“How is the source plan series sold for No.24?”

"Boss, Los Angeles, San Diego, San Francisco, Oakland, Sacramento... 33 of the 43 major cities have been out of stock. It is the best-selling shoe we sell, and the remaining 10 cities are gone in stock..."

"Then don't sell it in California, stop selling it all. Send the news. There are still goods in the surrounding Oregon, Nedahua, and Arizona that have not been sold out..."

"The operation has begun, and the publication of all out-of-sale in California is about to begin."

Zhang Hao and Pelinka were chatting, and Kobe asked, "Why don't we prepare more shoes?"

Zhang Hao said: "Actually, we have prepared enough. According to our survey statistics, if 100 people are interested in our shoes and 50 people are willing to pay for them, then 40 people have bought shoes, which means that 20% of people have not bought them."

"Ah?" Kobe asked in confusion: "Why not let each of them buy it?"

"Shoes are sold for money. If you prepare too much and don't sell it out, it's a pile of plastic garbage. It seems that many people have not bought it yet. In fact, this is not the case. It is said that 20% of people have not bought it. But if we really prepare the supply of goods 100% according to the survey results, then there will definitely be endless sales... Instead, controlling the supply is good for future sales.

Many people who have not bought it and are not sure whether to buy it or not. When most people have bought it, some of them will want to get it more, and will also spread and drive more demand.

Moreover, when people who buy shoes see someone wants it but don’t, they will feel superior. The next time they release a new product, it will stimulate the needs of these people…”

The Los Angeles All-Star, which is very different from previous All-Star weekends, is a very good opportunity to open up the US market.

California is the state with the highest GDP in the United States. Zhang Hao is extremely popular here. X Sports' sports equipment has been selling well here, but it has not reached the dominant level yet. He is planning to take this opportunity to operate it well and radiate around California to the surrounding areas.

By the way, Kobe, the new spokesperson, also pushed to the high point. Nike signed Lakers rookie James and launched a counterattack in this area.

This time, it will take a wave to crush Nike in this area.

In addition to selling shoes itself, it also needs to create topics. With popularity, his X Sports will become more well-known and expand the market around California, Washington, and New Jersey.

In Illinois, Kobe already has the spokesperson, but there is no chance of becoming a hit.

This time, Zhang Hao thought of a way to make trouble.

After listening for a while, Kobe probably understood Zhang Hao's "hunger marketing" strategy. It sounded like it was very powerful. I remembered it first...

On February 9, the mid-season schedule ended. On February 10, the day after the Supersonics played the Clippers away in Los Angeles, Zhang Hao started a publicity campaign.

Zhang Hao is actually only responsible for his own publicity activities. After he proposed Boss Lei’s plan, the specific operation details were organized by his father Zhang Weidong and his partner Pelinka. By now, the marketing activities have actually come to an end.

He just listened to the report when the marketing campaign was about to end.

Before this All-Star Weekend, Kobe also started working as the spokesperson for X Sports.

The ‘Source Plan’ series is a name that Zhang Hao thought of, but this theme is quite in line with the design style that Kobe, Cassel, Ben Wallace, Pierce, Yao Ming... and others discussed this time.

Now, X Sports is still in its entrepreneurship period and has not adopted the high-quality series and does not want to be a niche sneaker, so it is taking the volume route.

The Big Ben series and ET series have made money, and the soup made from joint shoes I drank from Nike has a certain basic accumulation, and it has begun to increase volume and expand the market.

During the offseason, after signing a seven-year contract worth $90 million with Kobe, which is equivalent to Nike's endorsement contract for James, Zhang Hao proposed to major spokespersons that the design style of signature shoes in the new season should be unified.

Relationship, except for Ben Wallace and Kassel, Wang Zhizhi, Yao Ming, Hu Weidong and others have a good relationship, Pierce and Kobe, Pierce and Ben Wallace, Kobe and Kassel, Kobe and Hu Weidong, Artest and Nowitzki... Anyway, there are many relationships that are not very good, but as for endorsement and money, everyone still discusses a unified design style - punk style.

These people don’t have their own signature shoes. For example, Hu Weidong, Artest, Rahim, etc., don’t have signature shoes, but they are also involved in the design. After all, they also have to wear these shoes for promotion.

There is a little non-mainstream, but it looks pretty good. As the design master who ultimately decides the style, Big Ben's aesthetic is very good.

Finally, Zhang Hao took the name of the series "Source Plan" and registered the trademark.

Source Plan NO.24, Source Plan-Truth, Source Plan-ET…

By the way, Zhang Hao thought of many series of names and registered the trademark in advance.

Zhang Hao is also ready. There are those shoes that sell very well. After a few years, you can use the "new technology" as a gimmick to create something "highest" and "bright"...

If it is pressured by other brands of marketing, then you can create a "Ice and Snow Festival Limited Edition" and a "Halloween Limited Edition" and just change the color.

After hearing Zhang Hao briefly talk about the concept of "hunger marketing", Kobe felt that this marketing strategy would definitely create a very hot topic - it was just that the cliff would be scolded.

But, just make money and maximize the commercial value of development. Kobe wants it too.

Seeing Jordan enter the NBA for 9 years, when he retired in 1993, he already owned shares in Nike and a new sneaker brand named after him.

It is also the ninth year that Zhang Hao has entered the NBA. He has already had his own brand and is fiercely launching a fierce attack on the old brands...

Kobe also thought, but he wouldn't. He was neither as strong as Zhang Hao nor as lucky as Jordan. So he would follow Zhang Hao and learn from Zhang Hao.

The negative impact of this marketing method will be quite large now, but Kobe accepted it. Anyway, he has always been the most controversial player.

Just talking about controversy, Zhang Hao, Jordan, and the Magician are not as controversial as Kobe.

But Kobe is also a rare player who can turn controversy into popularity. The more controversy, the higher the popularity.

...

Zhang Hao's All-Star weekend, with the most popular and most star-stunning All-Star weekend since entering the NBA, began on February 13, 2004.

This star is shining, which means that the most stars in the entertainment industry have participated.

Los Angeles is a real cultural and sporty family.

If you change the city, Zhang Hao will shoot a movie this summer and even shoot a TV series next summer. He will have been hyped up long ago - he is not a professional, loves to play...

But he played in Los Angeles, so that would be different.

As long as these off-court things are not too much, they are not too much like the No. 8 player in the original time and space released an album and paid for it to maintain his face, they are all great career embellishments.

Playing in Los Angeles requires such news.

This year's All-Star Weekend is hosted by the host of the National Live Program. The guests of the event are Hollywood stars. Even the singers who were pre-match and halftime during the rookie competition were singers who just won the Grammy Award a few days ago.

The rookie confrontation in the ‘Gentleman’ era’ has revived its vitality.

The first and second grade east-west confrontation competition proposed by Zhang Hao has now been fixed after successful practice.

Zhang Hao said that at the beginning, and he had an impression of this because when Adam Silva was the NBA president, about All-Stars, Adam Silva did a good job of restructuring, and other All-Stars were restructuring, making the ratings worse every year... But the restructuring of the rookie game really saved the rookie game that was shut down for more than ten years in 1998.

But after more than ten years, although the rookie match was saved and the rookie match was not cancelled, so many years have passed and the rookie match has long become a casual match.

And the current rookie competition continues the "face battle" of the late 1990s.

Zhang Hao went to see the rookie tournament, and the list looked very powerful!

Yao Ming withdrew from last year's rookie match, but this year there was no.

Because there is only one chance, if you quit, it will be impossible to get in in the future if you want to get in.

The Eastern Force consists of Yao Ming, Kirk Hinrich, Bosh, Haslem, Wade, Stoudemire, Prince, TJ Ford, and Gooden.

The Western Force consists of James, Caron Butler, Anthony, Milicic, Ginobili, Carman, Nene, Josh Howard, and Boozer.

When the rookie season entered the 'gent era', I felt like I felt like I was limitless when I looked at the rookie roster.

The rookie game was very fierce. The Western Conference once led by 9 points in 16 minutes in the second half, but Wade, Bosh, Stoudemire, and Prince, under the leadership of TJ Ford, made a 16-5 super shock wave in 4 minutes!

In the end, relying on the Pistons' inside star Xiao Ba Wang's single game with 35 points and 9 assists, the Eastern Army reversed the Western Army 96-94!

Xiao Ba Wang also won the All-Star MVP with his 35-point performance in a single game.

James worked hard for 31 minutes and got 26 points, 7 rebounds and 7 assists. He worked in vain and felt very sad.

As the All-Star starter, he ranked sixth in the defender, with a very high vote, but if he didn't enter, he wouldn't enter.

James was placed as a defender in the All-Star voting by the league, and he also played as a point guard in the Lakers, and was personally guided by the Magic.

...

On February 14th, Valentine's Day, Zhang Hao's date with April today... It didn't work again.

Today I am busy with the fact that April is going to live in Los Angeles for a long time.

Because, April is pregnant with his third child!

She wants to have a new child before Dabao and Daniu return to China next year, so she won’t be too reluctant to leave her.

So Zhang Hao has been quite tired recently... But in early February, he had signs of pregnancy and had two checks. He confirmed that he was pregnant and was about to stay in Los Angeles.

This was the arrangement of Zhang Hao’s parents. The old house in Seattle was too small. The new house had just been renovated. Although it had been more than four months, the two old people were still worried. In addition, when they were born in Gagula, they always asked doctors from Los Angeles to Seattle. The troublesome ones, so they simply lived in Beverly Hills. The doctor was a doctor from a private hospital near Beverly Hills.

Zhang Hao is busy with this matter today.

In fact, it was nothing he had done. He was mainly responsible for standing aside and staring blankly...

In the evening, Zhang Hao went to see the dunk contest with Birdman and Ginobili, the skills challenge with Cassel, and the three-point contest with Korver.

As the defending champion of the dynasty, the Supersonics are actually very lively and very lively. Marquis Daniels was originally selected for the rookie confrontation and skills challenge, but he withdrew due to injury and had to go there alone. The skills challenge was originally Marquis Daniels and Kassel.

But at the earliest, the Skills Challenge invited Zhang Hao and Odom, and later it became Marquis Daniels and Kassel, which means that the league had to let someone participate in every event of their team.

Zhang Hao invited him this year for every event on the Comprehensive Event Day, but he refused.

The Supersonics are really here to join in the fun, with the Skills Challenge, Kassel was eliminated in the preliminary round.

The six contestants in the Skills Challenge, Balang Davis of the Hornets, Nash of the Pistons, Hu Weidong of the Suns, Kassel of the Supersonics, Arenas of the Spurs, and Kidd of the defending champion Heat.

Nash, Kidd, and Kassel were eliminated in the preliminary round.

In the final, Balang Davis defeated Hu Weidong and Arenas to win the championship.

In the three-point competition, Billups and Lewis of the Bucks, Voshan Leonard of the Nuggets, Mobley of the Rockets, Peja of the Kings, and Korver of the Supersonics.

Korver was also out of the preliminaries and only scored 11 points.

The Nuggets' Woshan Leonard won the final with only 18 points.
To be continued...