After the beginning of the New Year, with the start of production of factories in the industrial park, the provincial capital and city soon opened a new home textile brand store and the "Anjia" children's clothing store.

As the name suggests, all the products in the "Silk Family" home textiles are silk, and they are mainly bedding. The underwear and pajama series will be launched soon, which will be expanded to the entire series in the future. At that time, the bedding mainly displayed in the store can only occupy a small piece.

For this project, a large design center was established in the provincial capital last year. The person in charge was a well-known Italian designer. There were two teams below. One was a top designer in the silk product industry who was well versed in my country's traditional culture. The other team was a new designer who was relatively new to the tradition.

After nearly a year of running-in, the final product series perfectly integrates the advantages of both aspects, which are elegant and modern, but at the same time, it is very Chinese and very consistent with the long history of Silk.

Of course, due to cost and brand considerations, Silk Family is positioned as a high-end one and its price is worthy of its "School Family".

"Anjia" children's clothing has a relatively complete range of products, including boys and girls, from head to toe, from inside to outside, as well as baby straps, sleeping bags and animal dolls. In the future, it will launch peripheral series of products such as bottles, kettles, toys, bicycles, etc., and position them as mid-to-high-end.

In addition to strict requirements on fabrics, Anjia children's clothing must be harmless and pollution-free, and the design is also outstanding. With memory, Feng Yiping easily contributed a stack of drawings. The design team also systematically inspected the European and American markets, and "drawed from" some classic foreign designs. The overall feeling is trendy, lively and cute.

It should be said that the stores of these two brands have opened and the response is very good, and they are even a bit popular. Especially for children's clothing stores, the daily turnover of a single store is close to 20,000.

Although the Silk Family has a slightly lower turnover, its profit is quite considerable, and there is no way to do so. If you have such a good design, if you set a low price for silk products, it will make people doubt the authenticity of the material.

Overall, because of the well-preparedness, the two projects started very well.

However, in the next step of marketing promotion, the sales team and Feng Yiping have great differences.

"Yiping," said Wang Zhiqiang, general sales manager, on the phone. "We still believe that the franchise model should be adopted, and there are many reasons. First of all, in the operation of the noodle restaurant and the cabinet, we have trained a group of employees who are proficient in the franchise model.

Secondly, choosing to join will help us to deploy the network in a shorter time. After the opening of stores in the province and city, we have received a lot of calls seeking to join.

If we participate in this year's service expo, I have reason to believe that we will definitely sign dozens of franchisees by then.

Moreover, the advantages of franchisees locals help to promote sales better and faster.

Third, choose the franchise model. The manpower, material and financial resources we invest the most economical, saving huge costs. Although the single store returns are slightly lower than those of direct stores, the overall advantage is still quite outstanding."

It turns out that there are many reasons they said, but now they have only reduced these three points, which sounds very reasonable.

Feng Yiping sighed and said to the microphone, "The people attending the conference today are all middle and senior executives. I want to explain this issue again at the end.

Mr. Jin and other vice presidents of the group have reached a consensus. Mr. Jin should have conveyed my opinions many times. After today, we will not discuss this issue again. You may not understand, and we do not require you to understand. You just need to firmly obey."

This is the first time that Feng Yiping has performed so toughly at a related meeting that Wang Zhiqiang, who is the first to bear the brunt of the brunt, has a bad look.

"Yes, our noodle shop franchise is doing well, but unlike home textiles and children's clothing, the noodle shop actually only outputs the brand and image, as well as our standardized and complete processing and production process, and there is no inventory.

As for the sales of cabinets, there are currently franchises and opening franchise stores, but the proportion is not large. Most of them are still looking for powerful middlemen to sell in the furniture market.

Whether it is the franchise stores or agents, our sales managers still spend a lot of effort to help them expand their business.

Although we are not very satisfied with this model, due to the characteristics of the furniture sales industry, it is estimated that the sales will be mainly based on agents in the future.

However, in my medium- and long-term planning, after the production capacity of furniture factories is further expanded, we will also consider opening our own furniture stores in some key cities."

"There has never been a perfectly applied sales model in all industries, whether it is home textiles or children's clothing. The biggest problem is that we will have a large inventory, and among these inventory, there are good sales and relatively poor sales.

For those franchisees, they will definitely purchase best-selling varieties as soon as possible, and we cannot suppress those relatively unsold hardships.

If we choose the franchise model, we may soon reach hundreds of billions of sales, but as long as we have too many backlogs of goods in stock, all of this will be a false prosperity and no meaning at all. Maybe we will lose money."

This is actually a bloody lesson. Feng Yiping later saw many cases, including some leather shoes or clothing companies, who initially chose to join, and soon became a climate. However, in the later stage, they had to spend more energy and even resorted to court to terminate contracts with these franchisees and open their own direct stores.

The reason is very simple. I won’t talk about the possible problems. For example, when a certain brand awareness is achieved, the franchisees find a factory to sign up for the same product to sell, interfere with goods, do not sell at the guide price, etc.

The most important thing is that franchisees must consider their own interests. You cannot let them think about problems from the perspective of the manufacturer, nor can they let them look at the long-term and share the same destiny as the manufacturer.

"It's not that we can't join, but that issue will only be considered after our own direct stores cover most of the prefecture-level cities across the country. We must always take the initiative and cannot hand over the future of these two projects to franchisees.

In addition, I think you have a good opinion. In terms of home textiles, you can register a new brand, which is specifically for hotel sales."

"I repeat what I mean. I want to build these two brands into century-old brands. Everything should be focused on the long-term. I do not require the sales department to make as many sales as possible as possible, but to be solid, with one city and one city distribution focus in the early stage, preferably the southeast coast and first- and second-tier cities in China."

"If salesmen in the sales department are not satisfied with this decision, it is easy to say that they can apply for transfer and recruit another group of positions. If the sales department supervisor is not satisfied with this decision, they will also deal with it!"

In fact, this is what made Feng Yiping popular. The sales commission for Silk Family is 7 points, and the commission for Anjia Children's Clothing is 5 points.

Why do salesmen unanimously agree with the franchise model? Because this can bring them more revenue faster, they do not consider the company's troubles in managing these franchise stores and inventory in the future.

As the general manager of the sales department, Wang Zhiqiang probably also had this idea.

Therefore, it is not so much a dispute between franchise and direct sales, but rather a conflict between the short-term interests of salesmen and the long-term interests of the company.

It is not easy for employees of their own company to be on the same mind as the company, let alone those franchisees?

…………

"Mr. Jin," After the meeting, Wang Zhiqiang waited outside Jin Ling's office for nearly half an hour before finally squeezed in. "I admit that I didn't handle this matter well, but according to the group's intention, I took the pressure and did a lot of persuasion work, but the employees below unanimously opposed it. Finally, I found the group again and again, and I really had no choice,"

"Mr. Wang, the headquarters will have an assessment for the completion of each task, so there is no need to elaborate on this. As for pressure, whichever position has pressure. This is also the intention of establishing supervisors at all levels. If all departments and supervisors hand over the pressure, then how do you think the work will be carried out?"

Jin Ling has done this problem more than once, but she still has to make trouble for Feng Yiping in the end, so her attitude is not very good.

"I will definitely improve," Wang Zhiqiang said sincerely.

The phone rang. Jin Ling looked at the number and said to Wang Zhiqiang, "There will inevitably be mistakes at work. In short, you should not have any burden. After you go back, you should arrange to implement the spirit of the group immediately, okay?"

"Okay, thank you Mr. Jin!"

On the phone, Feng Yiping asked, "Wang Zhiqiang?"

"It's him," Jin Ling said as he watched the door close.

"I think now that he is not very suitable for this position. His experience makes him less daring to offend people who are too many," Wang Zhiqiang is also an old man after all. Feng Yiping said it politely, "But the sales department is too important. I think it's better to hire a full-time sales vice president to strengthen it. What do you think?"

"Of course," Jin Ling agreed immediately, "I'll come and find someone with a more iron fist this time."

"Haha, I have no objection," Management of sales, too gentle supervisor, is indeed not the best choice. (To be continued.)

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Chapter completed!