Chapter 639 Do you know the fans of "Water Margin"?(1/2)
"Missing you only makes me suffer. Falling in love with you is something I have no choice but to do..."
The last line of the opening song ended, and Zhao Xiaomei looked forward to waiting for the main film to start. However, the main film she was looking forward to did not arrive, but Zhou Yimin's advertisement.
"Puppy Electric invites you to watch Meteor Garden! As a beauty instrument, I choose Puppy Negative Ion Beauty Instrument, which can make your skin more supple and shiny..."
With Zhou Yimin's good looks, the beauty device advertisements really didn't hide this product.
Zhao Xiaomei patiently watched the thirty-second commercial, and the feature film finally came.
Ten minutes later, when Zhao Xiaomei was immersed in the plot, the advertisement came again, and it was also an advertisement for Puppy Electric.
After another ten minutes, the advertisement for Puppy Electric Appliances appeared again.
"Why is it another advertisement?" Zhao Xiaomei frowned.
After another ten minutes, the advertisement for Puppy Electrical Appliances came again!
Zhao Xiaomei was seeing the critical moment when the sudden wave of advertisements suddenly gave Zhao Xiaomei the urge to scold her.
This is probably like reading a novel and when you get to the climax, the chapter is over and you have to wait for tomorrow’s update. Readers will definitely be tempted to curse "Chapter Broken Dog"!
Zhao Xiaomei picked up the remote control and planned to fast forward. However, when he pressed the play button, he found that the fast forward was too far.
Because these commercials are also shot by F4, it is difficult to tell whether they are commercials or feature films without looking at the plot carefully.
In desperation, Zhao Xiaomei decided to give up the treatment! Anyway, the commercial time is not long, and just appreciate the appearance of F4!
…
In a snack bar in front of a certain university, "Meteor Garden" was playing on the TV hanging on the wall.
For this snack bar, this TV is a magic weapon to attract business. When college students come to the store to eat, they most likely come for the TV.
If there is a football match, the small shop will definitely be crowded with young people who like to watch the football. At that time, selling some melon seeds drinks can also make a lot of money.
When there are no football games, just play some TV series or movies that young people like to watch, which can also attract a lot of popularity.
Nowadays, the TV series "Meteor Garden" has attracted many people to watch it. Some college students even skipped class to watch "Meteor Garden" here.
"Don't go away, come back soon, Puppy Microwave invites you to watch Meteor Garden..."
"Why is it an advertisement again!"
"I haven't finished this meal yet, and I've watched the commercial three times!"
"Every time when the most critical moment comes, the advertisement comes. It's really disappointing!"
"That's right, can you stop inserting commercials and finish the show at once?"
"The pirates are so evil. They made a pirated VCD and inserted so many advertisements!"
The college students around began to complain.
Although each advertisement is not long, an episode of TV series with six or seven advertisements is really annoying.
And there is also a link "Puppy Electric invites you to watch the exciting preview of the next episode", which means that if you want to watch the preview of the next episode, you have to watch an advertisement first.
I have finished watching this episode of the TV series, and I have to watch commercials just to see the preview of the next episode. This is simply unconscionable!
Li Weidong learned the tricks of advertising on later video websites. Fortunately, VCD discs are a one-time consumption, otherwise Li Weidong would have wanted to do another advance screening!
If you want to watch advance on-demand, watch double the ads!
Many people buy VCD discs and watch them at home. There are only two advantages. First, they can watch them whenever they want. They don’t have to watch the show according to the broadcast time like on TV. The second is that VCD discs have no advertisements.
You can watch it in one sitting, and the movie-watching experience will be better.
Nowadays, even VCD discs have advertisements, which immediately makes consumers feel like they have been cheated. Although most people buy pirated discs, they still feel that I have spent money on VCD discs.
Why still watch ads?
This is like those video websites in later generations. They already have VIP memberships, but they still want to insert advertisements in the drama. Not only will they be scolded by consumers, but they will also be complained to the radio and television department and the Consumers Association, and they will be taken to the 315 party.
Whip corpse.
However, pirated VCDs have advertisements inserted into them, and even if consumers complain, they have no way to sue.
If I go to the relevant law enforcement department to complain and say that the pirated disc I bought contains advertisements, I guess the first reaction of the other party will be to confiscate your pirated VCD disc.
As a result, many people who buy pirated VCDs can only endure the nearly ten minutes of advertisements in each episode.
…
As the popularity of Meteor Garden gradually fermented, domestic TV stations also began to introduce this TV series.
TV stations still have to consider ratings, especially some local TV stations, which only target local audiences, and the number of audience groups is relatively small.
If the programs are the same as those of big TV stations, then why should the originally limited audience go to small TV stations? They will definitely go to big TV stations, and there will be few viewers to watch local small TV stations.
The way for small TV stations to survive is to produce differentiated programs. Therefore, the non-star channels of many local TV stations often produce some dialect programs for local audiences, people's livelihood programs, or some eye-catching local variety shows, or imported
Some non-domestic TV series.
Star TV stations rarely broadcast non-domestic TV dramas. Small TV stations introduce non-domestic TV dramas to differentiate themselves from big TV stations.
The economic channel of a certain provincial TV station, "Meteor Garden" was officially broadcast.
At that time, the local economic channels basically did not have any decent financial news. They only reported the rise and fall of the Shanghai and Shenzhen stock markets every day.
In addition to relaying current affairs news, the rest of the time is spent showing TV dramas.
Before "Meteor Garden", there was no concept of idol drama in China, so "Meteor Garden" was classified as a youth campus drama, and the broadcast time was scheduled from 6 to 7 pm.
The main group of youth school dramas is teenagers, so the broadcast time is usually between 5pm and 8pm, that is, after school and get off work, before the prime viewing period.
During this time, adults are busy returning home from get off work to cook and eat, so the teenagers at home have the opportunity to master the TV remote control.
Although 6 pm to 7 pm is not a prime viewing period, it is still a popular viewing time. After all, after 6 pm, work is over and school is over. Ordinary people return home and turn on the TV.
Watch TV shows.
Regarding the ratings during this time period, the Economic Channel does not have high hopes, because their so-called "youth theater" during this time period is completely uncompetitive compared with other channels' programs.
At the same time, the satellite channel on the Star broadcasts news from the whole province, and the current affairs news is superior in content. What's more, it is a satellite channel, so the ratings are naturally higher than other channels.
Among the non-star channels at the same level, the Life Channel broadcasts a people's livelihood program, which specializes in covering some people's livelihood issues, such as where there are mountains of garbage with no one to clean it, where private buildings and illegal construction affect people's lives, etc.
There is even content to mediate neighborhood disputes.
These trivial things are very close to people's lives, and they are specifically targeted at local audiences, so the ratings have always been very good.
There are two programs in this time period of the urban channel, one is a food program that teaches people how to cook, and the other is a health care program. Six o'clock in the afternoon is the time for late cooking. At this time, the program teaches people how to cook.
The program is also a relatively popular type.
At this time, entertainment channels broadcast pop songs, cross talk sketches and other language-based programs, and the content was often repeated over and over again. For example, Zhao Laogen's sketches would appear every two or three days, which could easily tire the audience.
The ratings of this type of program are similar to those of TV series, neither of which is very good.
Therefore, during the viewing time period from 6 to 7 o'clock, the TV series on the financial channel and the cross talk sketches on the entertainment channel have been taking turns to be at the bottom.
On Monday morning, the station's leaders gathered for their weekly meeting.
The ratings of each channel in each time period will also be announced at regular meetings.
"Lao Wang, who do you think will be at the bottom in average ratings this time?"
"It's not a financial channel, it's an entertainment channel!"
"Didn't the entertainment channel recently launch a live quiz show? The quiz show has become very popular recently, and I heard the ratings are quite good."
"The programs on the Metropolis Channel last week were relatively average, especially the TV shopping programs. It is said that there was a problem with one of the products, and I heard that there were even complaints!"
"No matter how wide the scope of the urban channel is, it is still better than the financial channel! In addition to relaying news, the financial channel only broadcasts TV series, which has no new ideas at all!"
At this moment, the secretary walked in, holding a thick stack of forms in his hand.
"Dear leaders, this is last week's ratings data." The secretary distributed the form to everyone.
"Look at the ratings statistics of all the programs. The fourth place is not a prime time program!"
"If you can't break into the top five during prime time, how is this possible?"
"The fourth place is the Youth Theater of the Financial Channel. This is from 6 to 7 o'clock!"
"How is this possible? The six o'clock to seven o'clock slot is inferior to the prime time slot. What TV series is being shown on the Financial Channel's Youth Theater this week? It has such a high ratings!"
"It can compete with the prime time show. If this was on the prime time show, it would definitely be the ratings champion! Go and find out what TV series it is."
There happens to be a radio and television newspaper on the newspaper shelf in the conference room, which contains the week's program previews for each channel.
"Financial Channel, Youth Theater, found it. The TV series they broadcast last week was called "Meteor Garden"!"
Ratings don't lie. "Meteor Garden" has been broadcast on several local channels and has achieved good ratings, which has also attracted the attention of the industry.
Finally, a star channel decided to introduce "Meteor Garden".
…
The phone rang, and Li Weidong looked at the caller ID and saw that it was Zhong Yemao calling.
"Hey, Lao Zhong, you called me early in the morning. Is there something urgent?" Li Weidong asked.
"A good news or a bad news, which one do you want to hear first?" Zhong Yemao said.
To be continued...