In the era of the Internet, many people with ideas - among them are ordinary people who were originally unknown, and some people who were already somewhat well-known. They are very clear about the value of "reputation", because "reputation" can be realized in many ways.

So they used all kinds of means to create various topics in order to attract public attention.

After some operation, many ordinary people successfully became "Internet celebrities". After that, some of them successfully became rich and became rich women. Many of them opened online stores and became store owners. It is said that the most successful one is to earn eight figures a year.

There are also some things that, whether it is positive or negative, relying on the "famous" of your own pockets, you can make money faster.

For example, the "Guo Moumou" who easily defeated a century-old store with his own strength, and once with others, he could get income that most people could not make in a year.

As for those who are already a little famous, they also have various scandals, bundlings, following trends, and imitations. Whether netizens scold or like, they often make themselves on the top of the hot search list, successfully improving from the second and third-tier positions in China to being able to gain reputation internationally.

Amid the netizens' sneering, the people who were sneered have received all kinds of endorsements.

What happened in front of Feng Yiping felt that he had been in vain for so many years.

It turns out that the methods he saw later were those who have played the rest of the world. It turns out that many people have realized the importance of "prominence" and have long been "bound" in various ways.

In the provincial capital, Feng Yuxuan has a very bad temper today and no one dares to enter the office. She didn't answer the phone when it was ringing, and slapped a newspaper on the table, "Fart!"

There were several newspapers thrown around underground.

The capital, today's company, is filled with a strong sense of resentment. In the tea room, many employees are talking indignantly.

Jin Ling delivered a large stack of newspapers to Feng Yi's table, "Look at it,"

Feng Yiping looked through it and only looked at the title, he understood what was going on. "Fortunately, my parents were in the village and couldn't see so many newspapers, otherwise with their temperament, especially my mother, I'm afraid she would have cursed her long ago."

"Are you not angry at all?" Jin Ling was puzzled, and she was very angry when she saw it.

"Angry? That doesn't hit their mind!"

Things are very simple. As more and more newspapers reported on Feng Yiping's book and accumulated a high reputation for the Blue Ocean Strategy, many criticism and opposition articles appeared in some newspapers.

To put it bluntly, it is those who are unwilling to be lonely who are determined to seize this hot topic and make a fuss about their popularity.

The first thing that fired was a newspaper in the south, which published an article by an "expert" named Wu. The title was quite attractive, "Is it a management monograph or a management novel?"

The article says that the path Chinese companies have taken over the years proves that for most companies, the establishment of competitiveness and advantages within the industry is the right path for Chinese companies.

The strategy of trying to find a field without confrontational competition may be suitable for individuals who don’t know what’s going on. As for the “genius” who “becomes famous at a young age”, but for most companies, escaping competition within the industry is undoubtedly suicide. In the “red ocean”, it is impossible to establish a competitive advantage. Can you believe that it can swim in the “blue ocean”?

The author of this monograph is said to have written novels. When writing the "strategy" of the Blue Ocean, it may also be written in the novel. Therefore, his so-called "strategy" is still stuck in the dream of a literary management writer. This is quite similar to finding peerless martial arts secrets in martial arts novels.

But the strategy and management of the company are not surreal. If our company asks the classmate Feng for consultation, then his biggest conclusion may be: "Don't do this industry, find an industry that has no competitors but can create high value and high profits."

If a company does not want to compete and wants to find a blue ocean, it is just like those people who want to find a job that is "high in position, heavy in power and low in responsibilities, and has more money and less trouble and is close to home". It is unrealistic.

The reason why "Blue Ocean Strategy" is essentially a reflection of the aggressive corporate spirit, but speculative lazy thinking. It seems that it is a reasonable demand for managers to make a manager, but what I want to say is that these people should be ashamed of their ignorance.

As for the author, I don’t want to say anything, forget it, he is still a child who can’t tell the difference between novels and reality. It’s better not to tell him such cruel facts as there is no Santa Claus in the world!

…………

Another man named Ma said that he had a bigger background and studied abroad for many years. He is now the editor-in-chief of a journal. He is also a visiting professor at several universities in China - not including Tsinghua University, and several researchers at the institute who look very high-profile.

He also published an article in the newspaper titled “Is it a good wine or a poison?”

This title makes people curious!

Feng Yiping read it and was very excited to read the articles in his circle of friends later.

"I came in and there was a book that had not yet been released in Chinese. It attracted attention from all walks of life and was regarded as the corporate Bible by many people. I signed it here. I also spent some time reading it roughly. After reading it, I was disappointed. It really responded to the saying that it is really hard to get rid of it under the reputation."

Next, he mainly discussed three points: small profits are the essence of business, and high profits are just individual phenomena; within a certain time, an infinite blue ocean can never appear, and it belongs to a few companies; the blue ocean strategy is strategic speculation and cowardly behavior.

From this, he concluded that the main idea of ​​the Blue Ocean Strategy seems to be a rare bottle of fine wine, but in fact, it is a poison. If it is really implemented widely, it will cause endless harm to Chinese companies.

Feng Yiping smiled and pointed to the newspaper and said, "This kind of evaluation really makes me think. I originally thought that it is quite difficult for me to do things that can cause harm," he said.

There are not only these "experts" or "scholars" who are not willing to be lonely but have doubts about their identities. There are really too many people who want to step on Feng Yiping and increase their popularity for themselves.

A successful expert who just moved to the mainland was Cheng’s expert who, like the internet celebrity Ye Liangchen, said that he always called himself “Teacher Cheng’an”. Master Cheng wrote an article saying, “The blue ocean strategy is essentially an escape. Whether it is a person or a business, success is actually very simple. It depends on strong motivation, sufficient reasons and firm beliefs, and the power of the spirit is infinite.

Welcome to discuss the science of success with me. I will teach you your own experience of success without reservation. In just five days, you can have all the qualities that a successful person should possess."

Your sister almost wrote the contact information at the back.

There is also Master Qu, who claims to be "integrating Confucianism, Buddhism and Taoism", "master of application of Chinese studies", "doctoral supervisor of National University of the United States", and "visited professor of Tsinghua University". He may be afraid that people today will not understand classical Chinese, so he did not show his Chinese studies.

In vernacular in the newspaper, we can say in a simple and easy way, "This and that strategy, this and that method, is all redundant. How to be a human being, how to be a successful person, how to do things, how to do things, how to do things, how to do things, thousands of years ago, our ancestors had already pointed it out, which is what I have always advocated, that is, 'Man follows the earth, the earth follows the sky, the sky follows the Tao, and the Tao follows nature,'"

When Feng Yiping saw this, he couldn't help but spray the water from his mouth. Is this a god and a god?

If the first two people said there are some fallacies. Are the two behind sure that they are not funny guys sent by monkeys? One seems to have special abilities, and the other is like setting up a small stool on the street to tell fortunes to others!

Seeing his appearance, Jin Ling said sincerely, "You are so big,"

When his mood was a little dark, Feng Yiping used to act like a hooligan to take advantage of it so that he could be happier. He glanced at Jin Ling's chest, "Of course, he is a big deal!"

Anyway, Jin Ling didn’t hear the meaning of Feng Yiping’s words, so she said, “Holy gangsters are not scary, they are afraid that hooligans are educated!

"Then let them do that?"

"Let them jump around for a while. I am now internationally renowned, well-known, young and promising, and many words, but here are omitted, experts! Isn't it too much to say to them? When the time is right, I will stew them all!"

Feng Yiping kept saying these words with a smile. After saying that, he felt quite good, "Oh, have you discovered it, Sister Jin, I can do it now as easy as it is, it's amazing!"

Looking at his appearance, Jin Ling really admired him a little, but when he heard his boastfulness, those feelings disappeared immediately, and he was too lazy to even roll his eyes and shook his head with regret.

At the same time, the provincial capital, the provincial business headquarters, and the retired chairman read the books collected by the secretary, and reported to Feng Yiping these days, and the newspapers of his company, took off his reading glasses and sighed heavily.

He looked at some data in the computer carefully, as if he had made a decision, pressed the telephone on the desk, "Let Vice President Wang come here," (To be continued...)

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Chapter completed!