"How did Yang Yuying's album promotion happen?"

In the conference room of Times Records, Li Yange sat in the main seat and looked at the propaganda department manager sitting on his right hand.

"It's almost done. We have negotiated cooperation with more than a dozen radio stations including Beijing Radio, Guangzhou Radio, Shanghai Radio... and Shenzhen Radio. From the eighth day of the first lunar month to the fifteenth day of the first lunar month, the song "Tell You Gently" will be played continuously."

"In addition, we have signed advertising and promotional articles with dozens of newspapers and magazines such as "Audio and Video World" published by China Record Corporation, Hong Kong Screen Idol Magazine, "Voice of Music" magazine, "Yangcheng Morning Post", "Shenzhen Special News", and "Beijing Morning Post" and other newspapers and magazines."

"If nothing unexpected happens, in the next half month, the newspapers and radio stations will mainly promote Yang Yuying's album "Tell You Gently"."

After listening to the promotional and distribution plan of the propaganda department manager, Li Yange nodded slightly. Promotional and distribution in this era is simple and simple, and difficult.

The simple point is that there are not as many promotional channels as the Internet in later generations, and the difficult point is that you have to send people one by one to communicate with newspapers and radio stations.

Newspaper Weekly may be a little better. When Li Yange, Baojiajie Band, Cui Jian and others released their albums, they had already cooperated with many newspapers and magazines. This new cooperation naturally does not require too much trouble.

However, radio was quite troublesome. Many of the songs by Baojiajie Band and Cui Jian were not broadcast on the radio station, so when it was promoted, the radio station did not invest much, and only were radio stations in Beijing and Guangzhou.

Yang Yuying's albums are all popular sweet songs and there are not many restrictions. Therefore, in order to better promote and open up promotional channels, Liang Leshu also spent a lot of money to contact more than 20 local radio stations to promote the main song "Tell You Gently" in Yang Yuying's album during prime time.

The manager of the publicity department continued: "This promotion and promotion cost a total of 270,000..."

"Twenty-seven thousand? Why did it cost so much?"

Li Yange looked surprised. Nowadays, newspapers and weekly publications cannot cost much money. People like Baojia Street Band and Cui Jian who have their own traffic, if they publish albums, it would be nice if the newspaper weekly newspapers don’t pay you money to buy insider information. How could they still charge money?

Generally, people who are not very famous, have no fans, and cannot attract readers to buy newspapers and weekly magazines. This is exactly the case with Yang Yuying. Although she participated in the CCTV "National Laurel TV Competition Song Festival" in 1985 and won the incense award, this was all from many years ago, and this show was not very popular, so there are only a handful of viewers who know that Yang Yuying is.

Liang Leshu interrupted: "The general manager actually doesn't spend much. The 270,000 yuan spent in newspapers and weekly magazines, but almost two-thirds of the money is spent on radio promotion channels. At present, radio competition is fierce, and there are too many advertisements broadcast during good prime time."

Upon hearing this, Li Yange nodded and didn't ask much. He still understood the principle of spending more money on promotion. It was normal for a movie to spend tens of millions in later generations. The more than 200,000 yuan to promote an album is still on so many radio stations and magazines, and there are actually very few.

After a few years, mainland entertainment has entered a period of rapid development. With the establishment of various private film companies and music companies, the money it costs in publicity is probably several times more than now.

After chatting about Yang Yuying's album for a while, Li Yange turned to look at Liang Leshu and said, "By the way, how is the album of the Women's Twelve Lefang in Japan selling now?"

"Very good!" When talking about the woman's December, Liang Leshu had an excited expression: "Yesterday, Mr. Fujiwara of Japan's Polyglin sent a fax. At present, the album "The Legend of the Tang Dynasty" has sold more than 900,000 copies, and it is expected to exceed one million copies in this month or early next month!"

"More than 900,000?"

Li Yange was stunned, and a hint of excitement flashed in his eyes.

At the end of December last year, 500,000 were sold. How long has it been? In less than two months, more than 400,000 more were sold!

And it is about to break through one million marks!

This is the first orchestra-formed group in the mainland, and the best record of record sales abroad!

Although Li Yange's album of the same name "Yan Ge" and the second album "Dunhuang" have sold million albums in Japan one after another. Especially the album "Yan Ge", I don't know if I took some medicine. From the earliest one, I only sold 30,000 copies to now, not only selling million copies, but also steadily selling small tens of thousands of albums every month.

Polygold had to reprint it. Later, it was found that it could be sold steadily every month, so it simply added 100,000 copies at one time to let it sell slowly.

Now in more than a year, the album "Yan Ge" has exceeded 1.65 million, and "Dunhuang" has reached more than 1.2 million.

“Yes, the general manager.”

"Since last year, the women's 12th Music House and the others went to Japan to attend the end of the year's ballad festival, the sales of the album have begun to rise. Many Japanese fans have written letters after learning about our company's address."

When she said this, Liang Leshu looked a little excited. She took out a folded poster from the file and handed it over and said, "This is the promotional poster that Polykin helped them take when Lefang was in Japan."

After taking it, he opened the folded poster, Li Yange's expression immediately became weird. No wonder the album sold so well in Japan. It seems that the Japanese know how to promote the promotion and distribution routines are very good.

On the poster, the twelve women in the Twelve Music House were all wearing ancient costumes of different colors, holding musical instruments in their hands, standing around the four big characters "The Song of the Song House of the Throne of the Tang Dynasty" in the middle.

There are some Japanese words written in the lower right corner, but there are a little Chinese characters on it, which roughly means "China's top female group, inherited from ancient music shops, and is specially played for emperors."

"In the future, you can learn more about the promotion and promotion of Polygold...Politician's promotion and promotion, look at the poster made by others, and I want to buy one and post it at home."

Li Yange opened the poster stand on the table and asked the manager of the publicity department to see how well the poster was made and it would not look ugly when posted at home. Unlike the poster of the Baojia Street Band before, several people had different shapes like the second fool, and there was no beauty at all. If it weren't for the fans, no one would have bought such posters.

The sales of posters are also big now. Times Records cooperates with several printing factories, and every month they can earn tens of thousands of yuan by selling posters from Baojia Street Band and Cui Jian and others.

"This... I will study hard by good general manager." The propaganda department manager wiped the sweat from his forehead. The little thing about posters really has nothing to do with him, and he is generally not responsible. However, the general manager proposed that he will definitely control the quality of the posters in the future.

Li Yange just asked them to have snacks. Nowadays, in terms of entertainment, Hong Kong and Japan are relatively developed, so we still have to learn more about this knowledge in China.

In today's media era, it's no longer that the wine is fragrant and the alley is deep. Without good publicity and promotion, few people can listen to your songs.

"The new album of Women's Twelve Music House can be started. Now that the company has developed in scale, it is best to have albums released every month. For singers, you can try to dig as much as possible. The branch in Shenzhen is about to be established, so you can search there at that time."

Speaking of this, Li Yange suddenly asked, "By the way, when will the tour be officially started?"
Chapter completed!