Boston, Cambridge, USA.

Wilson, vice president of Harvard Business School Press, poured a glass of prepared champagne to Anderson and Hamilton, "Congratulations to us on the publication of one of the most important business books this year!"

"cheers!"

"This afternoon, this book will be delivered to the offices of those big names in China. Tomorrow morning, this book will be delivered to the offices of the executives who have ordered our business reviews. The day after tomorrow, the book retailers who work with us in China will also place this book in a prominent position,"

Hamilton, who is the lowest level and is responsible for this business, explained to his superiors and superiors.

"Believe in this book, it will soon be on the bestseller list," Anderson said with a smile.

"Selling 1 million copies a year is no problem," Vice President Wilson said generously.

This is not bragging, it is based on their recognition of the book and the publisher's experience in successfully operating it for so many years.

Harvard Business School Press is not the one that Feng Yiping has run. The total number of books he publishes in a year is no more than 50, and each one is carefully cultivated. With their gold stamping sign and strong sales and distribution channels, it is unreasonable for books like Feng Yiping to not sell well.

"But this time is still too tight, and the early publicity work was not done well. Robert, you contacted the author in detail. Why did he ask that it must be published by September at the latest?" Wilson asked Hamilton.

"I don't know much about this reason, but Feng is a very opinionated person. I believe he must have his reasons," Hamilton said.

"Although our publicity work is not in place, the author himself did some publicity work in the early stage," Anderson said.

"You mean we have promoted two issues of the Frontier magazine for free on Business Review?" Wilson remembered, "Haha, that's right. Many departments of the school have received publications from them before, even my office. This is indeed a work to help us do,"

Wilson looked at the white sails on the Charles River not far from the window, "Gentlemen, let us look forward to the good news coming sooner!"

…………

Wall Street, Goldman Sachs headquarters, has been dormant for more than 30 years. In May last year, he officially became the chairman and CEO of Goldman Sachs. He was named "King of Wall Street's Rights". Later, the Secretary of the US Treasury Secretary Paulson's Office sent him a publication sent by Harvard Business School Press. On the blue cover, the three words "blueoceanstrategy" are very eye-catching.

"strategy?" He glanced, "Have you seen it?" He asked his secretary, if he hadn't also graduated from Harvard Business School. He knew the style of his alma mater press, he probably wouldn't have read it. In today's society, how many people dare to say that their theory is a strategy?

"I have seen it, and many colleagues have also rushed to see it. They all think it's good. The author's thoughts can indeed be called a strategy."

This is a bold time when the secretary said. The guy in front of him is not easy to serve. He is famous for his tough layoffs. His famous saying, "In the company, less than 20% of people create 80% of the value, so many people can be laid off without affecting the company's performance." However, many employees of the company have always been frightened.

"Oh?" Paulson became interested, put down his work, picked it up and flipped it out. He looked at the author's introduction, "Tsinghua University Economics and Management School is studying?" He was surprised, and he also felt that the word looked familiar, "Tsinghua University Economics and Management School?"

"You have accepted the invitation from China to serve as the first chairman of the Advisory Committee of the School of Economics and Management of Tsinghua University. I checked the memorandum and the founding meeting of the committee will be held on October 6th."

Paulson is now more interested. He has visited China many times and is optimistic about China's economy. He is also surprised by the sudden outbreak of economic vitality in this country. However, when will one of their college students write a monograph favored by the world's first-class publishing houses?

He roughly glanced at the directory, and then the preface deeply attracted him.

…………

Redmond, Washington, graduated from Harvard and later attended Ballmer of Stanford Business School. He took a book and went to his boss. He was the richest man in the world five years ago and dropped out of Harvard University.

"Bill," he raised the bubble in his hand and burst. His life was not going well this year, but he has been ranked as the world's richest man for five consecutive years. This year, Bill, who looks like he will still be the world's richest man, smiled and raised the same book in his hand, "reading,"

"You don't know, since the beginning of this year, we have been receiving publications from a Hong Kong magazine. The previous issues have serialized some chapters of the book," Unlike Gates, who specializes in technology, Mr. Ballmer, the first non-technical hire of Microsoft, spoke loudly. "It's a pity that most of them were thrown into the trash can. If they could see it earlier, they could invite this young man to attend this year's summit," he said.

People like them receive a large number of emails every day, with a variety of contents. Most of them have no chance to meet them. They are directly filtered out in the email sending and receiving department without mercy. Frontier magazines are sent to each issue. The closest success is to send it to his secretary. When they see that it is a Hong Kong-published publication, they are thrown into the trash can again without opening it.

"Next year's is OK," said the richest man, "but I think we should have a chance to talk to him before that,"

Of course, Bill wanted to find that in addition to the popular and generally competitive corporate strategy, this book points out a new direction, allowing companies to turn their attention from competitors to users, from focusing on and surpassing competitors, to providing users with a leap in value, will have a great impact on companies that are strongly eager to make profits with new strategic means!

It is estimated that this author will be indispensable in some international conferences this year.

The same articles, different people will have different effects. The publications sent by cutting-edge are rarely delivered to the desks of these big names, but the Harvard Business School Press will have different results.

On the same day, a large number of executives from well-known companies received this book strongly recommended by Harvard Business School, such as the dean of Harvard Business School who took advantage of the convenience of the location, other bigwigs on Wall Street, the CEO of Walmart, the chairman of ibm, and the president of Wells Fargo...

Some departments of the US federal government and well-known think tanks across the United States also received the book, and soon received their attention.

A day or two later, famous companies in other parts of the world, including some Chinese companies and banks, also received the book.

At this time, the book had been officially launched on sale in bookstores of all sizes in the United States.

Some people looked at the Harvard sign, but when they looked at the introduction in the previous article, they didn’t say that the author was a Chinese, but was still a first-year college student, and they didn’t have the urge to continue reading. However, more people were deeply attracted by the introduction after reading the preface.

Many people have long been paying attention to the launch time when Harvard Business School Press saw the promotion of this book.

Therefore, on the first day of its launch, many bookstores quickly sold out.

…………

"Go back and be careful to cause death," Feng Yiping laughed softly, saying to Xiao Zhijie and Wang Changning, who were about to ride Cai Lei back to the provincial capital.

After getting off home, these two guys stayed with him and stayed in Meijiawan for two days. Now it’s hard to stay with him at Huang Jingping’s house in the town. In addition, he has been concerned about his girlfriend in the provincial capital. This is the main reason, so he decided to take the lead.

"You don't have to worry about us, but you have to pay attention," said Xiao Zhijie, looking at the Huang sisters over there, "You must control yourself when you live in the house of your prospective father-in-law. Don't do anything out of the ordinary," he said.

Wang Changning was getting worse and worse, and said with a smile, "It's rare to stay in Yiping. Don't they all have cars? Find an excuse to drive to a remote place at night, so how can you do whatever you want?"

No good product!

As soon as Cai Lei's car drove out, Feng Yiping received a call from Jin Ling, "Hamilton sent two hundred books by air transport as you request, and now it has been delivered to the company,"

"So quickly?" Feng Yiping immediately smiled happily, "Thank you for urging me last month,"

On the entrusted by Feng Yiping, Jin Ling and the others went to the United States last month and asked about the progress of the matter.

"What's so happy?" Huang Jingping asked.

"I know," Huang Qinping rushed to say, "It must be making money again!"

"Yes, so smart," Feng Yiping praised him insincerely, "I'm going to be popular!" Then he said something they didn't understand very much.

"Comrade Huang Jingping, you must improve your English conversation quickly, otherwise, hehe, I will go abroad alone at that time," Feng Yiping was already thinking about the beautiful things that many institutions sent invitations to him. He was very willing to be regarded as a young but promising scholar by everyone.

Moreover, aren’t similar activities a good opportunity to promote cutting-edge magazines?

"What are you talking about? What exactly is it?" Huang Jingping asked in confusion, looking at her sister next to her, "Didn't you say you won't go abroad until the third grade?"

Huang Jingping is very sensitive to this matter. According to what they discussed before, when they went abroad, they were preparing to have a child.

…………

This summer vacation, there are many busy people. For example, from the principal of Feng Yiping and his school to the leaders of their college, not only can they not enjoy a leisurely vacation, but they have to work with twelve points. The Advisory Committee of the Economic and Management Institute is about to be established, so you cannot neglect such matters.

Because of this, the president of the Institute of Economics and Management personally promoted it. He, not, specifically, was his secretary. These days, he often called from the sea to pay attention to the progress. (To be continued...)

:
Chapter completed!