here. As for game distribution, I’m not very optimistic about Xueleshan’s distribution capabilities. They..."
Yu Dong interrupted: "You don't believe in Xueleshan's publishing capabilities, but you have to believe in yourself. The most important thing about game distribution is the vision of the game. As long as the vision is good, publishing a few good games can improve the company's business.
Improvement. With the current situation of Xueleshan, as long as we can release a few popular games, we can turn them around."
Just like game manufacturers, game publishers are equally important. A good game publisher can definitely determine the fate of a game.
First of all, game publishers can decide the publicity of the game, and publicity is undoubtedly crucial to the development of the game. Many games lack good publicity operations in the early stage, losing the best opportunity for development before they can slowly become popular based on the quality of the game.
, there are games on the market that can replace them.
Secondly, game publishers are not only responsible for discovering and promoting games, they also provide opinions to game manufacturers, allowing game manufacturers to modify the games based on their opinions. In other words, game publishers can also participate in the design of games.
.
After all, Xueleshan has been established for 20 years, and the foundation is still there. What is missing is a breath. As long as this breath can be continued, there will definitely be no problems in the subsequent development.
Jimmy is still not very optimistic about Snow Mountain: "The "Half-Life" they released last year was already very popular, but it did not prevent the decline of their company. Does this mean that they need to release a few more movies that are better than "Half-Life"?
Do you want a popular game?”
A year ago, the game produced by V Company and published by Xueleshan was officially launched. This game was highly praised by game enthusiasts as soon as it was launched.
Although "Half-Life" is not the most popular, as Jimmy said, it would be too difficult to release several more popular games than "Half-Life".
Yu Dong smiled and said, "Why not? I said, you have to believe in your own vision?"
Jimmy held his chin and looked at Yu Dong, "Dong, you know I'm stupid, so you might as well speak more clearly."
"If you are stupid, there will be no smart people in the world. In fact, didn't you just say that? I hope that Battle.net can not only play Blizzard's own games, but also other games of our company."
"Well, but what does this have to do with Sierra Mountain?" Jimmy asked doubtfully.
Yu Dong continued, "Since Blizzard can build a Battle.net, why doesn't Xueleshan build something similar to Battle.net?"
Jimmy frowned.
Even though he was extremely smart, he still couldn't understand what Yu Dong meant.
Start another Battle.net?
Isn’t this a battle between oneself and oneself, fighting each other?
In terms of business operations, it is not impossible for left and right to compete with each other. Many large companies have many companies competing with each other.
But the question is, if Snowlesan builds Battle.net, how can it compete with Blizzard? The two sides are not on the same level at all. Since they are not on the same level, there is no mutual promotion.
Besides, with the current situation in deep space, there is absolutely no need to engage in all these fancy things. We should still be down-to-earth.
Seeing Jimmy's puzzled expression, Yu Dong smiled and said: "I only said it was similar to Battle.net, and I didn't mean to build another one similar to Battle.net. Xueleshan can completely operate a website based on its own publishing business that is somewhat similar to Battle.net, but
It’s a completely different platform. This platform can introduce games like a middleman and then let users buy them.”
Jimmy raised his eyebrows, he finally understood what Yu Dong was talking about.
only……
"What you are talking about seems to be no different from a game sales website like Pogo."
"So to create features, which is different from the website, Xueleshan must create a client. In this way, it can cultivate users' login habits and let them log in to the client as soon as they turn on the computer. In such a platform
, purchasing games is the most basic. This is no different from those game websites, but the difference is that in addition to purchasing games, it can also provide functions such as community discussions, mods, achievements or point systems... Needless to say, game classification
, the game evaluation must be done well. Many game sales websites now do not pay attention to game ratings and do not have a complete scoring mechanism and recommendation mechanism.”
The more Jimmy listened, the more he understood, and couldn't help but say: "Yes, this is what many game sales websites lack. According to what you said, this platform has a certain social nature and can bring people with similar interests together. However,
No matter how well these things are done, they are just icing on the cake. Players will not be attracted to a game sales platform just because it has a good social experience. Because, no matter how you do it, the social experience of this platform will definitely not be comparable to
On Deep Space Tribe and Dong Dong.”
Yu Dong nodded: "Yes, if any game platform wants to be popular, the most basic thing is to have games that can attract a large number of players, so I want you to believe in your own vision."
Jimmy couldn't help curling his lips, "I'm quite self-aware when it comes to games, but it would be more reliable to follow your vision."
Yu Dong laughed: "The fact that you can say this has already proven your vision."
Chapter completed!