(Thank you for your headache, but not for your reward!)

Ling Yun held the first issue of "Business Daily" that had just been published, felt the smell of ink emitted by the newspaper, took a deep breath, and sighed, "Today will be a day remembered by history." This was the first newspaper of the Sui Dynasty and the first newspaper in the world. Running a newspaper was not Ling Yun's sudden idea. In fact, he had been thinking about running a real newspaper for a long time. In fact, newspapers have a strong role in promoting the economy. On the other hand, he also took a deep eye on the public opinion function of newspapers. In this era, public opinion is controlled by the imperial court and the geniuses who mastered the classics. Running a newspaper is undoubtedly a good way to break the monopoly of public opinion, which allows Ling Yun to better convey some of his ideas to more people.

It is not easy to run a newspaper, but it is not difficult to say. However, Ling Yun himself is a time traveler, so the originally difficult thing has become much simpler for him.

The most important thing for newspapers is plate-making and printing technology. In history, it was only in the Tang Dynasty that there was woodblock printing technology, and then in the Song Dynasty that there was movable type printing technology. Now, the emergence of Lingyun has caused both woodblock and movable type printing technology to appear in advance. After movable type printing technology, the biggest problem of running newspapers was solved, and the rest were only minor problems. However, the papermaking technology in this era was very backward, resulting in paper expensive. At this time, books were basically calculated based on pages, and the average book was about four or five cents per page. If the paper was better, a book might cost more than a thousand cents. At this time, papermaking technology was backward, mainly earth paper made of rice stalks and other rice horn paper made of rattan. Paper for official documents was all made of rattan paper. However, for Lingyun, printing technology could be upgraded, and papermaking technology could of course be upgraded. Mulberry paper

, bamboo paper, rattan paper, kraft paper, parchment paper, straw paper, rice paper, etc. Ling Yun now wants money and people, and these techniques that would have been accumulated over hundreds of years have appeared in his hands. After establishing more than a dozen papermaking workshops in one go, Yi Feng specially assigned a workshop the task of producing straw paper. This straw paper is only made of the most common straw pulp and paper, and it is too bad for writing or printing. The craftsmen in the papermaking workshop thought that the papermaking failed. Ling Yun almost burst into tears when he saw the piles of straw paper made, and he sighed in his heart, and finally bid farewell to the toilet. He no longer had to cut the toilet. When Yi Feng announced that the workshop would make full use of this straw paper, and this straw paper was actually used to wipe his butt in the toilet, he shocked all the papermaking craftsmen.

Yi Shuai actually wants to wipe his butt with paper, which is so extravagant!

However, everyone touched the soft straw paper with their hands and couldn't help but feel a little moved.

Printing technology has been available and papermaking has also been upgraded, and Ling Yun immediately started running a newspaper in a hurry.

Ling Yun chose Wei Zheng as the editor-in-chief of the Business Daily, and then selected a group of readers as editors and reporters. After listening to Ling Yun's explanation of the Business Daily, Wei Zheng was immediately excited and joined without hesitation. Although Ling Yun just said that the Business Daily was for the business service of Huaihuangbian City, Wei Zheng's intelligence could immediately hear the implicit sound. The form of this Business Daily is similar to that of Dibao, but it is completely different. Dibao is a copy of the important news of the court since the Han Dynasty. After all, the content is single. But this Business Daily is different. According to Ling Yun's words, the Business Daily is the most important.

It is also published various commercial information, such as the product information of newly arrived caravans in Huaihuang, even the sale of shops, renting, renting and selling of houses, even recruiting workers, opening shops, transfer of second-hand items, etc. However, in addition to these main content, some other content will also be published, such as court news, local news, or local customs and customs in various places, etc. Wei Zheng was a scholar, which made him think that if the business newspaper was launched, then the business newspaper had great potential, such as promoting the education of Confucian sages and educating the people.

Wei Zheng was smart. After Ling Yun just expressed his ideas about the positioning, layout, layout, etc. of the business newspaper, Wei Zheng brought his editorial department and quickly made a sample publication. After Ling Yun put forward some improvement suggestions, the first issue of the business newspaper was already decent.

"Transfer the things that can be passed down from the world to the world!" This is the founding lyrics of the business newspaper written by Wei Zheng. Just from this sentence, we can see that Wei Zheng was ambitious. He was not really willing to treat the business newspaper as an advertising newspaper.

The Business Daily uses four openings, with a total of eight pages. The header was written by Ling Yun and the founding lyrics were written by Wei Zheng. One sentence pointed out his idea of ​​discussing current affairs. However, Yi Feng didn't care much. The newspapers would always develop in this direction. As long as Wei Zheng didn't do it too much, it wouldn't matter.

However, Yi Feng has a clear requirement for the positioning of this newspaper, that is, this newspaper serves Huaihuang's business, and mainly targets businessmen who come to Huaihuang and those who do business in Huaihuang. Therefore, this newspaper must be written in plain language, and the beautiful flowers that cannot be written are hard to understand. Several editors were still very resistant to this point at the beginning. They believed that they were literati and asked them to write in public newspapers.

In plain language, this is too embarrassing. However, Yi Feng was very determined. After even killing many of their manuscripts, they had to compromise. In terms of layout arrangement, Yi Feng also made a decision. In eight layouts, seven of them were various commercial information, and then various advertisements such as rental, recruitment, opening, celebration, discounts and promotions. Finally, only one layout was left for these editors, allowing them to post some popular historical explanations, classic analysis, poetry appreciation and other classical content.

Wei Zheng looked at Yi Feng holding the newspaper and nodding in praise, but there was no happy expression on his face. He was full of excitement after hearing Yi Feng talk about running the business newspaper, but who knew that in the end, Yi Feng turned the business newspaper into a full page advertisement, and he didn't even let go of the middle gap. Looking at the contents of selling horses and sheep in the newspaper, carpenter shops and big rewards for guests, 10% off for all furniture within three days of opening, etc., he couldn't help feeling lost.

"Business newspapers should not be like this..." Wei Zheng said quietly.

"Isn't this very good? It's also serving Huaihuang." Ling Yun said with a smile.

When Wei Zheng thought of himself as a scholar, a scholar from the sect of the classics, and a disciple of Hefen, and finally wrote a writing for some merchants, he felt very unhappy.

"Take it slowly." Ling Yun knew Wei Zheng's thoughts very well. After all, the status of scholars, farmers, businessmen and merchants in this era was still extremely low. "You must know that Qu Gao and Wu are talking about major events in the country and dynasties as soon as you come, and the collection of classics and history. Do the people know? We have to take it slowly. You must first make this newspaper, as long as the newspaper can be made. It has influence in the hearts of the people and gives the people the habit of reading newspapers. Then, while the people watch the various firewood, salt, oil, rice, sauce, vinegar and tea every day, they will gradually read other contents. This is a subtle process."

"This newspaper costs ten cents per copy. How many people can afford it, but only those merchants can afford it." Wei Zheng sighed.

A newspaper worth ten cents per piece is not expensive, after all, a book costs four or five cents per page, and this is the eighth edition of the newspaper. But on the other hand, although the rice price has been rising now, the rice has risen from the original five to twenty cents. In fact, the money for buying a newspaper can still be bought for half a dou of rice. It is enough for a family of five to eat for a day. How can ordinary people spend this extravagant money? Only those merchants have the spare money.

Looking at the various advertisements on it, the word advertisement was also told by Yi Feng. In the first issue of the first issue, Yi Feng successfully brought in 100 advertisements, which occupied seven pages of the business newspaper. What surprised Wei Zheng was that Yi Feng sold these advertising spaces to merchants. Before the newspaper was published, they had already made 100 stagnant of money. This result made Wei Zheng secretly amazed. He originally thought that Yi Feng had to subsidize the newspaper, but he did not expect that he could still make a profit and make a lot of money. With this hundred stagnant of money, the newspaper even paid for free, and it had already made a lot of money.

These merchants are so rich! This is another sigh from Wei Zheng!

Huaihuang West City, Sun Ping looked at the young man in confusion with a stack of papers full of words and shouted loudly: "Sell newspapers, sell newspapers, the business newspaper is released today, the Northern Money Bank opens today, and deposits money into the money bank not only requires storage fees, but also interest... Sell newspapers, sell newspapers, one copy of ten, one newspaper in hand, everything is available..."

"My husband, do you want a newspaper?" The newspaper boy walked to Sun Ping and raised the newspaper in his hand.

Sun Ping looked at the dense words on the paper and said strangely, "What is this?"

"This is a newspaper edited by Yi Shuai. Do you see that the two big characters on it were written by Yi Shuai."

"Give me one." Sun Ping took out a silver bean, "I'll give you more."

"Mr. Xie." The silver beans can have at least one yuan, but it is worth at least fifteen or six cents. The newspaper boy was very happy to get five or six cents at once, so he immediately got Sun Ping a newspaper. Then he ran to the front with the newspaper and shouted louder.

Yi Feng did not print too much in the first issue of the Business Daily, and a total of 5,000 copies were printed. It was impossible for Huaihuang to sell all of them, but Yi Feng did not intend to sell them all. He left 3,000 copies for Huaihuang, and then sent 2,000 copies from Thirteen cities below. In addition to sending newspaper boys to sell on the street, these newspapers also distributed free of charge to Huaihuang's institutions, military camps, schools, etc., and also posted them later in some important places in each city for people to read. Anyway, advertising fees have already earned the cost back, and Yi Feng now only wants newspapers that can allow more people to read.

Sun Ping took the newspaper with the fragrance of ink. The most conspicuous thing about him was the two big characters of the Business News in the upper right corner. These two characters were very imposing. He heard from the newspaper boy just now that these two characters were actually written by Yi Shuai. He was a little skeptical. Yi Sanlang was young and took the position of the leader of the alliance and defeated the old sword. He was brave and brave. After all, he had the title of a white horse and silver spear in his early years, but it was a bit surprising that he could write such good words. Maybe he was looking for someone to write for him, Sun Ping thought secretly. Below the head of the newspaper,

It is the founding phrase, spreading the things that can be passed down from all over the world. Then there is the date, the day, the day, the first day of the eighteenth year of Kaihuang. Then look at it, the front page is the news about the tomorrow auction of the exchange. The above specifically introduces the situation of the exchange. Then, there is also a picture of the main goods sold by the exchange tomorrow. The first one is the first one of the good ones, each group of ten horses, with a starting price of two hundred and fifty jin. The second one is Huaihuang Snow Salt, a total of one hundred groups, each group of ten stones, and the starting price of ten coins per group...

The second edition is the news of the opening of the northern bank. The above introduces the situation of the bank in detail. This bank is similar to a stakeholder, but the bank has both mortgage loan business and money saving business. Moreover, the deposit does not require handling fees, and there is interest on saving money here. At the same time, this bank also has a general remittance business, gold, silver, money and silk, etc. Sun Ping even saw the introduction of local savings and withdrawals from other places on it, but this business has not yet been opened. There are several consecutive editions in the future, and various business information such as shops for sale, rental, real estate sales and rental, recruitment, shop opening, shop promotion, etc., as well as news such as camel caravans and carriage rental. The last edition is different. This edition has a historical column, a classic column, a poem column, and a geographic column at the bottom, which are all very well written.

After flipping through pages one by one, Sun Ping felt that the ten cents were worth spending, and immediately started to read them seriously again.

After reading the eight-page business newspaper carefully from beginning to end, Sun Ping carefully folded the business newspaper and put it in his arms, and then thought about it.

"Let's go to the exchange!"

There are two things that Sun Ping has impressed the most, one is the exchange and the other is the money house. He was a little surprised about the new money house, which actually saves money and interest. Generally speaking, some pledge warehouses also provide loans and deposit services in addition to mortgage payments. However, saving money only requires some handling fees, but it has never been heard that saving money does not require handling fees and interest. Especially for this local deposit and withdrawal business that has not been opened, the more he is amazed. Every time the caravan travels, they have to bring a lot of money, and the money is four pounds and three taels, and ten thousand pounds of money is required, and hundreds of cars that can be loaded with money are required. This is an extremely troublesome but unsolvable thing for merchants. If there is a business like withdrawing money from other places, it is excellent news for merchants.
Chapter completed!