After a week of preparation, the first Chang'an Apricot Blossom Cup Poetry Conference was held on the banks of Qujiang Lake with great anticipation.

The scholars who came here have squeezed the small Qujiang River so hard that Li Yan's purpose was to promote his apricot blossom wine. On the stage set up, a banner about five meters long and one meter wide was eye-catching, with the words "Apricot blossom wine unique sponsorship".

On the other side of the stage, Cheng Huailiang arrived early. He organized people to place more than a dozen tables here, with exquisitely shaped white porcelain bowls on the table. He took several servants from Prince Liang's Mansion to guard the side, staring at passers-by from time to time with vigilant eyes. Behind him were five jars of apricot blossom wine, which was what Li Yan put out for free to try today.

"Dian... I... can't do it anymore, I... have to sleep for a while!" Lu Boyan walked with his horoscope, his face turned into a big tongue. This guy in the Liang Palace secretly drank a pound of white wine. He thought that this white wine was no different from ordinary rice wine, so he drank it as cold water!

"Get out!" Li Yan kicked him to Cheng Huailiang, and the guy fell to the ground and fell asleep.

Looking at the sun and looking at the crowds of people at the scene, Li Yan felt that it was possible to start, so he gave Xiao Rui a wink. Xiao Rui understood and took the manuscript he had discussed with Li Yan to the stage.

"First of all, we warmly welcome the talented and beautiful women from Chang'an to our Apricot Blossom Wine Glass Poetry Conference. Your arrival makes us very honored. Participants in the competition can go on stage to recite a poem, regardless of gender. Four people sat in the audience were the masters of poetry and prose that we invited, and today's judges..."

The four white-bearded old men in the audience stood up and raised their hands to signal to the contestants and audience behind them. These were all rehearsed by Li Yan before the conference.

"Oh, the one on the right is Mr. Liu. I was lucky enough to appreciate his poems!" said the poet A.

Poet B: "It seems that this competition is interesting, and I am still worried that it is just a joke!"

"Your Highness King Liang is also a prince, will he do whatever he wants?" A noble child jumped out to maintain his class image.

Xiao Rui on the stage continued to spit, and explained the rules of the poetry chanting conference, and finally said the important part of the speech, "This event is exclusively sponsored by Xinghua Cup of White Wine. Free white wine is prepared on site for everyone to taste. Only one glass is allowed per person. Free wine tasting is on the right side of the venue. Next, please enjoy the singing and dancing brought by Youlichunyuan..."

"good!"

Xiao Rui's last sentence completely highlighted the atmosphere on the scene. He stretched his head and looked at the stage one by one. Some people who ignored their image even climbed onto the trees, like monkeys looking at the moon.

The classical music sounded, and the dancer in Lichunyuan, wearing a low-cut outfit, twisted his water snake's waist and walked onto the stage. He smiled charmingly, and the gauze flew away, dancing like a butterfly.

The conference officially began, and the atmosphere was unprecedentedly warm. Cheng Huailiang was also busy. Sima Tu stood at the table like an iron tower, staring at every person who tasted wine. Once he saw someone who tasted wine repeatedly, he threw the person out like throwing a chicken. After several times, the people who tasted wine were honest. Some people who were not addicted to alcohol could only look at others and drink happily.

"I have lived for most of my life, and I have only tasted such delicious wine today!" An old man with a nose of a wine groove was heartbroken.

"Oh, after drinking this wine, I'm afraid I can't drink any other wine again!" Another person sighed.

"Woooooooo... I also call myself a wine tasting master. Only after drinking such wine can I understand what wine is!"

“…”

Li Yan walked around the crowd to listen to his current evaluation of the liquor, which made him very satisfied.

On the other side, after the singing and dancing performance, the poetry and poetry conference was also underway. In order to save time, Li Yan made four wooden signs for the four judges. The front is a circle and the reverse is X. The circle represents passing, and X represents veto. According to the rules of the competition, the competition is divided into three stages: preliminary, semi-finals, and finals. Only when the judges light up and pass the three passes can they advance, which is simple and quick.

In the Qujianghu, a pleasure boat spreads the lake and ripples. In the pleasure boat, a girl of 20 or 8, wearing a green gauze and a narrow-sleeved pink dress sat quietly in front of the window. Beside her, a little maid in green clothes stood. At this time, the little maid was looking at the lively scene on the shore with her round eyes.

"Miss, it is said that His Highness King Liang is here too!" The little maid's eyes were rumbling, as if she was making some tricks.

The girl glanced at the little maid with a angrily look, "What does this have to do with me!"

"Hehe, the master said, the emperor proposed to our Cui family, it seems that he is His Highness Liang!"

The girl blushed and said annoyedly: "My father hasn't agreed yet! Besides, the emperor cannot force the marriage of our five prominent families. Besides, this Liang King Li Yan is said to be stubborn, so I will not marry such a person."

After sticking out his tongue, the little maid said again: "But it is said that His Highness King Liang's temperament has changed a lot now, and it is very different from before!"

"The country is easy to change and nature is hard to change. Who can guarantee that he did not pretend to be deliberately after hearing that the emperor proposed marriage to my Cui family." The girl had a bad impression of Li Yan in the rumor.

Although he had made sufficient preparations, Li Yan underestimated the enthusiasm of the people of Chang'an. He completely forgot how lacking entertainment this is. A little Feng Shui movement will attract a large number of people to watch. Before the morning was over, the wine brought by Li Yan had already been exhausted. As a last resort, Li Yan could only let Jin Daqian go back to Liang's mansion and transport a few more jars.

But in general, his marketing strategy is very successful. Many restaurants have come to discuss buying apricot blossom wine, and the following things are very simple.

As the sun sets, the first Chang'an Apricot Blossom Cup Wine and Poetry Competition ended successfully. Xiao Rui, on behalf of Li Yan, came to the stage to speak and paid bonuses to the top three of the competition, which made the audience envious. Some of the failed literati even vowed to go home to study poetry and books hard and fight again tomorrow.

The busy day of work has spread the reputation of Xinghua wine throughout Chang'an, and there are endless merchants who come to buy Xinghua wine. At present, the best wine in Chang'an City can be sold for 250 cents per bottle. Li Yan weighed it and the bottle was at most one pound of wine. After thinking about it, Li Yan set the price of Xinghua wine at 500 cents per pound, and a jar of wine about 100 pounds, which means that a jar of Xinghua wine can be sold for about 50 pounds.

"It's a big profit!" Li Yan calculated the price and output and said with emotion that as the servants of the royal mansion were proficient in operating, they can now produce 30 jars of white wine every day, which is an income of 1,500 jin per day, and a month is 45,000 jin. In addition to the retail income of shampoo, the Liang Mansion can now earn 50,000 jin per month, and live a well-off life.

The price was customized, and Li Yan threw the rest to Jin Daqian and told him that he would leave behind closed doors these two days, and that no one would be allowed to disturb him.

This conference made Li Yan realize how obstructive the circulation of information during the Tang Dynasty was, and that he could only pass on word of mouth to convey information. So a bold idea was brewing in his mind. He wanted to run the first newspaper of the Tang Dynasty and grasp the public opinion of the Tang Dynasty.

When running newspapers, you naturally need a printing machine. The backward movable type printing technology in the Tang Dynasty could not be expected at all. Another thing is that paper. Nowadays, slightly better paper is very expensive, while Li Yan's newspapers are aimed at the public, which is obviously not suitable. Only by producing cheap paper can the newspaper industry be run.
Chapter completed!