What awards will you give us? Would you give us any awards? This sounds quite rude.

The point is that the Advertising Festival has not yet begun.

It’s like no matter how good an actor or company you are, you shouldn’t ask such questions before the opening of the film festival.

But in fact, this is not the case.

With Feng Yiping's company's achievements in the field of online advertising, the potential of online advertising, Feng Yiping's personal reputation, and he is the first Internet high-tech giant to personally lead the company to attend the conference...

Moreover, he was not staying in the hotel in a simple and easy-to-understand manner, but was busy decorating the company's beaches and piers under the sun.

It would be rude if he didn't give him an award during the Cannes Advertising Festival.

To put it bluntly, this award is not actually given to an individual, but to his company.

As the head of the advertising festival, I hope that more high-tech companies can join the advertising festival under the leadership of Feng Yiping. Savage and his team have actually made a decision to award Feng Yiping a prize.

But Feng Yiping made it clear that he would not accept it, but hoped that his executives would win the award. Moreover, there were more than one executives, so this was a bit difficult to deal with.

Moreover, is this easy to get it on the table?

"Please rest assured by Mr. Feng, we will do our best," said Savage.

"So, if there is no reform, there will be fewer awards, right?" Feng Yiping said.

Savage was also deeply aware of this problem.

There are only two main awards in Cannes, including TV and flat.

The judges evaluated from more than 10,000 related works participating in the advertising festival.

At most, plus a charity type.

Although there are other miscellaneous awards, the main ones are these three major awards.

That is, there are no major awards in the Internet or technology category.

"I believe that we can solve this problem," Savage stood up.

This place is not a good place, so you have to leave quickly.

This time, Feng Yiping stood up and held Savage's hand, "I want you to know that I am optimistic about the advertising festival, and I also believe in Savage's ability and your team..."

"I understand," said Savage quickly, "thank you for your constructive comments,"

He could naturally see that the reason why Feng Yiping was so picky about the advertising festival was just like what he said. He attached great importance to the Cannes advertising festival, so he had so many requirements.

In fact, can a fool see this problem?

If Feng Yiping does not pay attention to the advertising festival, can he let all his subsidiaries participate in it with great fanfare?

Otherwise, if Feng Yiping only had an empty man, no matter how many families he had or how famous he was, he would point fingers at the advertising festival and would like to think that, no matter how good Savage had, he would not be able to serve him.

Many times, the reason why many people have a good temper is not that they really have a good temper, because only a good temper can bring him results and gains.

"You will definitely see our efforts," Savage said.

Feng Yiping patted his hand, "I like a famous saying from Jews very much. If you just wait, what happens will only be that you are getting older."

…………

"The last scene is the image of this gentleman in the public's mind," Walking on the beach, someone looked back at the people on the pier who were already unable to see clearly.

When they left, they also had the opportunity to shake hands with Feng Yiping, and they shook hands with a warm smile on their faces.

"You said, can the head of a company under an advertising group easily meet the chairman of our group?" Savage easily eliminated most of his dissatisfaction with his subordinates.

This is very true.

Even the person in charge of their group can't be seen easily by outsiders.

Savage is in the ascential group, but it is only at the level of a company's responsible person.

"We are indeed at a time when reform is needed," Savage said again.

Everyone couldn't help but remember Feng Yiping's sarcastic words, "...The only thing that keeps pace with the times in the Advertising Festival is the various expenses of tickets, food, clothing, housing and transportation."

Although it was a bit sarcastic, it was indeed the case when it came to my heart.

In the past few years after being acquired by ascential, the Advertising Festival has indeed paid too much attention to profitability.

Any of them actually understands that such behavior is not a long-term solution.

However, not everyone likes to take the initiative to change, especially when the situation is quite decent.

With traditional advertising companies, there are more and more opinions, and new high-tech companies joining them are also full of opinions. Perhaps, it is really time for us to not change.

The group of people walked into the driveway beside the beach with a lot of thought, and walked out of the hotel lobby in front, calling out, "Mr. Savage,"

"Hello," Savage stopped. He remembered that it should be another big client of theirs, an employee of Hongmeng Group (one of the world's four largest advertising groups).

"Director John wants to see you," the man ran over and said.

"Okay," Savage was about to walk into the hotel.

"No, the director is on the yacht," said the person who was running over, pointing to a large yacht on the sea outside.

This should be the main event venue for Feng Yiping, who led his company to use the beach as his main base, except for the Movie Palace in Cannes.

The standard configuration for each advertising company to participate in the advertising festival is yachts.

The company that owns a yacht will arrange for some team members to stay on the boat, and the yacht will become an uninterrupted meeting and social venue, and there will be a cocktail party.

Even host some hot parties - this mainly depends on the customer's preferences and needs.

For a long time, the advertising industry has been a very high-end industry, but just like Savage had to bow his head in front of Feng Yiping, these high-end advertising companies are as soft as those practitioners in the red light area who are not outstanding enough in their own conditions.

As described in Mad Men, the major shareholder in charge of the company's operations, dressed as Santa Claus to dance at the request of the customer, is not a joke.

In short, unlike Feng Yiping, who is based on the freedom and peace, these traditional large advertising groups still tend to use such a luxurious way to receive customers.

Moreover, this luxury is constantly upgrading.

Even if some company leaders are not interested in yachts, they will definitely hope to have yachts for their sales.

This is a game that everyone knows, but they just can't stop.

Some of these yachts are owned by companies, and more are rented.

When advertising companies become more and more popular with yachts, everyone has made another comparison, that is, to see which yacht is more unique.

This yacht from Hongmeng Group this year is unique enough.

Unique is unique, it is big enough.

Savage felt that the yacht, as long as it was filled with fuel, should be enough to sail to Australia or the United States.

But Savage chose to refuse, "I'm sorry," he looked at his watch, "The next meeting is coming soon,"

Not everyone has the weight of Feng Yiping, and he needs to visit him in person.

Besides, I just came up from a dock, and you asked me to go down to another dock. What do you think I am?

"Please tell John, I will arrange the meeting as soon as possible,"

The visitor looked at the exhaust of Savage's car and called his boss. After listening, he hung up the phone without saying a word.

Soon, Savage's attitude was known to many people who had arrived in Cannes.

…………

On the dock, after Savage and his group left, everyone did not leave.

I have to say that the bays in Cannes are indeed more beautiful than the bays in San Francisco.

Or, the two are not the same style, or there is no scenery in familiar places...

In short, before the opening of the Advertising Festival, everyone cherishes this rare leisure.

What's more, the meeting just now made everyone feel very excited.

“We have reached out to nearly 80 major target customers who are happy to be part of our events during the Advertising Festival,” Sandberg said.

"What about?" Feng Yiping asked.

Companies that spend a lot of money on advertising every year will naturally attend meetings and contact and negotiate with advertising companies around the world.

Among these companies, some customers are undoubtedly standing at the top of the pyramid. The spending of these big advertisers on advertising in a year may exceed the wealth of many super rich people.

Such a customer can easily match thousands of small customers.

"Including Procter & Gamble, Unilever, and Volkswagen," Sandberg said with a smile.

Feng Yiping immediately gave a thumbs up, "It's great!"

Especially Procter & Gamble and Unilever, they are really big players in the advertising industry.

For example, a key brand under Procter & Gamble has a yearly advertising budget of up to several billion US dollars, which is very common.

This kind of daily consumer goods companies that expand their business around the world are also very strong in the global development, and the popular Facebook and youtube are very suitable.

As for daily necessities, everyone needs them, and Facebook has a huge number of users and can deliver them accurately.

“But I have a request,” Sandberg said, “below the strength of these companies, we may need your help,”
To be continued...