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Chapter 100 Start selling cat food

In the evening, Liu Lan returned home, shoveled her poop, fed her cats, and ate, and hurriedly opened her live broadcast room.

"Good evening for all viewers. Before the live broadcast, I will advertise myself first. Fans who follow my Weibo should already know that I have been busy with cat food agents recently. So far, everything has been settled.

Starting tonight, you can buy Cats’ Garden’s full range of cat food directly in my live broadcast room. I have three specifications: 8 pounds, 12 pounds and 16 pounds, including five flavors: chicken flavor, deep-sea fish flavor, venison flavor, beef flavor and mixed flavors. No matter how picky your cat has a mouth, there is always one that meets its needs.

My family’s Riguang loves the most chicken flavor, so I would recommend the chicken flavor, which is also more cost-effective.

If fans who are just here are not listening to what I just said, they can go to my Weibo. There is a cat food category introduction table in my album."

"Miss, what is the price of each cat food?"

"8 pounds are 609 yuan, 12 pounds are 809 yuan, 16 pounds are 989 yuan, deep-sea fish and venison flavors, on this basis, add another 50 yuan."

The business is just starting, and Liu Lan dared not set the price too high. She knew that fans would definitely compare the retail price in Hong Kong in private. She calculated her own costs and took 12 pounds of cat food as an example. The purchase price of HK$665 is 665, minus 50% of the 165 born after 500, which is about HK$80. Adding the purchase price, the total cost of her bag of cat food is close to HK$750, which is far exceeding the retail price of HK$690 in Hong Kong.

No wonder no agent was willing to do this business in the mainland before, and the cost was too high.

In order to attract customers in the early stage, Liu Lan felt that it would be the most reasonable for every bag of cat food she sold, she would earn about 60 yuan.

"It's great, cheaper than I thought. I have already placed an order. I bought two bags of 12 pounds." - Xiaotingting

"I'll try a bag of 8 pounds of deep-sea fish first and see if our Garfield likes it." - Big Face Cat

"I buy 16 pounds of chicken flavor, which is the most cost-effective. I am in the northwest and the air is dry and can be stored for a long time." - Pancake fruit

......

The old cat fans in the princess and mistress placed their first orders one after another to support her.

The live broadcast APP has an anchor shopping cart function. Viewers can click the shopping cart icon in the lower left corner to purchase the things promoted by the anchor during the live broadcast. Even if the anchor is offline, fans can find the shopping cart button next to the anchor’s homepage’s avatar and place an order to purchase at any time.

Liu Lan has edited the name, type and price of cat food in the backstage of the shopping cart in advance, which is equivalent to the listing of Taobao items. Unlike Taobao, the live broadcast APP platform will not store the payment as a third party. Once the fans pay, the money will be directly transferred to the anchor’s account. The anchor can withdraw cash at any time, but the platform will charge a 1% service fee and collect 2% taxes. This part of the money can be offset by the exchange rate difference between Hong Kong dollars and RMB.

Obviously, this payment method has a lot of loopholes and is not good for buyers. Therefore, not every anchor is qualified to open a shopping cart function. Only anchors above level 5 can apply for a shopping cart from customer service.

The total level of anchors on the platform is divided into 13 levels. The newly registered new account is level 0, fans are level 1, fans are level 1, fans are level 1, fans are level 1, fans are level 5, fans are level 5, fans are level 10,000, fans are level 1, and fans are level 10,000, fans are level 11, and fans are level 10,000, fans are level 12.

Princess Qiman’s fans just exceeded 50,000 yuan, and are a level 5 account, which just meets the qualification to open a shopping cart function.

The last time Xiao Ke'er was on Modu Pedestrian Street, she used this APP to do a live broadcast. She is a level 9 account and has 500,000 fans.

Perhaps because live streaming is not a mainstream entertainment social method and the platform traffic is limited, Liu Lan has not seen 12-level anchors on this APP so far. There are more than ten 11-level anchors, but they are long-standing stars, not internet celebrities, and they only play live streaming to interact with their fans in real time.

"Miss, when will you ship the goods?"

"Yes, yes, yes, I want to ask this question too. There is only a little left in my cat food. I don't know if I can last until the new cat food."

"And what kind of express delivery is it?"

.....

Liu Lan replied, "The goods are shipped from Hong Kong, and will definitely be shipped as early as tomorrow and this weekend at the latest. In order to ensure the safety and effectiveness of cat food, we all use SF Express, but it may be inspected by customs and will be delayed by one or two days."

"It turned out to be direct mail to Hong Kong. I thought it was sent to us by the young lady."

"Although direct mail is good, it is usually very slow."

"I'm more urgent. Can I give my goods first?"

"Don't urge, don't urge, after all, the young lady just started to make this, and she will be in stock if she gets it right in the future."

.....

The first time she sold cat food, just like Liu Lan's first live broadcast, she encountered some problems, but this time she had the support and help from many fans, and everyone could understand her difficulties.

Fans gave Liu Lan a very good face. The backstage showed that the orders that had successful transactions had 29 orders and 40 bags of cat food in total. That is to say, Liu Lan made about 2,000 yuan on the first day. Liu Lan was very happy. She sorted the order into a form and sent it to John's email.

John sent the order to the company's warehouse, and the two employees of the warehouse packed and shipped the goods on the same day.

The next day, 53 orders were sold, and the warehouse worked overtime, and the goods were shipped out before getting off work.

On the third day, 60 orders were sold, and half of the goods were not shipped.

On the fourth day, 89 orders were sold, and it was the weekend and the warehouse employees were resting.

After next Monday, orders piled up wildly, and the two people in the warehouse were too busy at all, so someone complained to their superiors.

"Are we a warehouse inspector or a deliveryman? We are busy shipping all day. We have to go to the terminal to receive supplies from our New Zealand headquarters every week, which has caused all of our jobs to stagnate. If we have so many orders every day, we have to hire at least three more people."

These words soon reached Huang Shiting's ears. The reason why he agreed to Liu Lan's direct email request was that he considered that Liu Lan had limited experience and limited fans for the first time as an agent, so the order demand should not be too large.

Now it seems that he still thinks things too simple. He didn't expect that Liu Lan's fans are so appealing.

Of course, many things must be practiced before problems can be discovered. The scale of Xishilan company itself is not large, and the cost of employing Hong Kong is very high. Huang Shiting asked the finance department to carefully calculate that if he hired more than 3 people for Liu Lan, based on Liu Lan's current double-digit order volume, their company will definitely lose money.

So on that day, Liu Lan, who was in class, received a call from Huang Shiting.
Chapter completed!
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