A huge crisis came quietly on Xie Fuxin and his Fuxin pet hospital. Xie Fuxin was actually already prepared, but was still caught off guard.

The strife and fierce comments on the Internet were not immediately submitted to Xie Fuxin at the beginning. He is the big boss who manages the overall situation. There is a lot of things every day, and there is no need to deal with every negative information personally. Besides, as long as you are engaged in the medical industry, whether humans or animals, there will always be complaints of one kind or another, or even "medical disputes". At this time, the public relations department of the pet hospital will have to work.

Xie Fuxin is well aware of the importance of public relations. The expenses he spends on advertising and public relations every year are as high as tens of millions. Xie Fuxin also has a long-term cooperation with the naval army company. The naval army company has one-stop service to help him handle all negative reviews on the Internet. Therefore, his bad reviews cannot be seen on general word-of-mouth recommendation apps.

Not only that, Xie Fuxin is the leader in the industry and has strong authority and leadership. As long as there is any disturbance, the bosses of other small pet hospitals will inform him. His relationship with Zhengfu is also handled well. In every few days, he invites some leaders to have dinner, wash their feet, and sing. With Xie Fuxin's strong connections, Fuxin Pet Hospital can gradually become the only one in the industry.

So after he closed down at Yu Zhan’s pet hospital, Yelang was arrogant and thought he could rest assured.

Later, he learned that Yu Zhan's identity might not be as simple as he thought. He was really nervous and worried for a while. He secretly observed Yu Zhan to guard against him for revenge on him. As a result, he found that Yu Zhan had no movement at all, as if he had completely given up on the pet hospital, focusing on the film and television company that was about to go bankrupt, and even had a big stance to recruit artists, which caused a lot of controversy.

Xie Fuxin believes that Yu Zhan is just an ordinary rich second generation. There are many such rich second generations all over the country and even around the world. They are rich but not necessarily powerful. Especially in the capital, their relationships and connections are complicated, and it is difficult for outsiders to win, and it is useless to spend money! Didn’t Yu Zhan’s graduation school be dug out online? It also verified Xie Fuxin’s guess. Yu Zhan, a returning student from abroad, let him be as good as his studies, will he rely on?

If he had reliance and backstage, wouldn't he have taken action against himself long ago? He could still swallow his anger until now? He was probably a rich and boastful air. Xie Fuxin looked down on him and naturally relaxed his vigilance.

After seeing the articles from the self-media, the public relations department of Fuxin Pet Hospital contacted the companies affiliated with the self-media as soon as possible and asked the other party to delete the articles.

Unexpectedly, the other party ignored it at all!

The public relations manager has never seen such an ignorant self-media. He first said soft words, "Let's do this, we will give you 200,000 yuan, delete the article, and send a clarification announcement to admit that the content of the article is incorrect. We will not blame us and continue to cooperate in the future."

An article in an ordinary self-media with more than 100,000 yuan can earn about 100,000 yuan. Buying out of 200,000 yuan is very cost-effective.

But the other party still ignored it.

The public relations manager was annoyed and was so soft that he could only be tough. He said, "Look at the location of your company is also in the capital. As a small company and a self-media person, he must know that some things should not be mentioned. Some people cannot offend them. If the relationship is so stiff, what else can you do in the future? Our boss is very familiar with the Minister xxx who is in charge of news and media. It is just a matter of one sentence."

The head of a cold self-media company said, "You have found the wrong person. Our company has been acquired by Mr. Yu. I do not have the authority to delete the articles he designated to publish. Otherwise, you can contact him directly and I will tell you his contact information."

The other party's tone was quite sincere, but the public relations manager heard a hint of sarcasm, but he didn't care about these things and contacted several other self-media companies. Sure enough, they had all been acquired by Yu Zhan.

The public relations manager was sweating coldly. At this time, he had a slight ominous premonition. He tried to contact the owner of the water army company he often cooperated with and asked him to help delete the negative comments on WeChat.

The boss agreed first and promised that there was no problem. After ten minutes, he called over, with a hint of confusion and fear in his tone, and he couldn't help. "Weibo didn't even let go, saying that those comments were the most basic freedom of speech for users. It was so strange. He used to say hello, but this time the other party pushed him three times and was a little impatient. I felt that Mr. Xie seemed to be targeted. Did he offend a big shot?"

The public relations manager finally realized that something was wrong and immediately reported it to Xie Fuxin. At this time, the situation had spread to the point where it could not be cured.

Articles from self-media have been posted on WeChat Moments by countless WeChat users and shared in many pet groups. Xie Fuxin has controlled the remarks and comments of various apps, but only ignored WeChat! You should know that WeChat users are far more than Weibo users, and the influence of the WeChat circle is no worse than Weibo.

One day later, the number of self-media articles read exceeded 10 million. Such data is enough to make the "Red Bean Mash" incident and the "Under the Camphor Tree" incident make headlines in the orthodox news media.

Several well-known media quickly followed up on this. These media reporters were very particular. They went directly to interview Cheng Hongni and other parties, and obtained first-hand records of the parties and first-hand evidence. After being edited by this group of professional news writers, they became very topical news headlines, not in the entertainment news section, but in the current political news section.

News titles such as: #The pet industry is full of chaos, raising pets becomes a sucker#,#No one can manage medical disputes in veterinary hospitals, no one dares to deal with, whose fault is this?#,#The gray area of ​​morality and regulations - pet medical treatment#

Regardless of whether readers keep pets or not, or whether they understand this industry, as long as they read the news and open the software, they can see related reports.

Among these readers, including Xie Fuxin, who is a must-read news every day, he never dreamed that his pet hospital would be known to the people of the whole country with an absolutely negative image.

He had no time to angrily criticized the public relations manager for his poor work and delayed major events. He panickedly called all the big guys he could think of, but was criticized by the big guys, saying that he was too high-profile in his behavior and offended people. They didn't want to be implicated by him, so they should not contact him again in the future!

Xie Fuxin begged for a circle of people, but no one was willing to help him at this time. He felt that there seemed to be a pair of invisible big hands behind him, and before he knew it, he played with him in his palms.
Chapter completed!