"Hello Mr. Hamilton, I am Bao Zhuoyuan. I will tell you good news. After many communications with the author, he also tends to publish the book Blue Ocean Strategy through your club. Please contact the author as soon as possible and discuss specific matters."

"Mr. Bao, thank you very much for your help, thank you very much! I will discuss with the company immediately and contact Mr. Feng Yiping tomorrow at the latest." Hamilton held the phone in both hands and stood up as he said.

"Sorry, my dear, the next arrangements are going to be adjusted tonight. I have to go to Anderson's house. Don't be angry. Do you know, this is definitely my chance to get promoted," Hamilton said happily, and Anderson was his superior.

That night, shortly after Hamilton arrived at Anderson's house, Anderson took him to Wilson, the vice president of the publisher. The three of them took the preface and the main text of the three chapters compiled by Hamilton, and urgently negotiated for more than an hour, and finally came up with a general plan.

The magazine finally got on track step by step. Every day, it received more and more calls and letters from Blue Ocean Strategy authors, including many internationally renowned large companies and top publishing houses. Everyone was a little annoyed, and Hamilton was the most persistent one.

Bao Zhuoyuan repeatedly considered it and persuaded Feng Yiping not to serialize it in the magazine anymore, but could consider publishing it directly. And as long as he became famous, there were more opportunities to promote cutting-edge magazines and more effective. For example, in some seminars that gathered with presidents from all walks of life - according to the current response, as long as the book was published, such a situation would definitely occur. By the way, it would be more effective than sending out 10,000 copies.

Feng Yiping thought it was OK. The book was published in early 2005 and is now in preparation for publication in the second half of this year. The time is very easy and will not cause any unnecessary disputes.

As for choosing Harvard Business School Press, one of the reasons is that Harvard Business School has a unique and strict editing process for commercial books published. For books that are intended to be published, the agency will ask experts to review anonymously for academic papers to be published. They will also ask peers and industry experts to review the manuscript. Therefore, as long as it agrees to publish, it means the publisher's recognition and endorsement of copyright.

Speaking of which, Harvard Business School Press is also an inspirational counterattack story.

The publisher of Harvard University's direct department should be the Harvard University Press, which was founded in the 1920s. However, it neither publishes journals nor textbooks, and only publishes academic books. Therefore, although the brand is good, its efficiency is very poor.

The Harvard Business School Press, founded in the 1990s, belongs to Harvard Business School and is a standard younger brother. However, it has developed rapidly, with publishing revenue of nearly 100 million US dollars. The gross profit margin is usually more than 50%, and the revenue of just one publishing house accounts for more than one-third of Harvard Business School's annual revenue.

It is naturally reasonable to have such good benefits. Because it has strict manuscripts, it generally does not have more than 50 commercial books published every year. However, its sales and distribution are very powerful.

For example, it will recommend and publish books from readers who have ordered two authoritative publications, Harvard Business Review and Harvard Communications, that is, Feng Yiping's target customers of Frontier magazine, the most influential and business-minded people in the world. In addition, it has cooperative relationships with major book retailers, and giving it publication is also a worry-free thing.

At nine o'clock the next morning, Feng Yiping, who happened to have no classes in the morning, received a call from Hamilton at the company. At this time, the time in Boston should be nine o'clock in the evening. To be honest, Americans are really dedicated as long as it is a profitable business. They fully consider Feng Yiping's work and rest time. They did not call him during his work hours.

Feng Yiping was not surprised when he received a call from Hamilton. Bao Zhuoyuan had already told him that his voice was a little distorted and he didn't say anything in detail on the cross-border call. He just confirmed Feng Yiping's tendency, Hamilton said that he would take the fastest flight to Beijing to meet Feng Yiping.

Hamilton did not go directly to Beijing. Before meeting Feng Yiping, he wanted to visit Bao Zhuoyuan first.

Bao Zhuoyuan was very happy to receive him, and he also hoped to have such an opportunity to make his publishing house appear in front of these top peers.

"Thank you very much for Mr. Bao. The journals published by your company are of high quality. We hope to have the opportunity to cooperate with you in the near future. In addition, I would like to thank you for your recommendation to our publishing house in front of Mr. Feng Yiping." In Bao Zhuoyuan's office, Hamilton, with two colleagues, a man and a woman, solemnly expressed his gratitude to him in person.

"Haha, you're welcome. The serialized chapters have helped our publishing house through the fragile early days. Now, I also hope that Mr. Feng can publish his monographs separately, and Harvard Business School Press is undoubtedly the best choice." Bao Zhuoyuan said with a smile.

"Considering the adverse impact of not serializing it may have on the publication of your company's publications, our company decided to recommend your publications for free to our subscribers in the next two issues of "Harvard Business Review". Everyone will do the work of rewarding their love.

Bao Zhuoyuan will not discuss this recommendation method with them for the first time. "Of course we welcome it, but I want to declare one thing first, the author Mr. Feng, and is also the chairman of our publishing house."

"Oh?" Hamilton was stunned for a moment. They thought that the author would be a good friend of the editor-in-chief of "Front Frontier". Unexpectedly, it was this kind of relationship. However, he immediately realized that he had not finalized the agreement with the author. This is even more good. "No problem, we will recommend it. At the same time, thank Mr. Bao and Mr. Feng for their trust in our publishing house."

He looked at the busy office area outside, "I am becoming more and more interested in Mr. Feng now."

Bao Zhuoyuan smiled and said, "Don't worry, when we meet, Mr. Feng will definitely surprise you."

Sure enough, the next day, Jin Ling greeted three staff members of his alma mater downstairs and Bao Zhuoyuan who accompanied him. When he arrived in the conference room, the three foreigners saw a young boy who looked like an intern, sitting carelessly in the main seat. Next to him was a middle-aged man in his forties, wearing gold-rimmed glasses and a briefcase next to him. He was very scholarly and immediately regarded the company's lawyer Ye as the author Feng Yiping. As for the young man, he should be a junior brought by Mr. Feng.

Before Jin Ling could introduce her, Hamilton stretched out his hand to Lawyer Ye, "Hello Mr. Feng, I'm very happy to see you!"

Lawyer Ye doesn’t know much about English, but he can understand these two sentences. He understands that this is a mistake. He smiled and held his hand and said in Mandarin, “Hello, my surname is Ye, and I am Mr. Feng’s lawyer.”

Feng Yiping next to him stood up and smiled and stretched out his hand, "Hello Mr. Hamilton, I am Feng Yiping. Two days ago, we were on the phone,"

Hamilton didn't have time to feel embarrassed now. He held Feng Yiping's hand a little confused, but his eyes turned to Jin Ling.

Jin Ling nodded with a smile, "Yes, he is Feng Yiping,"

Hamilton sat down and drank a large glass of water, "Sorry, Mr. Feng, please forgive me for being abrupt. I'm sorry, I still want to confirm that you are still a student?" He asked not sure.

"Yes, I'm studying in my first year of college," the three foreigners' surprised and unbelievable expression made Feng Yiping feel a little satisfied.

"Although it's impolite to ask this, I still ask for verification. Is this "Blue Ocean Strategy" really your personal work?"

"It's okay, I understand your doubts, but there is no doubt that she is my work," Feng Yiping replied with a smile.

"This is really, a very surprising thing! Sorry, I'm not questioning your professional ability, I mean, you are too young," Hamilton is still a little incoherent. From his lip styling, his two colleagues were not much better, and he was also saying, "oh, mygod!"

"This is not too surprising, isn't it? A dropout from your school founded Microsoft at the age of 20?" Feng Yiping put himself and Mr. Bill together with a very unfair manner. (To be continued...)

:
Chapter completed!