Nick's tribe attracted a lot of attention, and he gained over a thousand fans in one day.
After Jimmy saw Nick's tribe, he couldn't help but admire it.
Nick's "strategy" is very crude and not very practical.
But the Nickfa tribe itself is something that can attract fans.
In fact, Jimmy had thought about this matter before Deep Space Tribe was launched.
The Deep Space Tribe is like a stage where people can show themselves, and there are bound to be people who shine on this stage.
For example, Nick, Deep Space Tribe has just started public beta testing and has only over 20,000 users, but Nick was able to gain more than a thousand fans in less than a day.
Of course there is an element of luck in this, but Nick's keen insight can also be seen.
Jimmy decided to investigate Nick and maybe he could be trained more in the future.
…
The popularity of Deep Space Tribe exceeded most people's expectations, especially after it was fully opened, the number of users quickly increased from 20,000 to 100,000 on the same day.
Most of the users who registered for the Deep Space Tribe in the early stage were fans of various celebrities. These fans heard that their idols had accounts in the Deep Space Tribe and often posted some lifestyle tribes. In order to get closer to their idols, they would definitely register.
an account.
Every day, the number of Deep Space Tribe users increased, from 20,000 to 100,000, then 200,000, 500,000, and finally, it only took 28 days for the number of users to exceed one million.
This can almost be said to be a miracle. Although the Internet industry is developing rapidly, such a user growth rate is still unheard of.
When ICQ first came out, the number of users grew rapidly, but it took nearly seven months for the number of users to reach one million.
Of course, compared to icq, Deep Space Tribe has many advantages.
First, times are different. Although it is only two years apart, Internet users have grown rapidly in the past two years.
Even in the United States, where the Internet developed relatively early, the number of Internet users has more than doubled in the past two years.
Second, the participation methods are different. No matter what, icq is a software. Since it is a software, it needs to be downloaded.
No matter what era it is, the need to download is equivalent to a hurdle, and many people choose not to use it because it requires downloading. On the other hand, Deep Space Tribe is just a web page, and it is very convenient to enter, so there is no such hurdle.
Third, the methods of publicity are different. The three developers of icq are all technical staff, and they neither know how to do publicity nor have the money to do so.
Unlike Deep Space Company, which started warm-up for Deep Space Tribe and Dongdong at the beginning of the year, and then brought in a large number of celebrities during the internal testing period to create a big gimmick.
The combination of these three advantages allowed the Deep Space Tribe to complete a feat that took ICQ seven months in only twenty-eight days.
At the beginning, many people thought that the success of Deep Space Tribe depended entirely on these stars, because Deep Space Tribe seemed to be just an online community with some modifications.
But gradually, people discovered that things are not that simple. Although the Deep Space Tribe does not look much different from the community, the experience of using it is completely different.
A few years ago, there were indeed people who made websites with personal homepages, but the interactivity and entertainment were completely incomparable to Deep Space Tribe.
What's more important is operability.
The update method of the personal homepage created by others before was very inefficient and required users to update it manually. The homepage was similar to an archive link, which was very troublesome to use.
But Deep Space Tribe is different. The graphics are simple, the use is efficient, and the operation is simple. Anyone can get started quickly.
…
Faced with such impressive early results, Jimmy did not take it lightly because he knew that the real challenge was yet to come.
Internet products are very easy to imitate, especially Deep Space Tribe, which is just a web page with basically no technical content. It won’t take long for others to imitate it. If it’s fast, I’m afraid a new one can be launched in two months.
Tribe website.
Therefore, during this period, Deep Space Tribe needs to attract a large number of users.
The most fundamental thing for a website like Deep Space Tribe is the number of users. As long as the number of users of Deep Space Tribe increases, it will have a huge advantage.
Jimmy predicts that whoever wants to start a tribe will definitely attack the celebrity section first.
The celebrity presence played a big role in the success of Deep Space Tribe.
Maybe latecomers will spend money to poach some celebrities to join their platform, or they may organize some activities to attract netizens.
But the presence of celebrities in this area is another advantage of Deep Space Company.
As a well-known large company in the entertainment industry, Deep Space cooperates a lot with these celebrities. Even if Deep Space does not spend any money, in order to have long-term cooperation with Deep Space, these celebrities will choose Deep Space Tribe.
Not to mention the movie stars and writers under Deep Space, there is no possibility for them to switch to other tribes.
In this case, Deep Space Company can firmly grasp the star segment.
So even though we will encounter many challenges later, deep space will always have the advantage.
Because of this, Jimmy decided to launch Deep Space Tribe first and delayed the launch of Dongdong for a while.
…
When Steven Case was still happy about Deep Space's wrong decision on Amazon, the Deep Space Tribe suddenly emerged and occupied the headlines of major news.
Looking at the number of users who are constantly updated in the news every day, even the well-informed Steven Case can't help but be speechless.
"This is crazy!"
Steven Case originally thought that this skyrocketing momentum was due to the star effect and would only last for a short period of time, one week or two weeks. However, it has been almost a month, and the rise has not decreased but increased.
In fact, after Deep Space Tribe went online, Steven Case asked the company's technical staff to study this website. Now they have begun to make a similar website and are preparing to launch it directly in a month or two.
However, it is easy to launch a website, but it is not easy to compete for the market from the deep space tribe.
According to Steven Case's consistent strategy, if Deep Space Tribe was developed by a new company, he would buy the company without hesitation.
But the opponent is Deep Space Company. First of all, Deep Space does not lack the money. Secondly, Deep Space will have to go online to compete with icq in the future. It is even more impossible to put the Deep Space Tribe into the hands of the opponent.
Since you can't buy it, you can only imitate it. Steven Keys not only wants to imitate the Deep Space Tribe website, but also imitates their promotion model-finding celebrities to join.
Yesterday, he had people try to contact several celebrities. When these celebrities first heard that they were asked to join AOL's tribe, they declined, but when they heard that AOL would pay them a fee, they said
You can consider it.
As long as you spend money to get it done, it doesn't matter. This is Steven Case's life creed.
However, these celebrities said that they can join the tribe, but it is their freedom to publish or not publish the tribe - unless AOL gives them money.
The attitude of these celebrities is very clear. It is okay to offend the Deep Space Company, but they must pay money, and the amount must not be less.
In such a situation, Steven Case certainly cannot let go.
Hey, if a celebrity comes over, he or she will be paid. If he posts a tribe later, he will still be paid. With so many celebrities together, how much money will he have to pay every day?
Even if their AOL family has a big business, they cannot afford such consumption.
There was no other way, Steven Case could only change his strategy.
If you can’t invite those who are related to the Deep Space Company and are not well-known, then invite those who have nothing to do with the Deep Space Company and are not well-known.
Talk to them and as long as they sign in, they can get support from the website.
To put it bluntly, AOL is busy fighting for secondary markets without any other options.
But this is also effective, at least some B-list celebrities have verbally agreed to this matter, and they will sign up after AOL's tribal website is launched.
…
While the Deep Space Tribe was making headlines in the United States, Yu Dong was busy with the Deep Space Short Film Competition.
The venue for this year’s Deep Space Short Film Competition is located in the cinema hall of the Deep Space Theme Building.
Although it is said to be a Deep Space Short Film Competition, it is more like a Deep Space Short Film Festival. Just like the previous short film competition, there will be a seven-day rotation of short films, allowing the audience to choose their favorite short film, and finally select the audience's favorite.
Short Film Award.
However, what is different from the previous one is that this year’s audience voting mechanism has changed.
Everyone who enters the park only has one vote. In this way, only movies that really make them feel worthy will get votes. In this way, it will be very difficult to get votes.
On June 19, the first day of the short film rotation, the Nolan brothers from the UK came to the Deep Space Park early in the morning.
Jonathan Nolan originally didn't want to come. After all, it was quite troublesome to come to China, but in the end he was persuaded to come by his brother Christopher Nolan.
Looking at the bustling scene in the park, Jonathan couldn't help but sigh: "I didn't expect it to be so lively."
Christopher nodded. He did not expect the Deep Space Short Film Competition to be so lively. The audience was much larger than he imagined.
"I heard that there are a total of fifty films shortlisted, divided into six theaters for rotation. Does the deep space theme museum actually have so many theaters?" Jonathan asked.
Christopher said, "It seems that only two of them are regular movie theaters, and the others are temporary ones."
"Is there a particularly large cinema?"
"Well, it's said to be the highest-standard theater."
"Is there any hope that your "Ant Ridge" will be played in that cinema? It only lasts three minutes."
Christopher shook his head, "I don't know, maybe."
Jonathan curled his lips, "Although it is a short film competition, your "Antfly" is really too short. In three minutes, many viewers didn't even react after entering the theater. The film should be over. I don't think you can do anything about it."
Won the Most Favorite Film Award."
Christopher laughed and said: "Short time is better than short time. At least the temporary audience can see the whole story. There is a large flow of people on site. If the time is longer, many people will not be able to finish it."
"That's true." Jonathan looked at the door of the theme building in front, "Hurry in, maybe your "Antfly" has already started to rotate."
Christopher smiled and said, "I want to see the other entries. It's not like I haven't watched "The Antfly" myself."
Jonathan shrugged: "Okay, but I want to remind you that not all entries have English subtitles."
This Deep Space Short Film Competition stipulates that all entries must have Chinese subtitles, and bilingual subtitles can be provided. Chinese is required, while other language subtitles can be chosen by yourself.
For example, "Antfly" that Christopher used to compete has bilingual subtitles, English and Chinese.
Basically, all the participating Chinese short films are not subtitled in other languages, so when watching the Chinese participating short films, Christopher can only rely on guessing.
"It doesn't matter. Even if you don't understand what the movie says, you can at least see how it was shot."
Although the story of the movie is important, the language of the lens cannot be ignored.
…
Yu Dong was in the office on the top floor, watching the competition short films with Yu Hua and others.
A few of them got together to watch short films, but it was just for fun and had nothing to do with the work of judging, and they were not prepared to watch all the short films today.
There are a total of fifty short films this year, with an average length of twenty minutes. If you watch them all, it will take more than ten hours.
After watching a few films, Yu Hua said, "The quality of this year's short films is very high."
Yu Dong smiled and said: "As the quantity goes up, the quality will naturally go up."
Although there were two super-level works in the first session, "Bring Her Eyes" and "The Tuner", the overall level of this year's short films is just higher than the first session.
This is because the number of entries has increased. In the first session, there were more than 100 entries, from which 30 were finally selected.
This year, the number of entries has more than doubled, with nearly 300 domestic submissions, and 40 shortlisted works were finally selected. The competition pressure is much greater.
There were also many submissions from abroad, totaling more than one hundred works, and ten shortlisted works were finally selected.
Bi Feiyu looked at the screen and the information at hand. After a while, he exclaimed, "There is actually a short film that is only three minutes long."
"Really?" Wang Xiaobo raised his eyebrows and leaned over.
Among the submitted works, there are some that are short in time. Some works are even only a few dozen seconds in order to create a gimmick.
But the problem is that such works will basically not be shortlisted.
And this three-minute short film was shortlisted, which proves that its quality is indeed good.
A three-minute short film was able to impress the preliminary judges, which made Yu Dong and others curious about the film.
"Which school submitted the manuscript?" Yu Dong asked.
Chapter completed!