Yu Dong looked at Jimmy. Jimmy hadn't told him about the advertisement.
Jimmy told Yu Dong: "I asked them about this before, but they only said they were discussing and there is no result yet. It is written in the contract that if the embedded advertisement needs to use the props we designed, we will charge 15%
of."
"Will it affect subsequent patent authorizations?" Yu Dong is more concerned about this. "If Motorola buys advertising for mobile phones now, can this mobile phone be licensed to other brands in the future?"
"There's no problem with this at all..." Halfway through, Jimmy was a little unsure, "I'm going to ask the legal affairs department later."
"Okay, go back and make sure."
Yu Dong looked at Spielberg and the others again, "Don't worry about the design. The props we designed are all of different brands. If there are sponsors later who want advertising, they can be arranged at any time."
Spielberg nodded, "Actually, we are discussing cooperation with Motorola. If we can negotiate, I hope to design a series of future products for them."
"No problem at all." Yu Dong nodded.
After Jimmy smiled and translated Yu Dong's words to Spielberg, he added, "Director Spielberg, if you really want to create a series of future products tailored for their brand, the advertising expenses will be indispensable."
Received."
"Haha, don't worry about this. Even if you want to charge less, the company will not agree to it. Of course, I will not agree to it either."
There was a profit share when Spielberg made this movie. Yu Dong and the others don't know the specific share ratio, but no matter what, the purpose of all parties is the same, to reduce costs and expand profits.
…
About three or four days later, news came from Universal Pictures that they had reached a cooperation agreement with Motorola.
Motorola hopes that 52 brand mobile phones will appear in the movie, and no mobile phones from other brands will appear.
The so-called 5 2 are virtual five models plus two models provided by Motorola itself. In addition to the first-generation Motorola DynaTAC8000X, they also hope that the new mobile phone Motorola 8900, which will enter the market next year, will appear in the movie.
For this, they are willing to pay 10 million US dollars, and also promised to pay 12 million US dollars for the film's advertising, a total of 22 million US dollars.
The budget of "Second World" is 60 million US dollars, which means that one advertisement helped them save more than one-third of the cost.
Of course, the original advertising expenses planned by Universal Pictures were not US$12 million. Motorola's cooperation model forced them to increase the cost of promoting the movie.
The specific contract also has many details, including the length of the advertising shots, the size of the logo...
But Yu Dong and others don't need to consider these.
All they have to do is build a series of mobile phones tailored for Motorola. As for how Spielberg uses them in the future, they have no control over them.
Motorola also sent two designers to assist Yu Dong and others in their design. The most important thing is that the Motorola 8900, which has not yet been released, needs parameters from their company.
…
Time always flies by when you are immersed in work.
Before you know it, half a month has passed, and Yu Dong and the others have basically completed most of the work.
But the work is not that easy because it involves a lot of things and all parties have to be satisfied, so it is very time-consuming.
The reason why we can achieve such good progress is because everyone works day and night.
On the contrary, Yu Dong is the most relaxed one. He can always keep Liu Changmin and others busy for most of the day with just one sentence.
Especially some students who have not yet entered the workplace, during this period they have truly felt the intensity of design work.
Wang Kuo is a young man who likes to talk so much. During this period of time, apart from work, he has no time to argue with others. He has outstanding abilities and is very talented in prop design. Moreover, he is also very sure about business. He always
Can come up with some eye-catching ideas.
What surprised everyone the most was that when Yu Dong proposed to design a mobile phone protective case, he actually proposed a joint model.
Co-branded models are nothing new, the history can be traced back half a century.
But no one has ever tried this in a movie before: connecting two brands through a conceptual product.
Of course, Universal Pictures was very happy. They went to harvest another wave of Nike and got two million in advertising fees. All Universal Pictures needed to do was to add a Nike logo for at least three seconds to the movie.
phone case lens.
Because of this idea, Spielberg even wanted to poach people.
Yu Dong went to ask Wang Kuo for his opinion, but Wang Kuo refused. This made Yu Dong somewhat proud of Wang Kuo. Besides being a bully, this guy could still resist temptation.
Of course, it was not just Yu Dong and his team that surprised Universal Pictures, but Universal Pictures’ business capabilities also surprised Yu Dong and his team.
It may be that Motorola's advertising contract gave Universal a taste of the sweetness, and they began to increase their efforts to find advertising sponsorships.
I talked about a lot of advertising here and there, but they were all small orders of one to two hundred dollars, or even hundreds of thousands of dollars.
What surprised Yu Dong the most was that they actually received advertising sponsorship from the Premier League.
But if you think about it carefully, the Premier League has just been established (renamed) and it does need a wave of publicity. In addition, the Premier League has been seeking to develop and become the first league in recent years, so it seems reasonable for them to spend money on sponsorship.
…
"This is probably my most advertised movie."
The day before Yu Dong left Universal City, Spielberg said this to Dong with great emotion at the farewell banquet.
However, it can be heard that Spielberg is still very happy because he can increase the budget for the movie. Moreover, these advertisements are actually well chosen and very suitable for the movie.
In order to increase the sense of reality in the film itself, some brands need to appear to involve the audience, and accepting sponsorship from some brands is nothing more than mutual benefit and win-win.
Moreover, advertising sponsorship is nothing new to Spielberg. As early as when he was filming "E.T.", he created a classic case of advertising sponsorship.
At that time, Hershey Company replaced Mars as a sponsor of the movie, spent one million US dollars, and put their candies into the movie, which ultimately resulted in huge benefits.
It is said that if it were normal marketing, Hershey would have spent at least 15 million US dollars to achieve such an effect.
Chapter completed!