“Yes, that’s it,” Cantaloupo said, looking at the pedometer in his hand. “I want to adjust our McDonald’s menu to connect the food we offer, and I also hope that we can convey the importance of health and exercise to all the staff and consumers who come to eat.”

To be honest, as long as McDonald's kitchen equipment is not as new as McDonald's, as long as McDonald's still adopts the existing cooking model, Feng Yiping feels that the move Cantaloupo mentioned cannot fundamentally take off the hat of junk fast food on McDonald's head.

Just like the promotional papers on their restaurant plates in China, we emphasize the importance of nutritional balance to consumers and emphasize how their food is nutritionally balanced.

For example, in addition to meat, their giants have many kinds of vegetables, nutrients and trace elements - don’t just see the various fried chicken foods they mainly provide.

However, everyone knows that no matter how much nutritional and balanced McDonald's says its burger is, how many green vegetables and trace elements are there, it looks like there are only one or two lettuce leaves, a small piece of tomato, plus mayonnaise and a few sesame seeds that mayonnaise mayonnaise and bread.

The promotion of the content of vegetables in their food is the same as the promotion of instant noodles manufacturers about the large pieces of beef in their instant noodles. It always looks much more beautiful, but in fact, if you want to see the effect of their promotion, you must use a magnifying glass to see it.

However, wanting McDonald's to change its existing cooking methods and most of its menus is to commit suicide. McDonald's' core asset is the standardized cooking of existing foods.

"Mr. Cantaloupo, I personally think that your decision is very timely."

In any case, this is a progress. For a company like McDonald's with decades of history and hundreds of thousands of employees, it is very difficult to try to change the menu on which they rely on to become famous and try to start to revolutionize their lives - even if it is small, it has not touched the depths of the soul.

At least it is equivalent to a cigarette manufacturer. The outer packaging of the cigarette has been added with a sign that "smoking is harmful to health".

"Timely?" Cantaloupo smiled. Obviously, he himself thought that it was really not timely that such a move was only available now.

“One of our plans is to launch a salad-and-mineral beverage package with pedometer as soon as possible to remind the public of the importance of sports,” he said.

"In addition, we plan to distribute a pedometer to more than 600,000 employees of our 13,000 restaurant chains across the United States to urge everyone to strengthen their health and drive more people to pay attention to health and exercise," he said.

It is estimated that among McDonald's practitioners, there are many people who are as fat as he used to. If this situation is not changed, how can you be embarrassed to say that you are a healthy fast food provider?

However, more than 600,000 employees, plus the package that is responsible for publicity, add up to the purchase volume of pedometers, is not nearly one million! If the amount is calculated, it will be between tens of millions of dollars and hundreds of millions of dollars.

Haha, this is really an unexpected surprise!

A big company is indeed a big company, and doing things is grand!

"I support these useful attempts made by your company. I will send relevant personnel from China immediately to listen to your company's specific requirements for pedometers,"

The products used for promotion in this way must have a conspicuous McDonald's logo, which is definitely customized.

“I promise you too that we will provide the perfect pedometer.”

When talking about business with foreigners, Feng Yiping never talked about the word "good quality" and low price. Although these multinational companies have the final pursuit of this.

But after hearing this, in addition to everyone's focus, they will focus on low prices, so that you feel as if you support them in bargaining, and you may not have too high expectations for the products you provide.

Therefore, Feng Yiping has always emphasized the perfection of his products.

"Thank you, but Feng, I think you have to understand that for such large-scale procurement, we will definitely conduct global bidding," although we know that Feng Yiping would not misunderstand his meaning, Cantaloupo still emphasized.

"I understand, I understand, and I also have confidence,"

Feng Yiping has a company in the United States, and even his domestic companies operate according to high standards. He knows the difficulties in operating a listed company in the United States. Such things are not the case, and the chairman of Cantaloupo and Ceo alone.

But so what?

Joke, electronic pedometers are not products with high technological content. They have the ability to design magic workshops and their advantages in industrial production in China, how can they not get such a list of Jiasheng?

Compared with Jiasheng, Japanese and European and American manufacturers have absolutely no advantage in cost. Feng Yiping is worried about some domestic manufacturers, but those manufacturers have no design capabilities at all...

In short, Feng Yiping is determined to take this business!

McDonald's Chief Operating Officer Charlie whispered to Cantaloupo, and he immediately added, "We will promote similar activities in China depending on the situation."

"Thank you," Feng Yiping nodded to Charlie Bell. This was a meticulous person. Thinking of the loophole in Cantaloupo's words just now, he was worried that Feng Yiping would feel unhappy.

Seeing Feng Yiping nodding to him, he also smiled back to Feng Yiping.

In fact, what Feng Yiping wants to say about this is that for China, whether it is junk food or not, is not the first priority? You should emphasize that food hygiene is more important, from Sudan red, to medicinal chicken, to expired meat...

Because the eating habits in China and the United States are different, our staple food is not like these Americans. In addition to meat, there are also various meats. In China, most people eat more vegetables than meat. They occasionally go to McDonald's. Even if this is junk food with high calorie, unbalanced nutrition, and lack of vitamins and cellulose, it actually has nothing to do with it.

Unlike in the United States, you can get a meal at McDonald's for ten dollars, which is an hourly salary for an ordinary person. However, McDonald's price in China is relatively the current per capita income in China. To have to spend at least half a day's salary to eat at McDonald's, even those who are good at this bite will not go to McDonald's every day.

Feng Yiping would not think that McDonald's would simultaneously promote similar activities in China because of his own reasons. As mentioned earlier, in China, McDonald's is still regarded as a very high-end restaurant. Many young emperors celebrate their birthdays at McDonald's, which is a very tasteful thing. Many people think that eating at McDonald's is a very middle-class behavior. He does not think that having such a big face will make McDonald's spend a lot of money that he didn't need to spend.

"Thank you for giving me such an opportunity, Mr. Cantalupo, I think you should understand the purpose of my visit,"

Without any objection, he took over the intention of ordering an electronic pedometer with a total amount of tens of millions or even hundreds of millions of dollars. Feng Yiping happily moved to the topic.

"In combination with your recent series of initiatives," Cantaloupo nodded with a smile, "Yes, I think we're probably clear about your wishes,"

"It should be a new project for our company, redbox, right," Charlie Bell said. "Oh yes, there should be a coin exchange program you are promoting everywhere,"

"That's true. In addition to learning advanced management experience from your company and discussing coin exchange plans during this trip, we are also looking forward to strategic cooperation with your company on the redbox project," he said.

"redbox" is a new project launched by McDonald's, a fast food giant who has always been good at organically combining diet, lifestyle and entertainment.

In the first half of this year, McDonald's was the first to launch a high-tech self-service kiosk in Washington, USA. The main products in this "future vending machine" include milk, eggs and various sandwiches and other foods. In addition, the vending machine also includes a DVD self-service rental machine.

Originally, the combination of DVD self-service rental was to increase their food sales.

However, just like Pfizer originally planned to study a drug for cardiovascular treatment, but inadvertently developed the best-selling "Viagra" worldwide, what McDonald's unexpectedly was that the food they had high hopes did not achieve the results they expected - this may be related to the fact that more and more Americans believe that the food provided by McDonald's is unhealthy food.

However, they were delighted to find that the attached DVD rental business actually created very good sales.

They have analyzed the reasons for this kind of unintentional planting. There are many reasons. For example, trendy people who pay more attention to health may rarely go to McDonald's restaurants to eat, but it is still a decent thing to rent a video there.

Perhaps the reason is that selling food by vending machines has been happening for decades and people have been accustomed to it, but it is still very novel and convenient to rent a DVD in front of a computer and take it away within one or two minutes...

In short, although analysts and industry insiders generally do not like McDonald's cross-border attempts, Cantaloupo insists that this can be operated as a promising project.

After that, they immediately made adjustments, reducing the number of food vending machines, but increasing the settings of DVD self-service rental machines. So far, they have invested nearly 50 such machines in the Washington area, and the benefits are generally good.

After taking Coin Star employees, Merbuck analyzed McDonald's business in detail, he came to a conclusion that in many aspects, Redbox has innovations.

For example, renting discs on such machines is very efficient, which is more efficient than traditional DVD rental stores, such as PepsiCo, or online DVD rentals.

What customers have to do is to open the movie catalog for rent in front of the touch screen computer (the film library is updated once a week), select the movie you want to watch, and then click the credit card in the card slot, and the machine will spit out the DVD you want. The whole process will be up to two minutes.

If you enter your email address into your computer, you will immediately receive an electronic receipt.

It is also very important that because you don’t have to rent a store like a traditional DVD rental store like PepsiCo, or hire a store staff, or you don’t have to pay postage like an online DVD rental company like Netflix. Therefore, the rental fee for Redbox is currently the lowest rental price in the US market - 1 USD.

In addition, it is very convenient to return.

Unlike ordinary DVD rental stores, customers do not have to return the borrowed DVD to the redbox machine you rent, but can be returned on any redbox vending machine. This is another innovation made by Redbox in the DVD rental industry.

This idea follows the mature car rental industry: if you rent a car in City A and drive back to City B, hundreds of kilometers away, you just need to return the car to the same brand car rental store in City B. Now, for DVD discs, you can do the same.

This way of returning the discs is greatly convenient for customers, especially those who are traveling abroad. Perhaps, he went on a business trip from Silicon Valley to Washington. On a lonely night, he rented a DVD to pass the time, and then forgot to return it, and brought it back to Silicon Valley. He found that there was no independent Redbox kiosk in Silicon Valley. What should I do?

This is not a problem. Don’t forget that McDonald’s shops are blooming everywhere in the United States - just send the plates to this fast food restaurant!

When Feng Yiping saw this news, he naturally thought of himself being drooling, but the other party did not agree to the acquisition. Netflix is ​​also engaged in DVD leasing.

After that, he soon had a comprehensive plan, first acquiring Coin Star, which seems to be not closely related to his main business, and then seeking cooperation with McDonald's.

The final purpose is naturally self-evident.

“We fully agree with the coin for card plan,” Cantaloupo said.

"About redbox, although many people in the outside world are not optimistic about this project, we know the potential of this project ourselves, and we also know that Coin Star has tens of thousands of machines across the United States. However, we also have tens of thousands of restaurants across the United States, and at the same time, we also have a very mature operation team. So, why should we cooperate with you if we can operate well and have a very promising project on our own?"

Cantaloupo asked very directly.

But his problems were already expected by Feng Yiping and the others.

The premise of commercial cooperation is naturally that both parties can help, otherwise it is not called cooperation, but free riding and taking advantage.

Feng Yiping smiled and looked at Mobak.

Merbuck understood, "Mr. Cantaloupo, you are right. McDonald's restaurants across the United States are no less than our coin exchangers. The difference is that most of our coin exchangers are cooperated with supermarkets everywhere."

"I believe you also know that supermarkets are places where many people may enter more than twice in a week, and what about McDonald's restaurants?"

This result is naturally self-evident. Now and beyond, the frequency of people going to supermarkets is definitely higher than that of them going to McDonald's.

"The same is true for the operation team you mentioned. We firmly believe that McDonald's must have an extraordinary executive team. But objectively speaking, in this field, our Coin Star has more experience in operating,"

"From a financial perspective, is it more cost-effective to set up a new team in addition to your existing business to be responsible for this new project than to entrust this project to us to operate?"

"Mr. Cantaloupo, I believe you have also seen the series of new measures we have taken after Feng's acquisition of Coin Star. You can also guess that we will have more plans to launch in the future. Some of these plans can also be copied to the redbox project,"

…………

Merbuck didn't read the information, and talked about many benefits that cooperation could bring. Finally, he concluded, "So, we can say with confidence that if we cooperate with Coin Star, redbox will develop faster and better, and bring higher benefits to your company."

Although Cantaloupo and the others had guessed the real purpose of Feng Yiping's trip, it was obvious that there were some of the favorable conditions listed by Feng Yiping and the others, so they obviously did not expect that those who participated in the talks in McDonald's listened very seriously.

"Merbak, thank you for your analysis and statement," Cantaloupo did not make any comments, and instead asked Feng Yiping, "Feng, do you have any specific ideas about this cooperation,"

Feng Yiping understood what he was referring to, "We want at least 51% control of the new company."

Feng Yiping is very conscious about companies like McDonald's and projects they are optimistic about, and is very tactful and does not mention acquisitions or other words.

Cantaloupo glanced at him, and Charlie immediately stood up and said, "Mr. Feng, it's getting late. I'll have a meal with you first, and then arrange further negotiations?" (To be continued.)

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Chapter completed!