Chapter 186: Half of the success
In the world, there are always people who are happy and others are worried, and there are people who are happy and others are worried.
In the past two days, after the Apple iPhone released in January dominated the screens of various media, Silicon Valley has released another product that was quickly reported by various media. This time it is a big car.
Since its establishment, Tesla has been paying more attention to publicity - this is also a practice of Feng Yiping's Internet marketing, and the convenience of its own social networks, the effect is still very good.
Especially with two successful entrepreneurs, Feng Yiping and Musk, as founders, this attracted a lot of attention. After that, the investments of a series of high-tech giants in the United States, from Google to Bill Gates and Jobs... have attracted widespread attention.
Of course, the criticisms it has also been encountered, and the most questioning is that such a group of laymen from the automobile industry gathered together and shouted that they would change the traditional automobile industry.
In the general concept, although the automobile industry cannot represent a country's scientific and technological level, it is not an exaggeration to say that it is to measure the overall level of a country's manufacturing industry.
Since the birth of automobiles, after more than a hundred years of ups and downs, all of the well-known automobile groups that have remained internationally have profound backgrounds and outstanding strengths.
This is not only an industry with high technical requirements but also high investment. Several outsiders gathered together to say such words, which would indeed make some people feel that it seems to be a bit unreliable.
After all, even after the release of the iPhone, many authoritative industry insiders were not optimistic about the iPhone, not to mention that Tesla has been promoting it for many years but has not disclosed any specific results to the public.
By the way, if it weren't for Feng Yiping's fame, if it weren't for so many giants who later invested, the high-profile Tesla would have long been regarded as a joke by the world.
Of course, traditional car manufacturers can be said to have spared no effort in their doubts about Tesla.
Not only did some people jump out and question Tesla's environmental protection and subversiveness.
At the North American Auto Show in January this year, when asked about Tesla's questions, automakers, both in Europe, the United States and Asia, expressed their contempt for Tesla, and said, "Although we welcome disruptors, but in a comprehensive way, if there are companies that can subvert our industry, it can only be ourselves."
On the 20th, Detroit executives said on the show, "They will eventually find that it's a very stupid idea to put a bunch of lithium batteries in laptops onto a car," he said.
"If only a bunch of batteries is used to replace engines, it is called a disruption of the existing automotive industry. Then I think it must be their understanding of the word disruption, which is not on the same dimension as all of us,"
"Let's not talk about subversion, let a team develop a popular fuel vehicle from scratch, which is definitely not as easy and simple as some people think," ...
Tesla did not target such doubts or smears, but just released some information that could be disclosed step by step.
But starting from the 21st, the news, especially the photos, that came out of Tesla's Facebook, quickly attracted a lot of attention.
Page and Brin stood with a smile at the door of a warehouse that was only opened. In the part that opened, another red color that was as bright as the smiles on their faces was exactly the part of Tesla's car that was about to conduct road tests.
"We only have one question, when will the car be mentioned?" This is the text description of the photo.
After that, in the same position, Schwarzenegger with a thumbs up, "This is the iPhone in the automotive industry,"
Then, Jobs, who made the iPhone, was summoned. He stood there, with his waist on his back, and did not laugh, but his evaluation was also not low. "This is a product that will shock the industry that has not changed much in decades, and is shocked to insomnia,"
There is also Microsoft's Ballmer, which is a photo that makes many people laugh after watching it.
The reason why he laughed was not because his big belly blocked the body half again, but because of his words, "We should have tried to find a way to increase the investment amount at the beginning."
And the annoyance he expressed when he said that.
And it was not just Tesla's Facebook, but also a group of celebrities took the initiative to fuel the fire. Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Little Li
With the help of these well-known figures, those less well-known people in Hollywood will naturally not let go of such hot topics - if they don’t forward it, does it seem that they are not well-known enough or they don’t care about environmental protection?
It’s not because some celebrities are the spokespersons of some car brands, and this team may still grow. Many car manufacturers regret it at this time. It turns out that having a good relationship with Hollywood can bring so many benefits?
Then, other unexpected people joined the ranks.
The increasingly eye-catching Democratic presidential candidate *** also posted a picture on his official account. He stood at the door of the warehouse, and the caption next to him was the new slogan he had started since the end of August, "change\e\need"
Even Feng Yiping felt that there was no one else to take advantage of this popularity.
In short, just two or three days later, there are more experts talking about Tesla on TV than experts talking about subprime mortgages.
As for the change of Japanese Prime Ministers, at the end of last month, Russia planted the Russian flag on the bottom of the Arctic Ocean to declare sovereignty, which triggered the Arctic wars that also joined by countries around the Arctic Ocean, including the United States, Canada, Denmark, and the United Kingdom, as well as the Antarctic wars initiated by countries led by Britain, have long been thrown out of the sky by the American people.
Those in Detroit, as well as Toyota, which has always been the leader in hybridization, and other luxury car manufacturers, are now afraid to look at Tesla's Facebook.
Because in just a few days, the number of people following Tesla increased from more than 100,000 to more than 300,000, and the one who left the most messages was "When will it be launched?"
The number of people and the strong expectations made it difficult for these people to pretend to be generous at this time.
But at this time, no one has the right to go straight with Tesla. Those stars may not care about them, but those big guys must care about them.
They used to have investments, but they invested in more projects, but there are only a handful of projects that they personally appeared and supported.
And there are only one projects that so many bigwigs appeared and supported.
The main questioning was absent. More people's enthusiasm for Tesla soared, and what followed were photos and videos related to high-priced acquisitions by various media. At this point, it was obvious that everyone wanted to see the true face of Lushan.
On the 25th, Focus News finally released a photo with very poor pixels and even worse shooting. The photo looked a bit redo, but anyone could tell that it was a streamlined coupe.
But such photos are even more itchy.
Thanks to the development of the Internet, other countries in the world have reported this in the past two days. Governor Schwarzenegger's words have been quoted the most, "The iPhone in the automotive industry is here!"
In addition to the hot discussion of this issue, there are also some news that are very distinctive. At least three provinces and cities have stated that Tesla has contacted them and discussed the issue of domestic production...
September 26th, sunny.
The doorstep of Tesla was surrounded by reporters from all over the world early in the morning, and long spears and short cannons gathered together, like a bumpy wall.
At 9:30, with the security personnel in place, dozens of road test drives with zebra patterns drove out in a mighty manner. The reporters cursed, "Why did they do so much disguise?" Because some of the cars in the convoy were obviously not streamlined, they couldn't wait to press the shutter.
The convoy drove away from the entrance of the park and immediately divided into several groups. Some of them were tested in the United States, and some were going to Europe, and there was another team whose destination was China.
Upstairs of Tesla, Musk said excitedly, "We have succeeded!"
This is already so popular at this time, so it is naturally a good start, so it can be said that it is at least half successful.
Feng Yiping smiled and took out his cell phone. Bezos's voice came out, "Feng, does Tesla still need to raise funds?"
Chapter completed!