Buchanan looked at Eisner, and Eisner looked at Buchanan too.

Before, although Buchanan had been staying on Capitol Hill, the center of power in the United States, he had always been an aide behind the big guys. As for the most important thing, it is naturally to highlight the employer and avoid overshadowing the main point. Therefore, his personal style is not outstanding.

Eisner was not the case. After taking over from the old Disney, he developed Disney into a large media group integrating film and television entertainment, theme parks, consumer goods and media networks.

In addition to the well-known business, it acquired ABC TV in 1996 and then held ESPN, second only to Time Warner in the United States.

No, since Time Warner and American Online merged, one plus one is less than two, and Disney is developing very strongly, so now is the best time for Disney and the best time for him Eisner.

His status at Disney is just the same as that of Jobs at Apple. He is a respected godfather. He doesn't take the board seriously. He is staring at such a person with expressionless face. It doesn't feel good.

He didn't say anything, and the people on Disney were also silent. No one dared to speak out to break the current silence. The atmosphere in the conference room became tense for no reason.

However, Buchanan is not a vegetarian. He has met many big shots with the boss. At this time, he still has time to check Eisner's appearance.

As a 42-year-old man, Eisner was in good care of his health and looked like he was only forty years old. Well, his teeth were well taken care of and very white, and his hairline seemed to be a little further back than when he met last time. Haha, will he be bald?

Eisner suddenly smiled, "Buchanan, you are still so convincing, let's do it."

As soon as this sentence came out, the tense atmosphere immediately melted.

This should be the control of these powerful people over the people and the environment around them.

"Thank you, Mr. Eisner. I believe this cooperation will definitely give you a big surprise!"

"This is a method that Jobs likes, a surprise? I don't expect it, I just hope it will be proportional to our investment."

"Why, at this best age, do you really have to stay away from the political circles and focus on business?"

This is what a big shot is. The previous sentence is extremely serious, and the next second, you will enthusiastically care about your personal situation.

"It's all for the public," Buchanan said with a smile.

…………

At 9 a.m. on May 18, after many days of publicity, nextdoor finally had the biggest change, and the group buying section was finally officially launched. The first group buying business launched was "Finding Nemo", which was scheduled to be released on the 30th.

The ticket prices in both prime time and non-prime time periods are 20% off the original price.

At this time, the atmosphere at the conference room at nextdoor headquarters was as solemn as it was.

Buchanan and a group of executives all understand the significance of this section to the website.

Moreover, they also agreed that when the summer vacation is approaching, it is indeed the best choice to be able to buy cartoons like "Finding Nemo".

The animated feature films produced by Pixar have a very distinctive feature. They are not like many Disney cartoons, but are only taken for children to see. They pay great attention to the plot and have many adult perspectives, which is very suitable for adults to enjoy with their children.

After statistics, it is the housewives who usually play casual games on the website the most.

Therefore, the homepage of the group buying section and two trailers carefully edited by Disney quickly attracted a lot of attention.

At 9:45, "It's moving," Mike shouted, and the blue column chart representing group buying on the big screen in the conference room started to move.

"Move," "Move so quickly," everyone was filled with joy.

As everyone's anticipation eyes were looking forward, the numbers were refreshing quickly, but slowly, everyone became solemn again. By 9:30, the total number of people participating in the group purchase was less than 80,000, which was far lower than most people's expectations.

"Is the discount not attractive enough?" someone said.

The average ticket price for this movie is US$6.33 per show, which is equivalent to more than 50 yuan at the current exchange rate. Such a price in China is really not cheap. However, if calculated from the theory of price equilibrium, it is equivalent to the domestic ticket price of 10 yuan, or even 5 to 6 yuan.

In short, although the ticket prices for movies in the United States have been rising, unlike our country, the ticket prices for movies in the United States are always slightly lower than the legal minimum wage per hour.

"Yes, don't everyone care about this spread?"

"Quiet," Buchanan slapped the table, "Shut up! Have you forgotten so many questionnaires we have done online and offline before? The process of group buying is very simple, and there are discounts. Everyone who is interviewed is very interested."

"This time period is the busiest period for everyone," he looked at his watch. "In an hour, the situation will definitely be very different."

Most American families are not insensitive to prices. They watch movies, which are different from us. The additional expenses are also the expenses of asking a nanny to take care of the baby, parking fees, meal fees, etc. The total cost is actually not low. You don’t have to queue up to buy tickets in the cinema. There are also discounts and the purchase process is simple. Why not do it?

At 10 o'clock, at Disney headquarters, Eisner called the secretary, "Do you have Buchanan's phone number?"

"Not yet, Mr. Eisner,"

"Hmph, is this a surprise?" Eisner lowered the phone with a calm face.

He has a personality and he has a lot of opinions about Jobs, but he will not really affect his work because of these factors, and he does not want to become a laughing stock in the eyes of that guy Jobs.

Buchanan is right. Pixar's previous cartoons were released in the autumn when competition was not very fierce. This time he insisted on a fiercely competitive summer. To be honest, he was not particularly confident. Of course, the results of this movie will definitely not be much worse, but how good it is is what really reflects his level.

Buchanan's words really came to his mind. What is better publicity than selling millions of tickets in the movie?

So, although he looked disdainful, in his heart, he really hoped that this new method could bring himself some surprises. Now that the event has begun for an hour, Buchanan did not call him happily. It was obvious that the progress was definitely not ideal.

…………

Nextdoor Conference Room, Buchanan looked at everyone's disbelief, pointed to the big screen on the wall, and said to the secretary, "It's closed."

"We will continue to discuss the next work arrangements. After this time, on the 23rd, Feng decided to buy Apple IPOD's group purchases. On the 24th, what are the best projects for our group purchases? What do you think?"

"I think it's best to be an electronic product. I'm already in contact with Sony,"

“I think home appliances are good, too,”

“The maternal and infant type is very good,”

Mike watched the discussion absent-mindedly, noticing that the office area outside suddenly became restless. Then, a subordinate stood outside the window and signaled something to him. He understood and immediately turned on the big screen, and everyone's attention immediately shifted.

At a glance, the numbers on the screen were already in a long list, "1.03 million?" an employee said with some uncertainty.

Buchanan looked at his watch and was 5 minutes away from 11 o'clock. "What's so strange about it? Now, let's see if it can exceed 2 million before 12 o'clock,"

He spoke very easily, but in fact, he still had sweat in his palms.

"Haha, there must be no problem, look," Mike smiled and pointed at the numbers and kept scrolling. The numbers grew very fast, and they increased by 10,000 in a while, and then they increased by 10,000 in a while.

Just after 12 o'clock, Eisner, who was about to leave the office, received a call from Buchanan from his secretary, "Mr. Eisner, tell you good news. As of 12 o'clock, more than 2.1 million people participated in the group buying."

"Oh, it's pretty good," Eisner said lightly, then hung up the phone.

He knew this number before, he couldn't help but call home and asked his wife Jian to go online to see the latest progress.

"It's pretty good, that's it?" Buchanan was unhappy with the phone that had been hung up.

On the other side, Eisner was already humming "somewhere\beyond\the\sea," and went to lunch with a relaxed look, which was the theme song of "Find Nemo".

Perhaps, this movie was originally a movie that many families decided to watch. Perhaps, it was a new model of online group buying that attracted many curious users. In short, by 10 pm on the 18th, more than 3.5 million people participated in the group purchase of Finding Nemo movie tickets!

Feng Yiping was very pleased to learn about this news. He had the idea of ​​paying for the first day if the results were not good, and he would pay for the money and increase the discount.

Eisner was very busy this night, and Buchanan's other words were right. Such a new model and result could allow many media to report enthusiastically and make a second publicity.

As a media giant, he doesn't have to wait, he has many phone calls from newspaper owners. (To be continued.)

:
Chapter completed!