Chapter 319 Attracting Popularity
Jiang Zhiyuan was a little confused.
What does it mean to attract popularity?
"There are Bodhisattva spirits on both sides. The temple is big and lively, so that all the good men and women from all over the world come to worship." Ma Ruyue said: "The difference is that this time, you will arrange for Master Zhou to find an excuse, and the government and the temple will hold a temple fair together."
The temple fairs in the past were nothing more than the birthday of Guanyin Bodhisattva, on February 19, June 19, and September 19, and there were three banquets a year, and believers from all over the world went to worship.
But this temple fair was a road to getting rich quickly that Ma Ruyue chose for Jiang Zhiyuan.
"It's very simple. The vegetarian and oil money in the temple belongs to the temple." Ma Ruyue said: "And all you have to do is to build enough sheds at the foot of the mountain to build some stalls, and rent out these stalls for merchants to use."
You dare not collect taxes from merchants in Yichang County. You don’t care about Zhang San Li Si Wang Mazi, let alone which prince is the prince, all charges are charged according to the order.
It's very simple. It's not tax, but rent.
"How much can I charge?" Jiang Zhiyuan was not optimistic at all, not to mention a business that lost money and gained publicity.
"Our big temple fair is not a matter of one or two days." Ma Ruyue didn't know if it could be accomplished, but no matter what, she had to set up the venue: "From New Year's Eve to the fifteenth day of the first lunar month, it was like this every day. For more than half a month, people came and went, and the popularity of the entire Yichang County economy was also revitalized."
Ma Ruyue remembered that in her previous life, she talked about the economy of her hometown with a colleague from the countryside. It was a small town, and even if she went to the market, there were not many people. The popularity disappeared in less than half a day. The merchants always worked for half a day and had a rest. How could such an economy be resilient?
In short, only by popularity can the economy develop. Ma Ruyue hopes that this big temple fair can bring improvement to Yichang County.
"If you don't say anything else, you always have to take a break and drink some water when you come. A bowl of tea can be made more or less." Ma Ruyue said: "If you come from afar, you have to find a place to spend money on food and accommodation. This is also one aspect; if you come, bringing some gifts and specialties to your family and friends is a must-have; at least you will have to pay for two cents if you buy a sugar mask to coax children?"
It seems that this is true.
"So, you have to find opportunities for these businesses to make money." Ma Ruyue said: "When the popularity comes, merchants gather and you can buy things that you can only buy on weekdays when walking on four or five streets. Do you think this is worth it or not?"
But the merchant may not be willing to go.
"This is not simple." Ma Ruyue knew that what Chinese people like to do the most is to see how others do it.
"Is this OK?" Jiang Zhiyuan was curious and sent someone to tell the people of the Ruyi Clothing Store that Qiaoniang Clothing Store was going to set up a stall at the temple fair, and at the same time, he sent someone to tell Qiaoniang Clothing Store that Ruyi Clothing Store wanted to earn a seat.
"It's OK. The other party has gone. Even if you don't make money, you have to fight for a breath." Ma Ruyue said: "If you don't believe me, try it."
Master Zhou felt that there were too many things during the New Year, Jiang Zhiyuan also found something for her to do.
"What if there is no merchant to do it, wouldn't we do it in vain?" The account was easy to settle. A stall cost ten taels of silver for half a month. Lord Jiang asked him to send someone to set up two hundred stalls, which would cost two thousand taels of silver. However, this was too expensive and a bit like stealing people.
"I'll come here if I don't come this year, I'll come next year." To be precise, Jiang Zhiyuan didn't have any idea, but Ma Ruyue kept cheering him up.
Or, he believed in Ma Ruyue, after all, nothing this woman had to do could not do.
Anxian Mountain holds a large temple fair, and you can sell goods at the foot of the mountain, and a stall costs ten taels of silver.
The news spread throughout Yichang County in less than a day.
"If you want to go, you can register at the county government office. Why don't we go and see it?"
Neighbors do business with this feeling.
As a result, I didn't know if I didn't look at it, and I was shocked when I saw it.
A long line of two streets lined up from the entrance of the yamen.
"Where do so many businesses come from?" Some people were puzzled.
"But there are more than just those from Yichang County, those from Xingshan County next door, and those from Luofang County." An insider immediately said: "Some happened to be in Yichang County. After hearing this news, I felt that it was an opportunity that should not be missed; some were told by relatives and friends, and they also wanted to get a share of the pie."
I see!
The person who had a look at the mind immediately sent a waiter to queue up. Instead of looking at it, he had to go.
"Madam, as you expected, all merchants in Yichang County have been dispatched." Qiuju came back to report the letter: "It seems that two hundred stalls are not enough."
Then it will be more. From the city gate to Anxian Mountain, there are eight miles of roads, and hundreds of households can be placed on both sides of the road.
This is a good idea.
"As for the big temple fair, the more lively merchants in Yamato, the better, and the more people, the more economic it will be," Ma Ruyue said confidently: "This first temple fair has been half successful."
No one knows that there is Ma Ruyue’s trick.
Among the crowd lined up, she asked Jiang Zhilu to find a few reliable people to spread the news, and that the Lin County people who came to participate were completely her intentions.
After registering in the evening, Jiang Zhiyuan widened his eyes as he looked at the list of 320 households.
"There are really merchants in Xingshan County and Luofang County." Master Zhou also heard the rumor, but when he was on the list, he found that the name was their name: "This Pinxiang Ming is a tea merchant in Xingshan County. They have no branches in Yichang County, so they didn't expect to register."
"It didn't happen before, but it doesn't mean it won't happen in the future." Ma Ruyue knew that this tea merchant in Xingshan County was probably here to survey the situation.
If the big temple fair sells well, maybe the big temple fair will open a branch here as soon as it ends.
Attracting popularity to drive the economy and attract investment, this is Ma Ruyue’s idea to Jiang Zhiyuan.
"Madam is wise!" Jiang Zhiyuan was really excited. In a day, 3,200 taels of silver were obtained. This money was not a tax donation, and there was no need to be confiscated. In fact, it was a small treasury in the county government. When you had something to do, you would use this silver when you didn't have to write an IOU to Ma Ruyue.
"Well, there is no need to pay it back for me for the time being. I also said that Wuxi would lend you three years of money." Ma Ruyue was really happy to have such an effect. This means that no matter which era, the merchant's sense of smell is very sensitive.
"Then do you think these merchants will lose money?" Jiang Zhiyuan was still worried about this issue.
"No." Ma Ruyue said: "Half people who come to the big temple fair will come for the Bodhisattvas; and half will come for these merchants."
Chapter completed!