Two hundred and seventieth chapters born a pair
Most foreign brands implement high-price strategies in China. Due to the huge technological gap between domestic companies and them, many foreign companies have reached price alliances in China, thus kidnapping Chinese consumers.
But now a new situation has emerged. The emergence of Zhuchuntang has caused their technological monopoly to collapse. The Tonghui incident alone is not enough to make the Chinese people build confidence in Zhuchuntang's products. However, the situation of world-class superstar Dulani has begun to convince everyone that Zhuchuntang's strength is more powerful than foreign beauty product companies.
On Jinling Street, Donghai, a gorgeously dressed woman showed off to several friends: "I am using Lanshi's high-end beauty products now. Look, my skin is well maintained? I am already Lanshi's high-end VIP. If you have time, you can go with me. Lanshi's high-end VIP is completely different from ordinary consumers."
"No? Are you still spending money on Blue Song now?" said the woman in green dress next to the gorgeous woman.
"Where will I go if I don't go to Lanshi? Lanshi is a leading beauty product company in the United States. It is one of the best in the world." The gorgeous woman said disdainfully.
"That's it. It doesn't matter if you have money to let foreigners slap them. But the hottest thing in the East China Sea is our local beauty agency - Zhuchuntang. During this period, I have done a cycle of maintenance in Zhuchuntang. Although it is an ordinary consumption, the service attitude and service quality of others are more thoughtful than Lanshi's VIP." Another woman in a blue short shirt said.
"What's the use of considerate service? Technology is the biggest shortcoming." said the gorgeous woman.
"But if Lan Shi is really that good and the technology is so advanced, why can't they solve Dulani's problem? In the end, Zhuchuntang solved it? Dulani is now the spokesperson for Zhuchuntang. It is said that it is completely free. Could it be that Dulani's new era Bethune?" The woman in the green skirt smiled.
"That's it. Since Dulani became the spokesperson of Zhuchuntang, many international superstars have intentionally become the voluntary spokesperson of Zhuchuntang, not asking for the same treatment as Dulani. But Zhuchuntang is not willing. It is said that the reason why Zhuchuntang gives Dulani the top service treatment is entirely because of Tong Hui's face." said the woman in a blue short shirt.
"This is all hype! If Zhuchuntang is so good, why are your skin... God, when will your skin be so good?" The gorgeous woman originally wanted to show off, but she didn't expect to compare herself with the girls around her. Instead, she was at a disadvantage.
"Sorry. After we had a period of care in Zhuchuntang, we found that we didn't need to put on makeup at all. The skin was so good. Now we only use more than 100 yuan per bottle of skin cream every day. In fact, the cost per month is less than 500 yuan. It's not cheap to do care in Zhuchuntang, and it costs about a thousand yuan a day. Fortunately, after doing it a few times, it can basically be stabilized." The woman in a blue short shirt smiled.
The gorgeous woman was stunned for a moment, and the feeling of being slaughtered by someone as a fat pig came to life.
Such things happened one after another on the land of China.
In fact, it is not considered these working-earned white-collar workers. Even girls in school begin to feel the benefits brought by Zhuchuntang.
Adolescent boys and girls are easily patronized by acne. Because of the acne, they want to commit crimes based on their figure and look at their faces. They cannot list examples of looking at their faces and wanting to retreat.
Lin Weiyan was originally the school beauty of Donghai Medical University, but her sudden acne on her face suddenly turned her into a cauliflower.
Lin Weiyan is a rural student, so naturally she doesn’t have that much money to pay for her to go to Zhuchuntang for nursing. After all, acne will not affect her appearance, but will not affect her studies. If she loses her glamorous appearance, she will generally turn to using good grades to win to maintain confidence.
At this time, news about Zhuchuntang is overwhelming. Zhuchuntang's products are also familiar. Although the price is not cheap, skin care creams worth more than 100 yuan are not unattainable for Lin Weiyan, who receives scholarships every year.
Lin Weiyan bought a bottle of skin care cream and a bottle of shower gel. The total cost is less than 300 yuan. The dosage is not much each time. But after using it for a week, Lin Wei found that the skin on her body became whiter and the acne on her face was slowly decreasing. No new acne appeared. Those bigger, some pus-prone pimples slowly scabbed.
When Lin Wei looked in the mirror at night, tears almost flowed out. There are no girls who don’t like beauty. Who doesn’t want to be the focus of everyone? Who doesn’t want the best boys to pursue it?
"Everything will be fine!" Lin Wei seemed to have found confidence. This period of time will become Lin Wei's most valuable experience. This experience allows Lin Wei to understand the meaning of beauty more accurately.
"I am still confident without beauty. After I restore my appearance, I will be more confident. Not only should I be beautiful outside, but I also want beauty inside." Lin Wei walked towards the library with his schoolbag carefully.
The enthusiasm of Chinese people for Zhuchuntang products is somewhat beyond Kang Huimin and Meng Yuejun's expectations.
Originally they thought that the production capacity was very sufficient, but they still could not meet the huge demand in the domestic market. In a month, sales of billions were worth billions. Although Zhuchuntang had made sufficient preparations before, they still could not resist such a surging demand.
"The second automated assembly line in Donghai will be put into production soon, which should be able to appropriately alleviate the current supply pressure. However, to fully meet the current market demand, more production lines may be needed. However, the production capacity of the entire chain is insufficient. In addition, the training of employees is also a very difficult problem." Meng Yuejun said.
"I went to inspect a daily chemical factory in Donghai today. This daily chemical factory is very large in scale, but it is on the verge of bankruptcy. If we take over, the production capacity will be doubled immediately. The production lines of this factory are very complete. And we have a group of skilled workers, which is what we value the most. I talked with the boss of this factory, but the price was a little higher." Kang Huimin said.
"This is a good idea. After the acquisition of such a company, our production capacity will be increased immediately. So, if the price is not too outrageous, we can acquire it immediately. We are now in a period of rapid development. After seizing this opportunity, our brand will immediately reach a higher level. Moreover, many European, American and Japanese dealers have asked us about agency matters. We can seize this opportunity and strive for domestic, foreign and domestic development." Meng Yuejun said.
In less than a month, Meng Yuejun and Kang Huimin acquired several daily chemical product manufacturers in one go, all of which were of considerable scale. They took over each other's factory buildings, production equipment and personnel, and solved the shortage of Zhuchuntang's production capacity in one go.
During this period, Watson launched several new product formulas, which immediately prepared a complete range of products for Zhuchuntang.
Zhuchuntang's big money suddenly smashed the price alliance of foreign beauty products into pieces. The problem facing several well-known foreign brands is not whether they can maintain high-price strategies, but real survival issues.
Although the price of Zhuchuntang is relatively high compared to domestic products, compared with these imported brands, it is simply a bargain price. After all, the effect of Zhuchuntang's products is there. Most consumers are not stupid and have a lot of money, and they will pay attention to cost-effectiveness. Since the products of Zhuchuntang have added Dulani's endorsement, their taste has increased a lot. It can save face and speak the inside, so why don't you do it?
In this way, foreign well-known brands are not only unable to sustain their high-price strategies, but they are difficult to have an advantage even at affordable prices.
Yang Zhuoji, president of Lansi Group China, was the most straightforward and asked the headquarters to immediately delegate the pricing power of Lansi Products in China to deal with the current crisis.
Yang Zhuoji's proposal was actually recognized by the headquarters of Lanshi Group. They have learned a full lesson from the Dulani incident. Lanshi cannot solve the problem of Dulani. However, it is easy to stay in Chuntang. Lanshi's senior management naturally understands the crisis brought to them by this incident.
In fact, Blues Group has been greatly affected.
Yang Zhuoji had the right to set prices and immediately adjusted the price of Lansi and increased the advertising efforts. He did achieve certain results, stopping the rapid decline of Lansi. However, his performance was inevitably seriously affected.
However, this is really Yang Zhuoji's first move. If this is the case, it will only delay the failure of Lanshi. Yang Zhuoji has already made a very detailed understanding of the product characteristics of Zhuchuntang. He actually found that Lanshi's products not only have no advantages in front of their opponents, but are completely at a disadvantage.
Therefore, Yang Zhuoji must take the second step. Yang Zhuoji's second requirement to the headquarters is to establish a R&D department in China. Invest a lot of money to develop new products. The target of the research is directly the products of Zhuchuntang. Yang Zhuoji wants to crack the recipe of Zhuchuntang. Because as far as Yang Zhuoji knows, all products of Zhuchuntang have not applied for patents. As long as their formula is cracked, they can directly apply for patents, which in turn suppress Zhuchuntang.
This requirement was also recognized by Lanshi Headquarters. Lanshi Headquarters directly dispatched a large number of experts from the company's R&D department to Donghai to establish a new R&D organization. It is committed to cracking the Zhuchuntang series of products.
At the same time, Zhuchuntang's negotiations with dealers from all over the world were very successful. Zhuchuntang's products quietly went abroad. No one knew what kind of storm would bring after Zhuchuntang's products entered the international market.
Watson was not worried at all.
"How can it be too hot for too much money?" Maybe this guy didn't think so much at all. He was even thinking about money in his heart.
Zheng Jingying doesn't care much about things other than professionalism, "Whatever you want. As long as you don't lose money, it's fine."
Chapter completed!