The broadcast of "Cute Pet Hospital" 4 once again brought huge sales to Liu Lan's online store. In order to cooperate with the documentary promotion, Liu Lan's online store homepage pictures were replaced with a huge photo of Wang Xiangqin. In the photos, he held a cat in one hand, which was "box office" and "big sale" respectively.

Wang Xiangqin also posted the same photos on Weibo and other daily photos of the two cats, which attracted a lot of attention from cat fans.

The commercial effect of celebrity endorsements is definitely much stronger than slogans of activity, especially big names like Wang Xiangqin, who have very strong traffic diversion capabilities. From Christmas to the end of New Year's Day holiday, Liu Lan's online store sold more than 2,000 bags every day, and the best ones sold were the 8-pound salmon and sturgeon mentioned by Wang Xiangqin in the documentary.

In the past, 8-pound small bags sold were far less than 12-pound and 16-pound because the price was not cost-effective, and compared to chicken, the beef taste was about 50 yuan. Cat’garden’s cat food was already very expensive, and many buyers would still measure their wallet when placing an order.

As a result, he was "bewitched" by Wang Xiangqin. No matter what the cost-effectiveness is, everyone rushed to buy the cat food he recommended to him, as if this would make him closer to his idol.

So before the event was over, 8 pounds of salmon and sturgeon were sold out, and not many of them had the same flavors as 12 pounds and 16 pounds. Zhang Pei immediately applied for restocking from Xishilan Company.

For Westland, whose main sales area is Southeast Asia (no shortage of fish), cat food with two flavors of salmon and sturgeon are also relatively difficult to sell. So Huang Shiting was very surprised how they turned difficult-to-sell products into best-sellers. Zhang Pei told him the reason on the phone.

In fact, the passage Wang Xiangqin said in the documentary was a line prepared in advance and an advertising slogan, which deliberately guided the audience to buy these two difficult flavors.

Regarding what flavor of cat food Lanxi usually buys and what cat food cats like to eat, Wang Xiangqin films every day and is so busy that he has no time to care about these details. He is really only responsible for petting cats, regardless of other things.

This sales idea was thought of by Zhang Pei herself, and her main purpose was to destock. Xishilan Company is very smart. Every time the goods sent to the goods, the quantity of cat food of each specification is equal. Regardless of whether it is good or not, Zhang Pei has no right to indicate what goods to be wanted. During the non-promotional event, every time the goods are purchased, 8 pounds of salmon and sturgeon will be accumulated. The video has a shelf life. If the backlog is over, it will cause losses.

There is only more than a month left before the agreed date between Zhang Pei and Peter, and the average daily requirement of 1,000 bags has been achieved. Even if sales plummeted after the event - on January 4, sales dropped to only more than 500 bags. However, Zhang Pei was very confident that sales would still rise in one week.

After the promotion ended, Mao Yuchen immediately counted the sales. Conservatively estimated that in eight days, they made at least more than 6 million, which was not as good as the miracle of Double Eleven, but it was also gratifying.

At this time, Liu Lan learned that Zhang Pei had borrowed 8 million yuan from Yu Zhan and bought the entire warehouse because the company's accounts had 8 million yuan less cash, but more fixed assets for the warehouse and land.

In fact, the land near the warehouse was fenced as early as late November, and there were many advertising slogans written on the fence, the most conspicuous one was the four big words "Songtai Real Estate".

Songtai Real Estate will build a commercial center here, including a shopping plaza and a commercial cluster, which is a five-star hotel, high-end office building, etc., and also has a large residential project.

When Songtai Real Estate's marketing advertisement was first released, people nearby were laughing at the joke. They were in barren mountains and rivers, and were more than ten kilometers away from the edge of the capital city. Who would buy office buildings? It is okay to build a property, but people who can't afford to buy houses in the city are willing to buy suburbs, but there is not much public transportation and it is difficult to get to and from get off work.

Everyone thinks that the boss of this Hong Kong real estate company was kicked in the mind. Capital real estate has been booming for more than ten years and is now close to saturation. There are almost no new properties to build in the best location in the city center. For such a long time, they have never seen the shadow of Songtai Real Estate investment. This company is really weird. It has not seized the best development opportunity, but when the real estate market is down, it is not a brainless person to enter the capital to build a house.

As a result, after New Year's Day, the government issued an announcement document, which would extend the XX subway line, and the terminal station of this subway line was just next to the plot bought by Songtai Real Estate.

The execution of the document is very strong. The day after the announcement came out, the road was closed nearby. The subway construction company was about to start construction, and the completion date was also written on the bulletin board. About two years later, it was the completion date of the main body of the Songtai Real Estate Commercial Center and the residential project.

This is an old industrial area that was 40 years ago. Now it is basically collapsed and moved, and there are no decent companies. The surrounding houses are mainly built by farmers' self-built houses, old state-owned factories and dormitory tube buildings, the number of commercial houses is not large, and the supporting facilities are also poor. There are no parks, schools, hospitals, etc. Other real estate companies are not optimistic about the development potential here. The average price of the property is much lower than that of the city, and it is not easy to sell, so they think they can't make money.

As a result, as soon as the announcement came out, the people who were laughing at the joke couldn't laugh because they were so happy that they were twitching. Their laughter and twitching were making a fortune! House prices skyrocketed overnight. On the first day, they even bought a second-hand commercial housing worth 30,000 yuan per square meter, and the next day they bought a 50,000 yuan!

However, whether it is a residential, a farmer's house or an old factory, it is a distance from the government-planned subway station and the commercial center of Songtai Real Estate, with the shortest distance of at least 500 meters. Only Liu Lan and her warehouse are located directly opposite the subway entrance, and opposite is the plot of Songtai Real Estate.

The warehouse that Zhang Pei bought for 8 million yuan has appreciated more than 80 million in just a few months. It is estimated that the market value of the subway will exceed 100 million when it is completed.

When Mao Yuchen was counting the company's financial materials, he specially confirmed the land certificate of the warehouse, the name of the company and the name of the legal person. She and Zhang Pei went there together.

At that time, they had just earned 10 million yuan on Double Eleven, so Zhang Pei immediately used 8 million yuan to repay the debt. The company's purse suddenly became weak again, saying it was used for warehouses. Mao Yuchen felt it was not worthy of such a remote and broken place. Now, she only had deep admiration in her heart, she deserved to be the boss's wife (the boss's wife), and her vision was deeper than ordinary people like her.

How could she know that Zhang Pei was shocked!
Chapter completed!