On the night of the Lantern Festival last year, the lights in the flower market were as bright as day.

The moon rises to the willows, and people make an appointment after dusk.

The next morning, when Chen Zilong and Zhang Cai came to the study room of Ganqing Palace, Zhu Cijing was practicing calligraphy. When they saw the two of them coming in, they didn't stop, but just signaled them to stand at the desk and wait.

However, he only wrote half of this song "Sheng Chazi. Yuanxi" by Ouyang Xiu, and then took it into his hand, looking like a baby.

In the eyes of ordinary preschool children, this handwriting is naturally extremely neat and beautiful, but in the eyes of two great writers, Chen Zilong and Zhang Cai, it is really not that good.

The emperor was intoxicated by himself at this moment, and they didn't dare to disturb him. They could only stand there, looking as if they were full of appreciation.

Zhu Cijiu looked at it for a while before he came to his senses. He directly took the poem that had written halfway through and asked the two to sit down on both sides of the conference table in the middle.

The two of them were so embarrassed that they looked at the "call calligraphy masterpiece" placed in the middle of the conference table and swallowed their saliva.

Is this the emperor a few words? How can I praise this word? It’s really hard to praise it? There is nothing else except neatness.

Zhu Cijiu ignored the embarrassing expressions of the two, but instead asked with a deeper meaning: "Do you see what these words mean?"

Isn’t this what it means is that two little lovers make an appointment on the Lantern Festival night, and then run down the willow tree to have a affectionate relationship with each other? What is the deep meaning?

They were thinking about it, Bi Maokang, Sun Yuanhua, Wang Zheng, Xu Fuyuan, Xia Yunyi and Song Yingxing came one after another.

These were a group of great celebrities in front of the emperor, and they were almost all senior officials of the court. Chen Zilong and Zhang Cai stood up quickly.

After a ritual of the king and his ministers, the eight people gave in to each other and sat down again.

Bi Maokang was transferred to the left, Sun Yuanhua, Wang Zheng and Xu Fuyuan sat behind him one by one.

Chen Zilong was forced to the right head, Zhang Cai, Xia Yunyi and Song Yingxing sat behind him one by one.

After everyone sat down, Zhu Cijing asked them to guess the meaning of these words.

This has stumped all the eight well-educated people here. No one dares to say that they meant two lovers one night. If that means, the emperor would never let them guess. So what profound meaning does these words contain?

Zhu Cijiu did not make things difficult for them. Seeing that everyone was frowning and thinking, he was speechless. He knew that no one could think of it for a while. He immediately coughed and reminded: "The key is this sentence, the lights in the flower market are as bright as the day."

The flower market is as bright as day, how can we solve it? Everyone was still confused.

Zhu Cijing then reminded: "Think about it, what is the Lantern Festival Lantern Festival?"

What is the scene of Lantern Festival Lantern Festival? It’s lively, guess riddles, watch singing and dancing, and eat midnight snacks. If you are interested, you can play until the next morning.

Everyone is used to this kind of scene, especially in recent years, the Lantern Festival has become more and more lively, and everyone really can't think of anything special.

Zhu Cijing was not in a hurry, and still smiled and reminded: "Think about it, on the night of the Lantern Festival, those who sell lanterns, those who sell late-night snacks, those who sell flowers, and even those who sell arts can make a lot of money?"

When it comes to making money, others didn’t have much thoughts, but Zhang Cai’s eyes flashed, and he thought quickly in his head. Combined with the situation of Chang’an restaurant and the words “The lights of the flower market are as bright as the daytime”, he couldn’t help but say excitedly: “Weichen understands that the emperor means to install all the shops with electric lights so that they can make money at night!”

Although the answer is not very standard, it is almost the same. Zhu Cijing nodded with relief and said, "Yeah, I said it well first. My ultimate goal is this. Think about it, if it is not the New Year, ordinary people will have no time during the day, and it is dark outside at night, and there are not many shops opening. Naturally, there are not many people who come out to spend money on things. If the night can turn into daytime, how many people will come out to spend money?"

Everyone here has no in-depth understanding of the issue of spending money to buy things. They all think that, since ordinary people only have so much money, isn’t it the same for them to spend it sooner or later?

This is naturally different. Zhu Cijing continued to explain: "In fact, this business is not only about buying low and selling high, but also the speed of buying and selling is also crucial. Think about it, if a civilian saves more than ten taels of silver a year and then spends ten taels of silver at one end of the year to buy New Year's goods, then for merchants, in the first eleven months, did they sell nothing? If this civilian spends one tael of silver every month, can the merchant sell one tael of silver in the first month, and then contact the current population of the Ming Dynasty, it is tens of millions of taels, or even hundreds of millions of taels. How many things can be sold? Will these things need to be re-production and replenishment after they are sold? In this way, will the production workshops be more and more? In addition, will the employees in the workshop make more money? Aren't these workers ordinary people? They make more money, can they buy more things? In this way, will the money go up more and more?"

This principle is actually very simple, just like in later generations, if everyone deposited their money in the bank, the wealth of the entire society would not be able to increase. Only by taking it out and spending can merchants have the opportunity to develop and create greater wealth.

Of course, this principle is still a little difficult for people of this era. When everyone heard this, they thought for a long time before slowly showing a look of not understanding.

This problem can only be verified slowly by time. Zhu Cijiu came to them today not for this, but for the problem of street lights.

He continued: "If merchants need to install electric lights, they must let them see the benefits of electric lights. Otherwise, even if they are given for free, there will probably be some people in trouble. Moreover, this electric light is a very profitable new product, with huge profits, so it is impossible to give it for free. Besides, there are countless merchants in the Ming Dynasty now. If they are given for free, they must send the Ministry of Works to close the door."

He said this in a joking tone again, and everyone naturally chuckled for a while in cooperation.

Zhu Cijing also said it was also rising now. He did not ask everyone how to ask merchants to buy this electric light by themselves, but then introduced: "The promotion of this new product is actually very simple, just to let everyone see the benefits of this new product. For example, Chang'an Restaurant, people who have been in it must know that this electric light is a good thing, and this is a good advertisement. The so-called advertising is to advertise. It is not enough to rely on a Chang'an restaurant alone. After all, there are not many people who can enter and consume. How can more people know the benefits of electric lights?"

This is a typical self-question and answer. Everyone was tacitly aware of it and didn't speak. So what is the specific method? Please see the next breakdown.
Chapter completed!