In the yamen of Fancheng Shopping Mall, Du Zhongxiao looked at the book written by Tsui Hark after the case. It wrote about the impact of Fancheng Shopping Mall after the opening of Xiangyang Shopping Mall these days. The impact was obvious, and daily sales dropped by nearly 30%. Later, Tsui Hark's suggestion was mainly to learn the business model of Xiangyang Shopping Mall and reform the Fancheng Shopping Mall. Some goods purchased by locally produced and shopping malls but not produced are like Xiangyang Shopping Mall, allowing outsiders to sell in the shopping malls, and the shopping malls collect money and share the money.

After reading it, Du Zhongxiao said to Tsui Hark: "Supervisor, if you encounter difficulties in business, it is naturally right to change it. But you have to be cautious about how to change it. Now the newly opened shopping mall opposite the Han River has attracted our customers and earned less money. This is a fact. But several questions need to be clarified. First, which customers have attracted? Is it because they are better and the guests go there to buy it, or is it because we are on the north bank of the Han River, where the people in Xiangyang City go because of the more advanced there? Another thing is that the newly opened shopping mall will naturally attract people. Do the people seek new things? This situation will only continue for a while. Let’s figure out these two points first, and then think about how to change it."

Tsui Hark thought for a while and said, "They are the ones who are in Xiangyang who are greedy for the convenience of the place. Fancheng is a town, and the population is far less than that of Xiangyang County. Although there are many new shops opened after the railway is opened, and the population is still not as good as that of Xiangyang County. Moreover, there are also railways in Xiangyang County. Although only to Jiangling, Jiangling is the Jinghu City, it cannot be underestimated. The few customers should be mainly the people of Xiangyang who are in the hope of the convenience of the place."

Du Zhongxiao said: "Not only that. You should also sort out the types of goods sold in the past few days. Compare them with the previous few days to see where the difference is. If the money sold is 30%, the customers who come may not be less than 30%. Yes, right? The goods are expensive and cheap, and only count the amount of money, but not how many customers are. I guess it has nothing to do with right or wrong. Most of the people who buy expensive goods are rich, and most of the people who buy bulk goods are merchants. They will not go to the newly opened shopping mall just because they have to take a ferry to Jiangbei. Ordinary people come here just to buy some daily necessities. Some people are greedy for cheapness, and some are greedy for nearby. Once the shopping mall in Xiangyang is opened, the people in the city come to us, so there should be a lot less. But they don't buy much goods and spend less money. It's not easy to see just counting the amount of money."

Tsui Hark nodded repeatedly: "What Shi Ju said is that the money I bought these days has been reduced by only 30% but the abortion has been reduced a lot."

Du Zhongxiao said: "The supervisor, doing business, especially the business of the yamen, cannot just count how much money you make. When such a thing happens, the first thing you need to think about is not how much you sell more goods, but rent shops in shopping malls, such as those restaurants and those families in the trellis, reduce their rent first. If there are fewer people, the most affected is them. If the rent is reduced, stabilize them first."

Tsui Hark bowed: "What Shi Ju said is that my subordinates will do this today and discuss with them how much rent is appropriate."

Du Zhongxiao nodded: "It's right to do this. After doing this, let's discuss what to do to cope with the impact of Xiangyang City Shopping Mall. - By the way, I asked you to run a membership in the mall a few days ago. What's going on?"

Tsui Hark said: "It has been done. However, most of the members are rich, and few people are responsible for it. They don't spend much money, and they all think that it takes a long time to make up the amount, so they don't want to be so troublesome."

This is normal. How much money will ordinary people spend in the mall in a month? Only by buying more than ten cents of goods can they become members. But aren’t it only those rich people and businessmen? Moreover, people will feel that setting a ten cents of amount is not set up for them at all. There is no need to fight a price war in the mall now, and there is no need to make members lose prices in disguise. It’s just that competition will be fierce in the future and divided into senior members and ordinary members. This routine is perfectly familiar to future generations.

Du Zhongxiao said: "It has many benefits to get a membership. There are many extra things to do for them in the mall and everyone does it. That's meaningless. It's better now."

Speaking of this, Du Zhongxiao stood up, walked for a while, and said, "Depending on the current situation, I thought about it, do these two things in the mall to consolidate the current scale, and there is no need to rush to compete with Xiangyang Mall for customers. First, since most of the members are rich, the mall should sell some goods specifically for them. A separate shop has a fixed sign, and of course the price is also expensive, and the goods must be good. For example, the lacquerware produced in Xiangzhou and the Tang Dynasty tribute Kuluzhen is hard to see now. You can visit experts to open shops separately in the mall and sell these lacquerware exclusively. Remember, this shop must have a special name and a special sign, and no other place is allowed to imitate it."

This is actually a specialty store. The reality today is that the most loyal customers in the mall are the rich. Of course, the number of people is more common, but they emphasize that the cheaper the better, the more durable the better, and what they want is cost-effective. This is the core advantage of Changpingsi Shopping Mall. Bulk goods and cost-effectiveness are incomparable to other places, and the opposite Xiangyang Shopping Mall is far from comparable. However, the performance gap is not obvious, especially in order to ensure the uniform quality of the goods and have additional quality management costs, Xiangyang Shopping Mall will have a price advantage in the early stage, which will have an impact on Fancheng Shopping Mall. Since the two shopping malls have naturally distinguished the levels, it is natural for Fancheng Shopping Mall to do luxury goods business in a specialty store.

At this time, there were trademarks, especially in big cities. Many industries have some well-known products, and some stores have special trademarks. The oldest trademark in the world that has been passed down from generation to generation was the Liujia Needle Shop in Jinan Prefecture. The trademark was Yutu with a medicine pestle. The only copper plate of the trademark was passed down from generation to generation. In fact, there were many trademarks that had not been passed down. There were also patents, mainly for publications, and it was illegal to reprint books without the owner's consent.

The lacquerware produced in Xiangzhou was a tribute in the Tang Dynasty and was famous all over the world. The most precious one was Kuluzhen. The name probably originated from the Xianbei language and was expensive. It was particularly popular in the nomadic areas in the north and could be a treasure. After entering the Song Dynasty, Xiangzhou lacquerware was still a famous product, but the name Kuluzhen was used less and less, so that some people thought that the skills were lost. When they saw some good lacquerware, they said that it was the real Kuluzhen. In fact, the skills were still there, but Kuluzhen's name obviously came from Hu language. It slowly disappeared in the context of the general anti-Hu society in the Song Dynasty. Du Zhongxiao used it to indicate tradition and nobility, and what does not matter. In the words of later generations, improve the style.

In addition to lacquerware, some famous nearby products can be handled accordingly, and some luxury goods stores are built in shopping malls to earn the money of the rich.

"Secondly, as shopping malls are opened in several surrounding states, the money on the market is not enough. The money is expensive and the prices on the market are gradually starting to decrease. The prices on our shopping malls will not move easily, and it will gradually become more expensive. There is no way. The goods in the shopping malls are not purchased casually, but there are a large number of villages and communities underneath. When I was in the Volcano Army, I once built a cabinet shop. I asked merchants to store their money in them, give them evidence, and sell them from a long distance, so there is no need to move cash. You can learn this method here, let the people save money in the shopping malls, and don't charge their storage fees, and you can withdraw them at any time. The prices on the market have become lower, and this method can offset the disadvantages of our unchanged prices for the time being."
Chapter completed!