But it is also impossible to be that simple, and some people are still not sure about it.

The man whose income increased by 10% of the millet spoke politely, "Director Zuckerberg's explanation is very convincing. Social networking websites do have many advantages,"

Next, it was naturally no surprise, "But are all social networking users equal to the applicable group for online advertising?"

"Is simple traffic and exposure enough to efficiently establish a strong relationship between the brand and the user?"

“How many of the advertising we do on social networking sites are really effective?”

Feng Yiping looked at this person carefully. The person who saw Feng Yiping's gaze nodded respectfully.

I have to say that for those who do not know their nation, they are really polite in terms of etiquette.

Feng Yiping nodded at him a little and then looked away.

These words made him hear some familiar feelings.

Isn't this the rumor that Pierre said?

Of course, Haguchi didn't expect Feng Yiping to think about this at this time, and he continued to give his eyes, "We don't know these. What we know is that after exiting from the Internet, they will still return to the familiar living space, and may hold a can of beer and sit in the living room to watch TV,"

"What we also want to say is that the advertisements produced by the technology mentioned by Director Zuckerberg will really be effective?"

"We all know that advertising is a field that wins creativity, and technology can also solve creative problems?"

Sandberg smiled, "We all know, Mr. John Warnermaker, the saying that can be said to be the Goldbach conjecture of the advertising industry, 'I know half of the investment in advertising is useless, but the problem is that I don't know which half,'"

"So, about the effect of our precise delivery," she said to the advertisers in the audience, without hesitation. "We cannot guarantee that every delivery will last forever," she said.

Hearing this, Mr. Hasea seemed a little silenced, and he turned sideways and started talking to the people next to him.

There were also more discussions in the conference room.

But no one showed a disappointed look. Most people, while relieved, looked more interested.

Sandberg's calmness makes Xiao Za's statement more credible, including the previous statement.

On the contrary, if she had taken a lot of money and said that the precise delivery effect was so outstanding, some people would probably get up and leave now.

The word integrity is sometimes very important.

Sandberg then added by loudly, "But we are confident to make a comparison, the same conditions, to compare the effectiveness of advertising on our platform and advertising on TV," he said.

She also looked at the audience, "It needs to be added that in this comparison, we do not limit any open and transparent solutions."

At this moment, everyone in the audience could clearly feel her confidence.

We will compare whatever you want, and we will definitely win.

If you don’t even have confidence in this, then how can you use technology to lead the Cannes Advertising Festival?

She paused for a moment, but maybe she was so confident that she was a little overbearing, and no one asked at this time, "I have a plan to try."

Most people have already planted a view that "their advertising system may only have the best results."

"I have summarized another question from Mr. Hasegawa, talking about technology and creativity, right?" she asked.

Hasea Ichina nodded, "You summarized it very accurately,"

"Although we seem to be a company that is good at technology, from our point of view, technology and creativity are not opposites. Technology will strengthen creativity, and creativity will in turn release all the power that technology can bring,"

"I think friends from advertising companies should think so too,"

In this case, not only will no one find any fault, but she will also make her look very arrogant.

"I'll add one more thing," Feng Yiping inserted it at this time. "I've come into contact with some outstanding advertisers. Many of them said that in the end, they realized that advertising is actually a technology,"

Many people nodded, this is the reason.

Just like in the end, we will find that many problems are philosophical problems. When we reach a certain level, it is not only advertising, but also a technology.

Hasea Ichizuna suddenly remembered that when he was in China, he read an article written by a reporter. The central meaning of that article was roughly speaking, when communicating with Mr. Feng, you must be careful, because, many times, his answers will eventually make you feel that you are stupid because you are asking some very stupid questions.

Hase Ichizuna now feels stupid.

Because he felt that the two opposite aspects were actually the same thing.

The reason why I think they are opposite is that I don’t know enough, have insufficient vision, and have insufficient height...

His face couldn't help but feel a little hot.

This is like exposing one's family scandal in front of a large group of high-end people.

"At the same time, don't you think that the Cannes Advertising Festival is actually a special technology festival now? Which of the advertising companies that take Golden Lion competes with technology?"

Everyone doesn't understand what this is?

Feng Yiping smiled and said softly, "The technology of making aircraft drafts,"

"Haha," some people were laughing, some were shaking their heads.

Whether it is laughing or shaking his head, he is obviously familiar with this problem.

Aircraft manuscripts are an industry jargon, as the name suggests, and they are advertising creativity that does not go out of the street.

What is not going out of the street? This is relative to "going out of the street".

A street-based manuscript refers to the authorship recognized by the advertiser and then implemented, and spending money on the media, TV, and creativity.

The opposite is true for aircraft drafts, which are not recognized and will not be implemented.

Simply put, it is a fake advertisement.

At the Cannes Advertising Festival now, many of the participating works are for the purpose of winning awards, and the "special" advertising creativity, that is, aircraft manuscripts.

Once upon a time, the advertiser’s dream was simple: to capture a lion in Cannes, or to win a pencil in London (the trophy for the Yellow Pencil Award, a global annual creative competition under the British Design and Art Directing Association).

Obtaining one of these two awards is not only a recognition of your creative philosophy, but also a shortcut to your position as a creative director (ECD), winning white and rich beauty, and reaching the peak of your life. This is therefore also two recognized paths of success in the advertising industry.

The problem is that when advertising on the street, people often die miserably. With the guidance of lions, many creative people in advertising companies have begun to fall into the crazy "aircraft" career.

Whether it is fake charity or fake invention, as long as it can attract attention and get the coveted lion, morality and professional ethics are all left behind.

Many companies have also set up "production workshops" for aircraft drafts, with the purpose of comparing who "fly" more professionally and more excitingly.

Driven by such success theory, the Cannes Advertising Festival, which once burst into creativity and inspiration, has gradually evolved into a utilitarian war where aircraft drafts are rampant.

The Cannes Advertising Festival now can be said to be an airport.

The difference is that everyone's methods of masturbating are different.

"So, what do you want to choose? Do you choose some advertising companies that are easy to produce advertising?" Feng Yiping said.

Sandberg looked at Feng Yiping and saw that he had no intention of speaking again, so he made a summary.

"We know that TV advertising does have many advantages, but if you can, users don't want to watch any advertisements before watching a movie,"

"We expect them to recognize this, and the question is, from the current situation, it is really unknown when they will recognize this,"

This point is also very objective. The TV advertising industry seems to have been established, and those guys have no intention of changing it.

"We don't know whether the Internet will become another core advertising center in the next ten years. What we can guarantee is that even if the advertisements we produce are not necessarily the best, they must be unique and meet the preferences of our users, and they use methods that will not make them feel annoying."

Everyone was talking about it again.

In the past, I really had no choice, so I could only choose advertising companies that could masturbate well.

But now it seems that there is a new option?

:
Chapter completed!