Seeing the advertisements on the TV, Cheng Yanqiu smiled and said, "How many advertisements have you put in? I changed several channels today and watched Yunchi's advertisements many times. In addition to this basketball player, there are also Deng Yaping and several table tennis players."
National football players are also in the advertisement."
"I don't know the specifics." Yu Dong smiled, "These things are all decided by Jimmy, but from what you said, there should be a lot of them."
"Well, there must be quite a few. I've never seen this type of advertisement in China where sports brands seek endorsements from sports stars. I think the effect is quite good, and Lu Xi's shots are also good. But you are a bit overkill, Lu Xi.
Now he is at the forefront of the new generation of directors in China."
"It's just an easy thing. It's not like a big director even shoots a commercial." Yu Dong said with a smile.
Speaking of Lu Xi, this guy is really good.
Unlike Jia Zhangke, although Lu Xi has his own artistic pursuits when making movies, he does not exclude commercial films.
After filming "The Mountain That Man That Dog" with Huo Jianqi, Lu Xi became somewhat famous in the industry, but he did not follow the old path and continue to make such movies. Instead, he made whatever was available.
This time Jimmy approached Lu Xi and asked him to shoot a commercial, and he agreed without any hesitation.
Lu Xi is an all-rounder, he knows what kind of art form should use what kind of technology and what kind of expression method.
Take the commercials currently being broadcast on TV as an example. Lu Xi did not add a lot of personal expression to them, nor did he show off his skills. He just directly challenged Yao Ming and spliced ​​a few close-ups together, and then pulled a long shot from the close-ups, and the commercial was done.
.
However, although Lu Xi did not use any special techniques, the commercials he shot looked more eye-catching than those currently broadcast on TV.
From obeying the Tao to moving the mirror, and then from moving the mirror to the optical fiber, Lu Xi's secrets are all hidden.
Before, Yu Dong was worried that Lu Xi would be overqualified for the commercial, but now it seems that he was the right one. Looking for someone else to shoot may not be able to achieve the same taste.
While Yu Dong was putting food into his mouth, he frowned and recalled the advertisement just now.
Although this advertisement looks a bit more upscale than other advertisements, Yu Dong always feels that something is missing.
When Cheng Yanqiu saw him making such an expression, he asked, "What's wrong?"
"I just feel like there's something missing from this ad, a little incomplete."
"Is there any?" Cheng Yanqiu tilted his head and thought for a while, "Okay, the biggest shortcoming of this advertisement is that it is simple and not novel enough, but the effect has been achieved. At least the audience will remember it after seeing it."
Yu Dong pondered for a while, then suddenly patted his head, "I know something is wrong."
"Where?" Cheng Yanqiu asked curiously.
"Background music, the background music of this advertisement is too simple. It has no novelty and no memorable points. You have watched it so many times and you probably don't remember what the background music is."
"Uh...I should be able to remember."
"Hey, it's useless to ask you, you are a professional." Yu Dong smiled, "We should create a unique music for the brand. When returning users hear this music, they will think of the Yunchi brand."
Cheng Yanqiu nodded thoughtfully, "What you said makes sense. Music can indeed enhance the brand's memory. It is best to make a complete song of three to five minutes, which can also be filmed into an MTV later. As long as the song
If it is still sung, it will continue to have a publicity effect."
"Well, Comrade Cheng Yanqiu, you have made great progress now." Yu Dong laughed, and then said: "Speaking of MTV, has Xiao Zhou finished shooting the MV for his last album?"
"Not yet, a few have been released one after another, and the response has been pretty good. Xiao Zhou has appeared in these MVs. This guy dresses up and his image is quite good, which is a bit beyond my expectation."
"Well, I'll look for all these MVs later."
"The filming was very good. One of them was shot with the help of Lu Xi. It had the feel of a movie. Many viewers said they wanted to see the MV expanded into a movie or TV series. The last time I met Lu Xi, I talked to him
He has done this, but he doesn’t seem to have any thoughts in this regard.”
Yu Dong smiled and nodded, "It's understandable. Although the audience is very optimistic about the story in the MV, the MV is still different from the film and television drama. It doesn't mean that the MV is good-looking, but it will be good if it is expanded into a film and television drama. Lu Xi knows this truth.
"
In fact, when Deep Space Company shot a music video for Jay Chou's album, many people said they couldn't understand it.
Generally speaking, even if the album is very popular, a singer will not shoot a music video for every song. Even if he wants to shoot a music video, he will not spend a lot of money on each song's music video.
But Deep Space Company's production of music videos for Jay Chou has reached a level beyond ordinary people's understanding. Eight music videos have been released for the songs in the "Jay Chou" album, and the company has also announced that it will produce music videos for all the songs.
mv.
Each of the eight music videos that have been released is very well-produced, and there is no perfunctory feeling at all.
According to an estimate by an industry insider, the total cost of filming the eight music videos that have been released is at least more than 2 million yuan.
This estimate is based on the strong production capabilities of Deep Space Company. If it were switched to another company or to another region, the cost would have to go up a lot.
Yu Dong personally explained the matter of the mv, because he understood how much a good mv can play a role in a song.
He also told Yili and others that not only should these MVs be shot, but they should also be actively distributed to broadcast platforms in other countries and regions.
"By the way, how is the preparation for his new album this year?"
"We have already started recording. I didn't show you the song information last time, but you were writing "Snowman" at the time and your mind was not on that."
After Cheng Yanqiu mentioned this, Yu Dong remembered that such a thing did happen.
It was probably April, but he was working on "Snowman", so I sent him a piece of information, which contained songs written by Jay Chou.
At that time, Yu Dong also took a brief look at it, but did not give any specific opinions.
In fact, the reason why Yu Dong didn't give specific opinions at that time was partly because he was really busy at the time, and partly because he thought the songs in the information were pretty good, and no matter what Jay Chou and the others chose, there would be no problem.
"When will it be sent?"
"It was originally scheduled for September, but later it was changed to November."
"Well, okay, I remember there is a song in it called "Dad, I'm Back", right?"
"Yes, this song is about domestic violence. The lyrics were written by Xiao Zhou himself. I was shocked when I saw the lyrics. I thought Sister Huimei had suffered domestic violence at home. Later, after asking around, I found out that it was
Xiao Zhou wrote it after listening to other people's stories." Cheng Yanqiu smiled, "This song has a very strong rhythm. The style of the previous "Bullfighting" is similar, but the emotion is stronger, and the stanzas and rhythm are more charming. I
I am very optimistic about this album and it should be more popular than the first album. Why are you suddenly talking about this song?"
"I just think this song is good and has a lot of attitude. Isn't there a short film competition next year? I'm going to open another track to collect an MV specifically for this song. Maybe we can not only get a high-quality
MV, we can also get some excellent MV directors.”
Cheng Yanqiu said with a smile, "This is a method, but I'm afraid there won't be enough people to participate."
"Don't worry, there won't be any shortage."
…
The couple chatted for a while about Jay Chou's new album and asking Jay Chou to write brand songs for Yunchi. Later, Cheng Yanqiu pointed to the cabinet at the door: "You have received some letters during this period. I have roughly screened them for you. Readers'
The letters have all been shipped to Luoyuan. You can go over and read them later. There are still a few letters sent from various units, and I have put them in the cabinet."
In recent years, Yu Dong has received more and more letters.
At first, there were major newspapers and magazines, which could share some of the pressure. Later, more and more readers knew that Yu Dong was at Jinyi, and they no longer sent letters to magazines such as "Science Fiction World" or "Harvest".
It was sent directly to Jinyi.
Normally, Jin Yi would receive one or two hundred letters addressed to Yu Dong a day. When a new book is released, this number would double.
A few days after the previous "Old Book", Jin Yi received more than 2,300 letters addressed to Yu Dong in one day, setting a record.
These letters will be sent to the delivery room first, and then in a few days, after a certain number of letters have been accumulated, Uncle Zhou will personally take people to deliver these letters.
Other writers in Jinyi will also receive letters, but not as many as Yu Dong. Every time Uncle Zhou sends a letter to Yu Dong, he will also send letters from Yu Hua and others.
After the letters are delivered to his home, Yu Dong will briefly look at the address where the letters are sent, put aside the letters sent from the work and read them first, and then pick out some of the other letters to read if he has time.
He also wanted to read all the letters sent to him by readers, but he really didn't have time.
Yu Dong had previously thought about hiring someone to read his letters for him, but he finally gave up the idea. These letters might contain the sender's secrets, and it would be disrespectful to give them to others to read.
Yu Dong walked to the cabinet and took out the letter from it.
There were not many letters sent from the unit, only about ten. Yu Dong took a look at them and found that they were basically sent by magazines. There were letters of condolences, letters of invitation, and even money orders...
Yu Dong's royalties are basically settled by Deep Space Company, and there are very few cases of sending money orders like this.
He opened it and looked at it. It turned out that "Girlfriend" had forwarded one of his essays and wired the money directly.
Looking at the money order in his hand, Yu Dong couldn't help but laugh. It was only fifty yuan, and he couldn't afford to go to the post office.
Putting the money order aside, Yu Dong began to open other letters.
Yu Dong raised his eyebrows when he opened a letter sent from the Shanghai XH District Children's Palace. The content of the letter was very simple, just to express his gratitude to Yu Dong.
Yu Dong had previously written a drama script for students, called "Dry Rain", and the theme was related to the education of children of migrant workers.
When writing this play script, Yu Dong's idea was very simple, just for the students to arrange and play by themselves. However, the response was very good after the students performed it, and they even went to the theater to perform several times.
Last winter, the XH District Children's Palace in Shanghai sent a letter begging Yu Dong to authorize their drama club so that their students could use "Dry Rain" to compete.
If it were a normal competition, in fact, if others wanted to perform "Drizzle", they would not need to ask Yu Dong for his opinion, they would just go on stage and perform.
However, the XH District Children's Palace participated in the Shanghai Student Art Festival this time. It was not a small scale and involved a lot of things. Therefore, for the sake of safety, the person in charge of the Children's Palace wrote a letter to ask for Yu Dong's consent.
After receiving the letter, Yu Dong called the number written on the letter without saying a word and told the other party that he agreed. At the same time, he also asked the Deep Space Company to send a simple authorization letter, which was regarded as
A voucher.
In the letter, the other party told Yu Dong very excitedly that their drama club won the first prize at the 5th Shanghai Student Art Festival with "Dry Rain".
Seeing this result, Yu Dong showed a smile, and then made a call to the XH District Children's Palace.
The call was quickly connected, and the voice of Tang Shaoyong, director of the Children's Palace, came from the phone, "Hello, who is this?"
Yu Dong smiled and said: "Director Tang, I am Yu Dong."
Tang Shaoyong's voice suddenly became very surprised, "Teacher Yu, why did you... Oh, you must have received the letter I sent you."
"Received." Yu Dong said with a smile: "It's too slow to write a letter for this kind of good news. Director Tang, you really should give me a call."
This chapter is not finished yet, please click on the next page to continue reading the exciting content behind! "I saw the news that you were in the United States, so I didn't call you. And you have a lot of things to do, so I was afraid of delaying your work if I called you."
Yu Dong smiled and said, "Receiving the letter is even more delayed. Okay, we will talk about this later, but first I want to congratulate you on winning the first prize."
"This is also due to the fact that the script of "Dry Rain" is well written and suitable for the children of the drama club to perform. The children all said that this is the most relaxing drama they have ever arranged."
Tang Shaoyong's words were meant as a compliment. "Dry Rain" is indeed suitable for students to perform, but it's not that easy to queue up.
The XH District Children's Palace Drama Club won the first prize this time, mainly due to the performance of the young actors.
"Your Children's Palace is still very strong. If I remember correctly, you won the first prize at the Shanghai Student Cultural Festival before."
"Well, I won it once before, but most of the actors were changed. Teacher Yu, you also know that there are too many uncertainties for student actors. Many students join the clubs in the Children's Palace just for fun, and they may change at any time for various reasons.
Quit. Just like...the college entrance examination, school is about to start, and the drama club will probably have to quit a group of capable people."
Yu Dong nodded to express his understanding. The biggest pressure that student actors face is academic pressure. Many students have to give up their interests and hobbies and devote themselves to preparing for the exam when they reach the critical moment of exams, such as the third year of junior high school or the third year of high school.
Those who can stay longer will basically rely on this industry to make a living in the future.
Yu Dong comforted him with a smile: "There are talented people from generation to generation. Director Tang, don't worry too much."
"Sigh." Tang Shaoyong sighed, "Everyone else is fine with me, but if Xiao Ke, the ace of our drama troupe, leaves, the loss will be really heavy. But there is nothing we can do, he will be a sophomore in high school soon.
Chapter completed!